HP Labs: singular! 3 For 2:) y<'ars, HP Lahoratories ha.... (pd HP's long-rangt' rest'arch.
page 10 Driving up quality at Ford 10 Ford amI liP team to develop an ele<.'troni<- toolhox for automohiles.
Your turn 14 History in a box 15 HP's profl'ssional ar('hives is a trt'aSUfC'-trov(' of information.
Open for business: Silicon Valley's new garage 19 A million people a year art' expected to visit a new high-tl'eh {·xhihil.
People 22 ,Jim Hanl('Y's inten'sts range from high tN'h to primitiw art.
No room for dinosaurs 25 1900 was a da....sie exampll' ofttw constant Ill'ell to adapt to change.
Letter from John Young 27 John ('xplains hew,; HP's new organizational structure is taking shape.
ExtraMeasure 29
MEASURE
Editor AssocIate edrtor Aft D,rector GraphiC des,gner Crrculat.on JoyCoIemon Belly Gerard Annerte Yc10VllZ Thomas J Brown Kathleen Miller
Measure IS published SI' t'mes a year lor emplayees ana assoclctes 01 HewleN·Packard Compo<1y Produced by Corporate PublIC RelaIJon\ Employee CommunlcaIJon\ Department Brad Whll'worttl manager Addless correspondence 10 Measure....ew'e"·Pac~ard Companv. WBR PO Box 10301 Palo Alto. Calitornla 9<1303-0890 UY>. (.l15) 857-4146 Report changes ol address 10 yOU' local perSOnnel deportment
c Copynghl 1991 by HewlelT Pac~ard Company MoIenal may be reprinted wllh permiSSIon Member. Inlerna1ranal Association of BUSiness Communicators
Hewlert·Packard Company IS an International monufacturer 01 measurement ana computaTion products and sy.;lems recognized lOt excellence In quality and support The compony's products and services ore used ,n Industry. buSIness englneet'lng. scIence medICine and edueot>oo In approxLmolely 100 coun'r,es HP emplOYS tnOfe lhan 92.000 peoplewoddwlde and had revenue 01 S132 bollron In lIs 1m fiSCQI year
On the eoYer: Red and black "bullseyes" show how light waves create Interference patterns. HP Labs' Wayne SorIn uses t1bef optics to demonstrate how "coherent Interferometry" could be used to torm the balls tOf future light-wave Instruments. Photo by Andy freeberg.
2 MEA."iUHF: NNOVATION
HPLabs:
By Gurdon Brown
A funny thing happened on the way to the formation ofIIP Laboratories in 1866. Instead ofreferring to it with plural nouns and verbs (i.e., "they" and "are"), people began to use singular forms ("it" and "is"). While tht' gurus ofgranunar might disapprove! HP people did it anyway-because it made a lot ofsense. For one thing-particularly at that time-it helped to iden HP Labs researcher Alice tify the new corporate R&D Fischer·Colbrie uses a molecular-beam epitaxy entity in relation to the existing labs within the various divisions. machine to depositgallium arsenide-atomic layer by It wa..<.; an important distinction: HP Labs wa'3 created to conduct. atomic layer-to develop the long-range research needed to foster the product-oriented transistors, integrated circuits and optical devices. research of the divisions. Today, 25 years later, singular references to HP Labs make even more sense. Here's how Frank Carrubba, director ofHP Laboratories since 1987, views that position: "HP Labs has a very clear and central mission, one that emphasizes long-range tt'('h nological exploration and advanced development in dose col laboration with the product organizations. "In that sense) we have a mission similar to Sto,l" Trek:". Enter HPLabs
prise-in our cast', to holdl~ sec'k oul those Il('W frolltiers ofS('iPI1CC' ami knowlcdg(' that C,Ul then hl' applil'd in Ilew and imprm'ed prodUl"Is. ThaI con n'pl suggest" a gn'al dl'a) of IP,Ull work, hOlh insidp HP Labs i.u1d with the prod lKt lalls, and thaI is whal wC' strin' for." TIl<' result is a pro('ess known to industry as "t('('hnoloR\' tnms!"pl'.·' AI lIP. it's a n-tu-' team l'1'[0I1, wit h till' Lahs .111(1 t1w dh'isiolls working ell .scl~ togethl'f to h!ing the best of SUl'l'l's'''iFll! Ill'\\" 1l'("h nologies into actioll inthl' form of Ill'\\" or impI'O\'('d produclS i.U1d S~'stl'ms ForlIIIif' magazim' pOltrayl'd 1111' transfer PW('l's'''i in.Jllly H~I(), saying, "'If any company hOlds tlw kpy to tl'dUlOI ogy tl'
4 l\l£ASlII{E Labs researchen (from left) Keith Moore, GregGibbons and JulieWilker discuss a measurement and manufacturing systems lab project. tiveness is, as Frank explains it, "an The function ofthe hub, ofcourse, is During the pa.<;t year, the 1,O()()-person environment that fosters innovation and to support those spokes with advanced organization, which includes about creativity, and accepts 'intelligent fail research. That includes ba.<;ic res('arch 600 researchers, formalized the practice ure' as an integral part of the process." undertaken by HP Labs as well a" explo ofinteraction among those units by add Given the success ofthe HP transfer rations and adaptations ofresearch ing a new framework-"strategic port process, why was Labs formed as late as emerging from university and industrial folios" and "programs." 1966 when the company wa.<; already on laboratories. Each offoUT portfolios supports a a 27-year roll? Co-founder Bill Hewlett There's a lot of pressure on that common husinl:'s." strategy: materials provided the answers three years ago: huh. Even while they're looking five to and microstructures, manufacturing, "In 1957-to preserve the intimacy measur('ment, computation. Programs we had enjoyed as a smaller company are the means by which the portfolio we decided to form four divisions, each teams, each headed by a lab clirector, with its own R&D lah. However, after The BristolLabs was a now will undertake the rapid integration several years we found that division key contributor to the of new technologies into the product engineers were so concerned with day early HP NewWave clivisions. They will do this with multi to-day problems that they didn't have di.,ciplUlaty teams ofpeople with ~"pec time to develop longer-range plans. We architecture... ialized skills from the various labs. realized that the only way to get that A nE:'W initiative which began in 1989 work done wa., to estahlic;;h a central is the HPL Research Board. It'> 18 distin research facility, and we asked Barney seven years down some new and unex guished members come from universi Oliver to head it." plored road, Lahs researchers have to ties, institutes and industries (five from That chatter still holds. The original begin thinking in terms of ultimate HP) around the world. The hoard's facility ha.c;; grown to includt' nine labs destinations, charter is to contribute teehnical fore six in Palo Alto, California, two in Bris The ba"ic structure ofHP Lahs isjust ca.,t,., and vision related to HP's busi tol, England, and one in Tokyo, Japan. that-nine laboratories, each with a nesses; to help id('ntify emerging Together, they function a" a hub in a dl.,tinctive set ofdisciplines, It'; annual technologies; and to consult in their complex wheel whose spokes connect budget averages close to 10 percent of application. directly with every HP organization. HP's total R&D spending.
,)anuary-Ft'hnlary 19m 5 HPLabs
The international makeup ofthe board reflects a strong new emphasL<; by Labs on globalization. This actually got under way in 1984 with the establish ment ofHPL's first applied research lab outside the U.S., in Bristol, England. In seven years, the European Labs in Bristol has grown to more than 200 people, -~ representing morE' than to nationalities. Stephen Gale and Colin Bake. (on screen) can see and hear each othef while The Bristol Labs wa" a key contribu they share data on ItIIs prototype system ~Ioped at HP Lobs Brtstol. tor to the early HP NewWave architec ture, and now is exploring the next stage--distributed NewWave. Research ers have built a prototype that allows 1\No great ideas: people in different locations to work HP-35 and HP PA-RISC together on a document even ifone per Barney Oliver, dire<'tor ofHP Labs ea..,ier to build and offer customers son has a UNlX* system workstation benefits for many years. and the other a DOS-based personal from its inception in 1966 Wltil his retirement in 1981, recalls the advent "RISe (reduced -instruction-set computer. Both screens would show the ofthe world's first scientific calcula (.'Omputing) works on the model that samE' document, which either person less is more, so we made numerous can modify. tor. "We hit upon the idea ofa small scientific calculator, a product that measurements to understand what Labs establi'ih£'d a second offshore laboratory in TI)kyo in 1990. liternlly would fit in your shirt pocket. computers actually did," explains Nobody had anything like that. .. Joel Birnbaum, former HP Labs In the past six ye~ Labs laulwhed a director and now VP. and GM. of major program offormal, strategic alli "Our two worries were how to HP's Infonnation Architecture ances with universities, bpginning with make a keyboard that. would hold in still Group. Stanford University and tIll' University up a corrosive atmosphere and be inexpensive, and how to make a Through many iterations, the Labs display that was practical. team reduced the complexity ofthe Labs (has) launched "A marketing study requested by architectl.lre and circulated each new a mllJorprogram Bill Hewlettsuggested that we were version throughout the company, offormal, strategic makinga toy: 'Make it much larger, making more measurements at con then you'll have a real machine.' Well, troversial points to detennine and alliances with we had already ordered the dies for evaluate whether new ideas had universities.., the caseso we coukIn'tgoback and enough merit to change the basic remake it. arcltitectl.Ire. of Pisa (Italy). In addition to thpse sci "The original design was putinto "The resuIt," Joel says, "led to a ence centers. Labs aLso is expanding limited production and circulated prototype machine that perfonned important r('lationships with othpr ("(lIn among membersofthescientific and many functions about five times panics. national laboratories and out engineering communities-who put as fast as the fastest existinglIP standing acad<.>mic and tectmology a~ theirsIide rules and welcomed machine, and was much simpler to institutions around the world. it with enthusi&'!ltic applause. manufactllre. 'This, in turn, led to the Ob"iously, as HP Labs c('lphrates il" The development ofHP'sprecision decision to create an organization 25th anniversary in 1001, it won't he architecture (lIP PA-RlSC) was within the company that would make with a lot of no~taJgia Its mi.';,sion. (1.-; anotherIWVor HP Labs successstory. HPPrecisionArchitecture thebasis always, will continue to he thp future. The goal was to Wlify HP's three for all the company's next-generation computer architectures into a single computer products." '(!NIX is a re.l/i_~lert'(1 tmd<'llUllj.," 'II {;XIX SII.'I'·III Labomt'wies Illc. in Iht' U.SA rrJUI fill",,· family that would be more efficient, ('till III n('s
6 MEASlTRE Vision scientist Joyce Farrell and color scientist RIcardo Motta investigate the etfect 01 eye movements on various media.
High-impact contributions ... HP Labs ha.c;; generated a nwnber of • ANALYTICAL significant technological contribu- Mass spectrometer tions to HP's business during the past UV/visible spectrometer 25 years, among them: Liquid chromatograph pumps
• COMPONENTS • INSTRUMENTS Gallium-arsenide microwave Laser interferometer devices Cesium frequency standard Light-emitting diodes Smart oscilloscope Fiber optics • COMPUTATIONAL • MEDICAL Handheld calculator Ultrasonic imaging lIPPA-RISe Cardiac ultrasound imaging Moving-paper plotter Portable arrythmia monitor Thermal inlqet printer Quartz blood-pressure Computer(lIP 2116) transducer Programmable desktop calculator
.January·Fphruary HJm 7 HPLabs
What ahout tlw ('oming ~'(';u"S) WI\('I'(' Illl '(hI al illl\s. dH'ts (lJ lit her tn ',If nll·nl...; til(', ollc't"(ioll and 1'\'all1atiol1 of !'n\'j· will} 11'\ "Entl'lvrise" \ t'ntun".' m'l' Il( 'I·d('d rOllllll'llwl infonnatloll, In Frank (' l·olll'('ll'l!. 1 )nl~ PPI'l inPllt In ['onna! ion s;.slt'ms Thl'SI' aim at ....canning hugt' would hI' trallsnut!l'd. al1l)\\ ing agl'lll'H'S \'0llill ll'S of dala 1() pro\'idp know1 community, ){oth 1'0('11.'1 ()J\ Ill;ljl)f' "qual (lIwk(, propel ac! iOIl. TIIt'rt, ifsomeday our home, work and HP Labs Director Frank Carrubba (center) confers with R.D engineers Paul Tang (lett) and CharlesYoung. Says Frank, Labs' success springs trom "an environment that fosters entertainment center Innovation and creativity. .." are all one! Don't be smprised, then, ifsomeday same time, it would hf'lp to ease high you discover that your home, work way gridlock, conserve energy and advance HP effort.. in the interconnec place and entertainment center are all redu('e air pollution. tivity and interoperability ofdistributed one! Yet each could be adistinct envi It remains to be seen whether HP's ~l'stemsvia standards - the agreement romnent, summoned up by a simple logo would appear on the kind of sys between manufacturers to adh('rc to voice command. And all operated, per tem suggested abovC'. But it does repre common standard", allowing a mix of haps, by one small system-certainly sellt thf' nature ofthe vision that's going products in a system to play together. many fewer devices than we now to make a big difference in our futurf' Another interest-"vision" is more employ in our daily live'S. products and our lives. the word-is integration ofproducL<; The significance ofsu('h an advanc(' and their functions. In the same way ment would go far beyond the technol (HP relirl'e (Jordon Brown was Measure that bits and bj-tes became data, future ogy involved, Frank says. With more edilorfrmn W68 to 1982. He wmte on products will represent a mer~g of and more people able to work in their HP:s redeployment progrmn in Mea.<;ure's functions a.<; the clemenL'! of technology homes, many would find their employ Mwrch-Apri.l1990issae.-Editor) become smaller and more efficient. ment opportunities greatly enhanced. Family life would be reinforced. At the .January-Ff'hruary wm 9 USTOMERS Ton "17"i h EARB( >RN. Mkhigan ~lercury dea!('rships received th(' early Wlwn t'.s. automakprs har rdea<;e ofa new gem'ration of diagnos nt's.."l.'d the compult:'f to till' tic l'quipment designed, built and sup int-C'rnal-{'(lmhustiol1 engine ported by till' Ford Motor Company and in Hl76. th('y pronused HP's Advall('ed Manufacturing Systems th(' world automohiles with deanef ( >'()('ratioll (.o\."'rtSO). huming ('n~im's, h('tt('f gas mileage Before this electrlll1i<.' toolbox, with and smootht'f JwrfofmanC(' it" guidt:'d diagnostics and on-line Tht'se micropf(X'<,Ssors. th~'y pre st'nlce infofmation, arrived at Krug dict('(l. could l'wn I('ad .a mechanic to Linco!n-M('rcury, senin' technicians tht' source ofa pfohlem. aews..; the U.S. stnlMled to maintain aU -Sounded too good to lx' mit'," f('(:a1b tht' compuf<'r t('chnology that Big Thre<' Ike Williams, sefvic(' manllg<'f fOf Knlg automakl'rs W<'f(, placing in thf'if aull} Lincoln-Mefcury in [)l'arhonl. And mobiles La"t year. nt'arly one-third ofall it wa....-unt il-tO FOfd ,md Lincoln 10 ME..<\.sFRE engine~ontrol computers returned by dealers to I"ord, GM and Chrysler factories worked flawlessly. "Fifteenyears ago, selVice techni cians could inspect a carburetor for a clogged fileljet," Williams explains. "Thday, with electronic fuel injection a standard feature on U.S.-made cars, there is no carburetor to inspect. "How can a technician spot. a short circuit on a micropruces,"iOr'?" he asks. Ford Parts and Service Division and AMSO's Automotive Diagnostic Systems team answered thatquestion when they delivered Job One-the Service Bay Diagnostic System (SBDS")-to Krug Lincoln-Mercury in the summer of 1900. Ford Parts and Service and AMBO will begin shipping and installing SBDS carts for an additional 2,000 Ford and Lincoln-Mercury dealerships this spring. "SBDS signal., a major change in the vehicle-repair process," says Lee Miskowski, vice president and general manager ofFord Parts and SelVice. "Come-back repairs have plagued our industry," says Lee. "Such hard-to-fmd and intermittent problems are typically electronic in nature and are the primary AMSO helped Ford develop the service Bay DiagnostIc System-a newgeneration 01 cause ofdissatisfied customers." diagnostic equipment which Is laster and more accurate than previous methods. Diagnosing hard-ta-find electrical faults, such as a clogged fuel injector and diagnostic strategies with on-line engine control and the fuel systems. or an intermittent sensor, are among service infoffilation to guide a service "One ofSBDS's great advantages is it..... the greatest challenges facing service technician to the source oftrouble and speed," says Gordy Kujawski, a service departments in the 1990s. Industrywide, suggest a repair. product-development engineer for Ford. they amount to nearly 15 percent ofa The system contains 29 electronic "The old method for testing injector dealership's repair log and are the major testers, meters and measurement tools flow, for example, took about 4f) min reason for repeat repairs. on four printed-circuit board.,. These utes and left some data interpretation to Engineers at Ford Part.., and Service on-line tools find answers to complex the technician. The new method takes estimate that the SBDS will reduce electrical problems that technicians two minutes to hook up and one minute repeat repairs substantially. with handheld tools often miss. tonm. SBDS, perhaps the most powerful With touchscreen technology and a "Diagnostic tests such as spark dura automotive diagnostic system ever built, direct link to the engine-control com tion are easy to read,~ he adds. "The mis combines computer-dJiven service tools puter, service technicians can use SBDS firing cylinder will ~1and out in red on to identify and solve electrical prohlE'ms in the base-cngine ignition, electronic- January·Fehruary Hl91 11 the display screen. SBDS also specifies whether the problem L-; an open wire or a short circuit." Because technicians mll"! identify some engine problems on the road. the Service Bay Diagnostic System includes a Portable Vehicle Analyzer (PVA). This battery· or vehicle-powered computer gathers information from road tests and then transfers data directly to the SBDS. For elusive problems that occur on the road, the technician uses a Cus tomer Flight Recorder (eFR) that is plugged into the automobile's data-<,om munication link and sends home with the customer. When trouble occurs. the driver presses a button and the llight recorder gathers diagnostic information. After the recorder captures the data "P',on-site '.D team,lnc:ludlng AMSO engineers Rick Longo (Ie") anc:l Ben Hellbronn, has three times, the customer returns to provided Ford customen with timely answers during product de..lopmenf at the tech center. the dealership where the t.echnician uploads the information into the SBnS Salamon. the manager ofSBDS hard technology which skilled automotive computer and completes the diagnosis. ware and software dewlopment for technicians find easy to use." "We're very satisfied with Hewlett Ford. '"Tham members range from the While Ford and HP developed SDBS Packard hardware," Lee Miskowski says. mo!;t advanced automotive researchers for the likes of Ike Williams at Krog Besides Ford and HP, three other to the people who work with the pro Lincoln-Mercury in Dearborn, the caU companies have developed software for du<..tionand manufacturing ofparts for additional SBDS technology could and a blend ofsuppliers in between." come from Europe. "'The partnership is unique in AMSO ~With reunification in 1992, suddenly When trouble occurs, history," adds Mike Hurwitch, HP sup we have new emission standard., in the driverpresses a port engine-er. '1\venty marketing and Europe," says Emil Pulick, manager button and theflight R&D people work on site with Ford and of senice systems design for Ford of other vendors to provide timely answers Europe. ~We could build a carbureted recordergathers as the product develops." engine to meet those standards, but it diagnostic data. Pete notes that HP capabilities with L<; not an automobile you would want software, hardware and test equipment to drive.~ -and Ford's capability with automo For cleaner-burning engines, better SBDS. Computer Methods Corporation biles-makes this one of the best gas mileage and smoother performance, and Carnegie Group, Inc. created the synergistic relationships he's seen. the European auto makers are turning electronic tools and strategies for test· ~As a result," says Thresa Savage, HP to eleetronie fuel ifUection, just as u.s. ing and diagnosing the automobile. R&D engineer, "the product that Ford auto makers did in the late 19708. Hickok Instrument wrote the power and the SBDS team has produced is They are also turning to a computer train diagnO&tics. right on the leading edge ofpersonal controUed diagnostic syst.em. "'The partnership we've forged is computi.ng-~f-the-artcomputer Fiat S.pA. has designed an automo unique to the history of Ford," says Pete tive diagnostic cart for its evolving line afFiat., Lancia and Atfa-Romeo automo biJes. The Rover Group is designing an 12 MEASURE equally sophistjeated handheld tester for it'i Rover, Rang(' Rover and Land Rover vehicles. "No douht about it, Ford ofEurope is gean-'d to go with an SBDS equivalent in the latter part oft/\(' decade, if not sooner," says Ll'll Tedesco, manager of Service Systems Design for Ford. "We "lVith reunification in 1992, suddenly we have new emission "f d in Europe. " see the same t.hing happening in Aus tralia and ot.her portions of the Ford community." "CwTt'ntly, wt' an' df'fining a rangf' ofSBDS producl" ""ith Ford of Europt> Technicians can detect some automotive problems by uslng a Portable Vehicle Analyzer and wOI'king with Ford and other com during road tests. Intormation from the unit can be transferred directly to an SBOS computer. panies to develop in-line' a<;sf'mbly plant testing," says Bob Brennan. HP SBDS pro&'l'am manager. "Our goal," says Jolm Weidelt,A.1\-1S0 How SBDS works opt'rat.ions manager, "is to prmidc Ford Here is how a visit to a Ford or tern following the same procedure. with kading-edge s( )lutions that are a Lincoln-Mercury dealership could With the Service Bay Di3!,'llostic key pan of their long-term strategy.". change during the next 11;'2 years. System, the service technician hooks A customer, for example, reports the Thwn Car up to SBDS with a (7/)/11 [flri('h IiJl'ilPs'/ru' Uw Arll'arlced to a Lincoln-Mercury service techni cable and a data-communication link. Ma.//./{/iu:turing Syslenu; (fpemtion in cian that her car won't start. Without He then types a serial number and .~·unn.IJI'(1h~, Col-Urn-Ilia, H(}I(J.~I wro/(~ SBDS, the technician would look symptom code into the computer. .J{)f·Mpasure in the .](lnIUlt~IJ-Fr'/)rw/.iY through the 1991 shop manual for SBDS steps through the diagnosis, 1!J.90 iss'IU' 0/1 hOll' Ferrari 'Uses AJ\f.~·O information on any ofthe 12 elec selecting the appropriate tools, until test. eqnipment in Italy. -Editor) tronic and 17 mechanical parts that the prognosis is made. It then speci can prevent the car from starting. fies the procedure the technician He then would inspect each part or should follow to fix the car. assembly, link the electronic-engine With SBDS, a service technician control module to a handheld diag can diagnose an ignition problem nostic computer and run a self-test. in 10 minutes. Without it, he could Ifno fault is found withthe elec spend up to three-quarters ofan hour tronic-engine control, the technician finding a faulty ignition switch. would check the ignition or fuel ~;'Ys- .January-FdJrltary l!Y.ll 13 OUR URN fllllsim/('d, the !w\....slr'ller (JftlU' DaJrna Hollywood at its worst ti,Ul ('Illb of !\ortlwrn ('alifornia for ('ongratulations on ,ill <'X('('l\l'llt artidl'. ahout six yPiU'"S, The liP ads s('('m to lw Portraying positive hlack TO]l' lllodl'1s is nWlltiOlwd at ('V('I)' nwPting. wh('IlP\'('r import 14 MF..AS(JRE - ULTURE Neatly boxed and catalogued, the Th do the job right, she hired archival records ofcompany history are now consultants Karen Lewi" and Lynn Bon preserved in the HP Archives in the fIeld, and space was found for HP's first Corporate Offices. archives room. By the time ofthe 1989 Rows ofgray acid-free boxes line the celebration, the collection was ship shelves ofthe main room. They're filled shape and items could be found easily with publications, photographs, tran through a computerized database. The scriptions ofinterviews with more 1938-39 financial ledger and photo than 80 HP pioneers, and the collected graphs from five decades which illus papers ofa few key executives. A spe trated the "'lest ofTime" section in cial cabinet contains working drawings Measu'-e:c; March-April1989 issue came for products going back to 1939. from the archives. More than 100 actual product'), Because history is not static, the including the first audio oscillator, are archives continues to add significant stored in a separate room nearby. They materials. Karen now has become HP's are often loaned out for company, part-time archivist. In addition to pro museum and regional exhibits. viding reference services to a wide vari HP first began documenting prece ety ofcorporate users, she has been dent and capturing its early memories cataloging the papers ofBamey Oliver, in 1963, when Lu Packard put formervice presidentofR&D, and the together a chronological scrapbook late Thm Christiansen, prominent in ofHP history. The first item in vol international trade relations for three ume one is the minutes ofa meet decades. Papers ofBill Hewlett, Dave ing in 1937 during which the fIrst Packard and.John Young will come to business plans for a company the archives. were laid. A committee ofretirees advises on In 1977 George Climo (now policy and helps guide the selection retired) was appointed cor ofmaterials to be preserved. several porate historian. He taped retirees also have been trained as inter the reminiscences ofsome viewers to build the growing collection 60 early employees and oforal histories. others-such as Francis For those who want to understand Moseley, owner ofthe the beginnings and growth ofHewlett company which was Packard as part ofthe dynamic elec HP's fin,i: acquisition !romes industry, the HPArchives has who played a special become a popular stop. The profession role in HP's development. ally administered collection won high In 1987, the approach of HP's praise from Dr. John Kotter ofHarvard 50th anniversary was the impetus to Business School, a recent visitor, as sort out and organize a mass ofsome a valuable resource for scholars as well above 2.50,000 photographs for easier access. a." business decision-makers. Original patent.') such as this "We knew there would be interest in hi£ one for welding systems torical documents and old photos for a (granted to David Packard variety ofpurposes," says Mary Anne and Noel Porter on Decem Ea. .January-February 1991 15 left Recording HP history started with two scrapbooks that Lu Packard assembled in 1963, covering the period through HP's first public stock offering in 1957. f'in,1. item: notes from a meeting in 1937 to explore the idea of !>1.arting a company. below Stored in the archives are three "E" flags that Hewlett Packard received during World War n for excellence in war production. The com pany made signal generators and other instruments for the anned services. below In the coUection are photos ofplant locations and p~ cesses (such as this 1967 photo ofinstrument assem bly in BOblingen, Germany), products, events and people through the years. The Measure files are one source ofimages. 16 MEASURE In ~ UlI7111l1)b).Art ~...... (~~.,... right) d,'."",nstrntcs the 1}op\IoIo.... l.".~'l to rt:1Itr4' Ill' ce.,gint'f1"ll. O"I""kCl'.'l 1nI...... 11UI1~1eu.,,'ho" drinkiull (vlf~Soldl q. "'" ,,,,,,_In lhI: f'Ulrt:thl llI"(' oopiI.od ,,-hm U!let.l for nborn dbilllllY q" • ..... In 8lldition 10 11I"II ....«r ~~lhe.d.~ ha> hi. III thI·lll'At"'l"""" AI IJllgll,. ir.,.....·.....'!1 MI"... n'l.iro'" Arl ""'Ill 001 '''Ill lit> 41).)...... "-... ~ IllI Ill'~ ...... AI. "t", d, '1><'\l Ill"" rm. clo.~1n~\ ~1lt'r ill l{J(jlllll() b.1'I" ~,~I ar; ~m. ,,...... ,,,, Ti".. I ~, IICrl .:.om m;U\;lgI.... alre'....ty M< ld'o'Ctl hbl",.."...,d history. above Working draw ing..... from the company's early years -such (L<; thL<; Ol1l' from arowld l~O for a circuit dia gram, with lightly ~nibbled notes on the margin-are kept in an oversiu' cabinet- Eiju Matc;umoto, hL'itorian for 'rokogawa Electric Cor poration in.Japan, talks with HP archivist Karen LewL<; about hi.., plans for an histor ical museum. Some 100 UP in."truml'nto.; are kept in this storage room and loaned out for cxhibit"i. left From the fiThi, Dave Packard tx'lieved strongly in d 18 MEASlTRE ECHNOLOGY You can't help looking over your shoulder a<; you enter The Garage. Th(' entrance is dominated by a 15-foot-tall audio-kinetic sculpture. It's mesmeriz ing. It whirs and plmlks and chimp.s with the charm of a Rube Goldberg fantasy. Once inside TIl(' Gardge. the ('{fort to tear yourself away from the sculptme is rewarded with an inside look at Silicon Valley never before seen by anyone. This is not Silicon Valley in a geographical sense. It's more like a real-life Land of ()z. A magical place ofimagination and creativity. It's the Silicon Valley, that, when mentioned in some remote loca tion across the globe, causes people's eyes to light up. Few could place it any more precisely than somewhere in the United States (it's actually in the southern portion of the San FrancLc;co Bay area), hut they know it's the midwife of innovation and invention. And no one, including those who live and work there, ha'i ever seen ByJohn Fisher all the technology ofthL'i near-mystical place collected in one building. Not merely collected, but arranged in interactive exhibit." designed for understanding. The .Junior Leagu(' ofPalo Alto, Cali fornia, originally proposed this innova tive idea. Several cities competed to host the Technology Center ofSilicon Valley (the official name ofThp Garagt"s parent organization) eventually won by San Jose. The undertaking was so va."t and new, planners decided to begin the same way many ofthe companies whose technologies are reprcs(')1wd started-on a small scale in garagps. And, yes, it's named after the Cali fornia historical landmark where Bill Hewlett. ami Dave Packard began. The Garage's scale is small only in terms ofwhat it will be eventually. The five-year plan call.. for a 170,OOO-square A biking enthusiast reflects The Garage's main purpose foot facility a block away. The present a hands-on approach to learning about science. .January-February l~m 19 Garage 10,000 squ,u'l:' feel is modest by ('4 Hllp,u'i 1'01 Hll." ha\(' h\'l'n d('pidl'd h:'>'lIoll~" son. But then' is nothing mod('st ahout - \\ I 14)<1 dming thl':'> E'm·s. I1igh1und"r th(' tilt' exhibits Ol' pm'rgy lwrnwating h('[('. \'il'wing S('l'\'l'n for tl1('s(' tinsl'l-town "First, we waJ1t to create ,Ul instilu, fanl;lsil's m'l' S('\'\,'ral ,t( tual robots. tion that ti.utlwrs the knowledgE' and :-IOIll\' fl>llo\\' t~1>('d lllstrul'li(Jns and understanding ofsciCJ1cl' ,tild [l'chnol, som\' ~ (HI \ 'an ('onln)1 (!In'ct I~ -or II;; ogy, and gets young pl'oplp pxeilp(I Ill, ( 1111' "'ill \'(Iok fO(Jd, answer tIll' aboul pursuing c,tn'prs in tlHIS(' fidds.'" phO!ll'. pour ('oll<'(' alld p\,l-flll'll1 otlll'r says Callit' (;regory, din'l'tor of marl,a't, ta"ks 011 \'oj{ l' ( oJ)) III and. ,-\noll\('r will ing and puhlic affairs, "Sl'(·OIHl. \\ (' \\';1Il1 \lraw ~rl lUI' pi('IUI'/' and gin' it te) you II I to 1('\ the young and curious ofall agE's lakl' homl' \\ith ~Ilutlli(.\'\ 1(' Ill'n plot know about the latl'st tl'('hll()logical 1'l'rlmJls I hl' Ill!ls1 c~ c-('al ('hing adYan<:l's and how llwy infllll'IH~(' t h(' l'xhlllltln11ll' hall IS till' douhl\'-Ill'lix Iiws ofus all" spiralll'pn'S('llt ing a [l:\.-\ molE'( '1I1t', ;\ In addition to Bill Ikwll't t's sub, \Iolunteer James Shaw, an HP scholarship \'Olllnll'('r ('xplains Ihat thp [)\:\ m(JI(' stantial personal contrihutioll.III' h,t" winner, explains HP's High lech Bicycle ('lll('l'onraills pllough instrudions til till I)('('n (l( tin'ly ill\'fllwd ill d('wloping exhibit to visitOfS. .-)O(l t('[('phOIW hook.., If ~ I III stal'l,pd TIlt' (;,uagp. Among tl1l' Iw,u'ly :llllIP {IH)",('lll 'oks atop 20 ~l1·:.\sl"ln: A casinO table-sIzed model of a chip and a 23·foot-hlgh double helix In the background tasclnated attendees at The Garage's grand opening. the absolute state ofthe art. You actually can get a sense offlying a year. That's about the same a.<; t.he High overhead hangs a on€'-fifth scale over the surface ofMars. highly popular Monterey Bay Aquarium. model ofthe Hubble Space Telescope. Many corporate experts are involved Ifyou live in the San Francisco Bay Lest you be deceived by the scale, there with the center. It's supported by major area, or are going to visit, don't miss this is a full-size replicaofthe eight-foot corporations, all local universities. other attraction. You can always say you want diameter mirror used in the telescope. science centers, various consultants and to go for the kids' sake. The problems that the mirror ha." had designers, and the city ofSan .Jose. A are explained clearly. Next to the mirror, huge corps ofvolunteers supplements (John Fisher is a writer in desi,l]1I 8/J8 a half-scale model ofthe Mars Rover the small full-time staff. Financial sup- t.ems market'ing,{rrr tJw Circuit Thchnnl hugs the floor. The proposed Mars port comes from private and corporate ogy Group in Santa Clam, C(Jl:~I(Jrnia. mission is described in detail. In fact, donations, memberships and city funds. He la~~t wmteforMea..'lure about HP designers have processed aU the fly-by It takes about an hour and a half to engineer and may'ician Joe Oliverio in pictures ofMars through a Cray com tour the hall-longer ifyou get involved theMarch-Aprill.990issue.-Ed:itor) puter, changed th!:' perspective so you with all the exhibits. Organizers expect can see different levels ofelevation and about 170,000 visitors a year to The transferred the images to a laser disc. Garage. Five-year estimates for the com pleted facility are about a million people ,Januacy-Ft'bruary 1991 21 The man behind the mask By JeffHerrington HONG KONG-A"! product macketing manager for Hewlett-Packard'sAsia Pacific Workstation Group in Hong Kong, Jim Hanley works amid cutting edge technology. Then, in hi,> spare time, he irnmerses himself in a cutting-edge technology of an entirely different nature. It's then that he pursues his hobby ofcollecting carv ings from New Guinea. Jim's appreciation for the primitive art form arose almost spontaneously five years ago when he stepped into an art gallery in Sydney, Australia. 'The location of the gallery wa,,; some what dreary," he says, "but when I stepped inside, I found myself over Jim (center) discusses workstation strategy with (hom lett) Roger Parmenter, Logic Systems whelmed by this huge array of cantings. Division program manager, and Fred Waters, Asia Pacific product marketing manager. ranging from spirit masks to ceremonial spears that possessed a heroic quality. pieces from valious galleries, he com away~ the new acquisitions presented 'ihese pieces projected such a strong pleted details ofa trip to the Sepik River a real logistical challenge. "Imagine :10 sense of the culture's spiritual dimf'n region of Papua New Guinea where the to 40 large pieces in a 50-foot dugout sions, I found myselfbeing ushered out bulk of his collection originated. CallOe that also is filled with camping That dream, which became reality in gear, food and water, four people and a October 1989, netted Jim a trove of 55-gallon drum ofgasoline," Jim says. treasures that probably would make "On top ofthis, you have to ensure the "Each village hat; its many museum (:urators a tad envious. carvings don't get wet or sustain enough own style ofcarving During the two-week trek through the pressure to break them." qffected by local remote river villages ofGoverma<;, Thn Ultimately, the group established a gahit, Man1eri, Kandangai, Mindimbit central staging arf'a in a river village traditions and spiritual and others, .Jim and his companions where the pieces could he trucked 100 beliefs." traded shorts, knives, T-shirts alld local miles to the port city ofWewak. On the currency for more than l:~() carvings, coast, the group built shipping con some more than five feet tall. tainers for the ocean trip to Hong Kong. ofthe gallery at closing time after four "I got carried away," .Jim says matter It wa.'> only q[terthe artwork had been hours ofviewing the colleetion." of-factly. "Each village has its own style packed that the group learned it') collec Jim returned the next day to purchase ofcarving affected hy local tradition..'> tion had to be inventoried by the a mask and spear. However, "being th(' and spiritual beliefs. Available materials, National Museum ofPapua !'Jew Guinea type ofpersonwho,once I'm involved such as local clays, also contribute to to obtain an export permit. with something, hates to do it superfi the differences. I'V(' found it extremely About two months later, Jim fmally cially," he soon began planning an expe difficult to df'eidf' what to bring back could stroll into the back room ofhis dition. After three more years ofbuying and what to leave behind." Since Jim's group navigated it') way into the villages by canoe, "earrying January·Fphruary HI~l 23 Mask apartmentin Hong Kong to recreate the sensation he first experienced in the Sydney gallery. It's a unique and valuable collection, but house guests often leave Jim's home with a memento of Papua New Guinea Wlder their arms. uI see some business opportunities with my art, butI consider myselfpri marily a collector," Jim says. ul've had a lot offun pulling it together and I've developed some great personal relation ships in tum." Woodworking plays a big part in another ofJim's interests-wildlife bird carvings. Three years ago he went to a Hong Kong gift exhibition and met Chinese artists who produce amazingly realistic wood carvings. The carvings contrasted sharply with the exagger ated, abstract features of his New Guinea art. "We worked closely together design tion in the U.s. and Au.<;tralia," Jim says, .Jim will continue his Papua New ing a line ofducks that I felt were better uand they presented me a chance to Guinea pursuits in the next few months than anything 1could buy without mort share these 'sculptures' with my friend.,. when he makes a return trip to the gaging my house," Jim says. "A.Iong the In the long term. this might be an excel Sepik River. way, I introduced them to advanced lent retirement opportunity.~ "I'll be going to some villages we techniques, incorporating burning tools These a(1ivities, along with very didn't get to on the first trip and visiting and the use ofmounted specimens for strong interests in golfand fly fishing, friends I made on the river," he says. provide.Jim an excellent release from "I've established a barter arrangement thE' rigors ofthe highly competitive with one village in which I'll outfit the "1seesome business workstation business in the Pacific Rim. local so<~cer team in exchange for carv opportunities with "The carvings definitely till my week· in~'i. I plan to bring them more sophisti end." and I typically try to give them cated carving tool.,: my art, but (I'm) ... some time in the evening when I'm not It's a task not too far removed from primarily a collector. " traveling," .hm says. hi.,;job of introducing cutting-edge tools The varied acti....'ities also help fill a to the desktop environment., ofthe gap created by hi" commuter relation Pacific Rim.• study models. The result.,,, far exceeded ship with his wife. who recently wac; my expectations." transferred to Tokyo by her <:ompany. (JeffHen1ngtoN is (l Dalias. 1kms 1bday, a beautiful coUection ofcarved "We've been chasing each other basedfree-ltmce writer u'/w last wrote birds graces Jim's home, and his carvers around the globe for five ofthE' Ia....t eight for Measure in 1986 about HP's busi have developed a new business opportu years, due to respective career moves," IU'SS in Italy-Editor) nity. "I've helped them set up db1ribu Jim says, "so pursuing art in New Guinea or developing wildlife canings in China seems consL"tenl." 24 MEA..'iURE -- HANGE No room for dinosaurs By Jay Coleman of experiences involving change, then sometimes evolved into new and unfa working for HP is a series of 'adven miliar forms. Division names changed. Dinosaurs--we know from our natural tures' because of the great emphasis Sales areas changed. Reporting relation history books-once ruled the Earth. on change. ships changed. Even HP's executive They were everywhere you looked. "Just coming to work in the morning level management organization changed. Dinosaurs on land. Dinosaurs in the air. is an adventure for me because I can Some people would argue that the Dinosaurs in the sea. They were thicker always look forward to finding some word "turmoil" describes 1990 better than unwanted relatives. thing new, something being done differ than "change." Then a funny thing happened. The ently," Bill continued. "Come to think of Change, of course, isn't necessarily world began to change and the dino it, ifa process or procedure ha.<; been bad-or bad at all Says Carol Kinsey saurs didn't. They couldn't adapt to standing still for, say, a couple ofyears Goman, a U.S.-ba..<;ed nationally recog their environment. without changing, then we ought to look nized expert on the topics ofchange, Survival ofthe fittest has been the at it closer." creativity and organizational loyalty, rule ever since. Things-dinosaurs, "Bill" is HP Executive Vice President "Change is the most pervasive influence people, plants, even organizations Bill Terry. His quote comes from a spe in today's work place." (See related must change with the times. cial1969 Measure issue celebrating HP's story on page 26.) Talking about-and adapting to 30th anniversary. Measure's theme in Here are some ofthe things which change-is nothing new for HP people. that special is..'me: change. made 1990 a year of change for HP: Consider these thoughts from Bill: No, the concept of "change" wasn't • The Berlin Wall came down, the two "Change is an everyday happening invented in 1990, although at times it Germanys unilled, Soviet tensions eased throughout this company,~ he said. seemed that way. Nothing seemed con and new markets opened for HP in East "Ifyou were to define life as a series stant at HP. Organizations changed and Central Europe and the USSR. January-Fpbruary 1991 25 Dinosaurs • Nearly 800 employees left the company under an Enhanced Early Retirement program. 5 Cs of change-adept • Company earnings deCfE'asE'd in all professionals* four quarters compared with 1989 earn ings, and HP stock hit a five-year low. Carol Kinsey Goman, a Berkeley, ,ounterbalance. People handle • HP closed the formE'/' Apollo board California, consultant on organiza change best when their busi repair and workstation manufaduring tional change, has surveyed hundreds ness life is balanced by other plant in LivinW>ton. Scotland. ofpeople and found these common aspects in their life. For example, • The European sales organization trnits ofeffective change-adept most change-adept professionaJs realigned while U.s. FiE'ld Operations professionaJs: took good care ofthemselves--diet, consolidated its sales areas. exercise and no smOking-and had • HP launched a onfidence. Change-adept outside interests such as family, reli plan to con....;ol people are aware oftheir gion, sports,etc. idate its 46 strengths. They have the U.S. general competence to do ajob weD and reativity. Change-adeptpeople ledgers into the confkIence to know how well see themselves as creative one in Colcr they\'e performing. problem solvers. Theywlue rado Springs. ns ~m.:ll e::;~t-:aces. Colorado. Theyareproediveandotmchange • The Personal Com by1Bldbg ClOIDol and makiDgit puter Group head ...,them. quarters moved from Sunnyvale, California, to Grenoble, France. • President and CEO John Young realigned HP's computer-business a(.'tiv ities, creating the Computer Systems and Computer Products organizations. • Intercontinental announced plans to restnlcture. • The company announced plans to relocate its Avondale, Pennsylvania, manufactwing site to Wilmington, Delaware, and broke ground there. • HP's board ofdirectors formed a committee to develop a management succession plan. • All sales forces now report direc.1ly to their own product managemE'nt teams. What lies ahead for HP in 1991? MarlO' division name changes? New reponing relationships? Yes, ofcourse, there will be any number ofchanges in 1991. And almost no dinosaurs.• 26 MEASURE ------ETTER FROIM ,OHN ,DUNG How is HP's top-level reorganization plan progressing? John gives an update on the urenewal" plan. sually at this time of year HP general managers from around the world come to Northern Califor nia for the annual general managers meeting. At the two-day event we exchange ideas, talk about our pa'it performance and discuss the challenges facing us in the year ahead. But thL'i year, we've canceled the' gath ering... in part to keep a lid on expenses. More impOltantly, we want to give man Our renewal agenda has three goals: management responsibility. Byeliminat agers throughoutHP the time they need • Th give managers more control over ing the Exec CommittcC', we removed to get their new management teams and the essential"> they need to succeed in ('ven the perception that any groups programs in place following the October their business.. _induding people, tech other than the major business mlits 5th reorganization announcement. We nology, sales and distribution channels. themselves are responsible and account felt a mid-January meetin~would divert • To tTl'ate a simpler, flatter organiza ahle for running tht>ir husinesses. too much attention away from the more tion with less bureaucracy and fewer I'll continue to hold biweekly manage important business and organizational layers...an organization that empowers ment staff meetings for purposes of issues "back home." it.,; people. information and coordination. But my In thL., message, I'd like to give you • To make a more responsive- organiza staffwon't be making decisions on a progress report on what's happened tion...OIw that can move quickly to takt-> issues that are hetter hanilled by busi since our Ol'toher broadca.,t. The t.op advantag(' ofchanges in the business ness units. level reorganization I deseribecl wa'i ('nvironment and satisfy customC'rs. In addition, I'll hold a biweekly meet not the only important part of that A.,> to ourprogress so far, we're off to ing for the computer managers-Lew announcement. Equally significant is the a good start. Let me cleserib(' some of Platt, Dick Hackborn, Dick Alberding, renewal process we started to prepare the specifics. starting close to home. Dean Morton and me. We will focus on Hewlett-Packard for the '90s. In November I eliminated lIP's Execu L"sucs such as target.<;, teamwork, sales tive Committee. Many managers had policies and performance. We won't. come to believe that the conunittee micromanage the organization should make all the tough decisions for the company-and in so doing, they ahdieated to some extent their own .Janl1ary-Frhruary l~l 27 or debate tht> kind oflfNDC system fl'edbUl:k a.nd their agrp('Inpnt. For ces,st's ,L'i accounts payahll:', trav('1 strategy we ought to havc. (·xa.mpk. lIw~ hl'ld long discussions on l'Xlwnsl' reports and intracorpordte bill Tht:' Management Council-the 40 or wlWfl' w(' Iw('d to rply on third parties ings... They a.'ikt:'d why mu' h'a11saction so most SC'nior group and gl:'nNal maIl to augment int(Tnal skil1s ,md wlwl'e we ('ost~ ha\,(' been two to thr('(' times agpfS--will change it,> meeting date to haw dl'ar strengths in lhe Iluukelplat'('. hi~wr than o!twr cornpanit's our size, just after tht> clost:' of each quarter. We TIwir final step ha'i !J('('H dt'Jining how especially given tlw computing syst('ms 'will focus on performaIlc(': How we lhd ttw busilU'SS should )(' organized, a pro at our disposal. This is a wry important and what w{' nl'ed to do to stay on truek cess that should 1)(' /waJ"ly complete by illustration of thl' ll'>e ofl>plH.:hmarking in the future. the time you fead this. l..l·w set 28 MEA..-';lIHE HP's third 50-year employee Ed l.akes great pride in -after co-founders Bill achieving major goal:; in his Hewlett and Dave Packard. life, including flying 1,000 "I'm a strange duck," says combat hours during World Ed, who has spent his entire War II, working :')(} years for career in the fab shop at one company and donating HP's New Jersey Division. 200 pint." ofhlood, He's 10 "I've always enjoyed ('oming pinti-l short ofthe latter goal. to work. This company is "I donate every 5G (Jays," my life." says the active (jH-yem'-old. Ed newr has been one to "During the war, they per shy away from a challenge, formed direct transfusions, Ed Stevens, his wife, Chic, and G.M. Jim Barton celebrate Ed's SOth. says Yong Park, who w~ so you could actually seC' the Ed's hoss for six years. "He eolor come back into a guy's wa" always willing to learn cheek. I figure therE"s still a Ed grabbed a golden opportunity and relearn all over again a<; need to help." Ed Stevens w~ an energetic November 2, 1940, first work the technology rhangNI." lh honor Ed's service' 17-ycar-old and li'ranklin day, "and a $;300 milling Says Ed, "I wa<; seared of anniversary, the New Jersey Roosevelt was president of machine was a major capital computers at first, hut it's Division presented Ed with the U.S. when Ed came to expen..<;e." really not hard to change if a trip for two to anywlwl'e in Boonton Radio Company to BecalL.,>e HP acquired you want to, You can't live the world, work in the metal fabrica- Boonton in 1959 and ered in the old days; you have to tion shop. ited all Boonton and military keep up with t<'dmology "I was the 16themployee," service a" HP experience, in or you're a dead pigeon." Ed remembers oihis November 1990 Ed became Giving hugs for the holidays TIlere's Ninja Bear and Scar imagination and creativity lettO'Beara, and SheriffBill into a gift that's going to get Bear, too. There's a Book a lot ofhugs," says Kay ,Jack worm Bear with a fanny son, COL financial analy~t, pack full ofstory books, and who started the annual bear Pele Bear, the soccerplayer decorating program two who brings his own rubber years ago. "The idea is ball. spreading so quickly, we All ofthese bearcharac have more volunteers than ters, 60 total in the Bear bears." Clan, found t.heir way to The COL employees needy children during t.he donate the gifts to the Salva holidays in Colorado tion Army, which distributes Springs, Colorado, thanks to the gift-wrapped bears to HP employees at the Colo children from referrals by rado Springs Division (COL). social-service agencies and "There'sjustsomething localschool districts in about putting your own Colorado Springs. Barely visible, Kay Jackson gathers 60 friends tor the Solvation Army, .lanuary·Fehruary llJ91 29 1'(llirth 'IUarkl III ti'I-,d l! IK! I (\\ hii'l, h;llll'l,;tlh:('d III Iii, Dick Ha('kborI!.It.,,, III (. ~ 1IIIIilll"Il-"ku \ ':-' of P till 111111"11 I'IIIIl1 I I. (' p[(''''ld.'lli Ill' III ,I." h 1I111.,>I;mdlllg-1l1wr~. Illlllll)(,[:-'I)J ..,~ ],; Illillioll or .!.!I'III·1 ;LIIll,tl\;I~"r III tilt' ~llil p"l :-.lIall'\l11 aPllfoxi, 1111, trmat 11)11 \('{ II' )1 h::-. ltldll'l\ ~:;.'i millioll '>haH''> ( ;n till I. \\ ;L'>' ·1",11'11 ;1 I-in' 1I111w ,\I';II,ago '111;Ir\(T pll'.;;idl'1I1 I 11'.1, ',.:-. 1""r th,' 'Ilialit '!" Il'~l and \k;L'>IIl'~1I1"1I1 Icll;II,'d S:: .-, 11\111')(1. Ill' 1"rom It's an honor (tr'I.!;\llII.;llllll1 ( It;lll!.!"'> S:l II,ill" ," III 111l' S m: \sl HI,: COMPUTER lyzer from the Santa Clara ISALES Division for the design and Key managers have dt'vt'lopmcnt ofpulsed RF been named wit.hin l.h(' systems used for such Computer Systems advanced applications as Orgi:l1lization (CSO) and wpather satellitps mId air the Compu1.t·r Produet~ traffic control.... the lIP Organization (CP( »): 3073 advanced in-circuit Within CSO, Vjr'e Prt'si board-testsystem li'om dC'nt Franz NawratiJ ha.o.; the Manufacturing n'st become worldwide sales DiVIsion allows ea<;y and marketing manager, upgrading....Th<, NetwOl k Laszlo Szegedi is sales Mea<;uremt'nt Division's and marketing managt'r for lIP 85109B network eso Buropc ,and Klaus analyzer system <'Xl-ends Dieter Laidig is G.M., CSO on-wafer mcasurempnLo.; Kyoichi Miura spends his free time c')(Ichlng university football. markt'ting Europe. to b2.G (iHz with a single Within CPO, Dick Watts eoaxial <:ormeetiol1. Kyoichi gets a kick from Arne-fu ha.o.; been named world Ea....), to carry: the Ilinch Football may never replace "University days are th(' wide sales and distribution hox-sized lIP 27701A Tl managE'l'. portable tester from tIlt' ba."eball or sumo wrestling best period in one's life," (,lueE'nsf('rry Telecom Divi as the most popular sport Kyoichi says, "and I enjoy sion ha." comprehcnsivt' in Japan, but it's still No. I sharing my tim£' with stu NEW with Yokogawa-Hewlett dents to help them grow in IPRODUCTS t<'st. featurt's but \ovt'ighs Packard's Kyoichi Miura. ability." From t hp ()ptoelenronics only 10 pound"....The Lake Stewtls Instrument. Divi Kyoichi, a Tokyo sales Kyoichi, who played Division and Sipml'ns AG: sion's pOltable lIP 3560A office district manager for quarterback while attending a surface-mount light dynamic signal analyzer HP 9000 ~'Ystems, has been Sophia University, says foot emitting diode that's a weighs seven pounds but an unpaid, part-time "Ame ball is increasing in popular breakthrough in LED tech performs nW January-February 1%)] 31 -- - ~RTING HOT The ultimate rideshare Lee Boswell. a softwar£' engineer at HP Labs, and 14 of her frit'nds gavt' 11l'W meaning to tilt:' concept of ridesharing in Oetolwr when they successfully att{'mptNI a 15-woman parachutt' stack in th£' skies above Madera, California. In the space of 10 minute's and 10,000 feet. the h.'am jumped its way into the Gil i lIess Book (~rWorl.d Remrds for the biggest stack ever completed by ....·omen. Rod, Lee's husband. wa" part of the re('ord 24-person men's team in WR6, Canopy Relatiw Work or CREW as it is known to those who have"fallen ~ for the sport-isn't for ('wry one. Fi.tness L-; kf'y, accord ing to Lee, who took up the sport i.n W82 when she was a Ph.D. candidate at Oxford. Sht' lift,; w£'ights 10 Lee Boswell (third hom top) and 141rlends float to a record with their 15-woman parachute stack. stn'ngthen 11('1' arms and Ipgs. and spends most w('l'k ends praC'ticingjumps at a '\\'(, Ill'gall at 7 a,Ill,,· sill' waill'd pati\'ntly all day for with a Iti-wonHUl swck on panl( hutC' ('enter in Lodi says. "hut il wa.s our sixth that mom('nl st.u1('d (h\"l'I' the day's nrst jump. For tll(' lktolwrjump, jump (ll1([Ill'm'ly sunsl'( ing and applauding It was -( 'heml Rilchie Le(:' trainpc! for thn'(' months bl'forl' Wl' sun'l'edt'd a gl'l'al elld 10 a gn',u day!" with 10 team ml'mbns, hut 'As Wl' ". -Edilol') MOVED LATELY'? ('J l-\N< a-: OF AI HHn:sS Sill ll'LD BE HEPolITED Tn Y()l"H PEHS()~~EL m:PAHTME1\T. Flia- HEWLETT Bulk Hal(' a::~ PACKARD t· s. Postage JUea.s 111'(' Magazine Paid PO Box H):J()l r!e"'ll'lt-Packard Palo Alto, ('a1uorma ~)..n():~-m~H() Company