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Morocco and Tourism Industries in Morocco

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Morocco and Tourism Industries in Morocco Sustainability in the sports, events Morocco and tourism industries in Morocco A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 2 CONTENTS BACKGROUND & OBJECTIVES METHODOLOGY 1 COUNTRY OVERVIEW 2 SUSTAINABILITY IN MOROCCO 3 SPORTS, EVENTS & TOURISM IN MOROCCO 4 SUSTAINABILITY IN SPORTS, EVENTS & TOURISM 5 CONCLUSIONS & RECOMMENDATIONS CONTACT Sara Eddleston Head of Sport Consumer T: +44 7384 832 212 E: [email protected] A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 3 MOROCCO Key Areas of Exploration Josoor Institute commissioned YouGov Sport to understand sustainability and its positioning within the sports, events and tourism industry in Morocco. This report will focus on these 3 key areas of exploration. Sustainability and its position Sports, events & tourism Sustainability within sports, in Morocco in Morocco events & tourism A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 4 MOROCCO Methodology Research for this project was conducted in 2020 and in 2 phases: IN DEPTH INTERVIEWS DESK RESEARCH › Face to Face/Telephone interviews sports and events › Supporting data for the report will be provided by desk industry executives research › Interview length 15 minutes › All sources for the desk research will be credible and verifiable › 8 Industry professionals interviewed in Morocco A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 5 MOROCCO Morocco Country Overview 1 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 6 Morocco Morocco is located in the West of the Maghreb, on the North African coast and is largely viewed as the gateway to the continent; The Straits of Gibraltar separating it from Spain. Whilst Rabat is the capital, Casablanca is the most populous city; host to the main sea port it is also considered to be the country’s economic and commercial centre. The country is 64% urbanised. COUNTRY INFORMATION Size 0.7M sq. km. Population 35.6 million Capital Rabat Other major cities Marrakesh, Fes, Casablanca, Tangier Languages Arabic, French Currency Moroccan Dirham (Pegged to USD at $0.1) REGIONAL LOCATION Borders Algeria, Western Sahara Source: Desk Research, Statista, World Population Review A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 7 MOROCCO Its people More than 70% of Morocco’s population is under 45 with nationals making up almost the entirety. The employment rate has been falling over the last decade as the market faces 3 main challenges: low quality jobs and opportunity growth, in addition to a low inclusion rate amongst women and youth. GENDER AGE EMPLOYMENT 2019 Less than 18 Male 17% Employment 18-24 Female 35% -4% since 11% 25-34 2010 62% 50% 50% % OF WOMEN/MEN IN WORKFORCE 35-44 14% 45-54 8% 45% 16% 55+ LOCATION NATIONALITY 21% 70% 14% Rabat 0.3% 29% Marrakech 14% Fes Local Casablanca Expat Morocco MENA Average 11% 12% Tangier Employment Rate 21% Others 99.7% (2020e) Source: Desk Research, YouGov Panel, The Global Economy, World Bank. A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 8 MOROCCO Economy Morocco has a diversified economy where its proximity to Europe has enabled a cost effective automotive and textiles sector to thrive, with exports representing 88% of GDP. This trade is therefore heavily dependent on the European market, primarily Spain and France. Tourism has also prospered and is the key growth driver within the services sector. GDP BY SECTOR GDP BY SUB-SECTOR GROWTH BY MAIN SECTORS 2018 Agriculture Industry Services Textiles 15% Tourism Tourism 7% 3.0% 8% 12% Construction 15% 2.7% 2.7% Retail Trade 12% 50% 30% Agriculture 11% Agriculture Industry Services Mining & extractions 10% Transportation & Storage 6% EMPLOYMENT BY SECTOR Automotive 5% 34% Energy 3% 44% Agriculture Pharmaceutical 1% Industry Others 15% Services 22% Source: YouGov Sport, Desk Research, World Bank A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 9 MOROCCO Outlook Morocco’s economy has maintained stable growth over the past decade. However, some slow down has been experienced since 2014 which can be attributed to a volatile agricultural sector combined with slow growth in tertiary industries. 2020 will no doubt prove challenging due to COVID-19, however like most economies this is projected to bounce back in 2021. GDP GROWTH 6 4 2020 2 COVID-19 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020F 2021F -2 -4 -6 Source: Desk Research, World Bank, Nordea Trade A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 10 MOROCCO Sustainability in Morocco 2 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 11 The National Sustainable Development Strategy had to meet MOROCCO the principles of international and legal compliance and commitment From inception in 1992, Morocco has embarked on a country development strategy for to all relevant stakeholders growth. Based on 5 pillars and facing some fundamental challenges, this programme evolved through 3 phases: MOROCCO’S DEVELOPMENT STRATEGY 5 PILLARS 3 PHRASES SUSTAINABLE DEVELOPMENT PHASE I PHASE II PHASE III Social & economic reform Implementing the basics and Democratic achievement (1992 – 2000) accelerating development & the implementation of (2000 – 2011) sustainable development as a ENVIRONMENT societal project (2011) ECONOMY › Economic liberalisation, › Acceleration of institutional and › 2011 – Establishment of the legal reforms dealing with the National Charter on › Promotion of key industries for social sector and reform of the Environmental and Sustainable export family Development. › Social projects to generate › Targeted sector investments › 2014 – Establishment of the SOCIAL isolated rural areas for accelerated growth National Charter on the › Fiscal reforms Environment and Sustainable › International trade agreements Development › Establishment of the first green GOVERNANCE › 2015 – Adoption of the environmental laws National Sustainable Development Strategy Source: Desk Research, National Sustainable Development Strategy (NSDS), Morocco A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 12 MOROCCO Whilst ‘a green and inclusive economy’ formed a pillar within the National Sustainable Development Strategy, it was recognised that it should act as a reinforcing lever, rather than a driver for economic and social development. Culture Governance Promote the culture of Promote a culture of sustainable development sustainable development 7 areas of focus were devised for promoting a Green & Inclusive Economy: Social Management Green Economy Promote human development and Promote the creation of reduce social territories’ inequalities Green and Inclusive economy Sensitive Territories Biodiversity Pay special attention to Improve natural resource sensitive territories management and strengthen biodiversity conservation Climate Change Accelerate implementation of the national policy in the fight against climate change conservation A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 13 MOROCCO Tourism is a key sector and national priority for Morocco. As such, the Ministry of Tourism created Vision 2020; a model for driving growth through sustainable tourism. MOROCCO’S TOURISM VISION 2020 OBJECTIVES Programme Oasis Sud aims … TOP 20 SUSTAINABILITY DOUBLE THE SIZES Morocco to be in the world’s top A model of tourism that combines Double the tourism industry’s size twenty destinations sustainable growth and by building accommodation: responsible custodian of the › 200,000 new beds, environment whilst respecting The enhancement and authentic national social and › Doubling tourist numbers preservation of the cultural life. landscape, historical and › Tripling the number of cultural heritage of oases of domestic travelers southern Morocco Vision 2020 has sustainability as a core theme; with long-term ecosystem management and local people’s participation in development. As such, three main challenges have to be managed: Create jobs for local stakeholders and work to professionalise the local 1 2 3 tourism industry in a Guarantee sustainability and Respond to tourists’ evolving social and Seize the opportunity to make framework that respects the conservation of Morocco’s natural environmental requirements sustainability a distinguishing feature for principles of sustainable resources, its authenticity and the Morocco development and wellbeing of its citizens responsible tourism. Source: Desk Research, Moroccan Ministry of Tourism A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 14 MOROCCO The UN is working with local Moroccan partners across the Sustainable Development Goals. Particular focus is being aimed to add value and support towards national efforts: Mapping could look like this* Quality education & Health SDG Goal # Inclusion & reduction of socio- economic & gender inequalities 1 No Poverty SDG Goal # 2 Zero Hunger 1 No Poverty Clean Production & Consumption 3 Good Health & Well-being SDG Goal 2 Zero Hunger # 4 Quality Education 6 Clean Water & Sanitation 3 Good Health & Well-being Empowerment of women & youth Democratic governance 7 Affordable and Clean Energy SDG Goal 4 Quality Education & advanced regionalisation # SDG 9 Industry, Innovation & Goal 5 Gender
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