◇ JOURNAL PAPER

◆ Hu, X. S., & Yang, Y. (2020). Do lower costs necessarily

induce higher value ratings? An analysis of online hotel re-

views. Current Issues in Tourism, https://

doi.org/10.1080/13683500.2020.1810211 (SSCI: Q1)

◆ Hu, X. S., & Yang, Y. (2020). What makes online reviews 胡興報 博士 helpful in tourism and hospitality? A bare-bones meta- analysis. Journal of Hospitality Marketing & Management, Dr. Hu, Simon https://doi.org/10.1080/19368623.2020.1780178. (SSCI: Q1) (Lecturer) ◆ Hu, X., & Yang, Y. (2019). Determinants of consumers’

choices in hotel online searches: A comparison of considera-

tion and booking stages. International Journal of Hospitality

Management, https://doi.org/10.1016/j.ijhm.2019.102370.

(SSCI: Q1)

◆ Hu, X., Yang, Y., & Park, S. (2019). A meta-regression on the 研究方向(Research Area)： effect of online ratings on hotel room rates. International 網絡營銷 Journal of Contemporary Hospitality Management, 31(12), Digital Marketing 4438 – 4461. (SSCI: Q1) 科技與服務創新 ◆ Yang, Y., Park, S., & Hu, X. (2018). Electronic word of mouth Technology and Service Innovation and hotel performance: A meta-analysis. Tourism Manage- 收益管理 ment, 67, 248 – 260. (SSCI: Q1) Revenue Management ◆ Zhang, Y., Li, X. R., Su, Q., & Hu, X. (2017). Exploring a

theme park's tourism carrying capacity: A demand-side anal-

ysis. Tourism Management, 59, 564 – 578. (SSCI: Q1)

◆ Yang, Y., & Hu, X. (2017). Current research status of online

reviews in mainstream business journals: Implications for

tourism and hospitality scholars. Tourism and Hospitality

Prospects, 1(3), 111 – 114. (in Chinese)

Tel.: (853) 8590-2604 Email: [email protected]

207

◆ Hu, X., Su, Q., & Zhang, Y. (2012). Chinese tourists’ motiva- tions and behaviour during online information search. Tour-

ism Tribune, 27(11), 105 – 112. (CSSCI; in Chinese)

◆ Zhang, Y., Su, Q., Hu, X., & Lu, S. (2012). A study on the

capacity of Fantawild Adventure theme park: An application of

queuing theory. Tourism Tribune, 27(1), 66 – 72. (CSSCI; in

Chinese) 胡興報 博士 ◆ Hu, X., Su, Q., & Zhang, Y. (2011). Tourists’ online infor- Dr. Hu, Simon mation search: A literature review. Tourism Tribune, 26(6), 86 (Lecturer) – 93. (CSSCI; in Chinese)

◆ Hu, X., & Su, Q. (2011). Tourists' online information search in

Huangshan City. Journal of Normal University (Natural

Science Edition), 34(3), 282 – 287. (in Chinese)

◆ Yan, L., & Hu, X. (2009). MICE industry development in small and mid-sized cities: A case study of City. Resource 研究方向(Research Area)： Development & Market, 25(7), 669 – 672. (in Chinese) 網絡營銷

Digital Marketing 科技與服務創新 ◇ CONFERENCE PAPER

Technology and Service Innovation ◆ Hu, X., & Yang, Y. (2019). Cheerleader effect: Is a group of

收益管理 dish photos on social media more attractive than individuals?

Revenue Management Houston, TX: The 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and

Tourism. (presented by Hu)

◆ Hu, X., & Yang, Y. (2018). Determinants of online review

helpfulness in tourism and hospitality: A meta-analysis.

Guangzhou, : APacCHRIE Conference 2018.

(presented by Hu)

Tel.: (853) 8590-2604 Email: [email protected]

208

◆ Hu, X., & Yang, Y. (2018). Why do customers click a hotel’s link on the review sites? An understanding of factors affecting

customers’ consideration of a hotel. Fort Worth, TX: The 23rd

Annual Graduate Education and Graduate Student Research

Conference in Hospitality and Tourism. (presented by Hu)

◆ Yang, Y., Hu, X., & Tang, J. (2017). Do avatars matter? Vi-

enna, Austria: Workshop on Tourism Design Analytics 2017. 胡興報 博士 ◆ Hu, X., & Yang, Y. (2016). How do benefit and cost shape Dr. Hu, Simon perceived value of hotel stays? Insights from big data analy- (Lecturer) sis. Veil, CO: TTRA 2016 Annual Conference. (presented by

Hu)

◆ Hu, X., Zhang, Y., & Li, R. (2015). Safety and tourism desti-

nation image: A case study. Tampa, FL: The 20th Annual

Graduate Education and Graduate Student Research Con-

ference in Hospitality and Tourism. (presented by Hu) 研究方向(Research Area)： ◆ Zhang, Y., Su, Q., Li, R., & Hu, X. (2013). Modelling capacity- 網絡營銷 related factors in a theme park context. Kansas City, MO: Digital Marketing TTRA 2013 International Conference. 科技與服務創新 ◆ Zhang, Y., Su, Q., Li, R., & Hu, X. (2013). Optimizing theme Technology and Service Innovation park capacity through spatial design: A case study of Wuhu

收益管理 Fantawild Adventure in China. Seattle, WA: The 18th Annual

Revenue Management Graduate Education and Graduate Student Research Con-

ference in Hospitality and Tourism.

Tel.: (853) 8590-2604 Email: [email protected]

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◇ RESEARCH PROJECT

◆ 2018 Destination Canada, CAD140,147 ($107,668)The Role

of Brand Equity in the U.S. Travelers’ Path to Purchase ;

P.I.: Dr. Robert Li, Dr. Yang Yang, Dr. Chihyung "Michael"

Ok, Dr. Yingsha Zhang, and Dr. Sharon Zou; Research As-

sistant (survey design, content analysis, and quantitative

data analysis of two-wave surveys across 2018 and 胡興報 博士 2019) Dr. Hu, Simon ◆ 2018 16th Young Scholar Forum Fund, Fox School of Busi- (Lecturer) ness, Temple University, $1,500; Smile Big or Not? Effects

of a Reviewer’s Smile Intensity on Perceived Warmth, Com-

petence of Reviewer, and Perceived Helpfulness of Online

Reviews; With CO-P.I.: Dr. Yang Yang and Dr. Joydeep Sri-

vastava

◆ 2017 China National Tourist Office-Los Angeles and Nan- 研究方向(Research Area)： kaiChina – U.S. Tourism Research Center, $20,000; Study of 網絡營銷 American Outbound Tourists; P.I.: Dr. Robert Li and Dr. Digital Marketing Yang Yang; Research Assistant (secondary data collection 科技與服務創新 and proposal writing)

Technology and Service Innovation ◆ 2017 China National Tourist Office – Los AngelesTaxes Lev-

收益管理 ied on Tourism-related Sector in the U.S.: An Overview;

Revenue Management P.I.: Dr. Robert Li and Dr. Yang Yang; Research Assistant

(secondary data collection)

◆ 2016 13th Young Scholar Forum Fund, Fox School of Busi-

ness, Temple University, $750; Do Avatars Matter? Investi- gating the Influence of Reviewers' Profile Photos on Read-

ers' Rated Helpfulness and Purchase Intentions; With Co-

P.I.: Dr. Yang Yang

Tel.: (853) 8590-2604 Email: [email protected]

210

◆ 2016 China National Tourist Office-Los Angeles and Nankai China – U.S. Tourism Research Center; The Development of

US Restroom System; P.I.: Dr. Robert Li and Dr. Yang Yang;

Research Assistant (secondary data collection and report

writing)

◆ 2015 11th Young Scholar Forum Fund, Fox School of

Business, Temple University, $500; What Factors 胡興報 博 士 Shape Travelers' Perceived Value of Hotels: Insights from Big Data Analysis; With Co-P.I.: Dr. Yang Yang Dr. Hu, Simon (Lecturer) and Dr. Bo Ji

◆ 2010 Tourism Bureau of Wuhu County, China Tourism

Development Plan for Sunshine Peninsula Resort in

Wuhu County; P.I.: Dr. Qin Su; Principal Tourism Plan-

ner (team leader in study design and report writing)

◆ 2010 Culture and Tourism Bureau of , 研究方向(Research Area)： China Feasibility Study Report on the Zhaoguan Spring

網絡營銷 Resort in Hanshan County; P.I.: Dr. Qin Su; Principal Digital Marketing Consultant (team leader in report writing and financial 科技與服務創新 feasibility analysis)

Technology and Service Innovation ◆ 2010 Jiaoqu District Government, China; Feasibility

收益管理 Study Report on the Cultural Tourism Project of Lanxi Historical Street in City; P.I.: Dr. Qin Su; Prin- Revenue Management cipal Consultant (team leader in report writing and fi-

nancial feasibility analysis)

◆ 2010 Culture and Tourism Bureau of Hanshan County,

China Master Plan for Countryside Tourism in Huanfeng

Town in Hanshan County; P.I.: Dr. Qin Su; Tourism

Planner (report writing)

Tel.: (853) 8590-2604 Email: [email protected]

211

◆ 2010 Culture and Tourism Bureau of Hanshan County, China Development Plan for Excellent Tourism Town:

Tongzha Town; P.I.: Dr. Qin Su; Tourism Planner

(report writing)

◆ 2010 Tourism Bureau of , China,

RMB100,000; Master Tourism Plan for Bangang Town

in Yingshang County; P.I.: Dr. Chaohui Wang; Principal 胡興報 博 士 Tourism Planner (team leader in study design and re- port writing) Dr. Hu, Simon

(Lecturer) ◆ 2010 Tourism Bureau of Yingshang County, China,

RMB100,000; Master Tourism Plan for Xieqiao Town in

Yingshang County; P.I.: Dr. Chaohui Wang; Principal

Tourism Planner (team leader in study design and re-

port writing)

◆ 2010 Tourism Bureau of Yingshang County, China, 研究方向(Research Area)： RMB100,000; Master Tourism Plan for Lukou Town in

網絡營銷 Yingshang County; P.I.: Dr. Chaohui Wang; Principal Digital Marketing Tourism Planner (team leader in study design and re- 科技與服務創新 port writing)

Technology and Service Innovation ◆ 2010 Tourism Bureau of City, China,

收益管理 RMB100,000; Tourism Development Plan of Zhongmiao Temple and Mushan Island Resort Area in Chaohu City; Revenue Management P.I.: Dr. Chaohui Wang; Principal Tourism Planner

(team leader in study design and report writing)

◆ 2010 Wuhu City Government, China; Development Plan

of the Third Industry for Wuhu City; P.I.: Dr. Qin Su;

Tourism Planner (report writing)

Tel.: (853) 8590-2604 Email: [email protected]

212

◆ 2010 Tourism Bureau of , Chaohu, Chi- na; Master Development Plan of Moon Bay Farm Lei-

sure Area in Lujiang County; P.I.: Dr. Chaohui Wang;

Principal Tourism Planner (team leader in study design

and report writing)

◆ 2010 Wuhu Wuhua Tourism Corporation, Wuhu, China;

Development Plan for Wuhua Mountain Buddhism Tour- 胡興報 博 士 ism Holiday Area, Wuhu City; P.I.: Dr. Qin Su; Principal Tourism Planner (report writing) Dr. Hu, Simon

(Lecturer) ◆ 2009 Culture and Tourism Bureau of Hanshan County,

China, RMB300,000; Master Tourism Development Plan

for Hanshan County; P.I.: Dr. Qin Su; Principal Tourism

Planner (team leader in study design and report writing)

◆ 2009 Tourism Bureau of Yingshang County, China,

RMB300,000; Master Tourism Plan for Yingshang 研究方向(Research Area)： County; P.I.: Dr. Qin Su; Principal Tourism Planner

網絡營銷 (team leader in study design and report writing)

Digital Marketing ◆ 2009 Tourism Bureau of , China, 科技與服務創新 RMB30,000; Development Plan of Self-Driving Tourist

Technology and Service Innovation Destination for Huangshan City; Co-P.I.: Dr. Qin Su

收益管理 Principal Investigator (completed the report ndpenden Revenue Management ly)

◆ 2009 WBL Corporation, Ltd., Suzhou, China; Tourism

Development Plan for Future Agricultural World in Su-

zhou City; P.I.: Dr. Qin Su; Tourism Planner (report

writing)

◆ 2009 Jiaoqu District Government, Tongling, China Tour-

ism Development Plan and Project Proposal for Heyue

Sandbank, Tongling City; P.I.: Dr. Qin Su

Tel.: (853) 8590-2604 Email: [email protected]

213

◆ 2009 Tourism Bureau of Huangshan County, China; Feasibility Study Report on Six Tourism Development

Projects for Hanshan County; P.I.: Dr. Qin Su;

Consultant (financial feasibility analysis)

◆ 2008 Tourism Bureau of Wuhu City, China Hotel Indus-

try Development Plan of Wuhu City; P.I.: Qin Su;

Principal Tourism Planner (study design and report writ- 胡興報 博 士 ing) Dr. Hu, Simon ◆ 2008 Tourism Bureau of , China, (Lecturer) RMB80,000; Tourism Development Plan for the Gaixia

Historical Battlefield; P.I.: Qin Su; Principal Tourism

Planner (study design and report writing)

研究方向(Research Area)：

網絡營銷

Digital Marketing

科技與服務創新

Technology and Service Innovation

收益管理

Revenue Management

Tel.: (853) 8590-2604 Email: [email protected]

214