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Ds 7 Crossback

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Ds 7 Crossback DS 7 CROSSBACK M A R C H 2 0 1 7 2 • POSITIONING OF THE DS BRAND • THE SIGNATURE CHARACTERISTICS OF THE DS BRAND • DS 7 CROSSBACK POSITIONING • THE 12 USP OF DS 7 CROSSBACK • OTHER OUTFITS • ENGINES • CONNECTED SERVICES • PRESENTATION • LAUNCH STRATEGY • LIMITED EDITION: THE PREMIERE • THE COMPETITION • NEW DIGITAL SALES TOOLS • PAYMENT PLANS 2 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY The DS brand is built on The DS brand has grown With their trademarked, strong ideals: defy existing from a unique heritage, that striking style, at once codes, break from of the DS 19 which dates sensual and spectacular, convention, and embody the back to 1955. DS products embody ethos of France’s luxury The DS was born in Paris, the excellence and automotive culture. capital of luxury and fashion exclusiveness. and bastion of the avant- guard movement, a brand renowned to this day for its product design and attention to quality service. 3 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY DYNAMIC AVANT-GUARD DESIGN SERENITY A sensual, striking design. Behaviour blending serenity and A rich and sophisticated dynamism. customisation offer. Sensory harmony. ADVANCED REFINEMENT TECHNOLOGY AND ATTENTION TO DETAIL High-performance hybrid and electric vehicles Impeccable quality. « My DS, connected to my world ». Refined materials applied with expert Visible technology dedicated to style and quality craftsmanship. service. 4 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY "DS 7 CROSSBACK opens the second generation of DS models. This sophisticated and technologic, worldly SUV is a harmonious blend of French expert craftsmanship and state of the art technology. The vehicle's cutting-edge parts and accessories, geared for high performance, provide a unique, dynamic sense of serenity. DS 7 CROSSBACK represents the future of DS, a visionary brand since it's earliest models. DS 7 CROSSBACK will win over visionaries and pioneers, those with a passion for the latest trend, lovers of sports and the arts... Those customers looking for a new kind of driving experience and unique sensations." Yves Bonnefont, DS Automobiles Managing Director 5 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC UNIQUE ADVANCED DESIGN FRENCH SAVOIR-FAIRE TECHNOLOGY “Throughout the design process, “Each DS reflects the desires of “A rechargeable, 300- the running theme with DS 7 each customer, and involves horsepower, 4-wheel drive hybrid CROSSBACK was to express unique forms of craftsmanship. engine, automatic 8 speed refinement, excellence, and high Our designers, engineers, gearbox, and THP 230 S&S standards for only the best upholsterers... all put their engine: our engineers craftsmanship. The result is a car expertise to the task to design the incorporated the best innovations, with true charisma, both inside interior, working with only noble perfecting the design until power and out, with a body of ideal materials and an expert became synonymous with real proportions. The perfect alchemy craftsman’s attention to detail.” performance, added security, and of power and elegance." Thierry Metroz, environmental respect." Thierry Metroz, DS Style Director Eric Apode, DS Style Director Product and Development Director 6 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY ADVANCED CHARISMATIC UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY DS ACTIVE LED VISION DS 3D BRAKE LIGHTS When the vehicle starts, DS ACTIVE LED The hypnotic brake lights also contribute VISION are activated for a truly spectacular to the strength and originality of the DS 7 light show. CROSSBACK signature design. Building on 3D Full LED technology, the lights In addition to a visually aesthetic design, DS have a scaled design, adding to the avant- ACTIVE LED VISION offer impeccable guard personality of the car. To create this performance. The headlight modules turn signature style, DS experts built on the left to right and vice versa, and change latest, cutting-edge technology such as inclination depending on the vehicle speed, laser engraving for optimal precision. the steering wheel angle and weather conditions. This allows for a total of seven lighting modes to adapt to all road conditions (urban, long drives, rain, night...). With beams reaching farther ahead or on the sides to light the road, safety is improved for both the driver and passengers. 7 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY ADVANCED CHARISMATIC UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY AN EXPRESSIVE STYLE TWO LARGE 12” SCREENS, THAT CONFERS STATUS AN INNOVATIVE INTERFACE A beautiful object recognized by all. DS 7 CROSSBACK is the only vehicle in Charismatic, muscular, sensual, the DS 7 the segment to offer two 12” screens. CROSSBACK design, full of contrast and power, acts as a visual signature. The central HD screen represents an innovative feature in the SUV market: easier The DS WINGS front face, tall and prestigious, navigation and an integrated multimedia is a status symbol that expresses charisma and a interface which incorporates the DS noble heritage. The DS emblem, redesigned for CONNECT or Mirror Screen systems. a new era, is proudly displayed at the centre. The twin ribbing on the aluminium bonnet The instrument panel is 100% digital and create an arrow shape pointing to the peak of fully customizable. the grille, while the two-tone wing mirrors highlight the power and size of the DS 7 CROSSBACK. The striking ribbing on the front and rear wings create a muscular effect on the bodywork profile, highlighting the muscular character of the SUV. And from the rear, the tailgate contours give the DS 7 CROSSBACK a streamlined effect, accentuating the unique tail lights. 8 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC ADVANCED UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY DS INSPIRATIONS: FIVE THEMES FOR AN OPERA INTERIOR IN THE • Nappa leather watch CUSTOMER’S IMAGE strap pattern • Nappa Art leather Contemporary and luxurious, the decors DS 7 CROSSBACK interior is a measure of the craftsmanship of FAUBOURG DS teams. Faithful to the DS • Claudia or Nappa philosophy -full customization- the Leather offer is available in five themes. • Wood decors The five DS Inspirations were each designed with a consistent theme, reflecting a specific character and RIVOLI taste to offer the customer a car in • Claudia Leather his image. These are available at • Nappa leather decors every level. PERFORMANCE LINE • Alcantara / Plastic- Coated Textile • Wood decors BASTILLE • Fabric • Coated decors 9 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC ADVANCED UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY Inspiration OPERA Art Basalte THE ELEGANCE OF NOBLE MATERIALS EXCEPTIONAL ROOMINESS This sense of nobility is best expressed on DS 7 CROSSBACK offers the best blend of the large surfaces (dashboard, door fittings, roominess and boot volume when faced with seat upholstery, and the centre console) and the competition. down to the last detail (airbag cushion, leather handles, fabric sun visor). It has the largest boot space in the segment, totaling 555L. The rear bench seat features Working with rare materials, selected with an electric reclining back rest and a 2/3 - care (such as crystal, chrome, precious 1/3 modular design. Comfort is king for the wood, Alcantara, full-grain and Nappa customer, as DS 7 CROSSBACK roominess leather) reflect the quality of French luxury is a reference in both the front and back row craftsmanship. of seats. 10 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC ADVANCED UNIQUE FRENCH SAVOIR-FAIRE DESIGN TECHNOLOGY A PRECISE, DETAIL-ORIENTED WORK PHILOSOPHY Subtle signs of this prestigious Renowned luxury watch-maker heritage can be seen in the B.R.M, a symbol of French Nappa seat leather with watch craftsmanship, has authored an strap pattern and pearl stitches, elegant, slim watch for DS 7 but also in the dashboard, door CROSSBACK: the one-of-a-kind panels, or centre console. The R180 B.R.M watch. chrome centre console hosting It integrates perfectly with the the toggle switches is highlighted dashboard, with a dedicated by a ‘Clous de Paris’ guilloché animation to offer the customer a pattern to match the R180 refined visual experience. B.R.M watch. The central screen dial also comes in a crystal version. Guillochage ‘Clous de Paris’ Molette sertie de crystal Montre B.R.M R180 11 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC DESIGN UNIQUE FRENCH SAVOIR-FAIRE ADVANCED TECHNOLOGY DRIVING PLEASURE: E-TENSE, THE HIGH-PERFPRMANCE HYBRID DS 7 CROSSBACK incorporates The combined power from the When in 100 % electric mode, a hybrid drive train composed of: two electric engines (80kW each the 12-13 kW/h battery and • a 200 hp petrol engine, and up to 90kW total) and efficient, aerodynamic design • an electrical, automatic 8- petrol engine allow for a total ensure autonomy up to 60 km. speed gearbox incorporated horsepower of 300. across the front axle, between There are four modes: ZEV In standard mode, the battery the electric and combustion (100 % electric), HYBRID, recharges in 4 and a half hours. engine, SPORT and 4-wheel drive. Keep In accelerated mode, it is • a 90 kW lithium-ion battery in mind that the battery completed in under 2 and a half boasting a 12-13 kW/h recharges during deceleration or hours thanks to the 6.6 kW capacity, positioned under braking phases. charger which connects to a 32 the floor pan, A plug. • an electrified rear axle that provides exceptional 4-wheel drive performance. 12 STRICTLY CONFIDENTIAL DOCUMENT FOR DS NETWORK USE ONLY CHARISMATIC DESIGN UNIQUE FRENCH SAVOIR-FAIRE ADVANCED TECHNOLOGY DRIVING PLEASURE: THE NEW EAT8 AUTOMATIC GEARBOX AND THE NEW THP 225 Alongside the rechargeable hybrid E-Tense, DS 7 CROSSBACK offers the choice of five powerful, efficient combustion engines (Euro 6.2) with a strong couple, and will launch the latest generation of 8-speed gearboxes, the EAT8: • three petrol engines (THP 225 S&S EAT8, THP 180 S&S EAT8 or PureTech 130 S&S BVM6, which won engine of the year in 2015 and 2016).
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