JUNE 2018 NO.242 BUDWEISER’S INSIDE WORLD CUP THE BUSINESS OF THE ULTIMATE SPORTS WORLD CUP HOST VENUE, MOSCOW’S UEFA CHAMPIONS CITY WINNERS’ ACTIVATION PLANS OTKRITIE ARENA LEAGUE SUPPLEMENT Page 18 Page 20 Page 28 Page 48 SportBusiness • Issue International number 242 • June 2018 Clash of cultures MOROCCO FACES THE UNITED 2026 BID IN A PIVOTAL WORLD CUP VOTE [ PAGE 6 ] N o . 242 : JUNE 2018 3 Editor Ben Cronin
[email protected] Contents Commissioning Editor Adam Nelson
[email protected] Chief Sports Writer Frank Dunne 20 US Correspondent Bob Williams Head of Product Matthew Horsford 06 Head of Content MOROCCO 2026 Richard Welbirg North African country outlines Creative Director the economics of its bid for the Judy Kenny 2026 Fifa World Cup Production and Distribution Manager Craig Young 10 Media sales COMMENT
[email protected] Robin Hume Ex-Synergy CEO Tim Crow on Information sales Fifa's sponsorship problems
[email protected] Max Frew Laurence Burton 12 Scott Longhurst UNITED 2026 Patrick Odling 6 Leaders from the joint US, Director of Sales Tom McMullen Mexico and Canada bid for the World Cup make their case Head of Group Business Development Paul Santos 52 BEST OF THE REST Head of SportBusiness Group 16 48 Ben Speight SPONSORSHIP & MARKETING A selection of winners from across the Ultimate Sports City categories www.sportbusiness.com/sportbusiness- The best of Sports Sponsorship international Insider Published by: 58 SportBusiness, a division of SBG Companies ONES TO WATCH Ltd, 133 Whitechapel