Researcher July-Dec 2017 Final Curved
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From the Desk of Editor........ Research : A Multidisicilinary Journal is dedicated to the dissemination of theoretical and empirical knowledge by publishing high-quality research papers across the disciplines. With this understanding the journal has a strong emphasis on multidisciplinary nature as we are conscious that many complex problems in the built environment require multidisciplinary approach. In fact, the authors are the key drivers in establishing the reputation of a journal and I thank all the contributors of the current issue for considering and trusting Researcher as the platform for publishing their valuable work and also extending their kind co-operation during the various stages of processing of the manuscript for publication. Beside contributors, reviewers are essential for ensuring qualitative standard of any journal, and therefore the reviewers’ contribution deserves sincere appreciation. Special gratitude is also due to all members of the Editorial Advisory Board for providing their valuable advice and academic guidance to develop, and publish research material of such consistent high quality. It would not be appropriate if I fail to mention the tireless efforts of the editorial Team. Carrying the baton forward, with the objective to provide a specialized academic platform and reference for the dissemination of research, the editorial team is pleased to present the current issue of the Researcher which is divided into the four broad areas of academic disciplines including Science and Technology, Social Sciences, Business Studies and Arts and Humanities. The first section on Science and Technology includes four research papers covering the diverse and emerging areas of scientific and technological innovations. The first article authored by Jasmeet Kour, Sanjana Kaul and Manoj K. Dhar, describes the importance of next generation sequencing for understanding and analysis of eukaryotic genomes. This is fast efficient and cost- effective solution to the genome related problems. The article by Azmit Begum deals with relevance of digital preservation of information in the current times due to huge growth of e- resources. The research paper by Leela Dhar Mangi & Amit Sharma describes the importance of application of web 3.0 based technologies in the libraries, its challenges, risks and benefits. The article by Muzaffar A. Kichloo, Asha Sohil, Parmil Kumar and Neeraj Sharma describes the Avian diversity in the new campus of Jammu University with respect to species, families, distribution, abundance and nesting behaviour. The study highlights the importance of conservation and management of birds. The second section is a multidisciplinary compilation of four papers from social sciences. The first paper is contributed by Kavita Suri and Parveen Sharma dealing with the socio-economic conditions of Dodhi Gujjars in Suchetgarh area of Jammu District which is located very close to the border with Pakistan and seeks to identify various challenges faced by them in their growth and development. The second paper is contributed by Shashi Prabha exploring the role of women in on-farm and off-farm activities in the village Bhajmasta of Ramsu block of Ramban district of J&K. The paper examines the contribution of women in the education, health, working conditions and decision making areas. The third paper is contributed by Ravi Prakash Vyas and Yugichha Sangroula exploring the concept of Jus Post Bellum and Human Rights by critically analysing various dimensions of it and its applicability in the reconstruction of Nepal after the armed conflict. Fourth paper is contributed by Priyambada Shah exploring dimensions of the gender behaviour in higher secondary schools in Delhi and especially highlights gender interactive behaviour in classroom. The third section on Business Studies includes four empirical research papers. The first paper by Amisha Gupta titled ‘On the Behavioural Dynamics of Investment : Empirical Research Findings’ investigates the diverse behavioural patterns of investors and their consequent impact on the investment decisions. The second research paper by Ginny Dogra and Anil Gupta on ‘Understanding Academic Entrepreneurial Intentions : An Application of the Theory of Planned Behaviour’ focuses on factors influencing the academicians’ intentions to engage in entrepreneurial activities with the Theory of Planned Behaviour as the base model. The impact of attitude, perceived behavioural control and subjective norms on academicians’ entrepreneurial intentions has been analyzed. The third paper by Kulbhushan Chandel and Madhu entitled ‘Significant Contributors towards Organizational Climate in SJVN Ltd’. explores the organizational climate in the context of Satluj Jal Vidyut Nigam Ltd. and also determines the significant contributors of organizational climate. The fourth paper by Anish Yousaf and Varun Mehra on ‘Understanding Brand Trust in Online Retail : Measurement and Comparison’ aims to understand the concept and importance of brand trust in online retail and compares the brand trust of two Indian online giants : Flipkart and Snapdeal. The last section on Arts and Humanities section is a heterogenerous mix of papers from such varied disciplines as English, Buddhist Studies, Dogri and Punjabi that bear a testimony to the vast span of Researcher because they are theoretical, based on field study, an analytical critique and a study of the medieval ideology. In the first paper, Shikha Verma studies the two acclaimed writers Jumpha Lahiri and Kiran Desai by placing them within the global paradigm of multiculturalism and contextualizing her study within the discourse of the ‘self’. Sonam Zangpo has attempted an innovative field study on the Monasteries in Paldar and analysed them in the metanarrative of Bhuddist culture. Sunil Kumar has critiqued the characterization of the youth in the stories of Prof. Ramnath Shastri, a doyen of Dogri Literature. Harjinder Singh in his research paper explores the medieval ideology as reflected in literature and folk in Punjabi at the time circumscribed by the then prevalent Karma Theory. We dream of the tremendous success of Researcher, for which I hope that the reviewers, authors, researchers, colleagues of the teaching fraternity will continue to contribute, guide and support to achieve greater heights. It is with great pride, enthusiasm, and anticipation that I invite you to read this issue. Vinay Chauhan RESEARCHER A Multidisciplinary Journal Vol. XIII No. 2, 2017 ISSN 2278-9022 CONTENTS SCIENCE AND TECHNOLOGY 1 Next Generation Sequencing for Analyzing the Plant Genomes 1-9 Jasmeet Kour, Sanjana Kaul & Manoj K. Dhar 2 Relevance of Digital Preservation in the Present Era: An Insight 10-18 Azmit Begum 3 Prolegomena to Library 3.0: Harmonizing the Risks and Payback to Exploit the 19-27 Dividends Leela Dhar Mangi & Amit Sharma 4 Avian Diversity at New Campus of University of Jammu, Jammu and Kashmir 28-40 Muzaffar Ahmed Kichloo, Asha Sohil, Parmil Kumar & Neeraj Sharma SOCIAL SCIENCES 5 Socio-Economic Conditions of Dodhi Gujjars in Suchetgarh Border Area of Jammu 41-49 District Kavita Suri & Parveen Sharma 6 Role of Women in On-Farm and Off-Farm Activities : A Case Study of Village 50-64 Bhajmasta of Ramsu Block of Ramban District of J&K Shashi Prabha 7 Jus Post Bellum and Human Rights at Crossroads 65-78 Ravi Prakash Vyas & Yugichha Sangroula 8 Gender Behavior in Higher Secondary Classroom: An Exploratory Study in Delhi 79-85 Priyambada Shah BUSINESS STUDIES 9 On the Behavioural Dynamics of Investment : Empirical Research Findings 86-98 Amisha Gupta 10 Understanding Academic Entrepreneurial Intentions : An Application of the Theory 99-115 of Planned Behaviour Ginny Dogra & Anil Gupta 11. Significant Contributors towards Organizational Climate in SJVN Ltd 116-131 Kulbhushan Chandel & Madhu 12. Understanding Brand Trust in Online Retail : Measurement and Comparison 132-147 Anish Yousaf & Varun Mehra ARTS AND HUMANITIES 13. Multiculturalism and Quest for the Self in The Namesake and The 148-153 Inheritance of Loss Shikha Verma 14. Buddhist Culture and Monasteries in Paldar (Paddar): A Study 154-169 Sonam Zangpo 15. Ikzks- jkeukFk ‘kkL=h gqans Dgkuh laxzSg~ p fpf=r ;qok&oxZ% bd v/;;u 170-174 Lkquhy dqekj 16. pMjwbI jnmswKI swihq : ivcwrDwrweI pRkwrj 175-1 hrijMdr isMG LIST OF CONTRIBUTORS Amisha Gupta The Business School, University of Jammu, Jammu. Amit Sharma Sher-e-Kashmir University of Agricultural Sc. & Tech., R.S. Pura, Jammu Anil Gupta School of Hospitality & Tourism Management, University of Jammu, Jammu. Anish Yousaf Rajalakshmi School of Business, Chennai, Tamil Nadu Asha Sohil Faculty of Life Sciences, Institute of Mountain Environment, Bhaderwah Campus, University of Jammu, Jammu Azmit Begum Central Library, University of Jammu, Jammu Ginny Dogra Directorate of Internal Quality Assurance, University of Jammu, Jammu Harjinder Singh Department of Punjabi, University of Jammu. Jasmeet Kour School of Biotechnology, University of Jammu, Jammu Kavita Suri Department of Lifelong Learning, University of Jammu Kulbhushan Chandel Department of Commerce, HPU, Shimla, H.P. Leela Dhar Mangi Sher-e-Kashmir University of Agricultural Sc. & Tech., R.S. Pura, Jammu Manoj K. Dhar School of Biotechnology, University of Jammu, Jammu M.A. Kichloo Department of Higher Education, Govt. of Jammu and Kashmir, Jammu Madhu Department of Commerce, S.G.T.B. Khalsa College, D.U, Delhi Neeraj Sharma Faculty of Life Sciences, Institute of Mountain Environment, Bhaderwah Campus, University of Jammu