A Breakthrough in the Music Royalty Value Chain? A Presenta9on at the NEC 2015 George E Thorpe
[email protected] Nigerian Entertainment Conference 2015 Eko Hotel & Suited, Victoria Isl. Lagos 22 April 2015 Current Situaon Lack of transparency & accountability across the music royalty value chain in Nigeria…….. Music user CMO collects Payment of assessed for Royalty Fee Royalty Fees to Royalty Fees (retain 30%) Right Owner 1. Lack of accurate & verifiable data for assessment of collectable royalty fees 2. Arbitrary levy of music royalty fees on broadcast organizaons by CMOs 3. Acrimonious relaons: CMO vs CMO CMO vs NCC ArCstes vs CMO ……..the ulmate loser being the right owners…..the arstes? CCM ….the technology leader in advert monitoring in Nigeria …..music tracking, new from CCM A Poten9al Breakthrough? 24/7 recording of 260 terrestrial Radio & Television sta9ons from 29 GSM co-loca9ons na9onwide www.musiktrak.com A detecCon of an audio file that has been fingerprinted in the database during a system search • CCM www.musiktrak.com B2C portal goes live • Vital stats in Jan-Dec 2014 musiktrak database • 1,718,395 matches across 248 staons in 31 states • 23,502 songs from 1,076 arCstes under 435 labels – 7,404 songs with x1 version vs 15 songs with x6 versions – Dorobucci is Top of Chart with total duraon of song plays of 21:12:55 on 128 radio staons naonwide in wk 24-30 Aug Vision • A far more harmonious relaonship across the music royalty value chain to benefit of arCstes ü Arac&ve new income stream for all arCstes with airplay