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TIME October 13, 2020 October 14, 2020 October 15, 2020 Central Standard Time Day 1 Day 2 Day 3 El Norte El Pacifico El Centro 9:50 AM Welcome Remarks, April Goess Welcome Remarks, April Goess Welcome Remarks, April Goess Day One Overview Day Two Overview Day Three Overview 10:00 AM Rick Bayless – Guest Chef Demo Josue Villalvazo – Guest Chef Demo Cecy Gonzalez – Guest Chef Demo

• Mussels a la Mexicana • Pescado Zarandeado • Tamal • Macha Scallop • Burro de Langosta • Torta • Coctel Vuelve a la Vida • Torta

10:45 AM Networking Break and Sponsor Expo Networking Break and Sponsor Expo Networking Break and Sponsor Expo sponsored by sponsored by sponsored by RATIONAL North America Texas Beef Council McCormick For Chefs 11:00 AM Alejandro Gutierrez – Guest Chef Demo Alberto Lanz – Guest Chef Demo Juan Emilio Villaseñor – Guest Chef Demo

• Torta de • Tostadas Turulas (de camarón seco) • Guacamaya (torta de chicharrón • Pollo Ahumado de la costa de León, Guanajuato) • Papa Asada con Chicharron • tradicional, de camarones • mineras con cecina frescos, de la costa de Sinaloa • de aire • de calamar de Puerto Vallarta,

11:45 AM Networking Break, Sponsor Expo Networking Break, Sponsor Expo Networking Break, Sponsor Expo sponsored by sponsored by sponsored by RATIONAL North America Texas Beef Council McCormick For Chefs 12:00 PM Beto Villarreal – Guest Chef Demo Chuy Elizondo – Guest Chef Demo Rick Bayless – Guest Chef Demo

de Asada • Bread & Breakfast • Piedrazo Salad • Taco Chaquetero • Oaxacan Pasilla Salsa with Cheese • Torta de Pork Belly Tostada

Program Schedule as of October 12, 2020. Topics and Presenters subject to change

Panel Discussion: Panel Discussion: Trends & Insights by Datassential 12:45 PM Innovation/R&D Frustrations/ Future Future of Mexican Trends/ Join Mike Kostyo, Trendologist at leading Latin Cuisine Stars Most Influential Latin American Cuisines food market research firm Datassential, as he dives into the data-backed trends Moderator: Moderator: and insights that will impact Latin • Chef Jennifer Aranas, • Chef Jennifer Aranas, American flavors, ingredients, and Datassential Datassential concepts in the years ahead. Learn how COVID-19 will impact the Panelists: Panelists: Latin American flavors and dishes that • Chef Robert Hale, • Chef Orlando Apodaca, consumers want, understand where Texas Beef Council Nestle Professional these concepts are in their trend • Chef Blaine Wetzel, • Chef Pavel Flores, lifecycle, and get the heads' up on a few Willows Inn on Lummi Island/ RATIONAL "sure bet" Latin American trend Wood Stone predictions that Datassential's machine • Chef Ricardo Mejía Morales, learning engine forecasts will grow in the • hef Sara Villavicencio, McCormick For Chefs C next four years. Mayca Foodservice/Sysco

1:10 PM RATIONAL North America – Demo Texas Beef Council – Demo McCormick For Chefs – Demo Daniel Lessem, Corporate Chef & Robert Hale, Ricardo Mejía Morales, Dir. of Edu. Partnerships RATIONAL USA Culinary & Foodservice Manager Corporate Chef

& • Grilled Beef Tacos with • Tecolotas Pavel Flores, National Corporate Chef Creamy Salsa and Tequila • RATIONAL Mexico Pickled Red Onions • • Barbacoa • • Salsa Macha

1:55 PM Closing Comments, April Goess Closing Comments, April Goess Closing Comments, April Goess 2:00 PM Day Concludes Day Concludes Summit Concludes 2:15 PM – 3:00 PM Bonus Session! Cook Along with CIA Chef, Sofia Sada-Cervantes •

Program Schedule as of October 12, 2020. Topics and Presenters subject to change

Wednesday, October 14, 2020 2:15-3:00 pm Arriba Latin American Street Foods Cook Along Session CIA Latin Specialist and Chef Instructor Sofia Sada-Cervantes Tacos de Canasta- Mexican Basket Tacos

An authentic that you will find throughout Mexico. You may see these tacos called by different names. For example, in some places they are called “tacos al vapor”, “tacos sudados”, and just street tacos.

Program Schedule as of October 12, 2020. Topics and Presenters subject to change