Uno Animo Until January, 1927
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dU V • u11O 0111 mo (oF one mindJ • ----=:- urn,n -r nvrnh VOL. 4 0.10 UNOANIMO -=============r-· [or one .mind] •-:::================ Published Monthly by and for the Employees of Safeway Stores, Inc., and Affiliated Companies Office of Publication, 4th and Alice Streets., Oakland, Calif. P. 0 . Address Box 774. C. D. WAGAR, Editor Guy F. STREET, Art Editor Vol. 4 JULY, 1929 No. 10 Looking Back.ward---and Forward ANY members of our organization have kept complete files of Uno M Animo ever since it was first issued in October, 1925. This is a fine practice and it is interesting to occasionally turn back to some of the early issues and compare the organization as it existed then with the present vast institution, international in scope, touching the east as well as the west coast, Hawaii and Canada. It is interesting to note the tremendous growth -the districts which have been added as the months have gone by, new states invaded-whole sections of the country becoming "Safeway minded" as our advance guards have blazed the trail. The first extensive change in the Skaggs organization was when it was merged with Safeway just three years ago. As the details were not com, pleted until fall, however, the Southern California division did not take part in the publication of Uno Animo until January, 1927. Pay'n Takit Stores of Arizona became identified with Safeway on January 1, 1928, and made its first appearance in Uno Animo in May of that year. Most of our readers are probably familiar with the more recent addi, tions to the Safeway family-Sanitary, Piggly Wiggly divisions in various parts of the country, including Honolulu, development of the Midwest and Southwest sections of the country, and now the opening up of the great Canadian field. Western States Grocery Company has been keeping pace with Safeway in the matter of expansion, and its warehouses are now located in most of the major distributing points throughout our territory. Yes, it is inspiring to review the past achievements of our company and pleasant to know that we have all had, some part in it. For, while the results may be measured in terms of stores, warehouses, earnings, bonuses or dividends, these things are made possible only as the human factor in our organization is able to function efficiently, growing and developing in ad, vance of its material objective. Our achievements in the past have been possible only because we have been able to develop men capable of carrying on the Safeway principle of service and establishing our well-tried merchandising policies in new fields. Page2 UNO .'INIMO July, 1929 It is an inspiration to read the records of promotions in back issues of Uno Animo, to note those who have been advanced from the ranks to the higher positions-supervisor, district manager, division manager-some having had several well-merited promotions since this publication was started. It is at the same time a challenge to those newer men who are at present on the lower rounds of the ladder. Safeway's development should in the next few years surpass even that of the past. It can not help doing so if its man power keeps pace with the opportunities for further territorial expansion that are sure to come. It is up to each of us as individuals to prepare our, selves for the call when it comes. On the Danger Line NEW YORK banker notes a significant fact in that city, which per, haps is true of nearly every city in America, large and small . It is that A people enjoying high salaries and wages have not been and are not now increasing their savings. Spending has been accelerated and stimulated "by the multiplicity of new things to buy and by various methods of making buying easy," he says, "while the various demands of the higher standards of living have placed a serious proportion of American families below the financial danger line." This is a situation not peculiar to our large cities. It exists in the small towns. Not in families which are in a struggle to secure the common com, forts and pleasures of life, but in those who have "abundance" in the local meaning of that word, to live well and save while they are doing it. The peril lies in the fact that spending increases with increased income, while savings do not, and in many instances are declining. Every sensible man knows his savings should increase along with his earnings, until his financial resources are sufficient to insure him against loss of employment, decreased earning power, and old age. It is the easiest thing in the world with cash in hand to raise a family's standard of living. It is the hardest experience a man can have to be compelled to lower it! That is, in the eyes of his family, his neighbors and his community, evidence of failure. One of the frequent phrases used in small towns when people whiz by in new automobiles, is: "I don't see how they do it." This is how they do it-by bidding farewell-often a final farewell-to present opportunities for building up financial security for the future. Usually the whole family, with the possible exception of its earner, enters this dangerous period with, out misgivings. Now they have arrived, they think, at the point where they can spend freely and give up the small economies of the past. Now they can make a showing, and that's exactly what thousands of fool families are doing all over the country today. They have cast to ~me side the ladder by which they climbed to comfort-thrift-and are enjoying themselves. When a family breaks away from its prudent economies but little time elapses before it turns to waste. When it reaches that point its sure descent begins. That is the universal experience.-W. J. Sibley in Chicago Journal of Commerce. July, 1929 UNO IINIMO Page 3 ~~Beside tl1e Still Waters" The above pastoral scene was photographed in Fresno county, California, in the San Joaquin valley, " Garden of the Sun." This is only one of the many beautiful sights that meet the eye of the vacationist and tourist as he passes through the Golden State. ) Page4 UNO ANIMO July, 1929 Fort Worth Leads 1n Food Distribution By Mis LOLA PATMON ELLO, Safeway World! This is Fort been attracted to Fort Worth and its air Worth, broadcasting from Station activities. H CO TENT, where the Golden West begins and where you find the best The growth of Fort Worth is well grocery stores in the country-clean, up-to shown in that we have twelve trunk line date Piggly Wiggly stores, operated in a railroads leading into the city, with nine "Safeway" manner. I am going to give teen outlets, nine paved highways over you a few finger-tip fact about our thriv which 72 busses enter daily, and a modern ing little city, and hope you will enjoy the fireproof airport with hangar space for 65 printed ver ion as well as we enjoy the ships, where two mail and five __passenger actuality. planes give us daily service. There are twelve major hotels with 2300 large, com We are very fortunate 111 regard to fortable rooms to take care of our visitors, amusements, and are especially proud of which makes our city the headquarters for our million dollar Casino Park at Lake many conventions. We have five national Worth, where one may dine, dance and and three state banks, and the bank clear view the many thrilling sights offered in ings for May were $58,392,457.34, postal the stand on either side of the board-walk, receipts for May being $141,602.00. We said board-walk being approximately 1400 understand an appropriation for a new feet long. There are also the eighty-five Postoffice building ha been made, to be foot "thriller," which furnishes excitement located on the site of the old one and pos to the braver ones, and beautiful Lake sibly covering one city block. Building per Worth, girdled by the famous meandering mits in Fort Worth for the month of May road (lovers take notice) which offers un were $1,865,891.00 There are 36,405 excelled boating, fishing and swimming. beautiful homes, with 600 miles of paved Aside from our beautiful Casino Park, streets in Fort Worth; 37 white and ten there are -1-3 smaller parks, proffering the colored grade schools; nine white and one best of playgrounds in tennis courts, golf colored high schools, and four colleges-all links and polo grounds. Fort Worth also of which give employment to 960 teachers supports a baseball club in the Texas and take care of 31,576 students. Fort League, with one of the finest ball parks in Worth is proud of its 206 churches, one of the South, and in every way is careful that which has the largest Sunday school class in "home-towners" have plenty at home to the nited States. There are many other amuse them. interesting things we would like to tell you about our city-of its hospitality, etc., In the past 50 years Fort Worth has de which make it the meeting place of the en veloped into a ci ty that leads the entire tire South-but our time is up and we must South in the manufacturing and distribu sign off. tion of food products. It is a leading pack ing center with two well-known packing You have been entertained ( we hope) houses, Armour and Swift, as well as a during the past few minutes by Station number of smaller packers located here.