Ds 7 Crossback

DS 7 CROSSBACK

M A R C H 2 0 1 7 2 • POSITIONING OF THE DS BRAND • THE SIGNATURE CHARACTERISTICS OF THE DS BRAND • DS 7 CROSSBACK POSITIONING • THE 12 USP OF DS 7 CROSSBACK • OTHER OUTFITS • ENGINES • CONNECTED SERVICES • PRESENTATION • LAUNCH STRATEGY • LIMITED EDITION: THE PREMIERE • THE COMPETITION • NEW DIGITAL SALES TOOLS • PAYMENT PLANS

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY The DS brand is built on The DS brand has grown With their trademarked, strong ideals: defy existing from a unique heritage, that striking style, at once codes, break from of the DS 19 which dates sensual and spectacular, convention, and embody the back to 1955. DS products embody ethos of France’s luxury The DS was born in Paris, the excellence and automotive culture. capital of luxury and fashion exclusiveness. and bastion of the avant- guard movement, a brand renowned to this day for its product design and attention to quality service.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY DYNAMIC AVANT-GUARD DESIGN SERENITY

A sensual, striking design. Behaviour blending serenity and A rich and sophisticated dynamism. customisation offer. Sensory harmony.

ADVANCED REFINEMENT TECHNOLOGY AND ATTENTION TO DETAIL

High-performance hybrid and electric vehicles Impeccable quality. « My DS, connected to my world ». Refined materials applied with expert Visible technology dedicated to style and quality craftsmanship. service.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY "DS 7 CROSSBACK opens the second generation of DS models. This sophisticated and technologic, worldly SUV is a harmonious blend of French expert craftsmanship and state of the art technology. The vehicle's cutting-edge parts and accessories, geared for high performance, provide a unique, dynamic sense of serenity. DS 7 CROSSBACK represents the future of DS, a visionary brand since it's earliest models. DS 7 CROSSBACK will win over visionaries and pioneers, those with a passion for the latest trend, lovers of sports and the arts... Those customers looking for a new kind of driving experience and unique sensations."

Yves Bonnefont, DS Automobiles Managing Director

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC UNIQUE ADVANCED DESIGN FRENCH SAVOIR-FAIRE TECHNOLOGY

“Throughout the design process, “Each DS reflects the desires of “A rechargeable, 300- the running theme with DS 7 each customer, and involves horsepower, 4-wheel drive hybrid CROSSBACK was to express unique forms of craftsmanship. engine, automatic 8 speed refinement, excellence, and high Our designers, engineers, gearbox, and THP 230 S&S standards for only the best upholsterers... all put their engine: our engineers craftsmanship. The result is a car expertise to the task to design the incorporated the best innovations, with true charisma, both inside interior, working with only noble perfecting the design until power and out, with a body of ideal materials and an expert became synonymous with real proportions. The perfect alchemy craftsman’s attention to detail.” performance, added security, and of power and elegance." Thierry Metroz, environmental respect." Thierry Metroz, DS Style Director Eric Apode, DS Style Director Product and Development Director

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY ADVANCED CHARISMATIC UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY

DS ACTIVE LED VISION DS 3D BRAKE LIGHTS When the vehicle starts, DS ACTIVE LED The hypnotic brake lights also contribute VISION are activated for a truly spectacular to the strength and originality of the DS 7 light show. CROSSBACK signature design. Building on 3D Full LED technology, the lights In addition to a visually aesthetic design, DS have a scaled design, adding to the avant- ACTIVE LED VISION offer impeccable guard personality of the car. To create this performance. The headlight modules turn signature style, DS experts built on the left to right and vice versa, and change latest, cutting-edge technology such as inclination depending on the vehicle speed, laser engraving for optimal precision. the steering wheel angle and weather conditions. This allows for a total of seven lighting modes to adapt to all road conditions (urban, long drives, rain, night...). With beams reaching farther ahead or on the sides to light the road, safety is improved for both the driver and passengers.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY ADVANCED CHARISMATIC UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY

AN EXPRESSIVE STYLE TWO LARGE 12” SCREENS, THAT CONFERS STATUS AN INNOVATIVE INTERFACE A beautiful object recognized by all. DS 7 CROSSBACK is the only vehicle in Charismatic, muscular, sensual, the DS 7 the segment to offer two 12” screens. CROSSBACK design, full of contrast and power, acts as a visual signature. The central HD screen represents an innovative feature in the SUV market: easier The DS WINGS front face, tall and prestigious, navigation and an integrated multimedia is a status symbol that expresses charisma and a interface which incorporates the DS noble heritage. The DS emblem, redesigned for CONNECT or Mirror Screen systems. a new era, is proudly displayed at the centre. The twin ribbing on the aluminium bonnet The instrument panel is 100% digital and create an arrow shape pointing to the peak of fully customizable. the grille, while the two-tone wing mirrors highlight the power and size of the DS 7 CROSSBACK. The striking ribbing on the front and rear wings create a muscular effect on the bodywork profile, highlighting the muscular character of the SUV. And from the rear, the tailgate contours give the DS 7 CROSSBACK a streamlined effect, accentuating the unique tail lights.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC ADVANCED UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY

DS INSPIRATIONS: FIVE THEMES FOR AN OPERA INTERIOR IN THE • Nappa leather watch CUSTOMER’S IMAGE strap pattern • Nappa Art leather Contemporary and luxurious, the decors DS 7 CROSSBACK interior is a measure of the craftsmanship of FAUBOURG DS teams. Faithful to the DS • Claudia or Nappa philosophy -full customization- the Leather offer is available in five themes. • Wood decors The five DS Inspirations were each designed with a consistent theme, reflecting a specific character and RIVOLI taste to offer the customer a car in • Claudia Leather his image. These are available at • Nappa leather decors every level.

PERFORMANCE LINE • Alcantara / Plastic- Coated Textile • Wood decors

BASTILLE • Fabric • Coated decors

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC ADVANCED UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY

Inspiration OPERA Art Basalte

THE ELEGANCE OF NOBLE MATERIALS EXCEPTIONAL ROOMINESS

This sense of nobility is best expressed on DS 7 CROSSBACK offers the best blend of the large surfaces (dashboard, door fittings, roominess and boot volume when faced with seat upholstery, and the centre console) and the competition. down to the last detail (airbag cushion, leather handles, fabric sun visor). It has the largest boot space in the segment, totaling 555L. The rear bench seat features Working with rare materials, selected with an electric reclining back rest and a 2/3 - care (such as crystal, chrome, precious 1/3 modular design. Comfort is king for the wood, Alcantara, full-grain and Nappa customer, as DS 7 CROSSBACK roominess leather) reflect the quality of French luxury is a reference in both the front and back row craftsmanship. of seats.

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A PRECISE, DETAIL-ORIENTED WORK PHILOSOPHY

Subtle signs of this prestigious Renowned luxury watch-maker heritage can be seen in the B.R.M, a symbol of French Nappa seat leather with watch craftsmanship, has authored an strap pattern and pearl stitches, elegant, slim watch for DS 7 but also in the dashboard, door CROSSBACK: the one-of-a-kind panels, or centre console. The R180 B.R.M watch. chrome centre console hosting It integrates perfectly with the the toggle switches is highlighted dashboard, with a dedicated by a ‘Clous de Paris’ guilloché animation to offer the customer a pattern to match the R180 refined visual experience. B.R.M watch. The central screen dial also comes in a crystal version.

Guillochage ‘Clous de Paris’ Molette sertie de crystal Montre B.R.M R180

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC DESIGN UNIQUE FRENCH SAVOIR-FAIRE ADVANCED TECHNOLOGY

DRIVING PLEASURE: E-TENSE, THE HIGH-PERFPRMANCE HYBRID DS 7 CROSSBACK incorporates The combined power from the When in 100 % electric mode, a hybrid drive train composed of: two electric engines (80kW each the 12-13 kW/h battery and • a 200 hp petrol engine, and up to 90kW total) and efficient, aerodynamic design • an electrical, automatic 8- petrol engine allow for a total ensure autonomy up to 60 km. speed gearbox incorporated horsepower of 300. across the front axle, between There are four modes: ZEV In standard mode, the battery the electric and combustion (100 % electric), HYBRID, recharges in 4 and a half hours. engine, SPORT and 4-wheel drive. Keep In accelerated mode, it is • a 90 kW lithium-ion battery in mind that the battery completed in under 2 and a half boasting a 12-13 kW/h recharges during deceleration or hours thanks to the 6.6 kW capacity, positioned under braking phases. charger which connects to a 32 the floor pan, A plug. • an electrified rear axle that provides exceptional 4-wheel drive performance.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC DESIGN UNIQUE FRENCH SAVOIR-FAIRE ADVANCED TECHNOLOGY

DRIVING PLEASURE: THE NEW EAT8 AUTOMATIC GEARBOX AND THE NEW THP 225

Alongside the rechargeable hybrid E-Tense, DS 7 CROSSBACK offers the choice of five powerful, efficient combustion engines (Euro 6.2) with a strong couple, and will launch the latest generation of 8-speed gearboxes, the EAT8:

• three petrol engines (THP 225 S&S EAT8, THP 180 S&S EAT8 or PureTech 130 S&S BVM6, which won engine of the year in 2015 and 2016).

• and two Diesel BlueHDi engines (BlueHDi 130 S&S BVM6, then EAT8 or BlueHDi 180 S&S EAT8)

These different engine models represent the cutting edge of technology (injection pressure at 200 bars for the THP, Stop & Start system...) and guarantee the lowest CO2 emissions in the segment. With this equipment, DS 7 CROSSBACK offers heightened driving pleasure and a sense of dynamic serenity behind the wheel.

The EAT8 Automatic Transmission is the new 8-speed gearbox. It provides exceptional driving comfort and consumption gains. It is also compatible with DS 7 CROSSBACK driving functions thanks to a new electronic control unit.

In short:

• 4 % fuel consumption reduction • Improved driving pleasure: in • Advanced Traction control for added compared to the previous 6- particular the quiet running engine mobility in difficult driving speed gearbox thanks to a new and smooth shifting gears. conditions. steering mechanism, a Stop & Start function which activates up to 3 km/h, and a weight reduced by approximately 2 kg;

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC DESIGN UNIQUE FRENCH SAVOIR-FAIRE ADVANCED TECHNOLOGY

DS PILOT

DS CONNECTED PILOT : DS PARK PILOT : to drive or to let yourself be driven? parking made simple

DS CONNECTED PILOT provides driver assistance Thanks to this new technology, the vehicle can park itself functions which nevertheless allow the driver to take full in parallel or perpendicular spaces, without requiring control of the car at any time. With this system, we are manual intervention on the steering wheel or pedals. one step closer to autonomous driving. DS PARK PILOT detects parking spaces -which are large This innovative system includes Stop & Start Adaptive enough for the DS 7 CROSSBACK- simply by driving Cruise Control, which regulates speed in relation to the past them up to 30km/h. The driver then uses the vehicle ahead of you. The system is also designed to touch screen to indicate if he wants to park in the parallel position the DS 7 CROSSBACK precisely in its lane by or perpendicular space. The driver has only one thing to controlling steering, thanks to the LPA (Lane Positioning do: activate the turn signal and watch the magic happen! Assist). The function can be activated up to 180 km/h (depending on local road laws), controlling speed and steering for the driver. The vehicle can restart automatically if the car has not been stopped for more than 3 seconds. The system is very useful in traffic jams or on the motorway, offering added security and serenity to DS 7 CROSSBACK drivers. This feature is unique in the segment.

NB: The DS CONNECTED PILOT system provides driver assistance functions but in no way replaces the driver. The driver must remain focused on the road ahead, and for the system to remain active he must also keep his hands on the wheel. The driver can take control at any time by turning the steering wheel (which will cancel the LPA), by pushing the dedicated button, or by applying pressure on the brake pedal (which cancels ACC Stop & Go). 14

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC DESIGN UNIQUE FRENCH SAVOIR-FAIRE ADVANCED TECHNOLOGY

DS SAFETY : VIGILANCE AT ALL TIMES

DS NIGHT VISION : DS DRIVER ATTENTION MONITORING : See into the night Maintain driver attention

DS NIGHT VISION offers optimised visibility in low-light DS DRIVER ATTENTION MONITORING features conditions to help drivers see the road ahead. The infra- an infra-red camera, placed above the steering red camera, placed in the front grille, detects wheel, that monitors three signals of distraction or pedestrians and animals on the road at up to 100 drowsiness: eyes , eyelids, neck movements. The metres ahead. The driver can visualise the area system also monitors the trajectory of the vehicle in surrounding the vehicle in the digital instrument panel relation to road markings (deviations or sudden (driver side) and see dangers appear with a colour-coded steering movements by the driver). frame, from yellow to red, depending on proximity. As soon as DS DRIVER ATTENTION With this warning, he has more time to react. MONITORING detects an anomaly on one of the Usually reserved for vehicles in superior categories, the three factors -non-linear or erratic movement, or DS 7 CROSSBACK features the first Night Vision signs of tiredness such as blinking eyes- it function equipped on a C-segment car. automatically triggers an audible signal and displays a warning on the instrument panel, day and night.

This feature is unique in the segment.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC DESIGN UNIQUE FRENCH SAVOIR-FAIRE ADVANCED TECHNOLOGY

DS LOUNGE : DYNAMIC SERENITY

DS ACTIVE SCAN DS SENSORIAL PREMIUM FOCAL ELECTRA SUSPENSION DRIVE SOUND SYSTEM The DS suspension of the 21st century Pure Sound Anticipation is the core goal of This feature creates an For the DS 7 CROSSBACK DS ACTIVE SCAN exceptional sensory experience sound system, DS chose to work SUSPENSION. To achieve this, for the driver through a with FOCAL®, the French leader the camera -placed behind the combination of various elements. in acoustics and hi-fi systems. windscreen and electronically It is representative of the Brand’s This top of the line system, connected to the front and rear attention to detail: known as FOCAL ELECTRA®, axles- along with four height incorporates exclusive technology sensors and three accelerometers • A dynamic driving experience and is made up of fourteen analysing the road conditions with Sport mode, enabling to speakers located throughout the and reactions of the DS 7 control steering parameters cabin. The FOCAL ELECTRA® CROSSBACK (speed, steering and pedal intensity while Hi-Fi system, a world premiere, wheel angle, braking, etc...). distilling a more present will win over even the most They transmit data to an digital coloring of engine demanding music-lovers and electronic control unit in real sounds in the cabin audiophiles looking for time which acts on each wheel exceptional sensory experiences • Colour animations on both independently. Based on this on the road. For unlimited screens for two unique data, the system will tighten or pleasure... ambiances: “Cashmere” and loosen the suspension in a “Titanium”. continuous manner. As a result, this exceptional SUV features • Total serenity thanks to the improved responsiveness and AQS system, which improves finesse in addition to driving interior air quality for a pure, serenity. clean atmosphere. This feature is unique in the segment. 16

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC DESIGN UNIQUE FRENCH SAVOIR-FAIRE ADVANCED TECHNOLOGY

Inspiration DS PERFORMANCE Line

DS LOUNGE : DYNAMIC SERENITY

A NEW DESIGN FOR A NEW EXPERIENCE DYNAMIC SERENITY: FROM AXLE TO SEAT CUSHIONING

The body shell structure of DS 7 CROSSBACK was While engine and suspension design is the main designed with heat sealing technology. Different factor, driver well-being begins with the driver seat. sheet metal elements are assembled by a Design teams selected high-density foam to create combination of welding and hot-gluing. Combining large, comfortable seats that stand the test of time. the two methods ensures maximum resistance to Incorporating state of the art technology, the front impacts, increased body rigidity, and a finer driving seats provide massage, heating, and ventilation experience (the feeling of a unified, solid car body, functions. Front and rear electric controls allow with reduced noise). precise adjustment, to better meet the needs of demanding passengers. Furthermore, this unique driving sensation is the result of the particular axle design of DS 7 CROSSBACK: a larger front axle, and a multi-arm rear axle. 17

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY DS PILOT DS SAFETY

• Reversing Camera and 360 Vision • Active Safety Brake • Active Blind Spot Detection • Advanced Traction Control • Lane Keeping Assist • High Beam Assistant • Extended Traffic Sign Recognition

OTHERS

• Wireless charging for Smartphone induction charging. • Hand Free Motorized Tailgate, a user-friendly boot opening system, even when hands are full. • DS ConnectedCAM, onboard windscreen camera to share content or record a video in case of an accident. • Panoramic sliding roof with motorized shed, for maximum light.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY A VARIED RANGE OF HIGH-PERFORMANCE ENGINES

DS 7 CROSSBACK features the latest generation of petrol and Euro 6.2 Diesel engines ranging from 130 to 225 hp, available in 6-speed manual, or 8-speed automatic gearboxes.

At the top of the range, 4-wheel drive E-Tense (plug-in hybrid) engines at 300 hp allow the DS 7 CROSSBACK to stray far off the beaten path in absolute comfort and optimal efficiency thanks to a fully electric transmission.

PureTech 4 PETROL ENGINE OFFERS: The PureTech engine features 1,2 l PureTech 130 S&S BMV6 €6.2 CO2 emission reduction technology, making it one of the most eco-responsible engines on 1,6 l THP 180 S&S EAT8 €6.2 the market. 1,6 l THP S&S 225 EAT8 €6.2

1,6 PHEV S&S 300 EAT8* €6.2

BlueHDi 4 DIESEL ENGINE OFFERS: DS 7 CROSSBACK 1,5 l BlueHDi 130 S&S BMV6 €6.2 incorporates BlueHDi technology on 1.5L and 2.0L 1,5 l BlueHDi 130 S&S BMV6 €6.2 Diesel engines. This Drive Efficiency technology blends power and efficiency, optimising both 1,5 l BlueHDi 130 S&S EAT8 €6.2 CO2 and NOx emissions. 2 l BlueHDi 180 S&S EAT8 €6.2

4-wheel drive E-Tense engine will be available in 2019.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY NEW CONNECTED 3D NAVIGATION SYSTEM WITH VOICE COMMAND

• The latest generation of connected 3D navigation systems with voice command, displayed across a new 12” touch screen, incorporates TomTom connected services. • Map representation is improved thanks to 3D modelling of buildings, photo-realistic representation of key monuments in main European cities, and incorporates altitude to represent valleys, hills, and mountains; • “Junction view” and “Line Guidance” allow for optimal guidance through junctions and crossroads. • Voice command allows the driver to control navigation, telephone functions, and multimedia functions in total security, without taking his eyes off the road.

3D CONNECTED NAVIGATION SERVICES INCLUDE THE FOLLOWING (DEPENDING ON COUNTRY):

1- TRAFFIC INFORMATION IN REAL TIME: With data every 2 minutes on changes in traffic conditions, TomTom Traffic calculates the optimal route to your destination. 2- FUEL STATIONS: Searches for fuel stations and provides location, contact information, and the price of relevant types of fuel. It also display the range the vehicle can travel on the fuel tank reserve. 3- PARKING : Searches for parking spaces and provides their coordinates, price, and for certain parking lots the number of available spaces in real time. 4- WEATHER FORECAST: Displays weather forecast over the next 5 days. 5- LOCAL SEARCH (“+” tab): Searches for dynamic points of interest and provides updated location and contact information. 6- DANGER ZONES (PAYING OPTION): Informs driver of fixed, mobile, or sectioned radar areas, as well as traffic lights and accident black spots.

Connected 3D Navigation includes a lifetime of free map pack updates 4 times a year, and connected services (traffic info, service stations, parking, weather, and POI) for 3 years. Fuel Stations, Parking Spaces, Weather Forecasts, Local Search, and Danger Areas are displayed on the map around the vehicle, on the route, at the destination, or across the whole map. Fuel Stations, Parking, Weather Forecasts, and Local Search services have 4 functions: “Navigate to”, “Save as favourite”, “Call”, and “More information”.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY MIRROR SCREEN

The Mirror Screen function allows the driver to safely enjoy Smartphone applications on the vehicle touch screen, thanks to Android Auto, Apple CarPlay™, and MirrorLink® (Android).

ANDROID AUTO APPLE CARPLAYTM MAPS • Points of interest • Suggested destinations • Free voice-guided navigation • Lane guidance • Live traffic condition

MESSAGING AND PHONE • Send and receive messages • Make phone calls from the steering wheel • Natural voice recognition

ACCESS TO APPS (MUSIC, PODCASTS) Access and stream your favorite music with apps like : • Google Play Music • Apple Music • IHeartRadio, • Spotify and More

DS DEDICATED SPECIFIC APPS • Discover MyDS : a digital version of the driver’s handbook • MyDS : Your DS with you in everyday life

MIRRORLINK®

MirrorLink® provides access to applications such as:

SYGIC, ICOYOTE, PARKOPEDIA, MYDS, DISCOVER MYDS 21

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY FRONT VIEW1 2 ENGINES

PASSENGER 5 3 SIDE VIEW COMPARTIMENT

REAR VIEW

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY 1 FRONT VIEW An SUV with status, a protector A remarkable, reassuring SUV • A large, ribbed bonnet, a recessed • The hypnotic design of the vehicle’s windscreen, a powerful vertical grille lighting equipment (vertical LED design, chrome-painted brake shoes DRL, DS ACTIVE LED VISION to mark the vehicle’s strong SUV headlights...) ensures optimal status. visibility in all conditions and a • A hexagonal radiator grille with a striking visual signature. diamond motif and chromed • Multifunction cameras (night vision, double wings that stretch up to the bumper radar, and parking sensors) headlamps help capture the help the driver feel safe and heritage of the DS automobile line. protected, while the driving aids ensure a stress-free driving experience.

2 ENGINES Modern, efficient engine designs for optimal driving pleasure

• A 300 hp Plug-In hybrid engine • The new 8-speed, EAT8 gearbox with all-wheel drive and up to 60 ensures quicker and smoother gear km travel distance with zero shifts. emissions means more power, • A large range of engine options more pleasure, and more efficiency. allows you to reach optimal driving comfort.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY 3 SIDE VIEW A confident style blending elegance and functionality. • A dynamic, sensual, elegant style. • The Push/Pull fuel filler flap and • Distinctive chrome trimmings (belt- large-capacity AdBlue® fuel tank for line, window frames, door handles, added practicality and vehicle DS name plate...) demonstrate autonomy. attention to even the finest detail. • A larger front track to highlight the • The biggest wheels of the Premium vehicle’s SUV status. SUV segment: 720 mm • Overhanging front and rear doors • Aluminium roof bars add both style covering the siderail for clean and and functionality. easy access to the vehicle. • The rear view mirrors project the DS logo onto the ground to create an elegant effect.

4 REAR VIEW A remarkable style with impressive modular features. • A stylish, signature design in the • The floor pan is adjustable in 2 LED lighting with scale-pattern positions to adapt to all uses. reflectors and elegant scrolling turn • A 40/60 collapsible bench seat signals. and ski trap for added modularity. • A convenient electric boot opening • A reversing camera to facilitate function with hands free operation. every manoeuvre. • The generous 555 L boot space (Best in Class) is easy to access, ensuring top comfort and roominess.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY 5 PASSENGER COMPARTIMENT A passenger compartment that blends high-end technology and comfort. • A generous interior with roomy dimensions • Always connected thanks to for added habitability 1. Touch screen with USB port and • A 12” digital display completes the high- Bluetooth hands-free functions to tech interior with a comfortable viewing connect/charge all your devices, experience listen to music, call your contacts... • A user-friendly multifunction steering wheel 2. Wireless Smartphone charging, for • Elegant trimming details (leather-bound added practicality. handles, touch-activated reading lamps, 3. The Mirror Screen system crystal commands...) add a distinctive (MirrorLink, Apple CarPlay, and touch, highlighting the Premium character Android Auto) to enjoy Smartphone of the SUV applications on the touch screen. • A PolyAmbient pack for added • Extensive, practical storage solutions in customisation both the front and rear • B.R.M R180 rotary watch for more • Comfortable, high-density foam seats refinement boasting the AGR label, adjustable • A truly techno-chic ambiance, fully position, height, and seat back angle, customizable thanks to DS SENSORIAL with electric functions for heating, 5 DRIVE, for a high-quality, streamlined, multi-point massage routines, and high-tech interior ventilation, for a driving experience as • High-tech seat comfort for improved well- comfortable as a five-star hotel. being • FOCAL Electra® Hi-Fi for top-of-the-line acoustic comfort

Inspiration DS RIVOLI

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY DS 7 AUDI BMW MERCEDES RANGE ROVER CROSSBACK* Q3 X1 GLA EVOQUE Length 4.57m 4.39m 4.44m 4.41m 4.35m Width (excluding wing 1.89m 1.83m 1.82m 1.80m 1.90m mirrors)

Height (with roof bar) 1.62m 1.60m 1.61m 1.49m 1.63m

Boot volume (VDA) 555 dm3/555L 460L 505L 421L 420L

AUDI Q3 High-end codes and character HOWEVER • Very little technological equipment (driving aids, main screen is small and not touch-sensitive, limited connectivity...). • An aged design, lacking originality. • Limited front row access and roominess. • Small boot volume and high loading sill. BMW X1 High level of perceived quality HOWEVER • Firm cushioning. • Ergonomy can be improved (no real centre console, location of gear lever, intrusive dashboard). • Non touch-sensitive screen. • Small boot volume. • Expensive. RANGE ROVER EVOQUE A reference in terms of style HOWEVER • Very high price positioning. • Less efficient engines. • Limited seat comfort and acoustics in back row. • Small boot volume.

MERCEDES GLA High standing and quality options HOWEVER • The model is a sedan in disguise rather than an SUV (vehicle height, low-riding). • Limited rear visibility. • Reduced back row roominess • Small boot volume. 26

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY PHASE 1 PHASE 2 PHASE 3 REVEAL & LIMITED EDITION TAKING ORDERS SALES LAUNCH

MARCH OCTOBER JANVIER La Première The entire range Sales Launch Launch of the limited edition 4 levels, 5 engine offers, 5 inspirations Beginning of deliveries

• Online customer reservations • Customer orders in DS stores and • Delivery of Premiere model • Customer orders in DS stores and exhibitions from October 1st orders exhibitions • Configuration tool available for the • Delivery of DS 7 CROSSBACK • Configuration tool only available for whole range orders the Premiere • DS Virtual Vision to discover the • End of test drive vehicles • DS Virtual Vision to discover the vehicle deliveries vehicle • Dynamic test drives for concession customers • Customer orders open March 7th • Global advertising campaign to December 31st • Deliveries from January 2018

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY In line with the vehicle’s positioning as an exclusive, high-end car, the DS brand is offering a Limited Edition “Premiere”.

The main objectives are as follows: • Position the DS brand at an unprecedented level as the pinnacle of French craftsmanship and luxury in the automotive sector. • Implementation of pre-order strategy from March 2017 until the launch in 2018, with concrete offers and a unique customer experience from discovery to vehicle delivery.

GENEVA LAUNCH

03/2017 31/12/2017 01/2018 Start End of orders of orders Deliveries

The theme that underpins the Limited Edition is one of refinement: • An evocative name, renowned and distinctive alongside competitors... “The Premiere”. • An elegant, powerful theme inspired by mythical car models.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY The DS Rubis bonnet emblem imparts a Exclusive 20” PARIS rims, embellished with Rubis color distinctive, unmissable style. touches, with decorative heads and carmine touches, symbolic of a vehicle with character.

The “La Première” emblems on the front Three colours available: doors. Bianca White, Artense Grey and Perla Nera Black.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY Exclusive Art Rubis The “La Première” emblem on Exclusive floor covering tailored Inspiration the dashboard, a detail that to your tastes. speaks of elegance and Unique door sills, distinctive exclusiveness. down to the last detail.

An exclusive B.R.M R180 Black Basalt leather steering watch, a special touch to meet wheel with Art Rubis flat the high expectations of surface and contrasting luxury customers. stiches.

Exclusive Art Rubis Nappa “Pearl” stitching leather upholstery with a and artful leather trimmings graceful patina make for for a distinctive interior. comfortable, beautiful seats.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY The 2 most powerful engine models are available on the “La Première” limited edition. A petrol version and a Diesel version, alongside the new 8-speed EAT8 automatic gearbox, deliver exceptional performance.

1 PETROL ENGINE OFFER: THP 225 S&S EAT8 €6.2 137 g 6 l / 100 km

1 PETROL ENGINE OFFER: BlueHDi 180 S&S EAT8 €6.2 128 g 4,9 l / 100 km

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY DS 7 CROSSBACK "La Première"

EXTERIOR DESIGN SAFETY COMFORT • LED DRL (Daytime Running • Driver/Passenger/lateral/curtain • Auto Comfort Pack: Lights), airbags, - Automatic air conditioning • LED DS 3D rear lights, • Speed limiter / Cruise control, - Automatic wipers • LED foglights, • Speed limit recognition and - Odor filter • DS ACTIVE LED VISION, recommendation, • DS ACTIVE SCAN SUSPENSION • Aluminium roof rails, • GSI (Gearshift Indicator), • Modularity Pack: • Overteinted rear windows, • Rear and Front Parking Sensors, - 2 positions floor • Exclusive 20'' PARIS alloy wheels, • Safety Pack : - Lateral storages • La Première badging on bonnet - ASB (Active Safety Brake) - Trunk chromed entry sill and front doors. - LDW (Lane Departure Warning) - 12V socket • Advanced Safety Pack : • Electrically foldable and diming INTERIOR DESIGN - LKA (Lane Keeping Assist) exterior mirrors • Crystal command - ABSD (Active Blind Spot Detection) • Full electrically adjustable seats on • PolyAmbient lighting - DAA (Driver Attention Alert) 1st row, including Memory function, • Aluminium Pedals - ETSR (Extended Traffic Sign 4 ways pneumatic lumbar support, • Art Rubis OPERA DS Inspiration Recognition) seat cushion adjustment and 4 ways • Bitone Basalt Black-Art Rubis full • Reversing camera, integrated headrests adjustment, with leather steering wheel with Basalt • Compact Spare wheel, heating, massage and ventilation Black / Rubis contrasting stitching • Safety Kit, function, • La Première dashboard emblem, • DS CONNECTED PILOT • Electrically foldable 60/40 backrest • Exclusive R180 B.R.M watch, (BlueHDI 180 S&S EAT8 & THP 230 on 2nd row with armrest, • Exclusive door entry sills, S&S EAT8) • Keyless Access, • Exclusive floormats. • DS DRIVER ATTENTION • Acoustic windows front and rear, MONITORING, • Diming frameless interior mirror, INFOTAINMENT • ISOFIX (2 Rear - 1 Front), • Motorized and hands-free tailgate • WIFI, • Front passengers seat cushion sensors, • Heated Windscreen • Mirror Screen, • Safety belt tightening position indicator (x5) • 12 " Digital instrument cluster, OPTIONS • TSC (Trailer Stability Control) • 12'' Touchscreen • Panoramic sunroof (connected navigation/voice • DS SENSORIAL DRIVE recognition), • DS NIGHT VISION PACK (DS • Digital Audio Broadcast, NIGHT VISION + 360 Vision) • Wireless charger • HiFi FOCAL Electra® • DS CONNECT BOX, • Pack DS Urban (DS PARK PILOT • USB and 12 V connectors at the PACK + 360 Vision) front, • DS ConnectedCAM • 2 USB connections on the rear • Trizone air conditioning centre console 32

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY WHAT IS IT? HOW DOES IT WORK?

• High-tech sales materials for a unique, exclusive The customer takes a seat in the DS Virtual Vision station. customer experience The DS Advisor or DS Expert Advisor explains how the • A virtual reality tool for customers to discover the system works, presents the controller, then helps the rich customisation offer available for the DS customer put on the HTC Vive headset and headphones. collection. He then helps the customer throughout the experience, guiding him to get the most out of the experience. • Customers sit in the driver’s seat of the vehicle of their dreams in a life-size simulation with stunning realism. The customer can enjoy the rich range of equipment options and customise his choice of vehicle (DS 3*, DS 3 cabrio*, DS 4*, DS 4 Crossback*, DS 5*) : With DS 7 CROSSBACK, this system represents an • Trim level (range and limited editions) opportunity to discover a vehicle that has not yet been • Navigation systems released. • Gearboxes • Decorative kits • Seat upholstery • Body colour • Roof colour • Roof decoration • Rims

And for DS 7 CROSSBACK La Première edition and launch model: The core features of DS 7 CROSSBACK (screens, B.R.M watch, interior lighting, panoramic roof opening/closing, DS ACTIVE LED VISION headlight animations, etc.), available body colours, trimmings, and boot opening.

White diamond symbols are present on customizable areas. The customer can then use the controller to vary trim levels with the wheel and trigger to change finishings and equipments or to play animations (DS 7 CROSSBACK).

(*) France summer 2016 range. Ranges will be updated in the 2nd quarter of 2017.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY SALES POINT DIGITIZATION WHAT SHOULD I DO? STRATEGY (SUMMARY OF CUSTOMER EXPERIENCE) • Take the e-learning "New DS Digital Tools" on the day DS Virtual Vision is installed. The DS brand wishes to modernise its commercial • Contact the hotline in case of any issues. tool kit with innovative solutions to help DS Advisors • Read the Sales Standards that outline how DS Virtual and DS Expert Advisors present the diverse range of Vision is incorporated into the sales process. DS vehicles and generate orders and upsale offers. These digital sales tools will change the way sales advisors interact with their customers, allowing them to develop personalised and fun strategies, which helps create a more effective sales context. Other features complete the offer: touch screens, videos, hybrid tablets, etc. DS is collaborating with a provider to deliver DS Virtual Vision merchandising and IT tools. A hotline will be implemented, managed by Mirane or PSA (depending on country or hotline level). Mirane will also be responsible for PC updates and training for Sales Point staff to install the DS Virtual Vision system.

An e-learning course dedicated to these new digital tools will be available from mid-March.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY WHAT IS IT? HOW DOES IT WORK?

A website dedicated to online reservations for Limited The customer can customise the Limited Edition DS 7 Edition DS 7 CROSSBACK, whether the customer is at CROSSBACK before purchase: 2 engines, 3 body home or in a point of sale. colours, and 7 equipment options will be available. The customer can reserve a Limited Edition DS 7 Financing solutions will be covered with the specific CROSSBACK online from March 7th to December 31st sales point at the moment the reservation or order is 2017, with the choice to pay in full or via a payment processed (in order to choose the best financing plan. Only the Long Term Rental payment plan is solution available). available on the site. By reserving the Limited Edition, To confirm the reservation, the customer must pay a the customer will be among the first delivered (from deposit of 2.000€ for payment in full, and 2.000€ January 2018) and will be able to enjoy an exclusive in reservation fees which will be reimbursed upon final model, as it will no longer be produced afterwards. order in the case of a financing solution. The sales point website URL is different from that used In case of a financing solution, the customer must run by customers at home, in order to help tracking an online payment plan simulation to determine the reservations by sales point. approval or not. In the case of an approval, the The website will go live between March and May 2017, customer can finalise the purchasing process and pay depending on country. the 2.000€ reservation fee. In any case, a lead will be send to GDO. The reservation is saved until it is converted into a sales point order after the month of October when the IT systems for DS 7 CROSSBACK and DS brand (Dialog in particular) go live.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY SALES POINT DIGITIZATION WHAT SHOULD I DO? STRATEGY 1. Take the online training "New digital tools" (TEAMS) The DS brand is committed to providing modern, 2. Click through the URL provided to make an online innovative sales tools to help meet customer needs, reservation with the customer. Ideally, do this on a and in this manner take the first steps towards e- hybrid tablet. commerce. 3. Put your name in the comment field on the This site is a component of the DS Brand’s reservation website to identify myself as the sales omnichannel strategy to provide a single tool for the person who took the reservation. customer and the network. 4. List all received GDO leads corresponding to Limited Edition DS 7 CROSSBACK reservations performed outside of sales points (with or without payment plans) within 24 hours. 5. Organise the rendez-vous with the customer to place the order from early October. 6. From early October, CAR can be input in DIALOG via Citroën Contact for all confirmed reservations. The process will be explained at a later date. 7. Reimburse customers who cancel their reservations or confirm their payment plan purchase. (process to be determined). 8. In the case of B2B customers: • For independent workers, artisans, SOHO, etc. use the online reservation site, however be sure to make an offer that corresponds to their needs. • For corporate and fleet purchases: issue a dedicated purchase order and report the information up to the branch

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY PAYMENT PLAN CONTEXT IN THE THE RECOMMENDED OFFER PREMIUM MARKET (source: NCBS France) • To be adapted by Countries A Long Term Rental (on the reservation site) or Lease Purchase Agreement in a DS point of sale over the • Renewal rate far above Mainstream brands (ie: 70% standard 36 months and 45,000 km (possible to renewal within BMW France’s loyal customer base). offer over 48 & 60 months). • Shortest lease term: 2.7 years (DS) compared to 4.4 • A Residual Value referenced at that of Audi Q3 with year average. 3% reduction, that is to say 55% for a 36 month / 45,000 km B2C contract. • Payment plans for Premium brands are mostly Long Term Rentals and Lease Purchase Agreements over short • Freedrive service is available (to be confirmed by terms(36 months). Countries). • => Correlation between renewal rate, lease term, and • Customer may choose down payment amount from the proportion of loyalty-building products (LTR, LPA). 0 to 25%. The offer from the reservation site will offer a default down payment of 20%.

DS PAYMENT PLANS IN FRANCE ADVANTAGES FOR YOUR CUSTOMERS To be adapted by Countries • More frequent new vehicle renewal (3 years instead of • The renewal rate for loyalty-building products 5 for a credit plan), (LTR/LPA/BALLOON LOAN) for DS is 45% compared • A reduced monthly budget, all inclusive with no to only 12% with classic credit solutions (total EOT across surprises (maintenance, warranty, extended service France 2016). contract including parts wear and tear, trade-in), • The penetration rate for LTR/LPA on B2C orders is at • Flexibility at end of contract with 3 options for Lease 40%. Purchase Agreement: 1) Return vehicle and renew with a new vehicle, 2) Return vehicle without a renewal, 3) Keep vehicle with the purchase option.

STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY DS SALES & MARKETING DPT – DS/SAM FEBRUARY 2017 PHOTOS COPYRIGHT: DS / SHUTTERSTOCK / FOTOLIA The equipment and features presented herein may vary depending on versions and options.