ws

1930 ou are invited of of

Color. At Cine- . f ateur-taken movies 1 C d this month. An exhibiuon o am h U nited States and ana a D ealers' throughout t e

Home Movies that reproduce on the Screen EVERY COLOR THE EYE CAN SEE ... as easy to take as snapshots s0 many people, par- movies shows color. ents particular! y, have You simply use a Koda- inquired about home color Filter and Koda- movies in full color that color Film when making sp ecial exhibitions of or projectin g mov ies Kodacolor films have in color. been arranged for this Ify ou can look through month at Cine-Kodak a finder and press a lever dealers' throughout the you can take these amaz- United States and ingly beautiful pictures. Canada. Then send the film to any Step in and see one of Eastman processing sta- these fi lms on the screen. tion. In a few days it Do this whether or not comes back to you , ready you are immediately in- for projection ... at no ad- terested in making home ditional cost; the charge movies. What you see for developing is includ- will amaze you. ed in the price of the For, with Cine-Kodak, film. home movies in full color Everything is so con- are made as easily as Nothing that this page can say or show can f ully reveal the startling beauty of home venient, so easy. And, if snapshots are with your movies in color . For K odacolor is admittedly the greatest single triumph i n the history of you can afford even the child's . photography. See for yourself. Vi sit the exhibition this month at Cine-Kodak dealers'. smaller nice things of today, you can afford Life Itself of dress and background, every scene the Cine-Kodak. of your travels ... all in full color. Kodacolor reproduces faithfully and Ask to See Kodacolor unerringly on the screen every color In short, life itself. For life, as the that the eye can see. The exact shade eye sees it, remember, is made up of See what wonders are now offered of your child's hair, those elusive color and· motion. Now these two are you by the same Eastman m en who tints of youthful cheeks, every tone combined in the most remarkable of so simplified photography that any all developments in home movies. child can make snapshots. Movies that are closer to life itself See the exhibition of Kodacolor

CINE-KODAK than anything h eretofore known. that is being presented this month Model BB. f.1.9. Think of having such pictures of b y Cine-Kodak dealers of the United your mother. All so wonderful . .. yet States and Canada. Visit your so simple a child can take them. dealer today. How It's Done EASTMAN KODAK COMPANY Rochester, New York The same Cine-K odak (B orB B f.l.9) that takes black-and-white movies takes color. The same (A KODACOLOR or B) that shows black-and-white HOME MOVIES I N FULL COLOR Kodacolor Film reduced in price. See back cover of this issue. The CINE 7 KODAK News Publishe d Monthly in the In tere sts o f Amate ur Moti on Pictures by the Eastman Kodak Co mpany, Roch ester, N . Y., Volume 6, Number 12.

MAY 1930

Just What Is Kodacolor? A Word or Two About What It Does « « How It Does It And How You May Enjoy It

LTHOUGH Kodacolor celebrated its first birth- necessary differences. The first is that Kodacolor Film is panchro- day last August there is still a good number of matic- or sensitive to light of all colors. The second is that the amateurA movie makers who do not fully recognize its possibili- uncoated side of the transparent film base is embossed with ties. We even suspect that some of our readers believe it to minute cylindrical lenses which join one another and extend the be a sort of colored or tinted film, and that we may even stray, entire length of the film . There are about 220 of these lens ever so slightly, from the narrow path of truthfulness in some elements in the width of the picture area, causing the peculiar of our claims for it. satin-like appearance characteristic of Kodacolor Film. In short, they have to be shown. The film is so wound that when it is loaded into the camera A glance at the page to the left of this one will tell you of our and exposed in the usual way, the picture is taken through the plans for doing just this. The dealer from whom you purchased film base. At the same time that the camera lens forms an image your home movie camera will be very happy to project Koda- of the subject upon the film, each embossed lens forms an image color Film for you any day this month. And when you are view- of the camera lens and its color filter on the sensitive surface of the ing these films, realize, please, that you can make and project film. By this means, when white light falls upon the film, it is Kodacolor pictures just like them! broken up into its three principal components, which are red, Kodacolor reproduces faithfully and unerringly on the screen green and blue. (See Figure 1.) every color that the eye can see. It is no more difficult to make Let us suppose that we are taking a picture of a red object. movies in Kodacolor than in black and white. All that is neces- Only red light is reflected by such an object and some of these sary is an f.1.9 lens-equipped Cine-Kodak, rays fall upon the Kodacolor filter in the Kodacolor Film, the Kodacolor Filter, and camera lens. Both the green and blue por- sunlight. And now Kodacolor Film has been tions of the filter absorb red light, but reduced in cost-it is priced but slightly the red portion allows the rays to pass higher than Cine-Kodak Panchromatic through. The camera lens focuses these Film. red rays upon the proper portion of the Perhaps you are interested in learning picture area of the film. Each minute em- how Kodacolor pictures are obtained? We bossed lens in this portion then sends shall endeavor to explain. these rays to the position occupied by the The Kodacolor Filter is composed of image of the red filter. (See Figure 2.) three bands of dyed gelatin, red, green When the film is developed, these por- and blue-cemented between disks of tions that have been struck by red light optical glass. Kodacolor Film is similar to will be rendered black and opaque by a regular Cine-Kodak Film, except for two deposit of silver. (See Figure 3.) 3 4 The film is now put through a reversal process which re- You may be interested in knowing whether all subjects re- moves the silver from the opaque areas, leaving them clear, and produce equally well in Kodacolor. Generally speaking, they do. blackens the areas that were not struck Of course, the colors are more bril- by light in the exposure of the film. liant when the subject is close than (See Figure 4 ) (\ when it is distant- just as they are in The film so processed is ready for nature. For instance, the close-up of a child projection. It is threaded into the Kodascope with the base side facing will bring out every color in its the projection lens and its Kodacolor clothes, the glint of gold in its hair, projection filter. The light from the v ( the delicate flesh tones, the red of its lamp passes through the clear spaces on lips- all the colors that you see. These the film- which, as you remember, is colors will be absolutely true to life. where the red light A picture of the rays were focused same child, taken - and is sent by the farther away, will embossed lenses reproduce the colors through the projec- just as accuratel y, tion lens and red but less brilliantly portion of the filter. - just as the eye It then falls upon ac tually sees them. its proper position Kodacolor also on the screen, re- reproduces medium producing the color and far distant

Fig. 3 and form of the scenes effectively. red object Mountains, lakes, graphed. (See Fig- landscapes, all re- ure 5.) tain their full beau- By following this ty. The brilliancy description for a of the colors is of red object, it is easy course dependent to to see what happens a certain extent up- when a blue or green on atmospheric con- Kodacolor captures all the vividness of summer seashores object is photo- ditions. graphed. Objects Right here it may of all other colors reflect varying proportions of red, green, be well to add a word of warning lest you forget that Kodacolor, and blue light. For instance, yellow reflects red light and green like any other photographic achievement, has its limitations. light; purple reflects red light and blue light; blue-green reflects Bright sunlight is an absolute necessity, unless the camera used green light and blue light; white reflects light has a half-speed feature, in which case Kodacolor of all colors; and black reflects very little light may be taken out of the direct sunlight but with of any color. a clear sky overhead. Backlighting- that old

It can thus be seen that the Kodacolor process (Reversed) favorite of many movie makers- should not be is capable of reproducing all colors by separating attempted with Kodacolor. them into their components and recombining It is best to avoid early morning and late after- these components on the screen by means of the noon pictures, for the light may not be strong Kodacolor Filters and Kodacolor Film. Fig. 4 enough for good results. There is one important All this may seem rather mysteri- exception to this rule- you can get ous to you, we admit, but there are excellent sunset pictures with Koda- two things that you can know color. definitely. The first is the almost un- We hope that this article will believable beauty of Kodacolor pic- give you a little better idea of Koda- tures; and the second, that you can color. If you would like to have us make and project pictures every bit answer any questions or look over as good as those your dealer is wait- a film from a critical point of view, ing to show you this month. of we shall be glad to do so. The CINE-KODAK News 5 Mr. Roy Goes Up For His Pictures

A Canadian Camera Enthusiast Takes His Cine-Kodak for an Mr. Fred L. R oy, of Peter· borough, Canada, who made the aerial Cine-Kodak pictures Airplane Ride the Better to See reproduced on this page . the Beautiful Kawartha Lakes

O YOU know the whereabouts a d whatabouts You probably will want to know something about the Trent of the Trent W aterways? Neither did we. Waterways. But yoDu should, we assure you. A s the Trent Waterways- Oddly enough, the best description written of it to date Iroquois T rail Association has shared appeared in the January issue of this opinion for quite some time, they Too the left: "Power Boating," under the name The highest lift lock in decided that something should be done the world , at Peter- of Virginia E. Cook, whose father about it-and they called upon Mr. borough. Ont. is responsible for those interesting Fred L. Roy of Peterborough, Ontario, Kodascope Library films you have Canada, to attend to the matter. Mr. Below : no doubt often enjoyed. Mr. and Roy is by profe ssion a photographer, Hundreds of tiny is- Mrs. Cook and Miss Cook made a and by inclination an amateur movie lands add to the beauty trip through the Waterways in their of the W aterways . maker. 6o-foot yacht, the Ivirna, a craft In 1929 M r. Roy visited the Emerald Isle with his well known in the waters of Long Cine-Kodak--where, incidentally, the picture of him Island Sound off New Rochelle. shown above was made--and returned to Peterborough The Trent Waterways commences with some 16 mm . film as typical of the "auld sod" as at the Murray Canal, Presqu' Isle Colleen M oore's grin. Some word of these films must Bay, Lake Ontario, and emerges over have reached the well attuned ears of Mr. Frank G. two hundred miles distant at Georgi- Stinson, M anaging Secretary of the aforementioned As- an Bay, Lake Huron. The journey by sociation, whose secret sorrow it is that all too few boat is made possible by a series of humans know of this lovely section of Ontario, the name interesting gate locks, two hydraulic of which the A ssociation bears. W ays and means of accom- Too the left: lishing the desired resultswereconsidered,and the decision was Where the lover of rod reached to engage Mr. Roy to make a movie with his Cine- and reel can thorough- adak of this beautiful section of a beautiful land. ly enjoy himself. Mr. Roy called upon another invention of modern science, Below: Some of the lakes of the airplane, to convey himself and his camera over some of the the Waterways are of territory to be filmed. The results, as we recently saw with our considerable size, and own eyes, thoroughl y confirmed the good judgment of Mr. offer m an y attractions to vacationists. Stinson. By the way, the film, lift locks and two marine some 8oo feet of it, is avail- railways, The lift lock at able for showings at ex- Peterborough, illustrated hibitions or organiz;ation on this page, is the high- meetings-which, frankly, est lift lock in the world. is the reason it was made. Your boat is floated into Interested parties please a big steel tank, and the address the Association at tank, boat, water and all, Peterborough. There, are lifted or lowered sixty- Canals connect som e of the lakes through which the Waterways we' ve repaid the debt five feet in eight minutes' time! weaves its way to Georgian Bay under which we felt placed Yes, you should visit this section of Canada- if for no other and into Lake H uron. G ood size power boats can make the entire by being allowed to see reason, to make some movies of your own with which to temper trip easily. M r. oy's film . dull workaday evenings. for MAY 1930 The CINE -KODAK News

AY-that welcomed month when Summer's M rich greens definitely replace the vague tints of early Spring is a fitting time to dedicate an issue of the News to that truly remarkable achievement Kodacolor, home movies in full color. To those readers of the News who have perhaps found pleasure or satisfaction or helpful suggestions in these columns, we confidently offer another sug- gestion try Kodacolor! A recent Eastman advertisement seems to us to tell the story of Kodacolor perfectly. Here is part of it: "Life is Color .... it is the blue of eyes, 'the gold of hair, the red of lips, the tan of cheeks. Life is Motion . . . . it is the creep of babes, the surge of youth, the strut of 'teens, the plod of age." Kodacolor .... Color and Motion .... Life! Try Kodacolor! We a mere editor have taken with our own Cine-Kodak, and have shown on our screen, pictures fully as charming as the one shown on the opposite page. It is equally easy for you.

KODACOLOR )) ))

6 On Exhibition at your for MAY 1930

Home Movies in Full Color

Cine-Kodak Dealers 7 8 Kodascope Libraries Some recent Kodascope Library releases reviewed. These are only six of over five hundred pictures available through Branch Libraries The Night Cry Eagle of the Sea Ella Cinders INTY, a sheep rancher's dog, This is an episode in the life of Jean Colleen M oore, as Ella Cinders, the - (Rin Tin Tin in private life) Lafitte- gentleman pirate of New Orleans. drudge in the Cinders household, has am- is accused by a neighboring herder of His identity discovered at a ball, he gathers bitions to enter the movies. One night she killing lambs belonging to the latter's flock. together his old pirate crew, captures a slips off to a ball in borrowed finery, wins a Circumstantial evidence builds a strong ship at its dock, and sails away to have prize entitling her to a trip to Hollywood case against the dog-but Rinty's inno- thrilling adventures on the high seas. - and then runs into all kinds of trouble! cence is finally established, and he becomes Florence V idor and Ricardo Cortez play Her adventures in Hollywood will be the pride of the ranchers. the principal parts. enjoyed by almost any audience. No. 8167; 5 reels; base rental $8.75. No. 8164; 5 reels; base rental $10. No. 8164; 5 reels; base rental $10.

The Lost World The Drop Kick The Red R aider s Far up the Amazon River, a little band Richard Barthelmess fans will like their This is a picture of pioneer da ys in the of scientists discovers huge prehistoric favorite in this football movie. West; a picture that makes one forget animals living as they did centuries ago. Barthelmess plays the part of a student everything but the thrilling riding and Trapped, their rifles useless against the who is unjustly accused of appropriating fighting of Indians and U. S. cavalrymen, monsters, they experience astounding ad- money from the athletic fund of his college. and the trials of the early settlers who ventures before they finally escape. There is a girl in the picture, of course, lived in constant dread of hostile tribes. Bessie Love, Lewis Stone, Lloyd H ughes and a love plot that balances nicely with A feature of the picture is the W onder and Wallace Beery have the leading roles. the dramatic action. Horse, Tarzan. No. 8162; 5 reels; base rental $8.75. No. 8165; 5 reels; base rental $8.75 . No. 8163; 5 reels; base re ntal $8.75.

Cinegraphs for May Three new and interesting Cinegraphs may now be obtained through Cine-Kodak dealers An Aerial Flight Over Glacier National realization of the grandeur of this famous there one sees a hotel or a Ranger Station, Park N ational Park than by seeing its rugged reminders that inaccessible as the park HIS unusual C inegraph was mountains, its living glaciers, its innumer- may appear from the air, it is nevertheless T made from an airplane flying able lakes from the air. serving as a carefully supervised national over what is undoubtedly the noblest From far above the lofty peaks it is easy playground for lovers of nature. mountain country in America- theGlacier to follow the course of the glaciers, to trace Anyone who is interested in the Great National Park. the roaming rivers that are eventually Out-of-Doors will enjoy this Cinegraph. There is no better way to gain a full formed by the glacier-fed lakes. Here and No. 1555; 100 feet; price $7 .50. The CINE-KODAK News 9 Chip, 'The Wooden Man, in "'The Old This is an excellent film to have in your ice partially concealing fairy-like caverns- Woman Who Lived in a Shoe" Cinegraph library, for it can be depended all these give to Niagara in winter a beauty In this episode, Chip, whose spirit of upon to furnish enjoyable entertainment that even rivals its summer glory. adventure has led him into many unusual for the children and their friends. Bound though it is by its icy shackles, situations, unexpectedly discovers the well- No. 7526; roo feet; price $7. 50. Niagara refuses to surrender entirely to known nursery rhyme character with her King Winter. The mighty falls still send numerous and much spanked children. Niagara Falls in W inter up their clouds of spray, forming mantles Then, suddenly, he finds himself the only Even Winter's most terrific onslaughts of ice on curious spectators who venture hope of rescuing one of the children from cannot overcome the majesty of Niagara too near. an extremely dangerous predicament. - as this Cinegraph convincingly shows. This is an ideal Cinegraph to show with Needless to say, Chip's bravery is re- The huge pillars of ice, the millions of "Niagara Falls," No. 1508, which shows warded by a thrilling rescue, and the glittering icicles, the fantastic designs the falls in summer. episode ends as the children hope it will. formed from frozen spray, the curtains of N o. 1554; 100 feet; price $7.50.

Cine-Chat Gathered from Our Mailbag and Notebook Lewis, who has just bought a Cine-Kodak, that we are putting his name on our mail- News for Hollywood ing list-and that we will be glad to hear On April 1 the Eastman Kodak Com- from him at any time about his pictures. pany, 6706 Santa M onica Boulevard, Hol- Cine-Kodak News is a service gladly rend- lywood, California, began processing black ered by the Eastman Kodak Company but and white Cine-Kodak Film and Koda- there is no charge, of course. color Film. From Dr. H . Lewis Conklin, of Passaic, N . J.--"I wish to compliment you on the Cine-Kodak News. It is getting better each May "Movie Makers" month and I look forward to each issue." E'VE never yet been dis- Thank you, Dr. Lewis ! W appointed in a copy of From Mr. Fred A . Godfrey, of Leaven- "M ovie M akers "- and we certainly have worth, Wash.--"Permit me to congratu- no bones to pick with the M ay issue. late you on your improved magazine ... It's full of helpful hints, and has some es- I would like to see articles on the use of pecially good pointers on travel films . In various filters .. . when used of course fact, it 's almost a travel number, and it will with Panchromatic Film." therefore be doubly welcomed by many We are making a note of this request, who are not tied down by editorial or other HE letters we are receiving and filters will not be slighted. duties. (Yes, we have the wanderlust, too, T from readers are of great help From Ricardo Sagrera, Jr., of San Salva- but most of our trips are made in our re- to us in determining the kind of articles dor, C . A.--"Being an amateur movie volving chair.) that will be most practical for users of maker and having seen a few copies of your Among the articles in the M ay issue of 16 mm. film. Cine-Kodak News, would appreciate your "Movie M akers" are "Color Is A -Coming We are making careful records of the sending it to me every month." In," which will be of particular interest requests for information on various sub- Gladly, M r. Sagrera! It's yours as a to users of Kodacolor, " When Cameras Go jects that may be of general interest, and matter of course. We envy the sunlight Abroad," " We Produce a Health Film," we shall try to cover all of them eventually. you must have down in San Salvador for "Things I Am A shamed to A sk"- this All comments, suggestions- especially Kodacolor pictures ! last being a simplified discussion of 16 mm . constructive criticisms- are gladly re- Mr. L. H . Garland, of San Francisco, cine equipment for beginners- and " The ceived' writes that the suggestions on animated Child and the Cine." Here are a few excerpts from recent movies in the January issue proved so ex- "Movie M akers" is the official organ letters: cellent that he cannot refrain from asking of the Amateur Cinema League, Inc. A From Robert C. Lewis, of Dansville, for some more information. He inquires copy of the current issue will be sent to Pa.--"It (the Cine-Kodak News) is very about dissolves, fa de-ins, and a number of you, without cost, if you will address the interesting and instructive. What is the other subjects-and in doing so he helps publishers at 105 West 40th Street, New subscription rate?" W e have written M r. us select subjects for future articles. York, N . Y. for MAY 1930 10

Amateur Movie Titles

How to Make Them

2. Splatter Effects

OT since our plane geome- The splatter effects illustrated on this attempts proved- but we mention it so N try days have we been able page may look difficult to make at first we won't be blamed for spoiling the cover to write "Q. E. D." with any more satis- glance- but they aren't. For title cards of "Cimarron" or your favorite autobi- faction than last week- last Friday, to be you need pieces of six-ply black showcard, ography. exact. On that day we counted up the cut 12 x 9 inches, which can be obtained The other titles illustrated are made in letters about titling that have been received from your local paper house, stationer or the same general manner. Several triangu- since the first article was published, in printer. If you can print fairly well, a lar pieces of paper helped make the effect March, and- well, anyway, we know now "Speedball" pen and some white ink will obtained in title No. 2; stencils made the that Cine-Kodak readers are interested in produce good letters. If you aren't proud "WOW!" in title No. 3 and the mono- of your printing ability, use the gummed letters referred to in our last article. Now for the most important part of the "splatter" equipment- a humble tooth- It is but the work brush, humble enough so that it can be permanently diverted from all hygienic pur- a few min poses and can become the mere tool of the artist! With this equipment we're ready to burst into titling. One of the simplest of splatter effects is shown in title No. 1. You probably already know how to do it from a glance at the No.1 illustration. From personal experience we No. 3 have found it easier to do the lettering making their own titles, which was our grams in title No. 4· pet hypothesis! first, either with the white ink or the gummed stickers. A piece of paper placed Of course, splatter effects may be ob- Last month we went into considerable tained by other means than a toothbrush. detail on the lettering of titles, both by so as to cover half of the title card, from corner to corner, leaves that half of the There are types of atomizers that can be pen and ink and with gummed letters. If used, and undoubtedly ingenious movie you are receiving the News for the first card black when the work is done. To splatter the other half- well, you dip the makers will discover still other ways of time, and would like to have this and the getting good results. Versatility is a big first article on titling, a line to the Editor toothbrush in the white ink and just naturally splatter, that's all! asset in all phases of movie making! How- will bring them to you. This month we ever, you'll find that your toothbrush will will offer some suggestions on how to "jazz You will find that the white ink can be more conveniently used if poured into a develop unexpected talent when you put shallow dish, so the end of the bristles, instead of the end of the brush, can be moistened with it. Dip the bristles lightly into the ink- very little is required- hold the brush firmly with one hand and snap it gently by pulling back slightly and re- leasing the other end. If you ever snapped paper wads with a pencil back in your school days you will find the technique of splattering very similar. Now the good splatterer, like the good ball pitcher, needs control. Our own Pro- No.2 phylactic seems to be weak on this point, up" t.itles- to use a term that our printer with the result that during our elementary it to work making titles- and the titles uses when he injects a fancy capital or attempts to splatter a title card we splat- will be just enough out of the ordinary to volunteers information on making a bigger tered everything within a radius of about draw that much sought "ah" from your and better Cine-Kodak News. two feet. This was unnecessary, as Ia ter audience' The CINE-KODAK News This picture was made with regular Cine-Kodak Film. This is a Panchromatic Film picture. Compare the color reproduction with that in the Every color is reproduced in its proper value picture at the right. in black and white. rou Get Better Pictures Immediately With This Kind of Film

"Pan" brings out color values li ght. Not only the violet and blue, but red, Film ... it reproduces, in their correct gree n, oran ge, yellow and all other colored black and white relationship, all the colors never before possible in black light is correctl y recorded. of natural lig ht ... it gives you the utmost and white pictures The pictures above clearly illustrate the in black and white photography. advantages of P anchromati c Film. In the HE pictures above tell the story. Note B eauty Heretofore I mpossible T the difference between them. Instantly, picture at the left, the gi rl's sweater appears Subtle shadings of skin, hair and eyes in yo u see the vast superiority of the one on portrait work, the interesting contrasts of the right ... the remarkably faithful re- foliage in landscape photography, magnifi- production, in black and white tones, of the cen t shadow effects in cloud pictures .. . natural color values. It's the kind of pi cture all are yours with " P an." you want . . . the kind P anchromatic Film Panchromatic Daylight loading, " Pan" is just as easy to g1ves you. use as regular Cine-Kodak Film. Except for Why "Pan" Gives Better Quality Movies Safety film portraiture, the Cine-Kodak Color Filter is recommended for general use wi th Cine- The chart at the lower right shows the Kodak P anchromatic Film. colored light that may be refl ected from a -- .. subject, and that, after passing through the Cine-Kodak P anchromatic F ilm is priced len s, falls on the fi lm. at $7.50 per IOo-foot roll, $4.00 per so-foot Ordinary film is mainly sensi tive to violet roll. The Color Filter for the Cine-Kodak, and blue light only; very slightly sensitive Model B or BB,j. 1.9, is priced at $2. so; for to yellow and green, and practically not at much darker and more lifeless than the the Model B or BB, f.J.s, or Model B all sensitive to red. Thus, when you take a skirt. Actually it is a bright red and fully /.6.s, $1.50. A special front to accommodate picture with ordinary film, violet and blue as colorful as the skirt. The "Pan" picture the Color Filter on such Models B, f.J.s, are the only refl ected colors that make at the right shows them in their true color as do not have a projecting ring in front of appreciable impressions on the film. Other values, just as the eye sees them-of equal the lens is priced at $1.00. colors, to which the film is not sensi ti ve, brilliance. The color of the scarf, the fl owers, RANGE OF PANCHROMATIC fiLM make no impressions, and, therefore, show the hair are accurately shown- and the RANGE Of ORDINARY FILM freckles subdued-by "P an." as black on the screen. Orange Red The results with "Pan" are very di fferent. That explai ns Cine-Kodak Panchromatic When you take a picture with " Pan," you get correct color values in varying shades of gray, for " P an" is sensitive to all colored EASTMAN KODAK COMPANY, Rochester, N .Y. Concurrently with special arrangements for daily Kodacolor exhibitions by Cine-Kodak dealers every- where during May, June and July as described on the inside front cover of this issue, we are glad to announce

Reduction in the Price of KODACOLOR Film Also the introduction of this Film in 100-foot rolls

The prices now in effect are: Kodacolor Film, 50-.... foot roll $4.75 (former price $6) Kodacolor Film, l00 .... foot roll, $9.00

These low prices are possible only because the mounting popularity of Kodacolor has increased production and accordingly cut costs. The saving is passed along to you. See Kodacolor- home movies in full color-for yourself, on the screen. The inside front cover of this issue tells you about the special exhibi- tions now being held by Cine-Kodak dealers everywhere.

EASTMAN KODAK COMPANY ROCHESTER/ NEW YORK