UNITING THE BUSINESS OF FO TBALL IN AFRICA ENGAGING A CONTINENT

Soccerex Seminar WITH OVER 750 ATTENDEES, THE CONFERENCE STUDIO WAS FULL TO CAPACITY AS DELEGATES LEARNED THE LATEST lagos 2012 DEVELOPMENTS BEHIND THE GROWTH OF FOOTBALL IN WEST AFRICA

FOR THE LAST 7 YEARS, SOCCEREX HAS WORKED HAND IN HAND WITH THE AFRICAN FOOTBALL INDUSTRY, CREATING A SPECIAL RELATIONSHIP WITH THE WORLD’S MOST PASSIONATE AND WELCOMING CONTINENT.

FROM PLAYING A CENTRAL ROLE IN THE BUILD UP TO THE 2010 FIFA WORLD CUPTM, HOSTING THE FIRST INTERNATIONAL FOOTBALL BUSINESS CONFERENCE IN NIGERIA AND DRIVING THE GROWTH OF FOOTBALL ACROSS THE CONTINENT THROUGH OUR AFRICAN FORUM IN DURBAN; OUR COMMITMENT TO THE DEVELOPMENT OF FOOTBALL NATIONAL SPORTS MINISTERS FROM NIGERIA, GHANA AND ZAMBIA TOOK TO THE STAGE FOR AN EXCLUSIVE SESSION LOOKING IN AFRICA HAS BEEN ABSOLUTE AND HAS OFFERED A NUMBER OF Soccerex global AT THE RELATIONSHIP BETWEEN SPORT AND GOVERNANCE IN AFRICA HIGHLIGHTS: convention, johannesburg 2007-09 FIFA PRESIDENT SEPP BLATTER GAVE DELEGATES VITAL UPDATES ON THE WORLD CUP AND HIS VIEWS ON HOTLY DEBATED TOPICS AROUND THE EVENT

Soccerex african forum, Durban 2012 - now SUPPORTED BY AFRICAN ...AND THE CONTINENT’S FOOTBALL’S MAJOR LEADING SPORTS DECISION MAKERS... DESTINATION!

“CAF IS VERY HAPPY TO SUPPORT SOCCEREX EVENTS IN AFRICA AND THE OPPORTUNITIES FOR KNOWLEDGE SHARING AND ENTERPRISE THAT THEY CREATE FOR THE DEVELOPMENT OF FOOTBALL ACROSS THE CONTINENT. THE AFRICAN FORUM IN DURBAN GIVES US A PLATFORM TO ADDRESS KEY SUBJECTS LIKE CLUB LICENSING, HOSTING REQUIREMENTS “WE ARE HONOURED TO BE CHOSEN TO HOST SOCCEREX FOR THE NEXT

INSTITUTIONAL SUPPORTER AND SPONSORSHIP/MARKETING OF MAJOR COMPETITIONS. WE LOOK FORWARD TO THREE YEARS. WE FEEL, AS A PROVINCE, THAT SOCCEREX WILL PLAY A BIG PARTICIPATING IN THIS YEAR’S EVENT.” ROLE IN TRANSFORMING SPORT IN OUR PROVINCE AND TRANSPORTING HICHAM EL AMRANI SPORT CONTINENTALLY AND INTERNATIONALLY, BY ENSURING THAT WE SECRETARY GENERAL, CAF UTILISE PLATFORMS LIKE THIS TO ADDRESS THE CHALLENGES THAT WE’RE FACED WITH AS A CONTINENT IN TERMS OF GROWING SOCCER, IN TERMS OF GROWING OTHER SPORTS CODES IN OUR AREA. THE SOCCEREX AFRICAN FORUM IS ONE OF THE PLATFORMS WHERE WE CAN SELL OUR “WE ARE VERY HAPPY TO SUPPORT SOCCEREX AND THE AFRICAN FORUM IN DURBAN. PROGRAMS AND PRODUCTS TO THE BUSINESS COMMUNITY BUT ALSO THE EVENT IS AN IMPORTANT MILESTONE FOR SAFA, GIVING US THE OPPORTUNITY TO ENCOURAGE THE BUSINESS COMMUNITY TO DEVELOP.” COMMUNICATE THE PROGRESS WE HAVE MADE WITH OUR VISION 2022 PLAN AND THE CHANCE TO ENGAGE WITH THE DIFFERENT ADMINISTRATIVE AND COMMERCIAL MRS NN SIBHIDLA-SAPHETHA STAKEHOLDERS TO ENSURE ITS FUTURE SUCCESS.” MPL, MEC FOR ARTS, CULTURE, SPORT & RECREATION, KWAZULU-NATAL PROVINCIAL GOVERNMENT DANNY JORDAAN PRESIDENT, SAFA

THE MOSES MABHIDA STADIUM, HOME TO THE SOCCEREX AFRICAN FORUM 2014.

DID YOU KNOW? Africa’s first international sports academy, Hoy Park Sports Development Centre, a joint project between the Province of KwaZulu-Natal, eThekwini Municipality and the South African Football Association, was officially presented to the industry for the first time by Fikile Mbalula, Hon. Minister of Sport and Recreation for South Africa. THE AFRICAN FOOTBALL LEARNING FROM BUSINESS MARKET INDUSTRY LEADERS

DEDICATED WORKSHOPS DID YOU KNOW? LAST YEAR’S FORUM ATTRACTED OVER 50 INTERNATIONAL SPEAKERS Our workshops will again be used by broadcasters, federations, charities and other football FOR 19 SEPARATE STUDIO SESSIONS. stakeholders to provide insights into specific parts of the industry. PIC: Nomsa Chabeli-Mazibuko, Marketing Director at SuperSport International providing a master class on managing a sports brand.

SOCIAL DEVELOPMENT YOUTH DEVELOPMENT ISSA DANNY KWESI HICHAM JACK JOHNNY What are coaches, academies, schools and HAYATOU JORDAAN NYANTAKYI AL AMRANI OGUDA MCKINSTRY Football is still the most powerful businesses doing to help nurture and vehicle for social development and develop a new generation of African the Forum is the event for local players, who are not only able to governments, charities and compete at a domestic level but NGOs to showcase their on the international stage? variety of projects using PIC: Jerome Champagne and Benoit You football to do so. discuss the process involved in developing the next generation of African players. President President President Secretary General CEO Manager CAF SOUTH AFRICAN GHANA FOOTBALL CAF KENYAN PREMIER SIERRA LEONE FOOTBALL ASSOCIATION ASSOCIATION LEAGUE NATIONAL TEAM

JOSEPH- KALUSHA CONNIE LUCAS PAULO ROBIN ANTOINE BELL BWALYA MOTSHUMI RADEBE CARDOSO PETERSEN

COMMERCIALISATION & MARKETING It is essential for clubs to FOOTBALL expand their commercial ADMINISTRATION portfolios and specialise their The Forum creates an atmosphere marketing strategy to allow for of learning and understanding around President Head of Stakeholder Technical Director CEO Relations SOUTH AFRICA, LEEDS & greater reinvestment, increase fan the key areas of football administration CAMEROON LEGEND ZAMBIAN FA HOY PARK SAFA DEVELOPMENT PSL KAIZER CHIEFS LEGEND AGENCY bases and attractive new sponsors. which is crucial to the success of the game Areas to be addressed at the Forum MAJOR EVENTS in Africa. will include: Supported by CAF, the Forum will provide a platform for the next four years of competitions to be promoted PIC: Nic Coward, General Secretary of the English Premier League, ALVIN SECHABA SEYI STANLEY PETER MVUZO t

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DPOUSBDUT 4 10 1. 2015 African U-17 Championship Niger 2. 2015 African U-23 Championship DRC 1 3. 2015 African U-20 Youth Championship Senegal 3 4. 2015 African Cup of Nations Morocco 5. 2016 FIFA U-20 Women’s World Cup South Africa 6 6. 2016 African Women’s Championship Cameroon Head of Production Corporate Affairs Director Chairman Sport & Commercial Director, CEO CEO 2 7. 2017 African U-20 Youth Championship Zambia SUPERSPORT MCDONALD’S SOUTH LAGOS STATE FOOTBALL Africa AMAZULU FC 2013 AFCON + 2014 8. 2017 African U-20 Youth Championship Zambia AFRICA ASSOCIATION SUPERSPORT CHAN LOC 7 9. 2017 African U-17 Championship Madagascar 8 10. 2017 African Cup of Nations Libya 9 5 THE EVENT WHERE GOVERNANCE MEETS SPORT

SOCCEREX IS THE ONLY FOOTBALL BUSINESS EVENT IN AFRICA WHERE YOU CAN NETWORK AND SHOWCASE YOUR BUSINESS TO SOME OF THE MOST SENIOR GOVERNMENT REPRESENTATIVES ON THE CONTINENT. 1 RIGHT: 3 Mallam Bolaji Abdullahi 5 Fenella Mukangara His Excellency Babatunde Raji Fashola Hon. Minister of Sport, Hon. Minister of Information, Culture and Sports, Executive Governor, Lagos State Federal Republic of Nigeria United Republic of Tanzania 2 Dr Zweli Mkhize 4 Chishimba Kambwili 6 Lebogang Maile Treasurer - General, Hon. Minister of Youth and Sport, MEC for Sports, Arts, Culture & Recreation, NATIONAL African National Congress Republic of Zambia Gauteng Provincial Government We provide a platform for continental issues to be brought to the forefront of the African football industry, to be discussed in an interactive atmosphere. Topics under discussion t

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&WFOUT 1 LOCAL The Regional Development Seminar brought together 8 7 6 5 Provinces and Municipalities from across South Africa and the wider African continent to meet in a dedicated environment.

Covering facility management, World Cup legacy payments, increasing coaching standards and creating national and international partnerships, the seminar laid the foundations for the development 9 10 11 12 of grassroots and local level sports.

7 Cllr James Nxumalo 9 Fikile Mbalula 11 Mr. Gert C. Oosthuizen Mayor, Hon. Minister of Sport and Recreation, MP - Deputy Minister of Sport and Recreation, eThekwini Municipality Republic of South Africa Republic of South Africa national and 8 Hon. Thesele Maseribane 10 Mrs. NN Sibhidla-Saphetha 12 Elvis Afriyie-Ankrah local government Minister of Gender and Youth, Sports and MPL MEC for Arts, Culture, Sport and Hon. Minister for Youth & Sports, 150 representatives... Recreation, Kingdom of Lesotho Recreation, Province of KwaZulu-Natal Republic of Ghana ...in 2013, including National Sports Ministers, Municipality Mayors, MEC’s, HOD’s and Sport Directors. ATTRACTING THE WORLD’S LEADING FOOTBALL BRANDS

SHOWCASE YOUR BRAND AND PRODUCTS DIRECTLY AT THE HEART OF THE REGIONAL AND INTERNATIONAL SOCCEREX ENJOYS THE SUPPORT AND INVOLVEMENT OF THE WORLD’S BIGGEST BRANDS INDUSTRY AND ADDRESS THE WORLD’S CONFEDERATIONS, FEDERATIONS AND CLUBS FACE-TO-FACE. INVOLVED IN FOOTBALL AND PROVIDES DELEGATES WITH UNPARALLELED ACCESS TO THE RIGHT DECISION-MAKERS IN THE GAME.

David Dein picks the winner of a Pierre van Hooijdonk and Aron Winter FIFA President Sepp Blatter at the lottery sponsored by Edox Watches alongside Miss Mamelodi Sundowns at Sony stand. and Spier Wine. the PSL team’s stand.

Marcel Desailly and Lucas Radebe Sunday Oliseh visiting the Pepsi stand. visit the Kaizer Chiefs stand. AFRICA’S PREMIER ...COMBINED WITH THE INDUSTRY’S FOOTBALL EXHIBITION... LEADING NETWORKING PLATFORM

POSITION YOUR BUSINESS AMONGST A DIVERSE GROUP OF EXHIBITORS THROUGH A SERIES OF NETWORKING “ETOILE SPORTIVE DU SAHEL HAD THE OPPORTUNITY AND ALL AIMING AT DOING BUSINESS IN AFRICA. OPPORTUNITIES WITHIN THE EXHIBITION PLEASURE TO ATTEND THE SOCCEREX AFRICAN FORUM IN SOUTH AFRICA IN ORDER TO DEVELOP ITS INFRASTRUCTURE. AND SOCIAL EVENINGS, THE AFRICAN THROUGH SOCCEREX, WE MANAGED TO ENRICH OUR FORUM GUARANTEES EXTENSIVE PARTNERSHIPS IN AFRICA AND ALSO TO EXPAND OUR FACE-TO-FACE EXPOSURE TO THE PROFESSIONAL NETWORK. SOCCEREX HAS OPENED MANY RIGHT PARTNERS FOR YOUR BUSINESS. DOORS AND FACILITATED COLLABORATION WITH SEVERAL INTERNATIONAL CLUBS.” MYRIAM BELAID MARKETING & SPONSORING DIRECTOR, ETOILE DU SAHEL

“WE REALLY APPRECIATED ATTENDING OUR FIRST SOCCEREX AFRICAN FORUM IN DURBAN AND THE SUPPORT WE RECEIVED FROM OUR ACCOUNT MANAGER. WE WERE IMPRESSED BY THE QUALITY DELIVERED THROUGHOUT THE CONFERENCE AND THE VARIETY OF THE EXHIBITORS HELPED OUR COMPANY STAND OUT AND PROVED A GOOD AND INTERESTING NETWORKING TOOL” TOM SHEEHAN PRESIDENT, ATSP ESTABLISH YOUR BRAND BE IN THE WITHIN THE AFRICAN REGIONAL AND FOOTBALL INDUSTRY CONTINENTAL LIMELIGHT THE AFRICAN FORUM OFFERS A SELECTION OF BESPOKE BRANDING AND SPONSORSHIP OPPORTUNITIES TO PROMOTE YOUR BRAND DIRECTLY TO SOCCEREX BRINGS MEDIA SPOTLIGHT TO THE MOST SENIOR STAKEHOLDERS IN THE GAME. THE AFRICAN LOCAL AND CONTINENTAL WITH THE PARTICIPATION OF THE LIKES OF:

DAILY SUN, NEWSDAY, ILANGA NEWS, THE PANEL SPONSORSHIP HAPPY HOUR LANYARDS NETWORKING CAFE STAR, MEDIA24, THE SOWETAN, PRETORIA NEWS, SUNDAY TIMES, SUPERSPORT INTERNATIONAL, SWAZI OBSERVER, THE TIMES NEWSPAPER, SWAZI TV, CHRONICLE ZIMBABWE, THE NEW AGE, INANDA FM, THE SOUTH AFRICAN PRESS ASSOCIATION, CCTV NEWS, TIMES OF SWAZILAND, SABC, TIMES OF ZAMBIA, INDEPENDENT NEWSPAPERS, VIBE FM, ZAMBIA DAILY MAIL NETWORKING TOOL SOCIAL EVENINGS VIP LOUNGE ACTIVATION/SHOWCASE DID YOU KNOW? SuperSport are the official broadcast partners of the Soccerex African Forum.

DID YOU KNOW? SuperSport’s review programme of the event, which aired on October 25th, attracted an audience of 446,450 and provided a value of R218,400 (£13,667). BOOK YOUR PLACE AT AFRICA’S LEADING FOOTBALL BUSINESS CONFERENCE TODAY

CONTACT US NOW: T: +44 208 987 5522 E: [email protected] www.soccerex.com/africa

@Soccerex facebook.com/soccerex linkedin.com/company/soccerex

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