HP Labs: singular! 3 For 25 years, HP Laboratories has led HP's long-range research. page 10 Driving up quality at Ford 10 Ford and HP team to develop an electronic toolbox for automobiles.

Your turn 14 History in a box 15 HP's professional archives is a treasure-trove ofinformation.

Open for business: Silicon Valley's new garage 19 A million people a year are expected to visit a new high-tech exhibit.

People 22 Jim Hanley's interests range from high tech to primitive art.

No room for dinosaurs 25 1990 was a classic example ofthe constant need to adapt to change.

Letter from John Young 27 John explains how HP's new organizational structure is taking shape.

ExtraMeasure 29

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Editor: Associate editor: Art Director: Graphic designer: Circulation: Jay Coleman Betty Gerard Annette Yatovitz Thomas J. Brown Kathleen Miller

Measure is published six times a year for employees and associates of Hewlett-Packard Company. Produced by Corporate Public Relations, Employee Communications Department, Brad Whitworth, manager. Address carrespondence to Measure, Hewlett-Packard Company, 20BR, PO Box 10301, Palo Alto, California 94303-0890 USA (415) 857-4144. Report changes of address to your local personnel department.

© Copyright 1991 by Hewlett-Packard Company. Material may be reprinted with permission. Member, International Association of Business Communicators.

Hewlett-Packard Company is an international manufacturer of measurement and computation products and systems recognized for excellence in quality and support. The company's products and services are used in industry, business, engineering, science, medicine and education in approximately 100 countries. HP employs more than 92,000 people worldwide and had revenue of $13.2 billion in its 1990 fiscal year.

On the cover: Red and black "bullseyes" show how light waves create interference pafferns. HP Labs' wayne Sorin uses fiber optics to demonstrate how "coherent interferometry" could be used to form the basis for tuture light-wave instruments. Photo byAndy Freeberg.

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www.HPARCHIVE.com HPLabs:

By GordonBrown A funny thing happened on the way to the formation ofHP Laboratories in 1966. Instead ofreferring to it with plural nouns and verbs (Le., "they" and "are"), people began to use singular forms ("it" and "is"). While the gurus ofgrammar might disapprove, HP people did it anyway-because it made a lot ofsense. For one thing-particularly at thattime-ithelped to iden­

HP Labs researcher Alice tify the new corporate R&D Fischer-Colbrie uses a molecular-beam epitaxy entity in relation to the existing labs within the various divisions. machine to depositgallium It arsenide-atomic layer by was an important distinction: HP Labs was created to conduct atomic layer-to develop the long-range research needed to foster the product-oriented transistors, integrated circuits and optical devices. research ofthe divisions. Today, 25 years later, singular references to HP Labs make even more sense. Here's how Frank Carrubba, director ofHP Laboratories since 1987, views that position: "HP Labs has a very clear and central mission, one that emphasizes long-range tech­ nological exploration and advanced development in close col­ laboration with the product organizations. "In that sense, we have a mission similar to Star Trek's Enter-

January-February 1991 3

www.HPARCHIVE.com HPLabs

prise-in our case, to boldly seek out those new frontiers ofscience and knowledge that can then be applied in new and improved products. That con­ cept suggests a great deal ofteamwork, both inside HP Labs and with the prod­ uct labs, and that is what we strive for." The result is a process known to industry as "technology transfer." At HP, it's a true team effort, with the Labs and the divisions working closely together to bring the best ofsuccessful new tech­ nologies into action in the form ofnew or improved products and systems. Fortune magazine portrayed the transfer process in July 1990, saying, "If any company holds the key to technol­ ogy transfer, it is Carrubba's HP. The $12-billion-a-year maker ofcomputers and instruments maintains a stunningly Engineers at HP Labs helped develop the HP CareVue 9000 clinical information system, which is used in hospital intensive-care units. Sixty percent ot Labs' research results in HP products. high rate ofinnovation: More than 50 percent ofsales derive from products developed within the pastthree years." The article adds thatHP "estimates Satisfied customers that fully 60 percentofthe research Roland Haitz, R&D manager for the HP Labs also has had a long and conducted in its labs finds its way into Components Group, notes that one of fruitful working relationship with the product applications." the very early successes ofHP Labs Medical Group, adds Ben Holmes, That transfer rate adds up to a very was the development ofLEDs­ Groupv.P. and G.M. The most suc­ long and impressive list ofsuccessful light-emitting diodes-that are still cessfuljoint project produced an a major businessfor that group. entire new business area for HP­ Another, in which Roland was ultrasonic imaging. directly involved around 1975, was "Medical is one ofthe disciplines Newproducts based HP's first fiber-optic link. Itwas a where the next-bench syndrome on transfers ifrom collaborative effort among Labs doesn't work because none ofus are HPLabs) continue to researchers.After experimenting on practicing physicians," Ben says. itfor almost 18 months, they were "The conventional wisdom ofputting accountforthe bulk of joined by a division engineer to help physicians on staffisn't the right HPsales. conductfeasibility studies. The engi­ thing to do because then they stop neer took itback with him, and one practicing medicine and their experi­ year later it was unveiled-and ence is frozen in time. new products and technologies (see resulted in the formation ofthe "The close working relationship list on page 7). Optical CommunicationDivision. ofHP Labs and its outside medical The fact is that a great many HP divi­ "Neither ofthese were sure advisory board trulyresults in a con­ sions have been formed around HP things," Roland says. "Labs should be tinuing flow ofclinical ideas which Labs' contributions, and new products working on the edge-takingrisks­ getturned into products. That inter­ based on transfers continue to account providing there are reasonable argu­ change ofideas is a greatstrength for the bulk ofHP sales. ments for pursuing them." for us." One ofthe key factors in HPL's effec-

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www.HPARCHIVE.com Lab~ researchers (from left) Keith Moore, Greg Gibbons and Julie Wilker discuss a measurement and manufacturing systems lab project.

tiveness is, as Frank explains it, "an The function ofthe hub, ofcourse, is During the pastyear, the 1,00o-person environmentthatfosters innovation and to supportthose spokes with advanced organization, which includes about creativity, and accepts 'intelligent fail­ research. That includes basic research 600 researchers, formalized the practice ure' as an integral part ofthe process." undertaken by HP Labs as well as explo­ ofinteraction among those units by add­ Given the success ofthe HP transfer rations and adaptations ofresearch ing a new frarnework-"strategic port­ process, why was Labs formed as late as emerging from university and industrial folios" and "programs." 1966 when the company was already on laboratories. Each offour portfolios supports a a 27-year roll? Co-founder Bill Hewlett There's a lot ofpressure on that cornmon business strategy: materials provided the answers three years ago: hub. Even while they're looking five to and microstructures, manufacturing, "In 1957-topreserve the intimacy measurement, computation. Programs we had er\ioyed as a smaller company­ are the means by which the portfolio we decided to form four divisions, each teams, each headed by a lab director, with its own R&D lab. However, after The BristolLabs was a now will undertake the rapid integration several years we found that division key contributorto the ofnew technologies into the product engineers were so concerned with day­ earlyHPNewWave divisions. They will do this with multi­ to-day problems that they didn't have disciplinary teams ofpeople with spec­ time to develop longer-range plans. We Iarchitecture... ialized skills from the various labs. realized thatthe only way to get that A new initiative which began in 1989 work done was to establish a central is the HPL Research Board. Its 18 distin­ research facility, and we asked Barney seven years down some new and unex­ guished members corne from universi­ Oliver to head it." plored road, Labs researchers have to ties, institutes and industries (five from Thatcharterstill holds. The original begin thinking in terms ofultimate HP) around the world. The board's facility has grown to include nine labs­ destinations. charter is to contribute technical fore­ six in Palo Alto, California, two in Bris­ The basic structure ofHP Labs isjust casts and vision related to HP's busi­ tol, England, and one in Tokyo, Japan. that-nine laboratories, each with a nesses; to help identify emerging Thgether, they function as a hub in a distinctive set ofdisciplines. Its annual technologies; and to consult in their complex wheel whose spokes connect budgetaverages close to 10 percent of application. directly with every HP organization. HP's total R&D spending.

January-February 1991 5

www.HPARCHIVE.com HPLabs

The international makeup ofthe board reflects a strong new emphasis by Labs on globalization. This actually got under way in 1984 with the establish­ ment ofHPL's first applied research lab outside the U.S., in Bristol, England. In seven years, the European Labs in Bristol has grown to more than 200 people, representing more than 10 nationalities. Stephen Gale and Colin Baker (on screen) can see and hear each other while The Bristol Labs was a key contribu­ they share data on this prototype system developed at HP Labs Bristol. tor to the early HP NewWave architec­ ture, and now is exploring the next stage-distributed NewWave. Research­ ers have built a prototype that allows 1\No great ideas: people in different locations to work HP-35 and HP PA-RISC together on a document even ifone per­ Barney Oliver, director ofHP Labs easier to build and offer customers son has a UNIX* system workstation from its inception in 1966 until his benefits for many years. and the other a DOS-based personal retirement in 1981, recalls the advent "RISC (reduced-instruction-set computer. Both screens would show the ofthe world's first scientific calcula­ computing) works on the model that same document, which either person tor: "We hit upon the ideaofa small less is more, we made numerous can modify. so scientific calculator, a productthat measurements to understand what Labs established a second offshore literally would fit in your shirtpocket. computers actually did," explains laboratory in Tokyo in 1990. Nobody had anything like that... Joel Birnbaum, former HP Labs In the pastsix years Labs launched a "Our two worries were how to director and now v.P. and G.M. of major program offormal, strategic alli­ make a keyboard that would hold HP's Information Architecture ances with universities, beginning with up in a corrosive atmosphere and still Group. Stanford University and the University be inexpensive, and how to make a Through many iterations, the Labs display that was practical. team reduced the complexity ofthe Labs (has) launched ''A marketing study requested by architecture and circulated each new a majorprogram Bill Hewlett suggested thatwe were version throughout the company, offormal, strategic making a toy: 'Make it much larger, making more measurements at con­ then you'll have a real machine.' Well, troversial points to determine and alliances with we had already orderedthe dies for evaluate whether new ideas had universities... the case so we couldn'tgo back and enough merit to change the basic remake it. architecture. ofPisa(Italy). In addition to these sci­ "The original design was putinto ''The result," Joel says, "led to a ence centers, Labs also is expanding limited production and circulated prototype machine thatperformed important relationships with other com­ among members ofthe scientific and many functions aboutfive times panies, national laboratories and out­ engineering communities-who put as fast as the fastest existing HP standing academic and technology away their slide rules and welcomed machine, and was much simpler to institutions around the world. itwith enthusiastic applause." manufacture. This, in turn, led to the Obviously, as HP Labs celebrates its The development ofHP's precision decision to create an organization 25th anniversary in 1991, it won't be architecture (HP PA-RISC) was within the company that would make with a lot ofnostalgia. Its mission, as another major HP Labs success story. HP Precision Architecture the basis always, will continue to be the future. - The goal was to unifyHP's three for all the company's next-generation computer architectures into a single computer products." •UNIXis a registered tradema1"k ojUNIXSystem Labomtories Inc. in the u.s.A. and other family that would be more efficient, countries.

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www.HPARCHIVE.com Vision scientist Joyce Farrell and color scientist Ricardo Motta investigate the effect of eye movements on various media.

High-impact contributions ... HP Labs has generated a number of • ANAlXTICAL significant technological contribu- Mass spectrometer tions to HP's business during the past tN/visible spectrometer 25 years, among them: Liquid chromatograph pumps

• COMPONENTS • INSTRUMENTS Gallium-arsenide microwave Laser interferometer devices Cesium frequency standard Light-emitting diodes Smart oscilloscope Fiber optics • COMPUTATIONAL • MEDICAL Handheld calculator Ultrasonic imaging HPPA-RISC Cardiac ultrasound imaging Moving-paper plotter Portable arrythmia monitor Thermal ~et printer Quartz blood-pressure Computer (HP 2116) transducer Programmable desktop calculator

January-February 1991 7

www_HPARCHIVEcom HPLabs

What about the coming years? Where medications, diets or other treatments the collection and evaluation ofenvi­ will HP's "Enterprise" venture? are needed. ronmental information. InFrank Carrubba's view, there are Overall, the R&D goal will be oriented Otherenvironmental concerns that two closely related answers to those to health maintenance and well-being. HP will attempt to address are a bit questions: What do our customers need Frank says that the environment­ closer to home. These include drug test- from us? And how do we see our role in both global and personal-represents response to those needs? Here is a snap­ a very large challenge for researchers, shotofhis vision ofthatfuture: and a major opportunityfor creative Expect to see "micro­ 1\vo broad areas will be ofparticular contributions. One big task will be to importance to HP-notjustas a com­ put together a system that could literally motors" andothertiny pany but also as a member ofthe world span the globe. Itwould monitor chang­ devices basedon micro­ ing conditions in forests, oceans, water­ machinedsilicon. ways and deserts, enabling public and I HP willsearchfor private agencies to really understand what's happening in the biosphere. ing, air quality, "greenhouse" effects and ways to helppeople This system would incorporate glob­ "home and workplace" issues. HP tech­ reduce theirneeds ally distributed sensors connected to nology has some clear opportunities to for hospitalization knowledge-based reasoning systems to provide solutions in these and otherareas. analyze and evaluate the data on a real­ Some ofthat technology isjustnow andsurgery. time basis. Outofthe great mass ofdata coming into view, particularly expert collected, only pertinent information systems. These aim at scanning huge would be transmitted, allowing agencies volumes ofdata to provide knowl­ community. Both focus on major "qual­ to take proper action. There also would edge-prescriptions rather than ity-of-life" issues: one related to health descriptions, ifyou will. With "artificial and medical needs; the other seeking intelligence" as their core, expertsys­ new approaches to the environment. Environmental tems will be major players in ourfuture. In the health and medical area, for concerns HP will Such things as optical- and neural­ example, HP will search for ways to computation architecture will enhance help people reduce their needs for attempt to address that prospect. With optical computa­ hospitalization and surgery. include airquality, tion, hundreds ofthousands ofdecision­ One way would be a system that gen­ "greenhouse" effects. making paths can be dealt with simulta­ erates and evaluates a person's medical neously. The neural architecture mimics and genetic profile early in life, perhaps the pathways ofthe human brain, is fast using "gene probes; which would serve be handheld instruments that a forest and "recursive"-thatis, it improves its as early-warning systems to help pre­ ranger, for example, could use to ana­ vent or delay future problems. This lyze a stream's water quality instantly. would help determine whether any Long term, Frank says, this vision foresees the need for a global agency charged with responsibility for both

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www.HPARCHIVE.com grasp ofthings each time itrepeats a computation. Other technologies which HP Labs continues to work in or explore include superconductivity, measurement sys­ tems, mass storage, user interfaces, manufacturing processes, compound semiconductors and photonics. Periph­ eral devices and systems are high onthe agenda. Expect to see "micromotors" and other tiny devices based on micro­ machined silicon. Bridging all ofthese efforts will be concern and involvement in key aspects ofthe business HP is in. A primary Labs focus is to create realbusiness solu­ tions. For example, how can Labs help

Don't be surprised , ifsomeday our ,0; _ home, work and HP Labs Director Frank carrubba (center) confers with R.D engineers Paul Tang (Ieff) and Charles Young. 5ays Frank, Labs' success springs from "an environment that fosfers entertainmentcenter Innovation and creatiVity. ..n

are allone! Don'tbe surprised, then, ifsomeday same time, itwould help to ease high­ you discover thatyour horne, work­ way gridlock, conserve energy and advance HP efforts in the interconnec­ place and entertainment center are all reduce airpollution. tivity and interoperability ofdistributed one! Yet each could be a distinct envi­ Itremains to be seenwhether HP's systems via standards - the agreement romnent, summoned up by a simple logo would appear on the kind ofsys­ between manufacturers to adhere to voice command. And all operated, per­ tem suggested above. Butit does repre­ common standards, allowing a mix of haps, by one small system-certainly sentthe nature ofthe vision that's going products in a system to play together. many fewer devices than we now to make a big difference in our future Another interest-"vision" is more employ in our daily lives. products and our lives. - the word-is integration ofproducts The sigrtificance ofsuch an advance­ and their functions. In the same way ment would go far beyond the technol­ (HPretiree Gordon Brown was Measure thatbits and bytes became data, future ogy involved, Frank says. With more editorfrom 1968 to 1982. He wrote on products will represent a merging of and more people able to work in their HP's redeployment program in Measure's functions as the elements oftechnology homes, many would find their employ­ March-April 1990 issue. -Editor) become smaller and more efficient. ment opportunities greatly enhanced. Family life would be reinforced. At the

January-February 1991 9

www.HPARCHIVE.com USTOMERS

Driving up quali afFord By 10m Ulrich

EARBORN, Michigan­ Mercury dealerships received the early When u.s. automakers har­ release ofa new generation ofdiagnos­ nessed the computerto the tic equipment designed, built and sup­ internal-combustion engine ported by the Ford Motor Company and in 1976, they promised HP's Advanced Manufacturing Systems Dthe world automobiles with cleaner­ Operation (AMSO). burning engines, better gas mileage Before this electronic toolbox, with and smoother performance. its guided diagnostics and on-line These microprocessors, they pre­ service information, arrived at Krug dicted, could even lead a mechanic to Lincoln-Mercury, service technicians the source ofa problem. across the U.S. struggled to maintain all "Sounded too good to be true," recalls the computertechnology thatBig Three Ike Williams, service manager for Krug automakers were placing in their auto­ Lincoln-Mercury in Dearborn. And mobiles. Last year, nearly one-third ofall it was-until 40 Ford and Lincoln-

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www.HPARCHIVE.com engine-control computers returned by dealers to Ford, GM and Chrysler factories worked flawlessly. "Fifteen years ago, service techni­ cians could inspecta carburetorfor a clogged fuel jet," Williams explains. "Today, with electronic fuel iI\jection a standard feature on U.S.-made cars, there is no carburetor to inspect. "How can a technician spot a short circuit on a microprocessor?" he asks. Ford Parts and Service Division and AMSO's Automotive Diagnostic Systems team answered that question when they delivered Job One-the Service Bay Diagnostic System (SBDS®)-to Krug Lincoln-Mercury in the summer of 1990. Ford Parts and Service and AMSO will begin shipping and installing SBDS carts for an additional 2,000 Ford and Lincoln-Mercury dealerships this spring. "SBDS signals a major change in the vehicle-repair process," says Lee Miskowski, vice president and general manager ofFord Parts and Service. "Come-back repairs have plagued our industry," says Lee. "Such hard-to-find and intermittent problems are typically electronic in nature and are the primary AMSO helped Ford develop the service Bay Diagnostic System-a new generation of cause ofdissatisfied customers." diagnostic equipment which is faster and more accurate than previous methods. Diagnosing hard-to-find electrical faults, such as a clogged fuel injector and diagnostic strategies with on-line engine control and the fuel systems. or an intermittent sensor, are among service information to guide a service "One ofSBDS's great advantages is its the greatest challenges facing service technician to the source oftrouble and speed," says Gordy Kujawski, a service departments in the 1990s. Industrywide, suggest a repair. product-development engineer for Ford. they amount to nearly 15 percent ofa The system contains 29 electronic "The old method for testing injector dealership's repair log and are the major testers, meters and measurement tools flow, for example, took about 45 min­ reason for repeat repairs. on four printed-circuitboards. These utes and left some data interpretation to Engineers at Ford Parts and Service on-line tools find answers to complex the technician. The new method takes estimate that the SBDS will reduce electrical problems that technicians two minutes to hook up and one minute repeat repairs substantially. with handheld tools often miss. to run. SBDS, perhaps the most powerful With touchscreen technology and a "Diagnostic tests such as spark dura­ automotive diagnostic system ever built, direct link to the engine-control com­ tion are easy to read," he adds. 'The mis­ combines computer-driven service tools puter, service technicians can use SBDS firing cylinder will stand outin red on to identify and solve electrical problems in the base-engine ignition, electronic-

January-February 1991 11

www.HPARCHIVE.com the display screen. SBDS also specifies whether the problem is an open wire or a short circuit." Because technicians must identify some engine problems on the road, the Service Bay Diagnostic System includes a Portable Vehicle Analyzer (PVA). This battery- orvehicle-powered computer gathers information from road tests and then transfers data directly to the SBDS. For elusive problems that occur on the road, the technician uses a Cus­ tomer Flight Recorder (CFR) that is plugged into the automobile's data-com­ munication link and sends home with the customer. When trouble occurs, the driver presses a button and the flight recorder gathers diagnostic information. After the recorder captures the data HP's on-site R&D team, including AMSO engineers Rick Longo (Ieff) and Ben Heilbronn, has three times, the customer returns to provided Ford customers with timely answers during product development atthe tech center. the dealership where the technician uploads the information into the SBDS Salamon, the manager ofSBDS hard­ technology which skilled automotive computer and completes the diagnosis. ware and software development for technicians find easy to use." "We're very satisfied with Hewlett­ Ford. "Team members range from the While Ford and HP developed SDBS Packard hardware," Lee Miskowski says. most advanced automotive researchers for the likes ofIke Williams at Krug Besides Ford and HP, three other to the people who work with the pro­ Lincoln-Mercury in Dearborn, the call companies have developed software for duction and manufacturing ofparts­ for additional SBDS technology could and a blend ofsuppliers in between." come from Europe. "The partnership is unique in AMSO "With reunification in 1992, suddenly When trouble occurs, history," adds Mike Hurwitch, HP sup­ we have new emission standards in the driverpresses a portengineer. "1\venty marketing and Europe," says Emil Pulick, manager button and thejlight R&D people work on site with Ford and ofservice systems design for Ford of othervendors to provide timely answers Europe. "We could build a carbureted recordergathers as the productdevelops." engine to meetthose standards, but it diagnostic data. Pete notes that HP capabilities with is not an automobile you would want software, hardware and test equipment to drive." -andFord's capability with automo­ For cleaner-burning engines, better SBDS. Computer Methods Corporation biles-makes this one ofthe best gas mileage and smoother performance, and Carnegie Group, Inc. created the synergistic relationships he's seen. the European auto makers are turning electronic tools and strategies for test­ ''As a result," says Thresa Savage, HP to electronic fuel injection,justas U.S. ing and diagnosing the automobile. R&D engineer, "the product thatFord auto makers did in the late 1970s. Hickok Instrument wrote the power­ and the SBDS team has produced is They are also turning to a computer­ train diagnostics. right onthe leading edge ofpersonal controlled diagnostic system. "The partnership we've forged is computing-state-of-the-artcomputer FiatS.pA. has designed an automo­ unique to the history ofFord," says Pete tive diagnostic cartfor its evolving line ofFiat, Lancia andAlfa-Romeo automo­ biles. The Rover Group is designing an

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www.HPARCHIVE.com equally sophisticated handheld tester for its Rover, Range Rover and Land Rover vehicles. "No doubt about it, Ford ofEurope is geared to go with an SBDS equivalent in the latter part ofthe decade, ifnot sooner," says Len Tedesco, manager of Service Systems Design for Ford. "We

"With reunification in 1992, suddenly we have new emission Istandards in Europe." see the same thing happening in Aus­ tralia and other portions ofthe Ford community." "Currently, we are defining a range ofSBDS products with Ford ofEurope Technicians can detect some automotive problems by using a Portable Vehicle Analyzer and working with Ford and other com­ during road tests. Information from the unit can be transferred directly to anSBDS computer. panies to develop in-line assembly plant testing," says Bob Brennan, HP SBDS program manager. "Our goal," saysJohn Weidert, AMSO How SBOS works operations manager, "is to provide Ford Here is how a visit to a Ford or tern following the same procedure. with leading-edge solutions that are a Lincoln-Mercury dealership could With the Service Bay Diagnostic key part oftheir long-term strategy." _ change during the next 1liz years. System, the service technician hooks A customer, for example, reports the Town Car up to SBDS with a (Ibm Ulrich writesfor the Advanced to a Lincoln-Mercury service techni­ cable and a data-communication link. Manufacturing Systems Operation in cian that her car won't start. Without He then types a serial number and Sunnyvale, California. He last wrote SBDS, the technician would look symptom code into the computer. for Measure in the January-February through the 1991 shop manual for SBDS steps through the diagnosis, 1990 issue on howFerrari uses AMSO information on any ofthe 12 elec­ selecting the appropriate tools, until test equipment in Italy. -Editor) tronic and 17 mechanical parts that the prognosis is made. Itthen speci­ can preventthe carfrom starting. fies the procedure the technician He then would inspecteach part or should follow to fix the car. assembly, link the electronic-engine­ With SBDS, a service technician control module to a handheld diag­ can diagnose an ignition problem nostic computer and run a self-test. in 10 minutes. Without it, he could Ifno fault is found with the elec­ spend up to three-quarters ofan hour tronic-engine control, the technician finding a faulty ignition switch. would check the ignition or fuel sys-

January-February 1991 13

www.HPARCHIVE.com fllustrated, the newsletter ofthe Dalma­ tian Club ofNorthern California for Hollywood at its worst about six years. The HP ads seem to be Congratulations on an excellent article. mentioned at every meeting, whenever Portraying positive black role models is someone has spotted a new ad. important, as well as open discussion on I don't know how the rest ofthe pub­ the racism thatstill is prevalent, both lic has reacted to the ads, butHP has within HP and society at large. sure caught the attention ofthe Dalma­ Measure, unfortunately, showsjust tian club members. I receive newsletters how tough the roadAl Minter is travel­ from Dal clubs all across the country ing really is. Ifthe article ExtraOrdinary and the HP ads are mentioned in them People takes us one step forward, the as well. cartoon on page 30 takes us two or KIM HIlL three steps backwards. This insidious Cupertino, California depiction (Hollywood at its worst) of crazed, spear-carrying natives parboil­ ing whites is a sad commentary on the Another win for true sensitivities ofthe editors and the AI Minter company. ERIC SHROPSHIRE Since my years on theMeasure staff FortCollins, Colorado (1980-85), I've observed "our" magazine Dalmatian part evolve into one ofthe most professional The cartoon was meant to illustrate ones published in the corporate world numbers? that seemingly everywhere you go­ today. The photos are truly outstanding. What's the dog's part number? My wife even in the mostremote corners of The writing, too, has gotten better; it's has fallen madly in love with Measures the Earth-you run into otherHP both understandable and-even more Dalmatian puppy (dogs are ageless; they employees. Measure's experience is important- interesting to read. are all puppies). I've checked but can't that "crazed, spear-carrying natives" One ofthe "fun" parts ofmy current find a part number anywhere. PAL's come in all colors. No offense was marketing-communications position at closest match is "Danish HP-HIL intended.-Editor Keyboard." Finance and Remarketing Division is Please help orI'llbe the one living in announcing our annual awards for the the dog house. top sales reps for remanufactured prod­ LARRY JOHNSON ucts. The November-DecemberMeasure Please send mail Andover, Massachusetts arrived one day after we announced Do you have comments about some­ those awards. Guess who won "honor­ thing you've read in Measure? Send able mention" in the Southern Sales us your thoughts. Ifyour letter is Spotting an error Region? The same Al Minter you spot­ published, you'll receive a free I really liked the cover ofthe November­ lighted in ExtraOrdinary People. Not Measure T-shirt (large or X-large). December 1990 issue. Dalmatians are only is Al a top rep for new products, he Address HP Desk letters to Jay very striking dogs. I've been collecting also knows when and how to save a sale Coleman; by company to Measure the HP ads featuring Dals since the com­ for HP by offering HP's refurbished editor, Corporate Public Relations, pany first started the series. You mis­ equipment. Building 20BR, Palo Alto. Via regu­ spelled Dalmatian, though, by putting Keep up the greatjob! lar postal service the address is an "0" after the "i" instead ofan "a" JOANNE ENGElliARDT Measure, P.O. Box 10301, Palo Alto, I've raised Dalmatians for almost 18 Mountain View, California CA 94303-0890 USA. 'fry to limit years and have been the editor ofSpots your letter to 150 words. We reserve the right to edit letters. Please sign your name and give your location.

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www.HPARCHIVE.com I ULTURE History in a box Neatly boxed and catalogued, the 'Ib do thejob right, she hired archival records ofcompany history are now consultants Karen Lewis and Lynn Bon­ preserved in the HPArchives in the field, and space was found for HP's first Corporate Offices. archives room. By the time ofthe 1989 Rows ofgray acid-free boxes line the celebration, the collection was ship­ shelves ofthe main room. They're filled shape and items could be found easily with publications, photographs, tran­ through a computerized database. The scriptions ofinterviews with more 1938-39 financial ledger and photo­ than 80 HP pioneers, and the collected graphs from five decades which illus­ papers ofa few key executives. A spe­ trated the "Thst ofTime" section in cial cabinet contains working drawings Measure's March-April 1989 issue came for products going back to 1939. from the archives. More than 100 actual products, Because history is not static, the including the first audio oscillator, are archives continues to add significant stored in a separate room nearby. They materials. Karen now has become HP's are often loaned outfor company, part-time archivist. In addition to pro­ museum and regional exhibits. viding reference services to a wide vari­ HP first began documenting prece­ ety ofcorporate users, she has been dent and capturing its early memories cataloging the papers ofBarney Oliver, in 1963, when Lu Packard put former vice presidentofR&D,and the together a chronological scrapbook late 'Ibm Christiansen, prominent in ofHP history. The first item in vol­ international trade relations for three ume one is the minutes ofa meet­ decades. Papers ofBill Hewlett, Dave ing in 1937 during which the first Packard andJohn Young will come to business plans for a company the archives. were laid. A committee ofretirees advises on In 1977 George Climo (now policy and helps guide the selection retired) was appointed cor­ ofmaterials to be preserved. Several porate historian. He taped retirees also have been trained as inter­ the reminiscences ofsome viewers to build the growing collection 60 early employees and oforal histories. others-such as Francis Forthose who want to understand Moseley, owner ofthe the beginnings and growth ofHewlett­ company which was Packard as partofthe dynamic elec­ HP's first acquisition­ tronics industry, the HPArchives has who played a special become a popular stop. The profession­ role in HP's development. ally administered collection won high In 1987, the approach ofHP's praise from Dr. John Kotter ofHarvard 50th anniversary was the impetus to Business School, a recentvisitor, as sortoutand organize a mass ofsome a valuable resource for scholars as well above 250,000 photographs for easier access. as business decision-makers. - Original patents such as this "We knew there would be interest in his­ one for welding systems torical documents and old photos for a (granted to David Packard variety ofpurposes," says Mary Anne and Noel Porter on Decem­ Easley, who manages the archives for ber 17, 1946) are among the Corporate Public Relations. materials preserved in the HPArchives.

January-February 1991 15

www.HPARCHIVE.com left Recording HP history started with two scrapbooks that Lu Packard assembled in 1963, covering the period through HP's first public stock offering in 1957. First item: notes from a meeting in 1937 to explore the ideaof starting a company.

below Stored in the archives are three "E" flags thatHewlett­ Packard received during World War IIfor excellence in war production. The com­ pany made signal generators and other instruments for the armed services.

below In the collection are photos ofplant locations and pro­ cesses (such as this 1967 photo ofinstrument assem­ bly in Boblingen, Germany), products, events and people through the years. The Measure files are one source ofimages.

16 MEASURE

www.HPARCHIVE.com left In a 1947 photo, Art Fong (center right) demonstrates the Doppler effect to fellow HP engineers. Onlookers include Bill Hewlett, who is drinking coffee. Such origi­ nal photos in the collection are copied when used for nborn display or printpurposes. ~

1953 ANNUAL REPORT

above In addition to HP's own cor­ porate records, the archives has historical materials from other companies thathave been acquired. These two annual reports-Sanborn Company (1953) andApollo Computer (1983)-are a contrast in graphics.

right In the HP Archives, AI Bagley interviews fellow retiree ArtFong about his 40-year career as an HP engi­ neer. AI, who developed HP's first electronic counter in 1951 and later served as Fre­ quency & Time Division gen­ eral manager, already has given his own oral history.

January-February 1991 17

www.HPARCHIVE.com above Working drawings from the company's early years -such as this one from around 1940 for a circuit dia­ gram, with lightly scribbled notes on the margin-are above kept in an oversize cabinet. Eiju Matsumoto, historian for Yokogawa Electric Cor­ poration in Japan, talks with HP archivistKaren Lewis about his plans for an histor­ ical museum. Some 100 HP instruments are kept in this storage room and loaned out for exhibits. ." ,.,\~ l'r. 5 .6 \.\J"t -~~, ~ left From the first, Dave Packard ; .. I believed strongly in docu­ menting the R&D process in lab notebooks like this early one. In 1945, he listed 14 cri­ teriafor keeping a scientific diary-including the choice ofcompleteness over neat­ ness when necessary.

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www.HPARCHIVE.com ECHNOLOGY

You can't help looking over your shoulder as you enterThe Garage. The entrance is dominated by a 15-foot-tall audio-kinetic sculpture. It's mesmeriz­ ing. It whirs and plunks and chimes with the charm ofa Rube Goldberg fantasy. Once inside The Garage, the effort to tear yourselfaway from the sculpture is rewarded with an inside look at Silicon Valley never before seen by anyone. This is notSilicon Valley in a geographical I sense. It's more like a real-life Land of Oz. A magical place ofimagination and creativity. It's the Silicon Valley, that, I when mentioned in some remote loca­ tion across the globe, causes people's eyes to light up. Few could place it any more precisely Silicon Valleys than somewhere in the United States (it's actually in the southern portion of the SanFrancisco Bay area), but they know it's the midwife ofinnovation and new Garage invention. And no one, including those who live and work there, has ever seen ByJohnFisher all the technology ofthis near-mystical place collected in one building. Not merely collected, butarranged in interactive exhibits designed for understanding. The Junior League ofPaloAlto, Cali­ fornia, originally proposed this innova­ tive idea. Several cities competed to host the Technology Center ofSilicon Valley (the official name ofThe Garage's parentorganization) eventually won by SanJose. The undertaking was so vast and new, planners decided to begin the same way many ofthe companies whose technologies are represented started-on a small scale in garages. And, yes, it's named after the Cali­ fornia historical landmark where Bill Hewlett and Dave Packard began. The Garage's scale is small only in terms ofwhat it will be eventually. The five-year plan calls for a 170,OO0-square­ A biking enthusiast reflects The Garage's main purpose­ foot facility a block away. The present a hands-on approach to learning about science.

January-February 1991 19

www.HPARCHIVE.com Garage

10,000 square feet is modest by compari­ robots have been depicted by Holly­ son. But there is nothing modest about wood during the years. Right under the the exhibits or energy permeating here. viewing screen for these tinsel-town "First, we want to create an institu­ fantasies are several actual robots. tion that furthers the knowledge and Some follow typed instructions and understanding ofscience and technol­ some you can control directly-or try ogy, and gets young people excited to. One will cook food, answer the aboutpursuing careers in those fields," phone, pour coffee and perform other says Callie Gregory, director ofmarket­ tasks on voice command. Another will ing and public affairs. "Second, we want draw your picture and give it to you to to let the young and curious ofall ages take home with your bicycle pen plot. know about the latest technological Perhaps the most eye-catching advances and how they influence the exhibit in the hall is the double-helix lives ofus all." spiral representing a DNA molecule. A In addition to Bill Hewlett's sub­ Volunteer James Shaw, an HP scholarship volunteer explains that the DNA mole­ stantial personal contribution, HP has winner, explains HP's High Tech Bicycle cule contains enough instructions to fill been actively involved in developing exhibit to visitors. 500 telephone books. Ifyou stacked The Garage. Among the nearly 30 HP those books atop one another in a dou­ volunteers helping are Don Higgins Next to the bikes is the Materials ble helix, they would rise 23 feet above and retiree Bob Grimm, lending their Thchnology exhibit. Itemphasizes the the floor. And that's exactly what has managerial and technical expertise. importance ofelements in the periodic been done. The books are authentic and Visitors entering the exhibit hall chart. Information about each element immediately see HP's High Thch Bike is presented in puzzle form, and visitors display. The popularexhibit walks you move from one element to another to there is nothing through the process ofunderstanding solve each puzzle. There's also an ele­ ... the aerodynamics involved, selecting ments "cocktail bar" where, after order­ modest about the bicycle parts for your own design, and ing from a menu, you receive a little box exhibits orenergy sending that design to manufacturing containing material and either an exper­ permeating thisplace. iment to perform or other material to I compare itwith. Italso tells you what "The idea... is to make the material is and why it was invented. from all over the U.S. They provide an big things little and Jan Berman, programs and exhibits irresistible introduction to the biotech­ little things big... so director, says a common idea runs nology exhibit. throughout all exhibits. "We try to pres­ Along one wall is a complete walk­ you can get closerand ent the information and organize it in through clean room. Itbegins with large understand them." such a way that itwill lead to the basic chunks ofsilicon and proceeds through science principles being taught," she the process ofbuilding an integrated says. "The ideaprevalent throughout circuit. Just beyond the clean room is where you receive a take-home pen plot. the room is to make big things little and a pool-tabIe-sized model ofIntel's 486 Itpresents the intricacies ofcomputer­ little things big, so you can get closer chip. Visitors can issue commands to aided design and computer-aided manu­ and understand them." the chip and see the instructions being facturing in an understandable, hands­ Movie buffs can see clips from such executed in slow motion through a vari­ on way. As with every exhibit, there is films as Forbidden Planet and Short ety offiber-optic treatments and sounds. a knowledgeable, trained volunteer Circuit, among others, showing how Each exhibit is kept up to date. There to help you through the process. is a "Frontiers Wall" with easily updated electronic signs and articles describing

20 MEASURE

www.HPARCHIVE.com A casino table-sized model of a chip and a 23-foot-hlgh double helix in the background fascinated attendees at The Garage's grand opening. the absolute state ofthe art. You actually can get a sense offlying a year. That's about the same as the High overhead hangs a one-fifth scale over the surface ofMars. highly popular Monterey BayAquarium. model ofthe Hubble Space Telescope. Many corporate experts are involved Ifyou live in the SanFrancisco Bay Lest you be deceived by the scale, there with the center. It's supported by major area, or are going to visit, don'tmiss this is a full-size replica ofthe eight-foot­ corporations, all local universities, other attraction. You can always say you want diameter mirror used in the telescope. science centers, various consultants and to go for the kids' sake. - The problems that the mirror has had designers, and the city ofSanJose. A are explained clearly. Next to the mirror, huge corps ofvolunteers supplements (John Fisheris a writerin design sys­ a half-scale model ofthe Mars Rover the small full-time staff. Financial sup­ tems marketingjor the Circuit Technol­ hugs the floor. The proposed Mars port comes from private and corporate ogy Group inSanta Clara, California. mission is described in detail. In fact, donations, memberships and city funds. He last wrotejorMeasure Ghout HP designers have processed all the fly-by It takes about an hour and a halfto engineerand magicianJoe Oliverio in pictures ofMars through a Cray com­ tour the hall-longerifyou get involved the March-April 1990issue.-Editor) puter, changed the perspective so you with all the exhibits. Organizers expect can see different levels ofelevation and about 170,000 visitors a year to The transferred the images to a laser disc. Garage. Five-year estimates for the com­ pleted facility are about a million people

January-February 1991 21

www.HPARCHIVE.com

The man behind the mask ByJeffHerrington

HONG KONG-As product marketing manager for Hewlett-Packard's Asia Pacific Workstation Group in Hong Kong, Jim Hanley works amid cutting­ edge technology. Then, in his spare time, he irrunerses himselfin a cutting-edge technology of an entirely different nature. It's then that he pursues his hobby ofcollecting carv­ ings from New Guinea. Jim's appreciation for the primitive art form arose almost spontaneously five years ago when he stepped into an art gallery in Sydney, Australia. ''The location ofthe gallery was some­ what dreary," he says, "butwhen I stepped inside, I found myselfover­ Jim (center) discusses workstation strategy with (from left) Roger Parmenter, Logic Systems whelmed by this huge array ofcarvings, Division program manager, and Fred Waters, Asia Pacific product marketing manager. ranging from spirit masks to ceremonial spears thatpossessed a heroic quality. pieces from various galleries, he com­ away" the new acquisitions presented ''These pieces projected such a strong pleted details ofa trip to the Sepik River a real logistical challenge. "Imagine 30 sense ofthe culture's spiritual dimen­ region ofPapua New Guinea where the to 40 large pieces in a 50-foot dugout sions, I found myselfbeing ushered out bulk ofhis collection originated. canoe that also is filled with camping That dream, which became reality in gear, food and water, four people and a October 1989, nettedJim a trove of 55-gallon drum ofgasoline," Jim says. treasures thatprobably would make "On top ofthis, you have to ensure the ''Each village has its many museum curators a tad envious. carvings don't get wet or sustain enough own style ofcarving During the two-week trek through the pressure to break them." affected by local remote river villages ofGovermas, 'fun­ Ultimately, the group established a gabit, Mameri, Kandangai, Mindimbit central staging area in a river village traditions andspiritual and others, Jim and his companions where the pieces could be trucked 100 beliefs." traded shorts, knives, T-shirts and local miles to the portcity ofWewak. On the currency for more than 130 carvings, coast, the group built shipping con­ some more than five feet tall. tainers for the ocean trip to Hong Kong. ofthe gallery at closing time after four "I got carried away," Jim says matter­ It was only after the artwork had been hours ofviewing the collection." of-factly. "Eachvillage has its own style packed that the group learned its collec­ Jim returned the next day to purchase ofcarving affected by local traditions tion had to be inventoried by the a mask and spear. However, "being the and spiritual beliefs. Available materials, National Museum ofPapua New Guinea type ofperson who, once I'm involved such as local clays, also contribute to to obtain an export permit. with something, hates to do itsuperfi­ the differences. I've found it extremely About two months later, Jim finally cially," he soon began planning an expe­ difficult to decide what to bring back could stroll into the back room ofhis dition. After three more years ofbuying and what to leave behind." Since Jim's group navigated its way into the villages by canoe, "carrying

January-February 1991 23

www.HPARCHIVE.com Mask

apartment in Hong Kong to recreate the sensation he first experiencedin the Sydney gallery. It's a unique andvaluable collection, but house guests often leave Jim's home with a memento ofPapua New Guineaunder their arms. "I see some business opportunities with my art, butI consider myselfpri­ marily a collector," Jim says. "I've had a lot offun pulling it together and I've developed some greatpersonal relation­ ships in turn." Woodworking plays a bigpartin another ofJim's interests-wildlife bird carvings. 'Three years ago he wentto a Hong Kong gift exhibition and met Chinese artists who produce amazingly realistic wood carvings. The carvings contrasted sharply withthe exagger­ Jim relaxes at his apartment, which overlooks Repulse Bay. Says Jim, "I typically try to give ated, abstract features ofhis New (my carvings) some time In the evening when I'm not traveling." Guineaart. "We worked closely together design­ tion in the U.S. andAustralia," Jim says, Jim will continue his Papua New ing a line ofducks that I felt were better "and they presented me a chance to Guineapursuits in the next few months than anything I could buy without mort­ share these 'sculptures' with my friends. when he makes a return trip to the gaging my house," Jim says. "Along the In the long term, this mightbe an excel­ Sepik River. way, I introduced them to advanced lent retirement opportunity." ''I'll be going to some villages we techniques, incorporating burning tools These activities, along withvery didn't get to on the first trip and visiting and the use ofmounted specimens for strong interests in golfand fly fishing, friends I made on the river," he says. provideJim an excellent release from "I've established a barter arrangement the rigors ofthe highly competitive with one village in whichI'll outfit the ''1seesome business workstation business in the Pacific Rim. local soccerteam in exchange for carv­ opportunities with "The carvings definitely fill my week­ ings. I plan to bring them more sophisti­ ends, and I typically try to give them cated carving tools." my art, but (I'm) ... some time in the evening when I'm not It's a task not too far removed from primarily a collector." traveling," Jim says. hisjob ofintroducing cutting-edge tools I The varied activities also help fill a to the desktop environments ofthe gap created by his commuter relation­ Pacific Rim.• study models. The results far exceeded ship with his wife, who recently was my expectations." transferred to Tokyo by her company. (JeffHerrington is a Dallas, Thxas­ Today, a beautiful collection ofcarved "We've been chasing each other basedfree-lance writerwho last wrote birds gracesJim's home, and his carvers around the globe for five ofthe last eight for Measure in 1986 about HP's busi­ have developed a new business opportu­ years, due to respective career moves," ness inltaly.-Editor) nity. "I've helped them set up distribu- Jim says, "so pursuing art in New Guineaor developing wildlife carvings in Chinaseems consistent."

24 MEASURE

www.HPARCHIVE.com No room for dinosaurs ByJay Coleman ofexperiences involving change, then sometimes evolved into new and unfa­ working for HP is a series of'adven­ miliar forms. Division names changed. Dinosaurs-we know from our natural tures' because ofthe great emphasis Sales areas changed. Reporting relation­ history books-once ruled the Earth. on change. ships changed. Even HP's executive­ They were everywhere you looked. "Justcoming to work in the morning level management organization changed. Dinosaurs on land. Dinosaurs in the air. is an adventure for me because I can Some people would argue that the Dinosaurs in the sea. They were thicker always look forward to finding some­ word "turmoil" describes 1990 better than unwanted relatives. thing new, something being done differ­ than "change." Then a funny thing happened. The ently," Bill continued. "Come to think of Change, ofcourse, isn't necessarily world began to change and the dino­ it, ifa process orprocedure has been bad-orbad at all. Says Carol Kinsey saurs didn't. They couldn't adaptto standingstill for, say, a couple ofyears Goman, a U.S.-based nationally recog­ their environment. without changing, then we ought to look nized experton the topics ofchange, Survival ofthe fittest has been the at it closer." creativity and organizational loyalty, rule ever since. Things-dinosaurs, "Bill" is HP Executive Vice President "Change is the mostpervasive influence people, plants, even organizations­ Bill Terry. His quote comes from a spe­ in today's work place." (See related must change with the times. cial1969 Measure issue celebrating HP's story on page 26.) Thlking about-and adapting to 30th anniversary. Measure's theme in Here are some ofthe things which change-is nothing new for HP people. that special issue: change. made 1990 a year ofchange for HP: Consider these thoughts from Bill: No, the concept of"change" wasn't • The Berlin Wall came down, the two "Change is an everyday happening invented in 1990, although at times it Germanys unified, Soviet tensions eased throughout this company," he said. seemed that way. Nothing seemed con­ and new markets opened for HP in East "Ifyou were to define life as a series stant at HP. Organizations changed and Central Europe and the USSR.

January-February 1991 25

www.HPARCHIVE.com Dinosaurs

- Nearly 800 employees left the company under an Enhanced Early Retirement program. 5 Cs of change-adept - Company earnings decreased in all professionals* four quarters compared with 1989 earn­ ings, and HP stock hit a five-year low. Carol Kinsey Goman, a Berkeley, ounterbalance. People handle - HP closed the former Apollo board­ California, consultant on organiza­ change best when their busi­ repair and workstation manufacturing tional change, has surveyed hundreds Cness life is balanced by other plant in Livingston, Scotland. ofpeople and found these common aspects in their life. For example, - The European sales organization traits ofeffective change-adept most change-adeptprofessionals realigned while U.S. Field Operations professionals: took good care ofthemselves-diet, consolidated its sales areas. exercise and no smoking-andhad - HP launched a onfidence. Change-adept outside interests such as family, reli­ plan to consol­ people are aware oftheir gion, sports, etc. idate its 46 Cstrengths. They have the U.S. general competence to do ajob well and reativity. Change-adeptpeople ledgers into the confidence to know how well see themselves as creative one in Colo­ they're performing. Cproblem solvers. They value rado Springs, diverse opinions and experiences. Colorado. hallenge. Instead ofseeing They are proactive and own change - The Personal Com­ change as a danger, profes­ by taking control and making it puter Group head­ Csionals who handle change serve them. quarters moved from well see it as an opportunity. They Sunnyvale, California, are highly optimistic, and this Overall, change-adeptpeople not to Grenoble, France. powerful attitude letsthem pull only survive butactually thrive in - President and CEO John Young outthepositives ofchange. changing times. And, Carolstresses, realigned HP's computer-business activ­ these characteristicsandstrategies ities, creating the ComputerSystems opingandflexibility. People to dealwith changearenotinnate­ and Computer Products organizations. canacceptandaqjustto theycanbelearned anddeveloped - Intercontinental announced plans to Cchange,eveniftheydon't inothers. restructure. necessarilylike the change.They're - The company announced plans to abletokeep things inperspective. (*ReprintedcourtesyojCo:rol relocate its Avondale, Pennsylvania, Ki1l8eJj Gmnan and'Ibgether manufacturing site to Wilmington, 1rUJgOZine.) Delaware, and broke ground there. - HP's board ofdirectors formed a committee to develop a management succession plan. - All sales forces now report directly to their own product managementteams. What lies ahead for HP in 1991? More division name changes? New reporting relationships? Yes, ofcourse, there will be any number ofchanges in 1991. And almost no dinosaurs. -

26 MEASURE

www.HPARCHIVE.com ETTER FROM OHN OUNG

How is HP's top-level reorganization plan progressing? John gives an update on the lIrenewal" plan.

sually at this time of year HP general managers from around the world come to Northern Califor­ nia for the annual general Umanagers meeting. At the two-day event we exchange ideas, talk about our past performance and discuss the challenges facing us in the year ahead. says John, " ...my focus will beoperations-making sure our product programs are In place Butthis year, we've canceled the gath­ and that we are improving our financial performance while building for the longer term." ering...in partto keep a lid on expenses. More importantly, we want to give man­ Our renewal agendahas three goals: management responsibility. By eliminat­ agers throughout HP the time they need • To give managers more control over ing the Exec Committee, we removed to gettheir new management teams and the essentials they need to succeed in even the perception that any groups programs in place following the October their business...including people, tech­ other than the major business units 5th reorganization announcement. We nology, sales and distribution channels. themselves are responsible and account­ felt a mid-January meeting would divert • To create a simpler, flatter organiza­ able for running their businesses. too much attention away from the more tion with less bureaucracy and fewer I'll continue to hold biweekly manage­ important business and organizational layers...an organization that empowers ment staffmeetings for purposes of issues "back home." its people. information and coordination. Butmy In this message, I'd like to give you • To make a more responsive organiza­ staffwon't be making decisions on a progress report on what's happened tion...one thatcan move quickly to take issues that are better handled by busi­ since our October broadcast. The top­ advantage ofchanges in the business ness units. level reorganization I described was environmentand satisfy customers. In addition, I'll hold a biweekly meet­ not the only important part ofthat As to our progress so far, we're offto ing for the computer managers-Lew announcement. Equally significant is the a good start. Let me describe some of Platt, Dick Hackborn, Dick Alberding, renewal process we started to prepare the specifics, starting close to home. Dean Morton and me. We will focus on Hewlett-Packard for the '90s. In November I eliminated HP's Execu­ issues such as targets, teamwork, sales tive Committee. Many managers had policies and performance. We won't come to believe that the committee micromanage the organization should make all the tough decisions for the company-and in so doing, they abdicated to some extenttheir own

January-February 1991 27

www.HPARCHIVE.com ordebate the kind ofUNIX' system feedback and their agreement. For cesses as accounts payable, travel strategy we ought to have. example, they held long discussions on expense reports and intracorporate bill­ The Management Council-the 40 or where we need to rely on third parties ings. They asked why our transaction so mostsenior group and general man­ to augment internal skills and where we costs have been two to three times agers-will change its meeting date to have clear strengths in the marketplace. higher than other companies our size, justafter the close ofeach quarter. We Theirfinal step has been defining how especially given the computing systems will focus on performance: How we did the business should be organized, a pro­ at our disposal. This is a very important and what we need to do to stay on track cess that should be nearly complete by illustration ofthe use ofbenchmarking in the future. the time you read this. Lew set as a goal -something we all should be doing. Decisions are, in fact, being made at to putin place an organization that They're now working on a multiyear lower levels. Some ofthe most critical program to move general-ledger pro­ issues ofthe reorganization are how to cessing from 46 U.S. sites to one spot­ develop a sharedvision and a structure While Dean looks at saving us up to $30 million a year while to carry forward our business in the process improvement, improving ourservice. ComputerSystems Organization. I don't The renewal processI've described­ have room here in Measure to give you myfocus will be on looking at the way we conductour busi­ the details oftheir new mission ortheir operations... ness-will be led by Dean Morton. He organization, butthe process Lew Platt I will be our high-level champion to make and his team used is worth describing. sure these internal processes are Theirfirst step was developing a mis­ allows people to getsatisfaction from improved. While Dean IQoks at process sion statement for the organization-a having completed a project they started improvement, my focus will be opera­ statement ofthe business HP will com­ working on. They're shooting for organi­ tions-making sure our product pro­ pete in and the way we will win in that zational stability-noteasy in the fast­ grams are in place and that we are business. changing computerbusiness. But I aggressively improving ourfinancial Their next step was describing the know how important it is to HP people performance while building for the work program and the critical success to have a clearview ofwhat we're doing longer term. factors thatwill be needed to accom- and what's expected. The year ahead looks as ifit could be As Lew and his team worked through a tough one. All signs point to weaken­ this renewal process, they've kept ing economic times through 1991. But as Lew and hispeople employees in the Computer Systems we all re-examine and improve the way Organization informed ofand involved we work, I know we'll continue to be reached out to a broad in the details to the maximum extent one ofthe strongest performers in the section ofemployee possible. In a future issue ofMeasure, industry. I look to you to help develop groups to get their you'll read about their accomplishments. the great ideas that will make HP an I'm pleased with the progress others even better company in the years ahead. ideas...and their have made in rethinking the way their agreement. organizations work. Our country organi­ zations have changed their structure to align with the new productorganization. plish the mission. It's a careful delinea­ In the process, we have eliminated one tion ofthe things that are critical to entire organizational level. Another great our success. Lew and his people example, already on its way to becom­ reached out to a broad section of ing reality, is the new financial services employee groups to gettheir ideas, their center (FSC) in Colorado Springs. Ourfinance community looked at the way we handle such day-to-day pro-

28 MEASURE

www.HPARCHIVE.com HP's third 50-year employee Ed takes greatpride in -after co-founders Bill achieving major goals in his Hewlett and Dave Packard. life, including flying 1,000 ''I'm a strange duck," says combat hours during World Ed, who has spent his entire War II, working 50 years for career in the fab shop at one company and donating HP's NewJersey Division. 200 pints ofblood. He's 15 "I've always enjoyed coming pints shortofthe latter goal. to work. This company is "I donate every 56 days," my life." says the active 68-year-old. Ed never has been one to "During the war, they per­ shy away from a challenge, formed directtransfusions, Ed Stevens, his wife, Chic, and G.M. Jim Barton celebrate Ed's 50th. says Yong Park, who was so you could actually see the Ed's boss for six years. "He color come back into a guy's was always willing to learn cheek. 1figure there's still a Ed grabbed a golden opportunity and relearn all over again as need to help." Ed Stevens was an energetic November 2, 1940, first work the technology changed." To honor Ed's service 17-year-old and Franklin day, "and a $300 milling Says Ed, "I was scared of anniversary, the NewJersey Roosevelt was presidentof machine was a major capital computers at first, butit's Division presented Ed with the U.S. when Ed came to expense." really not hard to change if a trip for two to anywhere in Boonton Radio Company to Because HP acquired you want to. You can'tlive the world. work in the metal fabrica- Boonton in 1959 and cred- in the old days; you have to tion shop. ited all Boonton and military keep up with technology "I was the 16th employee," service as HP experience, in oryou're a dead pigeon." Ed remembers ofhis November 1990 Ed became

Giving hugs for the holidays There's Nir\ia Bear and Scar­ imagination and creativity lett O'Beara, and SheriffBill into a gift that's going to get Bear, too. There's a Book­ a lot ofhugs," says Kay Jack­ worm Bear with a fanny son, COL financial analyst, pack full ofstory books, and who started the annual bear­ Pele Bear, the soccer player decorating program two who brings his own rubber years ago. ''The ideais ball. spreading so quickly, we All ofthese bear charac­ have more volunteers than ters, 60 total in the Bear bears." Clan, found their way to The COL employees needy children during the donate the gifts to the Salva­ holidays in Colorado tion Army, which distributes Springs, Colorado, thanks to the gift-wrapped bears to HP employees atthe Colo­ children from referrals by rado Springs Division (COL). social-service agencies and "There'sjustsomething local school districts in about puttingyour own Colorado Springs. Barely visible, Kay Jackson gathers 60 friends for the Salvation Army.

January-February 1991 29

www.HPARCHIVE.com ~ NEW ...... fourth quarter offiscal IHATS ~ 1989 (which had chalked In action by the HP board up a 25 percent gain). ofdirectors on November Net earnings totaled 16, DickHackborn, head $202 million or $.83 per ofthe ComputerProducts share on approximately Organization, was pro­ 244 million shares ofcom­ moted from vice president mon stock outstanding-a to executive vice president, decline from comparative and Bob Frankenberg, numbers of$246 million or general manager ofthe $1.04 per share on approxi­ Information Networks mately 238 million shares Group, was elected a vice in the year-ago quarter. president. Orders for the quarter Test and Measurement totaled $3.5 billion, up from It's an honor organization changes: $3.1 billion in the same Hewlett-Packard closed reaped a bounty ofhonors, Tom Vos to G.M., Electronic period in 1989. 1990 with a handful of includingEDNmagazine's Instruments Group; Byron For FY90, net revenue awards from around the Innovation ofthe Year Anderson to G.M., Com­ rose 11 percentto $13.2 globe for HP products Award in the computers and munications Test Business billion (up from $11.9 bil­ and people. peripherals category. EDN Unit; and Jim Rundle to lion in FY89); net earnings In Japan, the HP Desk­ award winners appear in the G.M., Spokane Division. were $739 million (down 11 Writer and HP LaserJet ill January 1991 edition. In region management percentfrom $829 million); printers were selected as PopularScience magazine changes in Europe, David and net earnings per share 1990 G-Mark Products by also named the HP 48SX as Baldwin to G.M., European were $3.06 (down 13 per­ the Ministry ofInternational one of 100 award winners in Multicountry Region, and centfrom $3.52). 'frade and Industry. the BestofWhat's New for John Golding to manag­ The Good Design Prod­ 1990 list. ing director, UK Region. CHART ucts Selection System evalu­ In November, Prime Min­ Bruce Spennerto G.M., ICHANGES ates only products currently ister Dato' Seri Dr. Mahathir Disk Mechanisms Division. New in Europe: the Ber­ available inJapan. Selection Mohamad ofMalaysia gamo Hardcopy Operation criteria includes appear­ awarded Hewlett-Packard BOnOM near Milan, Italy, and a new ance, function, safety, value Sales Malaysia with the ILINE subsidiary in Portugal or costand after-sale ser­ National Award for Industry For the fourth quarter of under G.M. Jean Gosselin. vice. Selected products can Excellence in Quality fiscal year 1990, ended Entity name changes to attach the G-Mark emblem. Management. October 31, Hewlett­ better reflect multiple sites: The HP 48SX scientific Packard reported a 6 the former SantaClara expandable calculator percent increase in net Information Systems Divi­ revenue and an 18 percent sion is now the Coopera­ decline in net earnings. tive ObjectComputing Orders grew 10 percent, Division; the former Sun­ reaching a record total. nyvale Personal Computer Net revenue for the Division is now the Califor­ fourth quarter totaled $3.6 nia Personal Computer billion, compared with $3.4 Division. billion in the very strong

30 MEASURE

www.HPARCHIVE.com COMPUTER lyzerfrom the SantaClara ISALES Division for the design and Key managers have development ofpulsed RF been named within the systems used for such ComputerSystems advanced applications as Organization (CSO) and weather satellites and air­ the Computer Products traffic controL ...the lIP Organization (CPO): 3073 advanced in-circuit Within CSO, Vice Presi­ board-testsystem from dent Franz Nawratil has the Manufacturing Test become worldwide sales Division allows easy and marketing manager, upgrading....The Network Laszlo Szegedi is sales Measurement Division's and marketing manager for lIP 85109B network­ CSO Europe, and Klaus­ analyzersystem extends DieterLaidig is G.M., CSO on-wafer measurements Kyoichi Miura spends his free time coaching universityfootball. marketing Europe. to 62.5 GHz with a single Within CPO, DickWatts coaxial connection. Kyoichi gets a kick from Ame-fu has been named world­ Easy to carry: the lunch­ Football may never replace "University days are the wide sales and distribution box-sized lIP 2770lAT1 baseball orsumo wrestling best period in one's life," manager. portable testerfrom the as the most popular sport Kyoichi says, "and 1enjoy Queensferry Telecom Divi­ in Japan, butit's still No.1 sharing my time with stu­ NEW sion has comprehensive with Yokogawa-Hewlett­ dents to help them grow in IPRODUCTS test features but weighs Packard's Kyoichi Miura. ability." From the Optoelectronics only 10 pounds....The Lake Kyoichi, a Tokyo sales Kyoichi, who played Division and Siemens AG: Stevens Instrument Divi­ office district manager for quarterback while attending a surface-mount light­ sion's portable lIP 3560A HP 9000 systems, has been SophiaUniversity, says foot­ emittingdiode that's a dynamic signal analyzer an unpaid, part-time ''Arne­ ball is increasing in popular­ breakthrough in LED tech­ weighs seven pounds but fu" (American football) ity in Japan. nology-so bright it com­ performs measurement coach atSophia University And what first attracted petes with through-hole functions ofa larger bench­ for nine years. him to the sport? "1 thought LEDs....The HBCR-2210 top analyzer....Two porta­ During the season he football players were popu­ programmable decoder ble spectrum analyzers, spends hundreds ofhours lar among young girls," he IC from the Optical Com­ the lIP 8594A and 8595A, coaching week-night prac­ says with a smile. munication Division has from the Signal Analysis tices and weekend games, superior barcode-reading Division extend the fre­ and gives up summervaca­ capabilities. quency ranges covered by tion time to help during a the HP 8590 series. lO-day training camp. From the Analytical Products Group comes an improved PC-controlled GC/MS system with Microsoft ® Windows 3.0. HP5373A It performs more simul­ New instrument stars: taneous tasks faster. the lIP 5373Amodula­ tion-domain pulse ana-

January-February 1991 31

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The ultimate rideshare Lee Boswell, a software engineer atHP Labs, and 14 ofher friends gave new meaning to the concept of ridesharing in October when they successfully attempted a 15-woman parachute stack in the skies above Madera, California. In the space of 10 minutes and 10,000 feet, the team jumped its way into the Gui­ ness Book ojWorldRecords for the biggeststack ever completed by women. Rod, Lee's husband, was partof the record 24-person men's team in 1986. Canopy Relative Work­ or CREW as it is known to those who have "fallen" for the sport-isn'tfor every­ one. Fitness is key, accord­ ing to Lee, who took up the sport in 1982 when she was a Ph.D. candidate at Oxford. She lifts weights to Lee Boswell (third from top) and 14 friends float to a record wlfh their is-woman parachute stack. strengthen her arms and legs, and spends mostweek­ ends practicingjumps at a "We began at 7 a.m.," she waited patiently all day for with a 16-woman stack on parachute center in Lodi. says, "butit was oursixth that momentstarted cheer­ the day's firstjump. For the Octoberjump, jump and nearly sunset ing and applauding. Itwas -CherylRitchie Lee trained for three months before we succeeded. a greatend to a great day!" with 10 team members, but "As we descended, our Butthe story doesn't end (Cheryl Ritchie is the com­ the full team wasn'ttogether friends and family who'd here. The next morning, the munications specialistjor until the day ofthejump. team broke its own record HPLahs. -Editor)

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