TOURISM UPDATE Bimonthly Newsletter of the Discover Dominica Authority Issue 42, October 2019

Home , Buju Banton, Compas, Inna Heights, Machel Montano, Music of Guadeloupe, Olamide

1 WELCOME & TABLE OF CONTENTS

Dear Partners,

On behalf of the destination, I invite you to join in the celebrations of the 41st anniversary of Dominica’s Independence, observed under the theme “Saluting Resilience and Rejuvenation…Two Years On”, the 21st edition of the World Creole Music Festival and the many other activities being organized by private individuals, groups and COLIN PIPER organizations for this festive season. CEO/Director of Tourism We continue to share the undertakings of the Authority. Keeping with Photo Credit: DDA Image Library our commitment towards human resource development within the WELCOME...... 1 industry DDA hosted the “Delivering Quality Service” workshop for DEVELOPING THE TOURISM PRODUCT Craft and Souvenir Vendors, Hair Braiders, Tour Guides, Taxi Service AHLEI Certification Training...... 2 Providers, Forestry Park Wardens, DASPA Security Officers, Custom New Airport Dispatch Service...... 2 Officers and Immigration Officers; and the American Hotel & Lodging Delivering Quality Service...... 3 Educational Institute (AHLEI) Certification Training for current and Trail Hiker’s Logbook & Passport...... 3 prospective Front Desk Representatives, Guestroom Attendants and Destination preparedness for Restaurant Servers. Destination Management Companies...... 4 As a means of encouraging visitors to hike the various trails in QUALITY ASSURANCE Dominica, DDA has launched a hiker’s logbook in which hikers will be Riverside Hotel Attains Certification..... 5 able to record their hiking experiences and also be rewarded based DESTINATION MARKETING on the number of hikes completed. We are delighted to share good Press and Familiarization Trips ...... 6 news of Hilary Lawrence’s first place award in the senior division of Diaspora Support in New Jersey & the FCCA 2019 Poster Competition. London...... 6 Trade Event Snippets in Additionally, the destination participated in the Caribbean Conference Source Markets...... 7 on Sustainable Tourism Development in St. Vincent, Rutland BirdFair TRADE SHOW & in London and Carifesta 2019 in Trinidad. CONFERENCE REPORTS Caribbean Conference on Sustainable Tourism Development...... 8 Finally, I wish each one of you a splendid time at World Creole Music Festival 2019 and all the other activities during the Independence Rutland BirdFair ...... 9 festivities and invite you to return for Mas Domnik…The Real Mas in Carifesta 2019...... 9 February 2020 and Jazz ‘n Creole in May 2020. CRUISE FCCA Poster Competition...... 10 EVENTS & FESTIVALS Yours in tourism development, WCMF 2019 Artistes...... 11-21 LOOKING AHEAD Dominica’s World Creole Music Festival 2019...... 22 Rize and Whine ...... 22 Cadence-Lypso...... 22 COLIN PIPER DDA CONTACTS & NEWS...... 23 CEO/Director of Tourism - Discover Dominica Authority

Cover: Riverside Hotel

Photo Credit: Riverside Hotel 1 DEVELOPING THE TOURISM PRODUCT

AHLEI Certification Training Odile Jno Baptiste, Quality Assurance Officer, DDA

Recognizing the need to strengthen the skillset of the tourism human resource base, the Ministry of Tourism and Culture and Discover Dominica Authority (DDA) in collaboration with the Organization of the American States (OAS) and the Dominica State College hosted a four (4) week American Hotel and Lodging Educational

Institute (AHLEI) certification training in the areas AHLEI Orientation session of Front Desk Operations, Housekeeping and Food Photo Credit: DDA Image Library and Beverage. The training ran from August 26 - to leadership experience in the Tourism and Hospitality September 21, 2019. Industry's both in the private and public sectors, performing the functions of administrator, consultant, Seventy-eight (78) individuals undertook the mandatory project manager and trainer. one-week orientation along with one (1) area of study. Following successful completion, participants will This partnership with the OAS reinforces DDA’s be certified in the area of study by the AHLEI. The commitment to the development of the tourism pool of training participants was selected by the OAS industry's human resource. The inclusion of this through a strict pre-screening process. The process AHLEI training series to DDA’s current tourism service was undertaken specifically to capture individuals providers training plan provided participants with who possess the necessary educational and work internationally recognized curricula and cutting-edge experience to work within the hospitality industry. learning resources. Participants included employees of establishments such as the Bayport Inn, Fort Young Hotel, Portsmouth DDA anticipates that participants will apply the Beach Hotel, Riverside Hotel, Guiyave Restaurant knowledge gained into their respective fields in order and Ocean’s Edge Restaurant, as well as prospective to improve the quality of service delivered to guests hospitality employees. and patrons. DDA reaffirms its commitment to the development of the tourism industry's human resource The training was facilitated by Celestine David a as excellent customer service impact positively on Tourism Product Development Specialist and Certified guests’ experiences. Hospitality Trainer with over thirty-five (35) years of

New Airport Dispatch Service from opening to closure of the airport daily. The Lise Cuffy, Marketing Executive, DDA dispatch system will allow for data collection which will be able to influence important decisions regarding Discover Dominica Authority has embarked on an arriving passengers who utilize the various taxi service airport passenger dispatch initiative at the Douglas - options; shared taxi (shuttle), private taxi, groups Charles Airport, effective August 15th, 2019. Two (2) (families) coupled with the destination overall visitor dispatch officers have been employed to work on a welcome experience. shift basis to ensure that dispatch service is available

2 DEVELOPING THE TOURISM PRODUCT

Delivering Quality Service One hundred and eight (108) participants successfully Odile Jno Baptiste, Quality Assurance Officer, DDA completed the training series. The sessions were facilitated by Caribbean Tourism Organization (CTO) Discover Dominica Authority (DDA) recently concluded personnel, Sharon Banfield-Bovell and local Training a four (4) part “Delivering Quality Service” training Facilitator Expert Yvonne Armour. The training created series. The series targeted frontline personnel such as an understanding of the role that each individual Tour Guides, Craft and Souvenir Vendors, Taxi Service plays in delivering quality service, the importance of Providers, Immigration Officers, Custom Officers, first impressions, and the value of each individual’s Forestry Park Wardens and Dominica Air and Seaport personal brand, impact and attitude. This initiative is Authority Security Officers. The objectives of the aimed at boosting the quality of service at our various training were to: ports of entry, sites and attractions and interaction • understand the importance of their jobs in visitor with guests, visitors and customers. satisfaction DDA remains committed to elevating the tourism • improve people relations through the utilization of sector through the development of the human effective communication resource.

• understand how positive visitor interactions result in satisfied visitors

Trail Hiker’s Logbook & Passport Cornealia Durand, Product Development Executive, DDA

The scale and diversity of hiking in Dominica makes our island unique to the Caribbean region. As a means of encouraging visitors to hike the various trails, Discover Dominica Authority (DDA) has developed the Official Trail Hiker’s Log Book & Passport which is a fun way to record one’s Dominica hiking experiences. Hikers will qualify for a chance to be rewarded for their achievements, based on the number of trails hikes completed.

Passports are free of charge and can be obtained from DDA’s main office, Forestry Division, Dominica Hotel and Tourism Association office and Tourist Information Offices at the Roseau Bayfront, Douglas-Charles Airport and Roseau Ferry Terminal.

Trail Hiker's Log Book & Passport Photo Credit: DDA Image Library 3 DEVELOPING THE TOURISM PRODUCT

Destination preparedness for Destination Through the knowledge gained local Destination Management Companies Marketing Companies (DMC) can further position Lise Cuffy, Marketing Executives, DDA themselves to take advantage of the opportunities to further improve the services offered to their clients. In September, Discover Dominica Authority hosted DMCs work with hotels and tour activity operators to Gabriel Stowell, Latin America Regional Director sell tourism related products to travelers visiting the at Adventure Travel Trade Association (ATTA), to destination. When working with a DMC, tour operators experience and assess the state of the tourism product needs to ensure they provide enough margin in their offerings on island. This was undertaken in order pricing to support the DMC’s net rate or commission to determine areas of strength as well as areas for requirements, since a DMC resells tours on behalf of improvement and missed opportunities. local providers. Building strong, dynamic networks with stakeholders within the industry is very important Consequently, a workshop was also held with local to promote the destination and to take advantage of service providers to discuss the essentials of quality the destination’s strengths and opportunities. A DMC service in the adventure space and to ultimately assess has to be a consultant, knowing all the latest places the destination as a potential host for ATTA’s activities. and people, opening to its clients a range of options available in the destination that an outsider would not It is common knowledge that people travel for a be aware of. variety of reasons; to escape, explore, understand, and participate. However, at the core of the experience In conclusion, the need to develop definitive long-range lies the destination — the place that hands something vision for the destination and deciding what Dominica to the traveller to keep forever and share with others. wants to be globally recognized for in the decades to The information shared by the ATTA representative will come is of vital importance. This may mean a shift help us put in place strategies and programs that will from product development paradigm to experience best tell the destination’s unique story and become an development paradigm; branding & thematic inviting host for visitors no matter the purpose of their development for international markets outside typical journey. client base for Dominica, placing less emphasis on all-inclusive and cruise tourism; and strategic Stowell provided some personal observations and development that will result in high-visibility exposure understandings which can benefit the country’s to the international community- to tour operators, overall tourism sector. Dominica possesses some travel media and travellers. key strengths with lots of adventure tourism sites and experiences of interest - with key elements being The overarching objective while being to evaluate the well preserved, unique and pristine nature- based destination was also to establish connections and assets, strong cultural elements, friendly locals, how we can establish working relationships with tour safe destination, rural areas with strong potential for operators in the US and service providers in Dominica. tourism activities, not overpopulated, not a lot of big chain and all-inclusive hotels which allows for a more authentic experience, good relations between tourism authority and some private sector stakeholders, some certification and standards in place and known festivals.

4 QUALITY ASSURANCE

Inside guest room of Riverside Hotal Photo Credit: Riverside Hotel

Riverside Hotel Attains Certification be enjoyed from the comfort of your bed or private balcony. Riverside Hotel ensures an unforgettable Located in Picard, Riverside Hotel is the newest experience for both business and leisure stay. Discover Dominica Authority (DDA) certified property. The property offers fifteen (15) suites in four Accommodation properties certified by DDA receive categories; Sea View, River View, Mountain View and increased exposure in various markets, including Village View. representation at regional and international trade shows in which the Authority participates, international Riverside Hotel is a luxurious escape in the middle coverage through hosting of journalists, travel agents of nature. The state-of-the-art rooms overlook the and tour operators, as well as listing on the Authority’s scenic Picard River and a projected view of the historic website as a certified property. Cabrits National park. The breath-taking vistas can

5 DESTINATION MARKETING

Press and Familiarization Trips Lise Cuffy, Marketing Executive, DDA

US Adventure FAM Personnel from Frosch, Greenspot Travel and Traverse Journeys undertook an adventure focused familiarization trip, from August 3 - 9. The group enjoyed getting to know the island and all the unique experiences for travelers. The whale watching, snorkeling and canyoning experiences as well as the authentic local cuisine and drinks were all an absolute hit! While Syndicate Nature Trail and Cabrits National Park visits were super informative and very much enjoyed. Overall, it was a very successful visit to Dominica. The operators gave commitment to continue to work with travel agents; assisting with promoting Dominica among their clientele. Local bush rum sampling at Islet View Restaurant and Bar Photo Credit: MMGY Myriad

Diaspora Support in London & New Jersey DDA secured three (3) hotel stays from Cabrits Lise Cuffy, Marketing Executive, DDA Resort & Spa Kempinski Dominica, Picard Beach Cottages and Portsmouth Beach Hotel in support The Discover Dominica Authority continues to of the Association of Dominicans in the Northeast support the diaspora communities as they are both USA’s (ADNExUS) annual gala held in New Jersey on ambassadors and potential visitors. The diaspora September 21, 2019. The hotel stays were auctioned communities can build tourism through a role as a off as part of the fundraising activities which supports cultural or promotional ambassador to the potential ADNExUS’s overall objectives of identifying and travellers in their place of residence. As visitors supporting programs that promote the island of themselves, they contribute substantially to the Dominica in the areas of health, education, community visitor arrival figures as well as making a meaningful outreach and tourism. contribution to the local economy.

DDA sponsored a display banner on the Dominica United Kingdom Association’s (DUKA) Mas Dominik UK Carnival float during London’s Nottinghill Carnival. The banner promoted the Nature Island to over 1.5 million revellers and visitors in Europe’s biggest street carnival.

6 DESTINATION MARKETING

Sarah-Lynne Rand of Brighter Group selling the destination Photo Credit: Finn Partners

Trade Event Snippets in Source Markets Germany Lise Cuffy, Marketing Executive, DDA Team Germany, Tropical Consult, participated in Tour Natur in Düsseldorf; Germany's biggest outdoor UK fair, from September 6 – 8. The fair attracted over September is celebrated as Caribbean Month in the 45,000 visitors and 275 exhibitors. Several contacts UK Market. Dominica participated in the Caribbean were established during and after the fair. The booth, Tourism Organization’s (CTO) Caribbean Roadshows as partner of the German Hiking Association in the in Nottingham on September 17, Leeds on the 11 “Hiking Village”, was again very successful since it is and London on the 18. Presentations were made to exactly the audience Dominica targets. approximately 80 travel agents, who were keen to learn more about Dominica through the OTT training Local hotelier and dive operator, Tamarind Tree Hotel course. There was opportunity to connect and & East Carib Dive, participated in the Interdive in network with key decision makers in the Caribbean Friedrichshafen/Germany from September 26 - 29. tourism industry on September 17 at the CTO UK Destination branding and brochures were displayed Chapter Social. A social media promotion using and shared at the fair. hashtags #CaribbeanMonth, #CaribbeanCalling and #LoveCaribbean supported social media awareness Canada during the month. On September 24, Team Canada visited the inaugural Etobicoke Travel and Wedding Show, a small wedding The UK team also attended Association of Touring & show with 100 attendeees. Destination material was Adventure Suppliers (ATAS) Conference in Manchester left for people to review. The team has confirmed from September 18 - 19. Around 300 agents attended participation with the show's organizer for next year, the event where Dominica had a table. as it intends to further promote the wedding and honeymoon niche in the Canadian market. 7 TRADE SHOW & CONFERENCE REPORTS

Caribbean Conference on Sustainable Organization, as part of the innovation for Tourism Tourism Development Expansion and Diversification Project. The handbook was Cornealia Durand, Product Development Executive, DDA designed to build the capacity of the Caribbean tourism sector to enhance and promote community -based The annual Caribbean Conference on Sustainable tourism experiences and product offerings. It provides Tourism Development is part of the information information on business planning processes, provides dissemination and regional awareness component of guidance on systematic product development and offers Caribbean Tourism Organization’s (CTO) Strategy for tools and resources for financial management. Sustainable Tourism. It looks at how member states can design and implement sustainable tourism policies and The primary objective of this handbook is to equip CTO programmes, offering a regional forum for information member countries with the know-how to create and exchange on the successes and pitfalls of national, deliver successful community-based tourism experiences regional and international initiatives. and to adopt and utilize the handbook while defining and developing a national community-based tourism strategy. “Keeping the Right Balance” has been the overall theme of the sustainable tourism conferences, acknowledging In recognition of the United Nations Sustainable that the sustainability of tourism in the Caribbean Development Goal # 11 of making cities, inclusive, safe, requires proper co-ordination and the co-operation of all resilient and sustainable, Discover Dominica Authority stakeholders, and recognizing the need to maintain the (DDA) saw it fit to attend this conference in order to balance between economic, environmental and socio- acquire a better understanding of how communities cultural development. This year’s conference themed: in Dominica can be better able to develop successful “Keeping the Right Balance: Tourism Development in an community- based tourism experiences and employ Era of Diversification”, comes amidst an intensified thrust the handbook to better establish their businesses. In to develop the Caribbean more sustainably. accordance with the Dominica Tourism Master Plan 2020 – 2030, the Government is committed to strengthening As part of this conference, The Caribbean Tourism partnerships and offering a greater role to communities Organization in partnership with Compete Caribbean in tourism development, thus DDA’s commitment to hosted a Community- Based Tourism Master Class where provide an enabling environment, supporting community- participants were introduced to the Community Tourism based tourism in terms of development and encouraging Enterprise Handbook. The Caribbean Community-based sustainable community-based tourism initiatives. Tourism Enterprise Handbook is one component of a Community Tourism Toolkit developed by the Compete Caribbean Partnership Facility and the Caribbean Tourism

8 TRADE SHOW & CONFERENCE REPORTS

Rutland BirdFair Birdfair has shown itself to be the ideal platform to appeal Lise Cuffy, Marketing Executive, DDA to nature lovers and to showcase destinations that are eco-friendly and nature focused. Dominica was first Destination Dominica was promoted at Rutland Birdfair represented at Birdfair in August 2017, and therefore (Birdfair) as a desirable location for nature and wildlife a repeat appearance continued to raise awareness of travelers, in Rutland Waters from August 16 -18. The Dominica as a birding and nature adventure paradise, British birdwatching fair is jointly organized by the in this key UK market. As it has done in previous years, Leicestershire & Rutland Wildlife Trust and the Royal Birdfair saw an excellent turnout of UK and overseas Society for the Protection of Birds (RSPB) and is the nature, wildlife and birding enthusiasts celebrating largest exhibition of its kind in Europe. Birdfair reaches all conservation and the natural world. The audience was parts of the birdwatching and conservation industry and is largely 50+ years olds, however, there were also a number the embodiment of the ‘think globally, act locally’ ethos. of younger nature lovers and families in attendance. Visitor numbers exceeded 25,000.

Dominica wows at CARIFESTA 2019 Samantha Letang, Marketing Executive, DDA

A forty-one (41) member delegation inclusive of members of Karina Cultural Group, Sibouli Massacre Cultural Group, Waitukubuli Dance Theatre Company, drummers from Petit Savanne, Mahaut, Paix Bouche and Ti Bwa groups, Ophelia Marie and Signal Band showcased Dominica at CARIFESTA XIV, held in Trinidad and Tobago from August 16 – 25, 2019.

A cultural showcase entitled “Evolusyon” highlighted aspects of Dominica culture during the Dominica night, to a much-appreciated audience. Carifesta - Traditional Dance Photo Credit: DDA Image Library Dominica also had a display booth in the Country District, promoting the destination along with educating persons From all accounts Dominica represented well at on items manufactured in Dominica to include herbal CARIFESTA 2019, with our artistes performing on a teas, soaps, rums and rum punches. In addition, there regional stage giving way to greater prominence and were 3 craft booths with Kalinago craft, leather goods regional visibility. Plans are underway for CARIFESTA and other hand-made artifacts for sale. Dominica also 2021 to be held in Antigua. participated in art exhibitions as well as featuring two (2) films at the Carifesta Film Festival; one from Alwin Bully - Oseyi and the Masqueraders and the second from Michael Lees - Uncivilized.

9 CRUISE

Hilary N Lawrence and his Winning poster Photo Credit: Hilary N Lawrence

Dominica emerges 1st in 2019 FCCA Environmental Held annually, the FCCA Environmental Poster Poster Competition Competition seeks to promote and stimulate Deslyn Simon, Quality Assurance Assistant, DDA environmental awareness among Caribbean students, while effectively educating our younger generation on Saint Mary’s Academy student, Hilary N. Lawrence, the importance of environmental protection. secured first place in the senior division of the 2019 Florida Caribbean Cruise Association (FCCA) Participation in the 2019 FCCA Environmental Poster Environmental Poster Competition. He will be awarded Competition came from the Warner Primary School, cash prize of USD$ 3,000. In addition, a special luncheon Dominica Grammar School, St. Luke’s Primary, Orion will be held in his honor aboard a cruise ship during the Academy and Saint Mary’s Primary. The annual FCCA 2019/2020 cruise season. This year’s competition was Environmental Poster Competition is locally coordinated held under the theme” Solutions For Ocean Pollution”. by the Ministry of Tourism & Culture through the Discover Dominica Authority. The selection of the Lawrence’s win also afforded the Saint Mary’s Academy posters for submission to FCCA was judged by local to be awarded USD $3,000. Samuel J. Fontaine artists of the Waitukubuli Artist Association. from Warner Primary School who also participated in this year’s competition, will be receiving a check for USD$200 for reaching the final round of the competition. 10 EVENTS & FESTIVALS WCMF 2019 ARTISTS

NIGHT ONE Throughout its existence, Nu Look has provided fans with several mega hits including, “Loving You”, “Why Do Asa Banton You Say You Love Me” and “Notre Histoire”. Since the Asa Bantan, whose given 2002 release of Nu Look’s debut album, “Big Mistake”, name is Asa Edwards, has fans began declaring their allegiance to the band they amassed a huge following regard as one of the HMI’s living legends of Compas. since breaking onto the music scene in Dominica Under the leadership of maestro Arly Lariviere, Nu and across the region Look has become a household name for Compas music almost a decade ago. The lovers across the globe. Having played in numerous undisputed bouyon boss venues throughout the Americas, Caribbean, and has many hits such as “Wet Europe, Nu Look is known for pleasing every crowd, Fete”, “Strictly Local”, “I every time. Taking over the world of Compas has not Know People/Last Name”, been a simple task, but it is each musician’s love for the “Do Something Crazy”, “I Sing Di Truth”, “Task Force”, craft that keeps him motivated to continue bringing fans “Take It Anywhere”, and so much more. He is known the music they demand. locally for his affiliation with several notable business houses and his philanthropic events. At present, Nu Look is preparing for more performances across the globe. The band just released “No Stress”, its seventh studio album.

ColtonT Born and raised in Goodwill, Dominica, ColtonT is labeled one of the most popular young talents on the island. The rising star was first introduced to the music industry at the age of 15 when he had the opportunity to learn the art Nu Look of lyrical composition and Since Nu Look hit the Compas music scene on music recording from a December 1, 2000 it has quickly become one of the local producer. The experience sparked a keen passion Haitian music industry’s (HMI) leading bands. After 15 and in 2010 ColtonT produced his first mixtape titled years and six studio albums, Nu Look has revolutionized “Ascendance”. The release sold over 2000 copies in the new generation of live Compas, or “Konpa Direk,” one night and established him as ‘one to watch’ in the while also becoming the foremost composer of the dancehall & reggae scene. HMI’s favorite Compas love songs. With its unique sound and charismatic performances, it is no wonder Continued on page 12 why Nu Look continues to dominate the industry.

11 EVENTS & FESTIVALS WCMF 2019 ARTISTS

ColtonT’s popularity within Dominica and the Caribbean Worldwide (DMW) record label. It was in April 2017 that grew as he became the first successful Dancehall/ he renegotiated his contract with Sony due to creative Reggae artiste from the country. He quickly blew up control issues and released five singles in 2017 after the local circuit, performing at almost every local event restructuring his contract, including “If” and “Fall”. The on island then scoring his first hit in 2013 with a single former generated worldwide social media activity, while dubbed “Icecream Man”. The video reached number one the latter became the longest-charting Nigerian pop on the Cross Caribbean Countdown on Tempo Networks song in Billboard history. within the first week of its release. The melodious single is a classic with its popular catch line, ‘All Girls Wanna Have a Cup, But She Want My Ice Cream Truck’. Demand for ColtonT continues to gain momentum after an electrifying live performance on home soil at his “Bomb In The City” concert. ColtonT has shared the stage with Damian Marley, Kerwin Dubois, Beenie Man, I-Octane and Konshens to name a few.

Davido David Adeleke better known by his stage name Davido, is a Nigerian WCK singer, songwriter, and WCK is a Dominican musical force formed in 1988 to fill record producer. Born a void left by several of Dominica’s most internationally in Atlanta and raised recognized bands such as Exile One, Grammacks and in Lagos, Davido made others. The group heralded a resurgence of live music his music debut as a and created a new wave in Dominican musical evolution. member of the music WCK dominated the musical landscape for more than group KB International. two decades with a string of hit songs and a legion of He studied Business fans who grooved to their music throughout the region Administration at as well as in the UK, Canada, USA and everywhere Oakwood University before dropping out to make music. their music was played. Affectionately known as CK, the Davido rose to fame in 2011 with the release of “Dami band’s sound is a Dominican and Caribbean cultural Duro”, the second single from his debut studio album and musical highlight of the last and present century. “Omo Baba Olowo” (2012). The band which brought us “Culture Shock”, “Balance In 2012, Davido won The Headies Award for Next Rated. Batty”, “Original Hold Them”, “Bouyon Connection”, Between 2013 and 2015, he released the hit singles “Pride and Joy”, “Riddim Like Rain”, “Mete Veye” and “Gobe”, “Skelewu”, “Aye”, “Tchelete (Goodlife)” featuring so much more is a relatively new outfit led by the Mafikizolo, “Naughty” featuring DJ Arafat, “Owo Ni venerable bassman Keith Goddard of the original WCK Koko”, “The Sound” and “The Money” featuring Olamide. and comprised of other talented Dominican musicians who continue to keep the Bouyon sound playing. In January 2016, Davido announced on Twitter that he signed a record deal with Sony Music. Few months after Continued on page 13 signing with Sony, Davido founded the Davido Music

12 EVENTS & FESTIVALS WCMF 2019 ARTISTS

Patrice Roberts January 16, 2011. The occasion was a concert in Miami’s Trinidadian soca diva Bayfront Park called “Before the Dawn.” After eleven Patrice Roberts has one months in captivity, the legendary reggae artiste had of the most impressive been granted the opportunity to perform for one night and diverse catalogs of to help fund his legal defense against an extremely any soca artiste, male problematic case which had already resulted in one or female. Roberts' first mistrial and allegations of juror misconduct. international recognition came from the song Buju was joined by a star-studded lineup of fellow "The Islands" recorded musicians and staunch supporters, from DJ Khaled with her cousin Bunji and Sean Paul to Stephen “Ragga” Marley and Damian Garlin. Shortly after, “Jr. Gong” Marley—to name a few. Buju opened his Patrice joined Machel emotional set with “Close One Yesterday,” a song about Montano's HD Band and surviving against all odds. “Don’t you go down,” he was featured on several of their recordings and live sang. “Keep your head above the water. One day things performances. must get better.” His final selection of the night was a prayerful rendition of “Psalms 23” alongside Gramps In 2006, Patrice Roberts became the youngest female Morgan: “Goodness and mercy all my life shall surely artiste to win a road march title with the song "Band of follow me / And in Jah’s house forevermore my dwelling D Year” which also featured Montano. She consistently place must be.” A few weeks later, Buju’s album “Before released hits in the years to follow building an the Dawn” won the Grammy Award for Best Reggae impressive catalog with classics such as "Sugar Boy", Album—the artiste’s first win after four previous "Mo Wuk" and "Wukking Up". nominations. But it would prove to be a bittersweet victory. After taking a break to become a mother, she returned with "Big Girl Now" now widely considered as her Buju Banton came into the game like a champion. His signature song. Some of her other recent hits include voice was a lionesque roar that instantly electrified "A Little Wine", "Old and Grey" and "Sweet Fuh Days". listeners, sounding impossibly powerful coming from a Patrice is a seasoned stage performer who has opened youth with such a skinny frame. for Beyonce. Even after Buju managed to elevate himself to become an internationally renowned recording artiste, Buju NIGHT TWO never forgot the poverty of his childhood years. He has used his music to serve as a voice for the voiceless, and Buju Banton he recently established the Lend a Hand Foundation to “Be strong,” sang make a difference in the lives of at-risk children, both in Buju Banton the Jamaica and all around the world. last time he set foot onstage before a live In years to come, Buju Banton would elevate his stature audience. “Hold a within the world music community, collaborating with firm meditation. One American rap stars like Fat Joe as well as the rock band day things must get better.” The date was Continued on page 14 13 EVENTS & FESTIVALS WCMF 2019 ARTISTS

Rancid, not to mention his close working relationship Major Lazer on tracks such with the Marley family. He toured the world, spreading as “Its a Carnival”. Bunji consciousness-raising music to the four corners of the Garlin is available as a solo earth. He also built up his own studio on Red Hills Road performer, in combination in Kingston Jamaica, establishing his own Gargamel with Fay-Ann Lyons and/or Music imprint to release his own work and give aspiring the Asylum Band. youths a chance to be heard. He continued releasing timeless albums like Inna Heights, Unchained Spirit, Fay-Ann Lyons has and Friends for Life. been turning heads with her tantalizing stage “There is a big void without Buju Banton in the music,” performances and high veteran reggae singer Cocoa Tea told Billboard. “He was energy soca songs always touring, always working. He started that work including “Display” and “This is Carnival”. In 2008 Faye- as a teenager, and he worked until he was decades into Ann won her second road march title with the infectious his career,” said Pat McKay, director of programming “Get On”. She followed up in 2009 with yet another road for reggae at Sirius XM. “In that time he built a world march title while making history as the first female to community fanbase. They still miss him and they still win the Soca Monarch title with her "Meet Superblue". want to hear from him. His work still has value, it’s still She also won the Groovy Soca Monarch with "Heavy quotable and the aspirations of that work will always T Bumper". She is available as a package with Bunji ring true.” Garlin, on tracks or with the Asylum Band.

It has been a long time coming, but the dawn Buju sang Cadence All Stars about in his Grammy-winning album is almost here. And Cadence will be represented by an all-star cast from just as the artiste promised, “Joy cometh in the morning.” Dominica made up by Gordon Henderson, Ophelia Marie and Linford John. Bunji Garlin and Fay-Ann Lyons Gordon Henderson A true Caribbean artiste Gordon Henderson Bunji Garlin bridges who was raised in the the gap between the town of Portsmouth Caribbean's most well- on Dominica’s north- known musical genres west coast, was a child of reggae and soca. A prodigy who wrote consummate performer and sang his own known for his fiery lyrics, compositions from an and fearless freestyles early age. A calypso Bunji first rose to performer at his alma- prominence in his native mater, the Saint Mary’s Trinidad and Tobago as the Academy, Gordon would go on to play with a number of Ragga Soca Monarch, before capturing multiple Soca outstanding local bands during the early period of the Monarch titles. “Differentology” took Bunji's sound 1970’s. In 1971, he would travel to Guadeloupe and join beyond the Caribbean. He continued to expand his sound collaborating with EDM powerhouses such as Continued on page 15 14 EVENTS & FESTIVALS WCMF 2019 ARTISTS up with the then popular Vikings Guadeloupe, penning Ophelia is a university-trained social worker. Her social the highly popular soul track, “Love”, which would action reaches several chorales, cultural enthusiasts, propel him to instant stardom in the French West Indies. senior citizen groups and the youth He would use his success with Vikings to attract a group of young exciting Dominican musicians, including Linford John Fitzroy Williams, Julie Mourillon, Vivian Wallace, Oliver Linford John who is the Cruickshank and Kremlin Fingal with Guadelopean former front-man for Bill- Pierre Labor, to form what became the creators of a O-Men, a 1970’s Cadence new music genre, Cadence-lypso. band, and is considered one of Dominica’s best vocalist, Ophelia Marie will bring to the stage his Ophelia who burst onto powerful vocals, smooth the music scene in the late stage presence and dynamic 1970’s with her mega hit, personality. Together with “Aie Dominique”, which has other Dominican musicians sold in excess of 100,000 such as Fred Nicholas, copies, is a Dominican George “Zyro” St. Hillaire, Roger Aaron and Andrew “ institution, who has Bird” Bellony, they teamed up with the late Bill Thomas, transcended the musical to create the highly versatile Bill-O-Men, one of the landscape of her native greatest ever Cadence bands which unfortunately only Dominica and has become stayed together for just about two years. Linford’s a major force on the music vocal prowess in the French Antilles, having also played scene throughout the Creole- speaking world and with 70’s popular Martiniquan band, Simon Girard, in many parts of the wider Caribbean. She is widely made him an early choice to lead the legendary Kassav. credited for inspiring a new generation of singers and The Salisbury native, who is now based in the USA and performers from Dominica and the Creole world to still plays music, is from a generation of musicians who world-class super-stardom. gave Dominican music its distinctive sound and world- class character. Known for his vocals on such hits as The award-winning singer has won many awards in “Voisine”, “Marie Claude”, “Mon Dieu”, “Ma Famille Dominica and in other parts of the world for her music, et Moi”, and “Greve General” with his Bill-O-Men her community activism and pioneering spirit in several bandmates, he promises festival patrons more magic areas of social and cultural development. Among the and more nostalgic moments to savour and take back many awards she has received include The Sisserou with them long after the festival is over. medal of honour in 1989 and the Caribbean Cultural Icon award from the CARIFESTA committee - the only Continued on page 16 person to be awarded in the musical field. Of all the awards she has received Ophelia cherishes her Lifetime Achievement Award received from Sacem in Martinique the most. She is also very appreciative of her first one, the Maracas d’Or in Paris in 1981, as well as the Golden Drum Award in Dominica in 1986.

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To date, Triple Kay is one of the most popular bands in the region with numerous music videos and live shows broadcasted on various international television networks and social media sites and the name has become synonymous with excitement, hype, showmanship and energy. The band has performed at many festivals locally and abroad and has proven to be proud ambassadors of Dominica.

Zouk All Stars Zouk will be represented by artistes from Dominica, Martinique and St, Martin. The Zouk All Stars will be Triple Kay International made up of Mel, Princess Lover, Eric Virgal and Oswald. “Journeying to take Dominica and its music throughout the world” is the motto that governs the efforts of the Mel group and fosters the environment for its eminence She has been referred during its reign. to as the Rihanna of the French world, The little The name of the band stems from the three founding Dominican Pearl and The members (hence the word Triple) from the scenic village Nature Isle’s Flower (all of Laudat whose main goal was Kulture And Youth. references to her island of Over the years, this three-member group has grown birth, Dominica). Beautiful, into a full eleven-member band of dedicated, talented young and very talented, hardworking members who have collectively contributed Mel is quickly becoming a tremendously to its continuance and growth. household name, and face. Her voice is smooth and soothing, and makes listeners To date, the band has produced over 9 albums. Their not want to leave. Even more extraordinary is her mixture latest being “Bubblin” in 2012. The main goal of the of English, French, Creole and even Spanish in her band is to please its fans all over the world. In addition original compositions. With over sixteen million (16M) to the Bouyon Music, which is a musical genre coming combined Youtube views, this little island gem is quickly from the homeland Dominica a beautiful island in rising to stardom with hits such “No Money No Lovo”, “En the Caribbean, they also play zouk, compass, reggae, Fwa” and “Touch Me”. cadence, and dancehall. The mastering of these different types of music created significant growth, taking the Princess Lover band to a whole new level. In this new technological Princess Lover, whose real era, the production of complete cd’s / albums may not name is Nicole Neret, is a be a prudent business decision therefore the band has zouk singer, who combines concentrated on producing a number of singles and with ease her other musical music videos throughout the year keeping current with influences such as reggae, the times and also allowing the fans to catch what’s new French and international almost instantaneously. variety, soul and even

Continued on page 17 16 EVENTS & FESTIVALS WCMF 2019 ARTISTS

R&B, her interpretations and her musical color. This Oswald lovely Martiniquan is an exceptional songwriter and Born Oswald Clerveus, performer who even lends herself to the production in French St. Martin this game on certain occasions, and makes us travel with zouk, RnB, Compa singer, her writings, her melodies, her emotions and her wide songwriter and producer enchanting vocal performances. goes by the stage name “Oswald”. Oswald, who In 2003, Princess Lover began her solo career with the became an orphan at album entitled JUSTE MOI Part1 at PL records / Section age 13, when he lost Zouk. The album immediately invaded the world of Afro- his parents, has been Caribbean music with its diverse rhythms, mesmerizing channeling his emotions voice, piercing melodies and the many featurings like into his songs, making him those of Sonia Dersion, Jocelyne Labylle, Ali Angel, a passionate musician with deep sincerity in his lyrics. Frederick Wurtz, and his brother Master MX. The album was certified album of the year and sold more than In 2007, he won the fifth edition of the “Defi Lyceen” in 70,000 copies. Guadeloupe, where he faced sixteen other Caribbean participants. He has performed alongside noted “Mon Soleil” the first single from the album, became musicians such as Ralph Tamar, Tania Saint-Val, a world-wide phenomenal success, rewarded by an Dominique Coco, and Martine Sylvestre. Afro-Caribbean Arts Trophy that bestowed on her best female performer of the year 2006. This song is His first maxi single “My life” recorded in Yard Studio definitely a Caribbean classic. Today, everyone knows in Saint Martin has become a favourite amongst his her hit “Mon Soleil”, she sells thousands of copies of her fans. In 2010, Oswald released singles “Nan Lanmou albums and has more than 130,000 fans on Facebook laj pa ekziste” and “Ton absence” a duo, which featured who she calls “Mes Soleils”. the talented Misty Jean. In 2011, he released “I Need Your Body” which instantly became a hit worldwide. Eric Virgal He released his first studio album on April 15, 2011. Eric Virgal, born in Fort- Oswald’s songwriting, composing and singing skills de-France in Martinique, coupled with his ability to sing in English, Creole and is an author, composer, French makes him a versatile musician able to perform, performer of zouk and entertain and thrill audiences in any environment. French producer. He also produces events and TV Extasy Band shows for Martinique, Founded in 2009, Extasy is a 9 member Dominican band Canadian and American known for their Caribbean fusion style that is heavily television. His hit songs influenced by their Creole culture. The band’s music have seen him touring has a strong Haitian Compas foundation with elements the French West Indies, of other genres to include Dominica’s Bouyon and Haiti, French Guyana, Africa, France, etc. He has made Cadence, Reggae from Jamaica, Soca from Trinidad, many duets with the singer Orlane. On his 2002 album and sounds from Latin Caribbean which combine to “ZikZag”, he composed the song “Aimé Césaire” in form their unique hybrid sound. homage to the poet. .

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Continued on page 18 Stars competition, Jamaica's most popular talent To date Extasy has search competition. released eight (8) singles, “Moutwe Yo”, Romain Virgo has since evolved into one of reggae “All of Me”’ (a Compas music's most promising stars with his uplifting and cover of the popular entertaining music and performances. His positive John Legend’s song), contribution to the musical landscape has been widely “Doudou Pa Kite”, recognized; UK crooner Sam Smith approved Virgo's “System Bande”, cover of Smith's “Stay With Me” via twitter while “Pouvwa Lamou”, Jamaica's Prime Minister presented Virgo with The “Fanatic Compas”, Youth Award for his outstanding contribution to the field “My Love” and “If you of Arts and Culture. He also earned a standing ovation Don’t Know Me” which have all been fan favourites and from country music's elite in 2011 as the first Jamaican its latest single “Away”, which is a crossover love song artiste to perform at the Academy of Country Music sung in English and Creole. Awards in Nashville, Tennessee.

Extasy’s extensive and diverse repertoire, combined The charismatic yet humble entertainer is in constant with steady performances around the island, has demand, performing annually on festivals worldwide earned them a huge grassroots following. They are no including Germany's Summerjam and Jamaica's stranger to the bar circuit where they developed their Reggae Sumfest. following and perform at a number of private events each year. Etana Etana is a Grammy nominated reggae soul NIGHT THREE singer/songwriter who focuses on uplifting Romain Virgo messages and Romain Virgo is a young inspirational music. Etana, Jamaican singer- whose name means "the songwriter equal parts strong one" in Swahili is lover and freedom-fighter widely considered as the with themes of love and leading female voice in social-commentary being contemporary reggae music. She rose to prominence prominent subjects of in 2006 with her breakthrough track “Wrong Address”, his songs such as “Caan an emotive lament reflecting the lack of employment Sleep” and “Who Feels prospects for Jamaicans living in violence-plagued It Knows It”. Virgo is also communities. The fusion of acoustic folk with roots well-known for reggae- reggae cadences and strains of neo soul influences got-soul-remakes of popular songs such as Michael heard in “Wrong Address” would become her signature Bolton's “Soul Provider”. Virgo’s ascent to prominence sound. “Wrong Address” reached number 1 on several began with the television choir contest All Together Sing Jamaican charts. in 2006. The following year he became the youngest contestant at the age of 17 to win the Digicel Rising Continued on page 19

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Etana's critically lauded debut album “The Strong One” VAYB is currently based in New York and has performed included the duet with Italian reggae artiste Alborosie throughout the world, most notably in US cities Miami, “Blessings” and her unwavering declaration of self- Boston, Chicago, Atlanta, Orlando, and many more. assurance “I Am Not Afraid”. Throughout their most recent tours in Martinique, Guadeloupe, France, Canada, the band has participated She has since amassed an impressive catalog with a in the promotion of Haitian Compas and strengthened diverse range of releases including “Roots”, “Reggae its footprint. (Your'e the One)” and “Better Tomorrow”. The Strong Army, her intensely loyal fan-base have helped in The group has defined a versatility that enables them to making Etana one of the most in-demand reggae deliver a debut album “Game Over” filled with melodies artistes. In 2018 Etana made history by becoming the that will captivate audiences and also reveal their first female in 21 years to be nominated for a Grammy talent, their originality in each track and bring about a award in the category of Best Reggae Album. renaissance.

VAYB Signal Band The landscape of Haitian music has changed and Formed August 2010, Signal Band has introduced enriched by the colors and sounds of VAYB. A new to Bouyon Music a distinct attention to lyrical craft, generation of Compas has emerged. The group’s infectious melodies and rhythms. styling infuses diverse genres of music that transcends cultures and sounds, bringing a fresh and innovative The youthful group has adopted a style which it dubs as blend to Haitian culture. Bouyon Love with two successful projects of that kind; “Baby Come Back” and “Ani Ba Yo Love.” In 2018, Signal VAYB compromises 8 talented members. Their musical Band released its debut Bouyon album “Signature”, careers began separately but today they have joined with domestic and regional features, allowing it to top forces and strive to keep their music fresh, animated, Dominican and Caribbean streaming charts. Other yet imprinted with the Compas rhythms. With musical successful projects of the band include “Riddim Drop”, icons like Mickael Guirand from Carimi and Shedly “Land of D Bouyon” and “10:1”. The group of young Abraham, one of the most talented drummers and Bouyon Ambassadors has travelled to perform these producers in the industry, VAYB with only a year and a singles and many more in countries such as Anguilla, half under their belt will take no time to conquer the all Bequia (St. Vincent & Grenadines), and Trinidad & so demanding Compas fans. Continued on page 20

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Tobago for Carifesta XIV. They have showcased their A favorite in his native Grenada for many years, Mr. Killa versatility through accompaniment of QTS Talent won his country's first ever National Teen Talent Search Search, DBS Christmas Song Contest, Junior Calypso Competition at the age of 15. He would go on to win his Monarch, Farmer Nappy, Kerwin Du Bois, Preedy, first National Soca Monarch title in 2004 with “Thunder Marzville, Dominica’s Lady of Song Ophelia Marie, and Rags”. This earned him a place in Trinidad and Tobago's participation in the NCCU Cadence-Lypso Competition. International Soca Monarch competition in 2005 where he finished in the top 5. In its capacity as promoter, the group has successfully hosted several events; with the highest in magnitude In 2006 Mr. Killa won Grenada's Groovy and Soca being Lumi-Nation Jouvert Band, 2-peat Best Jouvert Monarch titles. He pulled another double-win three years Band awardees. later by winning the Soca Monarch and Road March titles in 2009. Signal continues to support numerous events and pageant contestants in the capacity of sponsor. The While other regional hits and titles followed “Rolly group has donated to non-profit organizations while Polly”, Mr. Killa's tribute to plus-plus-sized women being the host of two anti-violence campaigns, thus went viral in 2014 making him a household name being awarded at the National Youth Rally 2013 for throughout the Caribbean. The popularity of the song Music and Community Development. and its accompanying music video led to performances throughout the diaspora and by the end of the 2014 Soca Stars season Mr. Killa was widely considered the best stage- Soca Stars will be well represented by Mr. Killa from performer in the Caribbean. 2018's “Oil It” also became Grenada, Tasha P from Dominica and Motto from St. Lucia. an internet sensation with dancers and dance crews from as far away as Korea, Russia, Chile and Norway Mr. Killa posting their choreographed videos. In 2019 Mr. Killa The winner of the went viral again with the song “Run Wid It” a call to International Power Soca action which had fans at his performances picking up Monarch title in 2019, Mr. anything they could get their hands on including other Killa made history as the fans and running with it. His first release after the title first non-Trinidadian to “Advantage” quickly became a crowd favorite. win the competition with his undeniable hit “Run Mr. Killa’s international appeal has led to performances Wid It”. in China, Europe, Latin America and beyond.

Born Hollice Mapp in Continued on page 21 Grenada, Mr. Killa is a versatile soca singer and an exceptional entertainer. His unique sound incorporates elements of EDM, dancehall and other genres while remaining authentic soca. His electrifying stage presence defies explanation; it must be experienced to be truly understood.

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Tasha P Motto Tasha P, well known for Lashely 'Motto' Winter is a her soulful and melodious soca artist from Saint Lucia musical chords, began her who is one of the leading musical career when she artists in the Dennery-Soca was only 5 years old and genre. A native of Grace, joined her school choir. She Vieux Fort Motto migrated would later compete in the to the US in 2012 where Junior Calypso Monarch he currently resides in before moving on to the Brooklyn, New York. A self- big stage to compete in the taught musician/producer, National Calypso Finals Motto explains that “I was which she won in 2011, not following music, I was making history as the first just doing it for leisure, I was female to win that title in Dominica. Tasha P participated studying school.” Motto earned a Bachelors in in singing competitions locally such as the Digicel Mass Communication with a concentration in video Rising Stars in 2006, 2007 and 2008. She is also an production from Barton College in North Carolina. active member of the Sixth Form Sisserou Singers, a Motto first gained attention with riddims he produced chorale music group. Tasha P is best known for her including the Pim Pim Riddim, which featured soca performances with the Swingin Stars band which she powerhouses such as Machel Montano and “Party Lit” joined in 2009 and more recently for her collaboration by Motto and Lyrikal. with Machel Montano in the last 5 years. She has also participated in other regional calypso competitions where she performed creditably even winning the WIW Calypso Monarch competition in 2014.

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