◇ JOURNAL PAPER ◆ Hu, X. S., & Yang, Y. (2020). Do lower costs necessarily induce higher value ratings? An analysis of online hotel re- views. Current Issues in Tourism, https:// doi.org/10.1080/13683500.2020.1810211 (SSCI: Q1) ◆ Hu, X. S., & Yang, Y. (2020). What makes online reviews helpful in tourism and hospitality? A bare-bones meta- 胡興報 博士 analysis. Journal of Hospitality Marketing & Management, Dr. Hu, Simon https://doi.org/10.1080/19368623.2020.1780178. (SSCI: Q1) (Lecturer) ◆ Hu, X., & Yang, Y. (2019). Determinants of consumers’ choices in hotel online searches: A comparison of considera- tion and booking stages. International Journal of Hospitality Management, https://doi.org/10.1016/j.ijhm.2019.102370. (SSCI: Q1) ◆ Hu, X., Yang, Y., & Park, S. (2019). A meta-regression on the 研究方向(Research Area)： effect of online ratings on hotel room rates. International 網絡營銷 Journal of Contemporary Hospitality Management, 31(12), Digital Marketing 4438 – 4461. (SSCI: Q1) 科技與服務創新 ◆ Yang, Y., Park, S., & Hu, X. (2018). Electronic word of mouth Technology and Service Innovation and hotel performance: A meta-analysis. Tourism Manage- 收益管理 ment, 67, 248 – 260. (SSCI: Q1) Revenue Management ◆ Zhang, Y., Li, X. R., Su, Q., & Hu, X. (2017). Exploring a theme park's tourism carrying capacity: A demand-side anal- ysis. Tourism Management, 59, 564 – 578. (SSCI: Q1) ◆ Yang, Y., & Hu, X. (2017). Current research status of online reviews in mainstream business journals: Implications for tourism and hospitality scholars. Tourism and Hospitality Prospects, 1(3), 111 – 114. (in Chinese) Tel.: (853) 8590-2604 Email: [email protected] 207 ◆ Hu, X., Su, Q., & Zhang, Y. (2012). Chinese tourists’ motiva- tions and behaviour during online information search. Tour- ism Tribune, 27(11), 105 – 112. (CSSCI; in Chinese) ◆ Zhang, Y., Su, Q., Hu, X., & Lu, S. (2012). A study on the capacity of Fantawild Adventure theme park: An application of queuing theory. Tourism Tribune, 27(1), 66 – 72. (CSSCI; in Chinese) 胡興報 博士 ◆ Hu, X., Su, Q., & Zhang, Y. (2011). Tourists’ online infor- Dr. Hu, Simon mation search: A literature review. Tourism Tribune, 26(6), 86 (Lecturer) – 93. (CSSCI; in Chinese) ◆ Hu, X., & Su, Q. (2011). Tourists' online information search in Huangshan City. Journal of Anhui Normal University (Natural Science Edition), 34(3), 282 – 287. (in Chinese) ◆ Yan, L., & Hu, X. (2009). MICE industry development in small and mid-sized cities: A case study of Wuhu City. Resource 研究方向(Research Area)： Development & Market, 25(7), 669 – 672. (in Chinese) 網絡營銷 Digital Marketing 科技與服務創新 ◇ CONFERENCE PAPER Technology and Service Innovation ◆ Hu, X., & Yang, Y. (2019). Cheerleader effect: Is a group of 收益管理 dish photos on social media more attractive than individuals? Revenue Management Houston, TX: The 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (presented by Hu) ◆ Hu, X., & Yang, Y. (2018). Determinants of online review helpfulness in tourism and hospitality: A meta-analysis. Guangzhou, China: APacCHRIE Conference 2018. (presented by Hu) Tel.: (853) 8590-2604 Email: [email protected] 208 ◆ Hu, X., & Yang, Y. (2018). Why do customers click a hotel’s link on the review sites? An understanding of factors affecting customers’ consideration of a hotel. Fort Worth, TX: The 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (presented by Hu) ◆ Yang, Y., Hu, X., & Tang, J. (2017). Do avatars matter? Vi- enna, Austria: Workshop on Tourism Design Analytics 2017. 胡興報 博士 ◆ Hu, X., & Yang, Y. (2016). How do benefit and cost shape Dr. Hu, Simon perceived value of hotel stays? Insights from big data analy- (Lecturer) sis. Veil, CO: TTRA 2016 Annual Conference. (presented by Hu) ◆ Hu, X., Zhang, Y., & Li, R. (2015). Safety and tourism desti- nation image: A case study. Tampa, FL: The 20th Annual Graduate Education and Graduate Student Research Con- ference in Hospitality and Tourism. (presented by Hu) 研究方向(Research Area)： ◆ Zhang, Y., Su, Q., Li, R., & Hu, X. (2013). Modelling capacity- 網絡營銷 related factors in a theme park context. Kansas City, MO: Digital Marketing TTRA 2013 International Conference. 科技與服務創新 ◆ Zhang, Y., Su, Q., Li, R., & Hu, X. (2013). Optimizing theme Technology and Service Innovation park capacity through spatial design: A case study of Wuhu 收益管理 Fantawild Adventure in China. Seattle, WA: The 18th Annual Revenue Management Graduate Education and Graduate Student Research Con- ference in Hospitality and Tourism. Tel.: (853) 8590-2604 Email: [email protected] 209 ◇ RESEARCH PROJECT ◆ 2018 Destination Canada, CAD140,147 ($107,668)The Role of Brand Equity in the U.S. Travelers’ Path to Purchase ; P.I.: Dr. Robert Li, Dr. Yang Yang, Dr. Chihyung "Michael" Ok, Dr. Yingsha Zhang, and Dr. Sharon Zou; Research As- sistant (survey design, content analysis, and quantitative data analysis of two-wave surveys across 2018 and 胡興報 博士 2019) Dr. Hu, Simon ◆ 2018 16th Young Scholar Forum Fund, Fox School of Busi- (Lecturer) ness, Temple University, $1,500; Smile Big or Not? Effects of a Reviewer’s Smile Intensity on Perceived Warmth, Com- petence of Reviewer, and Perceived Helpfulness of Online Reviews; With CO-P.I.: Dr. Yang Yang and Dr. Joydeep Sri- vastava ◆ 2017 China National Tourist Office-Los Angeles and Nan- 研究方向(Research Area)： kaiChina – U.S. Tourism Research Center, $20,000; Study of 網絡營銷 American Outbound Tourists; P.I.: Dr. Robert Li and Dr. Digital Marketing Yang Yang; Research Assistant (secondary data collection 科技與服務創新 and proposal writing) Technology and Service Innovation ◆ 2017 China National Tourist Office – Los AngelesTaxes Lev- 收益管理 ied on Tourism-related Sector in the U.S.: An Overview; Revenue Management P.I.: Dr. Robert Li and Dr. Yang Yang; Research Assistant (secondary data collection) ◆ 2016 13th Young Scholar Forum Fund, Fox School of Busi- ness, Temple University, $750; Do Avatars Matter? Investi- gating the Influence of Reviewers' Profile Photos on Read- ers' Rated Helpfulness and Purchase Intentions; With Co- P.I.: Dr. Yang Yang Tel.: (853) 8590-2604 Email: [email protected] 210 ◆ 2016 China National Tourist Office-Los Angeles and Nankai China – U.S. Tourism Research Center; The Development of US Restroom System; P.I.: Dr. Robert Li and Dr. Yang Yang; Research Assistant (secondary data collection and report writing) ◆ 2015 11th Young Scholar Forum Fund, Fox School of Business, Temple University, $500; What Factors 胡興報 博士 Shape Travelers' Perceived Value of Hotels: Insights from Big Data Analysis; With Co-P.I.: Dr. Yang Yang Dr. Hu, Simon (Lecturer) and Dr. Bo Ji ◆ 2010 Tourism Bureau of Wuhu County, China Tourism Development Plan for Sunshine Peninsula Resort in Wuhu County; P.I.: Dr. Qin Su; Principal Tourism Plan- ner (team leader in study design and report writing) ◆ 2010 Culture and Tourism Bureau of Hanshan County, 研究方向(Research Area)： China Feasibility Study Report on the Zhaoguan Spring 網絡營銷 Resort in Hanshan County; P.I.: Dr. Qin Su; Principal Digital Marketing Consultant (team leader in report writing and financial 科技與服務創新 feasibility analysis) Technology and Service Innovation ◆ 2010 Jiaoqu District Government, China; Feasibility 收益管理 Study Report on the Cultural Tourism Project of Lanxi Historical Street in Tongling City; P.I.: Dr. Qin Su; Prin- Revenue Management cipal Consultant (team leader in report writing and fi- nancial feasibility analysis) ◆ 2010 Culture and Tourism Bureau of Hanshan County, China Master Plan for Countryside Tourism in Huanfeng Town in Hanshan County; P.I.: Dr. Qin Su; Tourism Planner (report writing) Tel.: (853) 8590-2604 Email: [email protected] 211 ◆ 2010 Culture and Tourism Bureau of Hanshan County, China Development Plan for Excellent Tourism Town: Tongzha Town; P.I.: Dr. Qin Su; Tourism Planner (report writing) ◆ 2010 Tourism Bureau of Yingshang County, China, RMB100,000; Master Tourism Plan for Bangang Town in Yingshang County; P.I.: Dr. Chaohui Wang; Principal 胡興報 博士 Tourism Planner (team leader in study design and re- port writing) Dr. Hu, Simon (Lecturer) ◆ 2010 Tourism Bureau of Yingshang County, China, RMB100,000; Master Tourism Plan for Xieqiao Town in Yingshang County; P.I.: Dr. Chaohui Wang; Principal Tourism Planner (team leader in study design and re- port writing) ◆ 2010 Tourism Bureau of Yingshang County, China, 研究方向(Research Area)： RMB100,000; Master Tourism Plan for Lukou Town in 網絡營銷 Yingshang County; P.I.: Dr. Chaohui Wang; Principal Digital Marketing Tourism Planner (team leader in study design and re- 科技與服務創新 port writing) Technology and Service Innovation ◆ 2010 Tourism Bureau of Chaohu City, China, 收益管理 RMB100,000; Tourism Development Plan of Zhongmiao Temple and Mushan Island Resort Area in Chaohu City; Revenue Management P.I.: Dr. Chaohui Wang; Principal Tourism Planner (team leader in study design and report writing) ◆ 2010 Wuhu City Government, China; Development Plan of the Third Industry for Wuhu City; P.I.: Dr. Qin Su; Tourism Planner (report writing) Tel.: (853) 8590-2604 Email: [email protected] 212 ◆ 2010 Tourism Bureau of Lujiang County, Chaohu, Chi- na; Master Development Plan of Moon Bay Farm Lei- sure Area in Lujiang County; P.I.: Dr. Chaohui Wang; Principal Tourism Planner (team leader in study design and report writing) ◆ 2010 Wuhu Wuhua Tourism Corporation, Wuhu, China; Development Plan for Wuhua Mountain Buddhism Tour- 胡興報 博士 ism Holiday Area, Wuhu City; P.I.: Dr. Qin Su; Principal Tourism Planner (report writing) Dr. Hu, Simon (Lecturer) ◆ 2009 Culture and Tourism Bureau of Hanshan County, China, RMB300,000; Master Tourism Development Plan for Hanshan County; P.I.: Dr. Qin Su; Principal Tourism Planner (team leader in study design and report writing) ◆ 2009 Tourism Bureau of Yingshang County, China, RMB300,000; Master Tourism Plan for Yingshang 研究方向(Research Area)： County; P.I.: Dr. Qin Su; Principal Tourism Planner 網絡營銷 (team leader in study design and report writing) Digital Marketing ◆ 2009 Tourism Bureau of Huangshan City, China, 科技與服務創新 RMB30,000; Development Plan of Self-Driving Tourist Technology and Service Innovation Destination for Huangshan City; Co-P.I.: Dr.