Report on the Football for Hope Forum Vanderbijlpark, South Africa June 23-25 2009 Organised by FIFA and streetfootballworld

Report on the Football for Hope Forum 2009 3

Foreword

This report documents the fi rst ever Football for Hope Forum, a milestone for the Football for Hope movement. This publication presents and disseminates the lessons learned and challenges that emerged from the sessions. In this way we hope to offer a better understanding of the Football for Hope movement and its affi liated organisations. The variety of topics addressed during the forum and the input from many different practitioners and other stakeholders present at the event, combined with the outcomes of each discussion, will contribute to a clearer defi nition of the future of the Football for Hope movement. Finally, this report has been produced to promote one of the forum’s core objectives, which goes far beyond the organisation of the event itself: to encourage and inspire networking and action among all relevant stakeholders and therefore help the movement and its constituents progress in the years to come. We would like to thank all presenters and participants for their contribution to the Football for Hope Forum 2009.

Enjoy!

Federico Addiechi Jürgen Griesbeck Head of FIFA CSR Managing Director, streetfootballworld

Content Summary of outcomes 5 Panel discussions 7 Workshop sessions 10 Training sessions 20 Field visit 22

Photo Credits: FIFA, Backpages, Getty Images, Mike Hewitt Text: FIFA, streetfootballworld 4 Report on the Football for Hope Forum 2009

About the Football for Hope Forum 2009

From June 23-25 2009 the fi rst Football for Hope Finetown to the Play Soccer Programme. Attendance at Forum took place in Vanderbijlpark, South Africa. With a FIFA Confederations Cup match completed the Football a particular focus on Africa, the Football for Hope Forum for Hope Forum 2009. 2009 brought together the world’s leading professionals in the use of football for social development: from grassroots organisations working at the community level to sports Facts & Figures governing bodies, global corporations, development 161 participants institutions and many others. The forum consisted of thematic workshops and 113 organisations and institutions represented practical training sessions, thought-provoking panel 38 countries represented debates, ad hoc working sessions and formal and 3 days of workshops, panel discussions and training informal networking activity, as well as a fi eld visit to Report on the Football for Hope Forum 2009 5

Summary of outcomes

The Football for Hope Forum was a unique opportunity to different levels of partnership, from the local to the for participants to engage with professionals from very diverse global. Participants concluded that forming new partnerships backgrounds. What follows is a condensed summary of the requires perseverance, but in the end sharing is winning – most important topics and issues covered throughout the opening up to each other helps to achieve more. Finding the various sessions, including recommended follow-up actions. right match and cooperating with decision-makers will help The team players of today are the team captains of take Football for Hope forward. tomorrow, and that is why it was essential to look at the The signifi cant work accomplished needs to be role of football in school enrolment and complementary communicated effectively to the outside world to reach its education and to recognise the importance of leadership full potential. This means working with the media or as part development. One of the key messages delivered by of the monitoring and evaluation (M&E) of programmes and participants was the decisive role of peer mentoring. The activities. Training session attendees learned how essential it benefi ts of shared learning were stressed and underlined is to be clear and simple in communication. The Football for by the motto: lift as you climb, teach what you learn. It was Hope movement can successfully be used by organisations emphasised that development opportunities must be equally to gain more credibility and leverage with the media; by shared between boys and girls. speaking with one voice we can be louder than a hundred The issues of HIV and AIDS and gender equality are people shouting separately. often linked and are of crucial importance, especially in The Football for Hope Forum was dedicated to Africa. In the relevant workshops it was recognised that exploring ways to strengthen the role football plays in social since football attracts both men and women it creates an development. The next chapters give an overview of each of important space for dialogue that can be taken advantage the panel discussions and workshops. of. Football has a role to play in HIV and AIDS prevention, yet awareness-raising activities are not enough. The main goal of such efforts must be to build the skills that can change behaviour. The need to create special programmes with girls and not just for girls was recognised. This means “This forum is fantastic. that leadership opportunities must also be developed to I met so many interesting people promote positive female role models. who gave me confi dence that Perhaps nothing demonstrates the impact of football so clearly and dramatically as the idea of two sides of a I am not alone with the issues confl ict brought together by the power of the game. During my organisation faces every day. the sessions on peacebuilding, speakers pointed out that Where else would I get the chance football has the power to humanise – an enemy becomes to meet the United Nations and the a human being when you face him or her on the fi eld. FIFA President from my small corner The game can be used in areas that have been affected by of Kenya? We have all been confl ict to eradicate old memories infi ltrated by hatred, and brought together by the create new, positive ones in their place. Football for Hope Forum.“ The idea of working in partnerships is one of Football for Hope’s priorities. Two different workshops were dedicated Margaret Balawa, Moving the Goalposts, Kenya 6 Report on the Football for Hope Forum 2009

Topics discussed at the Football for Hope Forum 2009

Podium discussion • Organisational sustainability through leadership • Developing partnerships between NGOs, development foundations and the private sector • International learning partnerships: cooperation • Promoting social development and football talent? in Development through Football Dreams and realities • Success through partnerships: cooperation between • The legacy of the 2010 FIFA World CupTM for Africa NGOs, football associations and public authorities in Development through Football Workshops • Monitoring and evaluation: demonstrating the impact • Football‘s contribution towards achieving sustainable HIV/AIDS prevention in Africa Trainings • Enhancing school enrolment and complementary • Fundraising techniques education through football • Working with media: how do we “tell our story“? • Challenging taboos and empowering girls and young • Social networks and communities of practice women to achieve their goals through football on the internet • Peacebuilding through football: successes and limitations • The 11+ - a complete warm-up to prevent injuries Report on the Football for Hope Forum 2009 7

Developing partnerships between NGOs, foundations and the private sector Panel discussion

Discussion points Summary • What kind of cooperation models exist between In a lively discussion, the panelists presented the NGOs and the private sector in the Development various types of partnerships they are familiar with and the through Football fi eld? most important aspects surrounding them. Representatives • What are private businesses looking for of NGOs described key points that had led to some of their when developing their CSR (Corporate Social successful partnerships with the private and corporate Responsibility) Department and what do they sector. Two FIFA Partners, Sony and adidas, joined the expect of their partners? Jacobs Foundation in explaining their perspectives on a • What do NGOs need in order to benefi t from sustainable and meaningful partnership model, based largely partnerships at local level? on their experience with streetfootballworld and its network • What are the potential risks for both sides when members. NGOs and the private sector collaborate? The audience was excited to observe the clear shift in the way corporations approach social responsibility, moving from charitable sponsorship to initiatives that are built on an equal basis with the partner organisation and which seek to engage the entire company and its employees. The controversial issue of which principles should take precedence within a partnership were debated: the donor’s strategic plans, which are often coupled with impracticable funding frameworks, or the NGO’s core needs and mission. In all cases the following key assumptions were identifi ed as necessary for an effi cient, sustainable partnership that has true potential to create a positive impact on various levels and in various directions: the need for clear communication prior to the establishment of and during any partnership, the involvement of the donor in all stages of collaboration, the establishment of a trust-based relationship, and a good knowledge of each side’s character.

Panelists Klaus Filbry (adidas) Kirk Friedrich (Grassroot Soccer) Maria Elvira Garavito (Colombianitos) Bernd Ebersold (Jacobs Foundation) Matthew Lang (Sony South Africa)

Moderator Vladimir Borković (streetfootballworld) 8 Report on the Football for Hope Forum 2009

Promoting social development and football talent? Dreams and realities Panel discussion

Discussion points the next big football star or at least being able to live a • How do NGOs manage the expectations of children comfortable life by playing football, as it is to constantly involved in their football-based programmes? inform, protect and remind them of the risks and drawbacks, • Do dreams of playing professional football have a such as the enormous competition on the way to the top, place in Football for Hope’s area of work? exploitation, injuries and other challenges. Representing FIFA, Jérôme Champagne explained the Summary continuous efforts in achieving equilibrium and a safety net It quickly became clear in the animated discussion for young people in or on the verge of entering professional how complex this topic is. Conclusions in favour of one or football, confi rming that the traffi cking of mainly young the other side cannot be reached. It is just as important to African and South American footballers by illegal agents preserve children’s dreams, including those of becoming remains a serious problem; during the 59th FIFA Congress, Joseph S. Blatter had even referred to the issue as slavery. The NGO voices on the panel, amplifi ed through the experiences of Defensores del Chaco (Argentina), Culture Foot Solidaire (France) and Diambars (Senegal) made clear the important role that the human and social development of young participants has in every aspect of their respective programmes. All organisations understand the importance of children’s dreams, treating them with honesty and respect, and at the same time working hard to provide the tools needed for a young person to develop into a healthy personality and to live a decent life. Finally, all panelists agreed that responsibility must be equally shared among all the core stakeholders: national associations, professional clubs, football academies and organisations that use football as a tool in their daily work.

Panelists Jérôme Champagne (FIFA) Jean-Marc Adjovi-Boco (Diambars) Maximiliano Pelayes (Defensores del Chaco) Jean-Claude Mbvoumin (Culture Foot Solidaire)

Moderator Caj Sohal (BBC Your Game) Report on the Football for Hope Forum 2009 9

The social legacy of the 2010 FIFA World Cup™ for Africa Panel discussion

Discussion point are directly dealt with, there is the need for horizontal • What does the 2010 FIFA World CupTM legacy mean development that is harmoniously aligned with the Football for South Africa and other countries in Africa? for Hope movement. From the movement’s perspective, it is necessary to Summary join forces to achieve as broad an effect as possible and While FIFA has supported humanitarian activities and avoid competing against one or more of the potential made charitable donations in the past, it has now moved stakeholders, such as governments, the LOC, FIFA, to a more pro-active and committed socially responsible international cooperation agencies, football associations, approach towards its legacy. This is why the Football for etc. Hope Centres, which are based on long-term partnerships, have become a central aspect of the legacy and are meant to have multiple positive effects on communities. In the Panelists case of Football for Hope Centre Host Special Olympics Kelly Mkhonto (Sport and Recreation South Africa) Namibia, this will not only mean increased partnerships Federico Addiechi (FIFA) and vital infrastructure, but also newly created jobs and Greg Fredericks (Organising Committee 2010 FIFA World the potential for more meaningful cooperation with the Cup/African Legacy Programme) government. Jürgen Griesbeck (streetfootballworld) In any project, the central idea is to provide the tools Charles Nyambe (Special Olympics Africa) to help Africa progress by itself in sectors such as tourism, health, employment and sport. As for the local communities, Moderator which is where many of the actual social problems Carol Manana (South African radio and TV presenter)

10 Report on the Football for Hope Forum 2009

Football’s contribution to achieving sustainable HIV/AIDS prevention in Africa Workshop session

Discussion points • Knowledge of HIV risks is not enough to prevent • What lessons have been learnt and what transmission among young people recommendations can be made on how to design • Enabling young people to make healthy decisions and the HIV/AIDS-related health promotion activities adopt healthy behaviours is the key to prevention and campaigns that are most likely to achieve • Football can be used as an effective medium to attract long-lasting effects? young people and bring them together to access new • What are the obstacles encountered in the fi eld? skills and opportunities to lead a healthy life How can they be overcome? Presenters Session overview Bathsheba Okwenje (UNAIDS Regional Offi ce South Africa) Both sessions were attended by a diverse group of Marcus McGilvray (Whizz Kids United/Africaid, South Africa) participants representing community-based organisations, donor agencies and private corporations. Facilitator In his presentation, Marcus McGilvray explained how Paola Peacock Friedrich (Football for Hope) WhizzKids United engages young people by using football to teach life skills designed to enhance HIV prevention. The WhizzKids programme and its success heavily rely on the use of effective peer education and the creation of the youth-friendly WKU Health Academies. Both are integral components that link HIV prevention and treatment services for young people. The second presentation shared with attendees how UNAIDS has been supporting an expanded response to AIDS and how it works with groups on the ground in more than 80 countries worldwide. In one group activity, participants discussed the social drivers of the HIV pandemic in Africa and the challenges behind preventing transmission of HIV. In a second activity, a case study was examined. The participants discussed a real life scenario of a young girl aiming to complete her education and her sexual relationship with an older, married man willing to pay for her education. This scenario was identifi ed as a common reality in many African countries.

Key outcomes/recommendations The discussions after the group activities led to following main points: Report on the Football for Hope Forum 2009 11

Enhancing school enrolment and complementary education through football Workshop session

• Discussion points • Use breakthrough events to promote innovative ideas/ • How can football-based programmes be change (e.g. international programmes, fi eld trips, camps, effective in motivating vulnerable children to etc.) stay in school and strive for a better and secure • Provide incentives such as food, equipment, trips and future? tournaments • How can football-based programmes be best integrated into formal education systems? Looking into how football-based programmes can • What major initiatives can be created or be effectively integrated into formal education systems, developed through collaborative partnerships workshop participants agreed on certain steps that would between the Football for Hope movement and help achieve this: formal education systems? • Reach out to policy makers and legislators, including teachers unions, departments of education, etc. Session overview • Provide capacity building support for schools in Education is a focal point in most, if not all delivering football-based activities and provide football-based programmes. Presenters in this session incentives for teachers. Train university students described a variety of approaches – from “open air to assist with programme delivery and curriculum classrooms” and after-school tutoring to cooperation implementation with the formal education system and broad advocacy campaigns – that contribute to the promotion of both In the third and last part of the workshop, initiatives formal and informal, or complementary, education. were identifi ed that could be developed through partnerships Participants divided into three groups and between Football for Hope and formal education systems, engaged in discussions guided by the three main including: questions of the workshop. The groups then presented • Create vetting and training programme for ambassadors their practical recommendations to the other • Develop Football for Hope events into sustainable participants. programmes, e.g. festivals into youth leadership programmes Key outcomes/recommendations • Develop an interactive and football-based education Amongst others, the following examples of best gaming programme that could be delivered as video practice were identifi ed in using football-based programmes games, web-based games, board games, etc. to motivate disadvantaged children to stay in school and • Produce a toolkit and resource guide for teachers/coaches improve their performance: to use football as a tool for social development • Involve positive role models in programmes as peer • The necessity of holding another local and regional educators and one-on-one mentors, especially former collaborative forum focused on this subject was expressed or current footballers • Create empowerment opportunities for participants Challenges (e.g. employment, leadership responsibilities) The following challenges to successfully enhancing • Create an element of healthy competition as extra school enrolment and complementary education through incentive (e.g. use of scoreboards) football were identifi ed in the workshop: 12 Report on the Football for Hope Forum 2009

• Keeping secondary school students in school • Balancing the mission with the need for and reaching out-of-school youth youth employment opportunities • Convincing children that educational achievement does not confl ict with sporting achievement Presenters and progress Sibulele Sibaca (Play Soccer South Africa) • Football coaches lacking expertise in Maria Mora (FC Barcelona Foundation) development; teachers lacking expertise in Alex Stark (Global Campaign for Education) football • Icons and role models sending wrong messages Facilitator on and off the fi eld Tony Williams (streetfootballworld) Report on the Football for Hope Forum 2009 13

Challenging taboos and empowering girls and young women to achieve their goals through football Workshop session

Discussion points • Actively involving parents and families, especially mothers • How can football-based programmes challenge • Engaging community leaders and support networks of gender-based taboos/discrimination and support female role models girls to achieve their goals within the community? • Protecting girls from any kind of abuse, primarily of a • What are effective models for overcoming the sexual kind. To accomplish this it is necessary to have existing barriers (health issues, education, political relevant policies in place and focus enough attention and economic empowerment) while still respecting on the issue of the sex trade as a source of income for the local culture and traditions? families of participants. Moreover, it is crucial for the girls to have someone they can confi de in and who can provide Session overview psychological support The introductory presentations included information • Sustaining the participation of girls by providing on the background of the speakers, practical examples from opportunities for them to get involved in all stages of the their organisations and refl ections on the two discussion programme (e.g. as coaches, referees, administrators). points. This means creating programmes with girls, not just for Several participants related their experiences and girls, and ensuring there are female role models within the familiarity with co-ed teams without special programmes for organisation, such as former participants/peer educators girls as well as “boys only” and “girls only” teams, giving further insight into the subject of managing programmes for On the subject of “girls only” special programmes and girls and women. co-ed programmes, the following conclusions were reached: Girls’ programmes need models to overcome existing • Creating “girls only” programmes can be benefi cial barriers. AMPJF in Mali has established support committees, under certain conditions because girls often feel more two-thirds of which consist of mothers. This is particularly comfortable playing and learning in such an environment; important since parents are often reluctant to let girls these programmes must run alongside and on an equal participate in sport programmes due to fi nancial, social, level with the boys’ programmes cultural and infrastructural reasons. • In general, mixed teams (boys and girls) are easier to implement with younger participants; adolescence Key outcomes/recommendations creates a change in the response and acceptance of Football-based programmes can help girls achieve such activities their goals within the community. It is crucial to bear in mind the specifi c requirements for successful retention of girls and women in the programmes. Football can be an Presenters effective tool in the empowerment of women and girls Anita White (International Council of Sport Science and in the development of confi dence, self-esteem, team and Physical Education) (ICSSPE) leadership skills, as well as in challenging macho culture. Souadou Diabaté (Association Malienne pour la Promotion There are several examples of good practice in Africa and all de la Jeune Fille et de la Femme, AMPJF) over the world, whose models can be shared and adapted. The critical success factors that emerged for football- Facilitator based programmes for girls and women were: Christophe Mailliet (streetfootballworld) 14 Report on the Football for Hope Forum 2009

Peacebuilding through football: practical applications Workshop session

Discussion points The following approaches and activities were • What are the different approaches to using football illustrated and discussed in the workshop: for peacebuilding? • Unifying confl icting groups into a single team and • How can perceptions between opposing groups/ breaking down differences/prejudices in order to humanise persons change? the enemy • What are the challenges in using football for • Sharing the universal language/understanding of football, peacebuilding? How can lasting messages of peace/ i.e. shared values, rules and regulations, to build trust reconciliation/confl ict resolution be conveyed • Creating new memories through football activities by through football activities? sharing experiences and keepsakes • How can activities affect the larger community and • Uniting parents/whole communities through the not just the participants? participants’ football activities • Involving the wider community by direct participation, Session overview i.e. showcasing confl ict resolution through football-based In this workshop speakers and audience members theatre, where the audience acts as the refereeing party deliberated over approaches to using football for and rules on consensus peacebuilding, addressing the importance of community • Empowering community leaders such as teachers and and individual engagement. From Colombia to Bosnia, from coaches by building their capacity in applying peace- Rwanda to Palestine, people representing a great number principled football activities in their daily lives of countries shared their experience and practical examples, • Promoting messages of peace and sensitising the wider discussing opportunities and outreach strategies. community to the perils of war and the importance of peace, e.g. through war amputee football Key outcomes/recommendations • Highlighting the importance of respect, fair play and Football serves as a tool for peacebuilding not only confl ict resolution by giving scores to the implementation amongst the participants themselves but also in the wider of these values in football activities community. The values of football promote respect and • Discussing within the team, building up team spirit trust, helping to break down barriers of prejudice and intolerance. The common understanding, and with it the common language of football, unites everyone involved Presenters and changes perceptions, attitudes and behaviours. At Anita Schmidt (Capacity Building for Sport, the end, a reconciliation between two rival groups can Change and Peace) take place. Albert Mustapha (Single Leg Amputee Sports Club Bringing people together is not always easy and Sierra Leone) involves a level of trust that coaches, as role models, can Bassam Aramin (Al Quds Association for Democracy best bring about. The importance of coaches and their and Dialogue) capacities in confl ict resolution skills is paramount. Football Gal Peleg (Peres Center for Peace) can help promote community-wide changes in attitude and behaviour in confl icting parties by unifying them in a familiar Facilitator setting and highlighting the common values of the game. Madleen Noreisch (FIFA Corporate Social Responsibility) Report on the Football for Hope Forum 2009 15

Organisational sustainability through leadership development Workshop session

Discussion points • Establish a leadership accreditation structure, which could • How can the gap between organisational be delivered on many levels, from a youth leadership sustainability and leadership development be closed? award to a full masters programme • What are the benefi ts for young people and • Create a list of employment opportunities through football organisations? and develop partnerships within each one to create internships and work experience opportunities for young Session overview people The workshop began with the presenters sharing their • Build positive social networks of young people working personal stories. The workshop continued with group work, and learning together through an online education where participants and presenters searched for answers to programme the two discussion points. Participants identifi ed the most important benefi ts for Key outcomes/recommendations both the young people and organisations of successfully Qualifi ed staff is one of an organisation’s main needs recruiting, training and retaining talented young leaders. and most valuable assets. Resources to sustain staff and to develop new potential leaders are often scarce. Participants Benefi ts for participating young people: recommended the following measures to improve leadership • Continuum of leadership capacity: • Creates a culture of responsibility and empowerment • Coordinated partnerships with local universities • Constant development of future organisational and • Transfer of best practice and mentoring through successful community leadership and experienced organisations • Employment opportunities • Create modules that can be individually tailored for local • Specialised education in Development through Football relevance Benefi ts for organisations: • Progressive pathways to success • Increased credibility for investment • Captures and transfers best practice • Peer mentoring • Constant fl ow of new opportunities and experiences

Presenters Peter Karanja (Mathare Youth Sports Association) Denver Hendricks (University of South Africa/International Centre for Sports Studies)

Facilitator Vladimir Borković (streetfootballworld) 16 Report on the Football for Hope Forum 2009

International learning partnerships: Cooperation in Development through Football Workshop session

Discussion points • What philosophy can create lasting learning partnerships? What are the differences between international learning partnerships and normal exchange programmes? • What are the challenges of international partnerships? • What additional benefi ts are there to gain?

Session overview The workshop opened with a description of the concept and a concrete example of an international learning partnership: the cooperation between KICKFAIR • The participants who are selected to travel abroad come and CDI. During the second part of the session participants from socially disadvantaged areas and are normally were asked to discuss the challenges and benefi ts of such excluded from exchange programmes a partnership. At the end of the workshop the input was • In such a partnership, the learning and exchange happens compared and contrasted with the experience of the on various levels and addresses a range of topics over a presenters. long period of time The topic generated very different expectations and ideas among the participants. The concept of international Preconditions to engage in a international learning partnerships was unfamiliar to many, and was learning partnership repeatedly confused with that of exchange programmes. Organisations must have essential features in common Consequently, in the second session, speakers focussed in order to form sustained learning partnerships. These are, their presentations specifi cally on the common concept as seen in the case of the KICKFAIR/CDI partnership: of their learning partnership for participants to fully a) Two organisations that share a common philosophy on: understand and discuss the scope of potential benefi ts • Humanity and the human nature and challenges. • Education and learning (strengthening strengths) • Needs in a globally changing world Differences between international learning • Football as a framework for learning partnerships and other exchange programmes b) A common concept of learning which must: International learning programmes are unique: • Integrate different levels of learning: young people, • The partnership is between the organisations as a whole, adults, organisations. not between individuals, and includes young people, • Focus on local improvement – mirrored by a global adults and coaches partnership • The learning happens on an equal level • Be integrated into the everyday work of the • The focus is on the benefi t for the respective local organisation, be part of the structure and consciousness communities which stand behind each organisation and of each individual participant • Be based on a common topic/language: football Report on the Football for Hope Forum 2009 17

Challenges • Breaking new ground in international collaboration What challenges occur in an international learning • Gaining recognition on different levels (politics, funders, partnership? scientists) • Finding the necessary funds for travel/communications etc. • New ways of funding • Cultural barriers (language, religion, etc.) • Organic learning of the entire organisation • Impatience for success • Creation of a consciousness that problems are shared • Existing values could be challenged on each side globally, through the inclusion of disadvantaged young • Power relations between organisations (of different people and local communities economic backgrounds) • Partnership is very time- and resource-heavy, and must therefore be accepted as an integral part of each organisation • Institutionalising the partnership within the organisations’ everyday work, i.e. involving all stakeholders of the NGOs and achieving broad acceptance of the relationship Presenters Steffi Biester (KICKFAIR e.V.) Additional benefi ts Luis Ramírez (Centro para el Desarollo de la Inteligencia) What benefi ts, in addition to broadening horizons and language and culture exchange, can be gained from Facilitator sustained international learning partnerships? Katrin Elsemann (streetfootballworld) 18 Report on the Football for Hope Forum 2009

Success through partnerships: Cooperation between NGOs, football associations and public authorities in Development through Football Workshop session

Discussion points bilateral partnerships outnumbered those from multi- • What cooperation models can be envisaged that stakeholder partnerships. would allow all involved parties to benefi t from such a partnership? Key outcomes/recommendations • What are typical obstacles encountered when Cooperation between NGOs and local/national working in multi-stakeholder situations? partners is crucial. Amongst others, the following • How could football associations (FAs) and clubs recommendations were made to NGOs in pursuit of help strengthen Development through Football partnerships: on a local level? • Find key infl uencers in the right organisations and develop solid relationships with them Session overview • Use the media for leverage and interest and ensure The introductory presentations included information the outcomes are being achieved and communicated on the work of the respective organisations, FIFA and effectively Espérance, and focussed on practical examples for • Understand the value of ambassadors and clubs partnerships, sharing both positive and negative experiences. • Work with football federations while also engaging with The audience’s main interest was the relationship between other stakeholders FIFA and the respective member associations in Africa, and • Determination and perseverance: a single try is often not the role that Development through Football and NGOs can suffi cient, keep knocking on doors until you are successful play in this FIFA/national FA relationship. • Being part of Football for Hope plays a key role in success: Further insight on relevant experiences for reputation, quality, door-opener partnerships, especially between clubs/players and NGOs, • Raise awareness through links to regional and national was given by participants, specifi cally on how to build governments and sustain such partnerships successfully. From the • Offer something valuable to your partners before you ask perspective of the NGOs, successful examples from for something • Ask for what they (your partners) can easily offer, e.g. technical expertise • Get together with other NGOs to form alliances in pursuit of partnerships with football associations and local authorities

Presenters Cyril Loisel (FIFA Development) Donatien Nsengimana (Association des Jeunes Sportifs de Kigali “Espérance”)

Facilitator Jan Lübbering (streetfootballworld) Report on the Football for Hope Forum 2009 19

Monitoring and evaluation: Demonstrating the impact Workshop session

Discussion points • What is the basis of the Football for Hope Monitoring & Evaluation (M&E) system? • What are the fi rst results of the pilot phase of this project? • What can NGOs active in the fi eld learn from this project for their own M&E strategies? • What challenges in implementing M&E will NGOs face in the future?

Session overview The Football for Hope Monitoring & Evaluation system is developed to measure the achievements of football programmes towards the United Nations’ Millennium Development goals. In the fi rst part of the session, Marianne Meier gave a general introduction to the Football for Hope Monitoring & Evaluation pilot project. In presenting the key fi ndings and learnings of the 14-month pilot phase, a special emphasis was placed on the example of Breakthrough Sports Academy. Malanga Jeff Organisations have a strong interest in learning more Mposha reported on the experiences and lessons learnt by about M&E. Participants indicated their need for practical his organisation and other organisations involved in the pilot and applicable M&E tools as well assistance in integrating phase in Lusaka, Zambia. these methods into their work. The interest in joining the In the third part, the participants of the workshop project run by Football for Hope was clearly stated. were introduced to different methods and tools for data Discussing the challenges in effective monitoring collection that were utilised during the Football for Hope and evaluation practices revealed that there were still M&E pilot project. In a group exercise, the strengths and considerable diffi culties in the measurement of behaviour, weaknesses of those data collection tools were identifi ed and that innovative and alternative methods were not and discussed. The workshop concluded with a round of suffi ciently integrated in the current M&E processes of feedback and an animated open discussion. organisations using sports for development.

Key outcomes/recommendations NGOs are aware of and open to the need for Presenters evaluation and ensuring quality programmes on the ground. Marianne Meier (Swiss Academy for Development) Workshop participants agreed that: Malanga Jeff Mposha (Breakthrough Sports Academy) • M&E is a crucial part of organisational capacity • M&E should be integrally built into each organisation as a Facilitator way to ensure constant learning and healthy growth Thomas Weidner (streetfootballworld) 20 Report on the Football for Hope Forum 2009

The 11+- a complete warm-up to prevent injuries Training session

NGOs and any other organisations that use football for effectiveness and allow individual adaptation of the social development must also be aware of the comparably programme. The warm-up takes approximately 20 minutes high incidence of injuries in this sport. In order to tap the to complete. full potential of football as a tool, it is important to protect Studies show very successful results: “The 11+” has the players. This outdoor session was a practical application been proven to reduce injuries by up to half if performed of “The 11+”, the new injury prevention programme from correctly and regularly. The goal for organisations now is to FIFA’s Medical Assessment and Research Centre (F-MARC). use this unique programme consistently. The programme provides a complete, football-specifi c warm-up and can easily be integrated into a daily training routine. “The 11+” is divided into three parts: it starts off Trainers with running exercises (part I), moves on to six exercises to Mario Bizzini (FIFA Medical Centre of Excellence) improve strength, balance, muscle control and core stability Katharina Grimm (FIFA Medical Assessment and (part II), and concludes with further running exercises (part Research Centre) III). Different levels of diffi culty increase the programme’s Marc Fish (Ambassador for the 2010 FIFA World CupTM)

Working with the media: How do we tell our story?

Training session

This interactive training session featured hands-on effectively tell a story. Good and bad examples of the examples and was characterised by robust and thought- use of emotion and statistics were also discussed. provoking discussions. Easy guidelines were provided that Fundamental themes in communication include could be immediately put to use, since no matter at whom getting to the core of the idea, being brief and using the communication is aimed, the principles remain the same. language carefully. These are all based around three easy The tappers and listeners exercise demonstrated the steps: get attention, retain interest and turn interest into need to transform ideas into understandable messages action. in order to beat the so-called curse of knowledge. One In order to tell its story effectively, the Football for person performed a popular tune with knocks on a table. Hope movement must speak with one voice, not many. Although all participants knew the song (Happy Birthday to Coordinated efforts resonate more strongly. You), they failed to recognise it just by these taps. Without prior knowledge of what was going to be performed, the knocks of this song they were familiar with had no meaning to them. Various practical examples from politics, Trainer religion, Hollywood and music were used to illustrate how to Caj Sohal (BBC Your Game Project) Report on the Football for Hope Forum 2009 21

Social networks and communities of practice: How can the internet strengthen development organisations? Training session

The group discussed how development organisations While there were some sceptical voices on the can best use the internet, in particular the very interactive subject of fundraising via the internet, other participants applications of Web 2.0, to strengthen their work on had managed to raise considerable amounts online. The different levels: to grow their network, improve their trend of online funding competitions, where the project visibility, gain knowledge and inspiration and raise funds. with the most votes wins, was seen critically as it excludes Participants shared experiences of how they use the internet organisations that are not in close contact with Europe or and discussed challenges that they encounter in their own the USA, where online votes are much more common than work. The issue of connectivity was central in the discussion. in Africa, for example. Access to the internet was identifi ed as the biggest Some websites were highlighted in the training, challenge in many African countries. The kind of access including www.facebook.com, to grow a network of people have also infl uences their view on the opportunities supporters and friends, as well as www.idealist.org and offered through the web: those without reliable connections www.onlinevolunteer.org to fi nd volunteers for development focus mainly on gathering information and improving projects. visibility, while people with high-speed internet also use online fundraising tools successfully and actively network through the internet. Some smaller organisations are not able to take advantage of every option simply due to time; they do not have the capacity to dedicate people entirely to Trainer communication platforms. Sarah Bagel (streetfootballworld)

Fundraising techniques

Training session

The focus of this training session was to enhance the for their respective organisations. Many tips were exchanged understanding of the elements of successful fundraising: including the necessity to believe in your own capacity and know your organisation, know your donor, make the pitch, make your goals realistic. and create results-based proposals. Participants were asked The session also provided the basics for writing grants to apply these elements to their own organisations by and explained the Football for Hope Programme Support defi ning their identities, thinking about the donors they funding mechanisms and application processes. would want to approach and for what exact purpose. They were exposed to different techniques for approaching donor audiences and learned how to craft SMART (Specifi c, Trainer Measurable, Achievable, Relevant and Timebound) objectives Charlotte Obidairo (Coxswain Social Investment) 22 Report on the Football for Hope Forum 2009

Play Soccer programme site visit Field visit

140 boys and girls of various age groups play • Social development life skills such as fair play, respect for football in Finetown under the auspices of the Play others, gender equity and peaceful solutions Soccer programme in weekly sessions. In addition to One of the programme’s critical success factors is that playing football, the children receive basic information many of the coaches are local members of the community. about HIV/AIDS prevention and other life skills through In fact, some of the coaches participated in Play Soccer a comprehensive curriculum. Football for Hope Forum programmes as children before graduating to become participants appreciated the opportunity to visit this community coaches. community south of Johannesburg and to witness this This site visit was a wonderful illustration of programme fi rst-hand. development through football in action, empowering children through positive peer education and providing clear Summary pathways towards a life of leadership. The Play Soccer programme site visit to Finetown was an inspiring opportunity for delegates to see the content of their forum discussions brought to life. It was also a very “The visit from FIFA and special occasion for the children as they had the opportunity streetfootballworld is fantastic to play alongside former South African World Cup Captain for the kids and the coaches. Your Lucas Radebe, who was visiting as a FIFA ambassador. visit leaves an enormous impact The holistic programme framework incorporates three on the kids and the coaches, and basic educational components into every session: • Football skills and technical training delivered through an it is a fantastic reward for what educational sports science approach we are doing. I am feeling proud • Health/physical development topics such as HIV/AIDS, to be part of the project.” malaria, clean water and personal hygiene Kenny Hlabahlaba, Play Soccer coach in Finetown Report on the Football for Hope Forum 2009 23 Football for Hope is a movement that uses the power of the game for social development. It is lead by FIFA and streetfootballworld.

Proudly supporting the FOOTBALL FOR HOPE movement

Fédération Internationale de Football Association streetfootballworld gGmbH FIFA-Strasse 20 P.O. Box 8044 Zurich Switzerland Waldenserstrasse 2-4 10551 Berlin Germany Tel.: +41-(0)43-222 7777 Fax: +41-(0)43-222 7878 www.FIFA.com Tel.: +49-(0)30-7800 6248 Fax: +49-(0)30-7800 6245 www.streetfootballworld.org