TIME Central Standard Time October 13, 2020 Day 1 October 14, 2020 Day 2 October 15, 2020 Day 3 El Norte El Pacifico El Centro 9

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TIME Central Standard Time October 13, 2020 Day 1 October 14, 2020 Day 2 October 15, 2020 Day 3 El Norte El Pacifico El Centro 9

TIME October 13, 2020 October 14, 2020 October 15, 2020 Central Standard Time Day 1 Day 2 Day 3 El Norte El Pacifico El Centro 9:50 AM April Goess- managing director, Welcome Remarks Welcome Remarks CIA San Antonio Day Two Overview Day Three Overview Welcome Arriba Latin American Summit 2020 Overview 10:00 AM Rick Bayless-Demo Josue Villalvazo-Demo Cecy Gonzalez-Demo • Pescado Zarandeado • Torta Tamal • Burro de Langosta • Torta Milanesa • Coctel Vuelve a la Vida • Torta Ahogada 10:45 AM Networking Break, Sponsor Expo Networking Break, Sponsor Expo Networking Break, Sponsor Expo Sponsored by Sponsored by Unilever Sponsored by McCormick RATIONAL North America 11:00 AM Alejandro Gutierrez-Demo Alberto Lanz-Demo Juan Emilio Villaseñor-Demo • Torta de Barbacoa • Tostadas Turulas (de camarón • Guacamaya (torta • Pollo Ahumado seco) de la costa de Chiapas de chicharrón • Papa Asada con Chicharron • Aguachile tradicional, de León, Guanajuato) camarones frescos, de la • Enchiladas mineras costa de Sinaloa con cecina • Machaca de calamar de • Tacos de aire Puerto Vallarta, Jalisco 11:45 Networking Break, Sponsor Expo Networking Break, Sponsor Expo Networking Break, Sponsor Expo Sponsored by Sponsored by Unilever Sponsored by McCormick RATIONAL North America 12:00 PM Beto Villarreal-Demo Chuy Elizondo-Demo Rick Bayless-Demo • Taco de Asada • Bread & Breakfast Street • Taco Chaquetero Food • Torta de Pork Belly Program Schedule as of September 16, 2020. Topics and presenters subject to change. 12:45 PM Panel Discussion Panel Discussion Trends Discussion-Datassentials 1:10 PM RATIONAL North America -Demo Unilever Corporate Chef-Demo McCormick Chef-Demo Ricardo Mejia Morales, Corporate Chef • Tecolotas • Pambazos • Esquites 1:55 PM April Goess April Goess April Goess Closing Comments Closing Comments Closing Comments 2:00 PM Program Concludes Program Concludes Summit Concludes Wednesday, October 14, 2020 2:15-3:00 pm Arriba Latin American Street Foods Cook Along Session CIA Latin American Cuisine Specialist and Chef Instructor Sofia Sada-Cervantes Tacos de Canasta- Mexican Basket Tacos An authentic Mexican street food that you will find throughout Mexico. You may see these tacos called by different names. For example, in some places they are called “tacos al vapor”, tacos sudados, and just street tacos. Program Schedule as of September 16, 2020. Topics and presenters subject to change. .

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investigations | jeffrey m. pilcher WWasas thethe TacoTaco InventedInvented iinn SSouthernouthern CCalifornia?alifornia? Taco bell provides a striking vision of the future trans- literally shape social reality, and this new phenomenon formation of ethnic and national cuisines into corporate that the taco signified was not the practice of wrapping fast food. This process, dubbed “McDonaldization” by a tortilla around morsels of food but rather the informal sociologist George Ritzer, entails technological rationaliza- restaurants, called taquerías, where they were consumed. tion to standardize food and make it more efficient.1 Or as In another essay I have described how the proletarian taco company founder Glen Bell explained, “If you wanted a shop emerged as a gathering place for migrant workers from dozen [tacos]…you were in for a wait. They stuffed them throughout Mexico, who shared their diverse regional spe- first, quickly fried them and stuck them together with a cialties, conveniently wrapped up in tortillas, and thereby toothpick. I thought they were delicious, but something helped to form a national cuisine.4 had to be done about the method of preparation.”2 That Here I wish to follow the taco’s travels to the United something was the creation of the “taco shell,” a pre-fried States, where Mexican migrants had already begun to create tortilla that could be quickly stuffed with fillings and served a distinctive ethnic snack long before Taco Bell entered the to waiting customers. Yet there are problems with this scene. I begin by briefly summarizing the history of this food interpretation of Yankee ingenuity transforming a Mexican in Mexico to emphasize that the taco was itself a product peasant tradition.
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