Sustainability in the sports, events Morocco and tourism industries in Morocco A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 2 CONTENTS BACKGROUND & OBJECTIVES METHODOLOGY 1 COUNTRY OVERVIEW 2 SUSTAINABILITY IN MOROCCO 3 SPORTS, EVENTS & TOURISM IN MOROCCO 4 SUSTAINABILITY IN SPORTS, EVENTS & TOURISM 5 CONCLUSIONS & RECOMMENDATIONS CONTACT Sara Eddleston Head of Sport Consumer T: +44 7384 832 212 E:
[email protected] A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 3 MOROCCO Key Areas of Exploration Josoor Institute commissioned YouGov Sport to understand sustainability and its positioning within the sports, events and tourism industry in Morocco. This report will focus on these 3 key areas of exploration. Sustainability and its position Sports, events & tourism Sustainability within sports, in Morocco in Morocco events & tourism A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 4 MOROCCO Methodology Research for this project was conducted in 2020 and in 2 phases: IN DEPTH INTERVIEWS DESK RESEARCH › Face to Face/Telephone interviews sports and events › Supporting data for the report will be provided by desk industry executives research › Interview length 15 minutes › All sources for the desk research will be credible and verifiable › 8 Industry professionals interviewed in Morocco A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 5 MOROCCO Morocco Country Overview 1 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 6 Morocco Morocco is located in the West of the Maghreb, on the North African coast and is largely viewed as the gateway to the continent; The Straits of Gibraltar separating it from Spain.