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Study Abroad Barcelona STUDY ABROAD BARCELONA 2019-2020 University of Vic - Central University of Catalonia The University of Vic - Central University BAU School of Design of Catalonia (UVic-UCC) is an independent Barcelona state-supported educational institution. It is owned by the Balmes University Foundation, two thirds of whose Board UVic-UCC Information Office of Governors are representatives of local Barcelona and Catalan national institutions, and it participates in the public university enrolment system and public student grant schemes. EADA Business School UVic-UCC has a strong commitment to Barcelona the economic and social development of the surrounding region of Barcelona and Catalonia through teaching, research and knowledge transfer, imbued with a distinctive international vocation. UVic- UCC considers multilingual training key to increase mobility of university students and staff, and the study of language and culture an excellent vehicle for gaining a wider awareness of today’s world. UVic-UCC International Campus Academic courses This is an umbrella organisation for UVic- The University of Vic - Central University UCC activities aimed at an international of Catalonia offers bachelor’s degrees in public: providing mobility and exchange the fields of Arts & Humanities, Science, programmes, postgraduate courses, Health Sciences, Social Sciences and research programmes, continuing Engineering; master’s degrees in the fields education and international cooperation of Sciences, Humanities, Technology, projects. Social Sciences and Health Sciences; and doctoral programmes in the fields UVic-UCC has exchange agreements of Experimental Sciences, Humanities, with universities and institutions in forty Social Sciences and Health Sciences. countries all over the world and makes an effort to ensure that international With 20 years of training experience, students at UVic-UCC feel at home, and the UVic-UCC International Centre for the small size of the university means Continuing Education endeavours to more opportunities for student-staff provide quality, specialist training to interaction, promoting study and personal meet new social needs. Further to this development. UVic-UCC meets the needs experience, our compliance with European of international students through the directives on higher education and the International Relations Unit and Student students who have put their trust in us Services. over the years is testament to UVic-UCC dynamism, innovation and quality. The International Relations Unit coordinates and supports the international activities of faculties and teaching centres, working together with the international academic coordinators in each of our centres and international projects team to streamline and develop relations with educational institutions abroad. Manresa Barcelona Manresa is a medium-sized city of The international reputation of Barcelona, approximately 80,000 inhabitants the capital of Catalonia, has encouraged strategically situated in the heart of links with cities all around the world. Catalonia. It is forty minutes away Barcelona is a friendly Mediterranean from Barcelona, half way between the city, with over 2,000 years of history. Its Mediterranean Sea and the Pyrenees, commercial, manufacturing and creative overlooked by the mountain of Montserrat. talent has given the city a dynamic, modern It is the capital of the Bages region (with atmosphere. more than 185.000 inhabitants) and as such it promotes industry, trade, services, A strong commitment to knowledge sport and culture through the entire region. creation, economic activity and Manresa is a multi-faceted city identifying sustainability make Barcelona an with its past and looking self-confidently to ideal gateway to southern Europe and the future with hope and excitement. the Mediterranean. The cosmopolitan character of the city and its capacity to The Manresa campus stretches over 20.000 attract international talent, fostering square metres. It consists of two buildings: business development and entrepreneurial the UManresa headquarters, housing initiatives, with cutting-edge research, academic and administrative services as keep the city at the forefront of innovation well as teaching/lecturing facilities; and and competition in a globalised world. the CU+ building, housing the University Clinic. The university campus also offers Because of the international reputation other services such as a School of Modern of Barcelona as a centre of knowledge, Languages, an entrepreneurship unit, the University of Vic - Central University an International Centre for Continuing of Catalonia offers design and business Education, a library and a students’ courses in Barcelona, where we have an residence. office in the very heart of the city that acts as a student support service. UVic-UCC, Manresa Campus BAU School of Design - Barcelona Academic year/Semester programme Study Abroad For international students who wish to spend one or two semesters in Barcelona, the University of Programmes in Barcelona Vic - Central University of Catalonia offers courses in English in the fields of business and design. On completion you receive a University of Vic - Central University of Catalonia certificate with academic credits that your home university will recognize. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design will be invited to some of the course sessions. Courses are offered in Fall and/or Spring terms, each course with a total of 45 contact hours (6 European credits). Calendar 2019-2020 - Barcelona Term 1 (15 weeks): 9 September - 20 December 2019 Term 2 (15 weeks): 7 January - 24 April 2020 BUSINESS, DESIGN & INNOVATION - BARCELONA Course Term Global marketing. Globalization | Political risk & geographical factors | Global branding | Markets | Operations development 1 - 2 Design thinking. Creativity techniques | Market research | Product design techniques | Fast product development 1 - 2 Start-up creation. New business models | Entrepreneurship | Fund-raising and crowd-funding | Social innovation 1 - 2 Marketing and fashion. International competitiveness | Consumer behaviour | Marketing trends | Coolhunting 1 - 2 Brand design. Design and implementation of branding strategies | Brand positioning and values | Building a global brand | Naming new products 1 - 2 and brand extensions Digital business. Digital retailing | Augmented reality | Community management | Google Analytics 1 - 2 Leadership, business and society. Leadership skills | Business role and impact on society | Impact of society on business | Team-building 1 - 2 Luxury marketing. Luxury industries | Brand building & luxury design | Luxury quality & price | Luxury communication & advertising | Luxury 2 opportunities Retail management. Retail strategies | Customer and market segmentation | Retail pricing | Store layout & control | Retail finance control | 2 Operations management & logistics at the point of sales | Talent attraction Psychology of Communication and Publicity. Human Communication | Psychological Paradigms of Communication | Persuasive 2 Communication and Creativity | Subliminal messages | Digital Advertising For further information: www.uvic.cat/study-abroad-business-design-innovation Carrer de la Sagrada Família, 7 08500 Vic, Barcelona Tel. 0034 938 861 222 [email protected] PRACTICAL INFORMATION Accommodation Different types of accommodation are available in Vic or Barcelona: flats and rooms for rent, rooms in halls of residence, hostels and hotels. UVic-UCC offers advice on accommodation to suit your budget and needs, ensuring that you have a comfortable stay during your studies. We recommend the following links: Vic www.uvic.cat/en/sites/vic/accommodation Barcelona www.bcu.cat/en/accommodation-in-barcelona/ VIC MANRESA BARCELONA UVic-UCC Information Office - Barcelona The UVic-UCC Information Office helps international students with all kinds of personal and academic issues and can deal with any questions you may have before, during or after your stay in Barcelona. Via Augusta, 123 – 08006 Barcelona Tel. 0034 930 180 663 [email protected] www.uvic.cat In collaboration with: www.uvic.cat eumodc.cat.
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