LAAX - Winter wonderland of LAAX World Ski Awards and Europe Ski School Resort Information Experience LAAX A must visit allure for Chinese tourists and skier s

LAAX is the largest winter region From this winter, LAAX will in Graubünden, Switzerland. It is have the largest permanent half located in the and is pipe in the world. Also from next Ski School currently voted as Switzerland’s year, a Gondola designed by best Ski Resort for 2013 and 2014 Pininfarina will make its debut. from World Ski Awards. Apart from new extended slopes, Families and freestylers are Swiss wonder the resort has also introduced a accorded top priority at LAAX. It is constantly expanding its LAAX + booking portal, where They will be exposed to attractive range of products for visitors. fans of winter sport can always accommodation, a unique ski Three brand new chair lifts, one obtain the best prices for day lift school for kids, ski and Resort Information of them designed by Porsche snowboard courses for all ability passes. This resortn is managed and operated by the Weisse Arena Gruppe, Winter sports are experience and Design Studios, were built less levels and a broad range of wssn which is an integrated service company dedicated to provide unique relaxation, adventure and escape, than three years ago satisfy the freestyle offerings. Alpine experiences. Its group Chief Executive Officer and visionary enjoyment and companionship, guests’ quest for innovations. figure behind the meteoric success of LAAX, Reto Gurtner, The beginner area, with its snow sport and style. summarized the business activities of the group to include the park, is unique in the Alpine

region. This is where beginners This is precisely why LAAX following: can make their first attempts to stands out as the largest inter- “. …more than 29 mountain and in the biggest half pipe in the ski and snowboard, at their own connected winter sports region in lifts (several gondolas, high- world. Seventy per cent of the pace or with professional the Swiss canton of Graubünden. speed chair lifts, 235 instruction, on the prepared The destination, consisting of the slopes are at an altitude of 2000 kilometres of ski slopes, 5 slopes. , Laax and villages, to 3000 meters. hotels, a variety of restaurants are used for brand positioning of and bars on the mountain as LAAX proves that winter sport the winter and summer LAAX is one of the regions in means more than just skiing and well as in the valley, ski and programmes. In winter, it is the Alps with abundant snow for snowboarding. known as LAAX and in summer, it snowboarding school… skiing and snowboarding from surfaces as Flims. We employ more than a early December to the mid of Reto Gurtner – the visionary behind thefor blue-print the meteoric success of LAAX Only ninety minutes by thousand employees during April. car or bus from peak season and in Zurich Airport . comparison with other large Global Operating Environment - winter destinations “More than 3000 over foreign- considered as the biggest full invested enterprises have been service provider in the Swiss established by from more than 60 Alps.” countries, including 112 Fortune LAAX offers boundless 500 companies…… freedom on 235 kilometers of slopes, in four snow parks

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LAAX - Winter wonderland of LAAX is so varied that it is more than just a winter resort. It is an exciting sunny holiday destination where Switzerland and Europe everyone can find his or her joys and adventure.

For young freestylers there are 4 snow parks. It has the world’s largest half pipe and international events. Skiers and snowboarders can enjoy 235 km of perfectly prepared pistes, suitable for beginners or those with more experience. A mu st visit allure for Chinese tourists and skiers Families too are well catered for by its varied range.

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LAAX is Europe's leading freestyle resort. There are 4 snow parks in all, including the unique freestyle piste and the This Swiss wonder is continually An absolute design highlight is a largest half pipe in the world, so beginners and professionals can find the perfect park. The freestyle snowboard improving the infrastructure in world exclusive - the 6-seater elites come together every year to compete at the Burton European Open. the mountains for its winter sport Lavadinas-Fuorcla Sura chairlift, Experience LAAX enthusiasts. In 2011 LAAX laid designed by Porsche Design European Open is for the title in the super pipe and in the slope style. The European Free Ski Open also brings the first foundation stone for the Studios. The chairs automatically international competitors to LAAX. There is plenty of fun and entertainment with many events and concerts multistage, large scale rotate by 45 degrees at the exit Beginners are fully catered for in during such events. The atmosphere during such events is diverse and it promotes a young and dynamic lifestyle. "Revolution on the Mountain” point, by means of a pivot in the LAAX. The special “LAAX for project with its opening of the Alp mounting attachment. This gives beginners” programme teaches Dado 6-seater chairlift. passengers an unhindered view of beginners the important basics in Such competitions and facilities do result in the nurturing of World and Olympic champions. LAAX will induce the breath-taking mountain ski and snowboard course and Winter sports athletes to come for training. Mr. Gurtner remarked: Sustainable expansion of the ski panorama. The heated seats of the they are able to have fun on the region continued in the 2012 and new designer lift, powered by slopes from the very start. The 4- “All the less it is surprising, that stars and testimonials like Nicholas Muller (Rider of the year 2013) or Iouri 2013 seasons with two new, state- solar panels, provide even more hour beginner course includes Podladtchikov (2014 Winter Olympic gold medalist, Half Pipe) were and are training regularly in LAAX. of-the-art six seater chairlifts. comfort. All the wood used for professional tuition, a one-day lift Guests can take their ski the new lift systems comes from ticket, rental equipment and After the construction of the Olympic slope style run with 4 kickers, the first 200 metre long and biggest half-pipe equipment and snowboard up the the local region. lunch together on the mountain. in the world would be completed this year”. mountain faster and with greater comfort. It has programmes for the first time skiers as well as for those MORE FAMILY FUN who desire to improve their techniques. LAAX makes it easy for families to enjoy exciting and relaxing holidays. The Snow Wonderland is a unique skiing school centred around the magician Ami Sabi. In this magic wonderland, the children hear stories, sing songs and There is a suitable course tailored learn a lot about the forest, the animals and the mountains. They also have great fun learning to ski. Up-and-coming for everyone. Initial experience freestylers can enjoy the snow parks and the Freestyle Academy. There are crèches for small children. This means can be put to the test in the that parents can enjoy some time on their own, on the piste or just fun time together. beginners' snow park. WINTER BASE CAMP FOR CHINESE OLYMPIC TALENTS In this place, winter sport fans http://www.laax.com can expect a range of different LAAX is already the number one ski resort in Switzerland and probably one of the very best in the world. Mr. obstacles of varying difficulty Gurtner and his management team do not rest on their laurels. Their mission possible will be to create an all-round levels over a length of 300 training base camp in LAAX for the ambitious Chinese Olympic talents. He concluded aptly: meters. Visitors can find the best offers for day lift tickets in the “Ideal training facilities for the Chinese freestyle Olympic talents by offering one of the world’s best training LAAX + online shop under facilities and infrastructure, such as the first indoor freestyle academy and to set a solid foundation for Chinese plus.laax.com. athletes to be on top for the upcoming Winter Olympics in 2022, hopefully in China”.

Editorial staff of www.chinasymposium.com .