Refining the roadway will allow more motorists BE ALERT, A GATEWAY TO WISCONSIN to conveniently travel the area, increasing The economic importance of I-39/90 BE SAFE economic activity in the entire region and

providing new opportunities for growth in Crashes in construction zones happen far too Interstate 39/90 is vital tourism and business. frequently and can easily be avoided. The to Wisconsin’s economic following tips can help you get in and out of a future by serving as a Check out some of the statistics* to see just work zone safely: major corridor for the how important I-39/90 is to Wisconsin: transportation of people • Don’t get distracted. Eliminate eating, 10,900 businesses are located in and commerce, as well drinking, talking on the phone, or using communities along the Interstate. as a gateway to many electronic devices when driving. I-39/90 Expansion Project tourism and recreational More than 260,000 employees are hired by • Expect the unexpected. Speed limits may Information to go destinations across businesses located in communities along be reduced, traffic lanes may be changed, Wisconsin. I-39/90.

and people and vehicles may be working on The I-39/90 Project area or near the road. As a designated federal truck route, about extends approximately 35 percent of the Interstate’s total traffic • Slow down. Follow posted speed limits at 45 miles from the Illinois volume consists of heavy trucks. all times. state line to the US 12/18 interchange near Madison. This section of The project area represents one of the • Give yourself room. Rear-end collisions Interstate is experiencing significant traffic “gateways” to Wisconsin in terms of are the most common work zone crashes, delays, especially during peak travel times. tourism access and dollars spent by so don’t tailgate. Allow about three seconds visitors. In 2012, Dane and Rock counties of braking distance between yourself and In its current state, I-39/90 cannot had an estimated $1.2 billion impact in the vehicle in front of you. adequately support the existing traffic terms of visitor expenditures from food,

volumes, or projected increases, thus lodging, retail sales and tourist related • Watch for signage. Diamond-shaped, resulting in poor traffic flow and increased attractions in the communities along the orange signs provide ample warning of safety problems. Interstate. lane closings, construction areas and when crews are working ahead. In order to address those safety and More than 362,450 residents live in

congestion concerns, the Wisconsin communities along I-39/90. • Be patient. If you don’t see workers, that Department of Transportation (WisDOT) will *Source - WisDOT

doesn’t mean they’re not there. Observe the reconstruct and expand I-39/90 from four to Outside of the project area, I-39/90 links to signs until you see one that says you’ve left six lanes and reconfigure 11 interchanges. the work zone. other Interstates and major highways making it Due to projected traffic increases in the an important route in connecting various major • Plan ahead. Leave early or map out an www.i39-90.wi.gov Janesville area, the Interstate will be cities, including: Chicago, Eau Claire, Green alternate route. Call 511 or visit expanded to eight lanes for 6.5 miles from Bay, La Crosse, Milwaukee, Minneapolis and www.511wi.gov for real-time travel WIS 11 (Avalon Rd.) north to WIS 26. Wisconsin Dells. conditions on Wisconsin’s highways. The reconstruction of I-39/90 in Dane and • Follow the law. Slow down and move over, Rock counties will be one of the largest if possible, when you see flashing lights or highway projects undertaken in south-central vehicles parked on the side of the road. Wisconsin.

February 2014 PROJECT SEGMENTS QUESTIONS, COMMENTS OR CONCERNS?

Contact the segment teams:

Craig Pringle, P.E. North Segment Project Manager [email protected] Due to the magnitude of this project, it is Derek Potter, P.E. divided into three segments for design Central Segment Project Manager purposes: [email protected] North Segment: Dane/Rock county line to US 12/18 Steve Marshall, P.E. Approximately 21 miles South Segment Project Manager Interchanges to be reconstructed: [email protected] US 51/WIS 73, US 51, County N and US 12/18

Central Segment: Or connect with us to get information in whichever way is most convenient. County O to Dane/Rock county line Approximately 13 miles ( 608.884.1234 Interchanges to be reconstructed: WIS 11 (Racine St.), US 14, WIS 26 and : www.i39-90.wi.gov WIS 59 * [email protected]

South Segment: Facebook.com/WisconsinI3990Project Illinois state line to County O Approximately 12 miles Sign up for email updates on the project Interchanges to be reconstructed: website. I-43/WIS 81, County S (Shopiere Rd.) and

WIS 11 (Avalon Rd.) Get real-time travel conditions by calling 511 or visiting, www.511wi.gov.

Maps not to scale