Requirements and Demands of Munich's Creative
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Requirements and demands of Munich’s creative knowledge enterprises The managers’ view ISBN 978-90-75246-88-9 Printed in the Netherlands by Xerox Service Center, Amsterdam Edition: 2008 Cartography lay-out and cover: Puikang Chan, AMIDSt, University of Amsterdam All publications in this series are published on the ACRE-website http://www.acre.socsci.uva.nl and most are available on paper at: Dr. Olga Gritsai, ACRE project manager University of Amsterdam Amsterdam institute for Metropolitan and International Development Studies (AMIDSt) Department of Geography, Planning and International Development Studies Nieuwe Prinsengracht 130 NL-1018 VZ Amsterdam The Netherlands Tel. +31 20 525 4044 +31 23 528 2955 Fax +31 20 525 4051 E-mail [email protected] Copyright © Amsterdam institute for Metropolitan and International Development Studies (AMIDSt), University of Amsterdam 2008. All rights reserved. No part of this publication can be reproduced in any form, by print or photo print, microfilm or any other means, without written permission from the publisher. Requirements and demands of Munich’s creative knowledge enterprises The managers’ view ACRE report 6.7 Anne von Streit Michaela Axtner Sophie Buchwieser Sabine Hafner Günter Heinritz Manfred Miosga Accommodating Creative Knowledge – Competitiveness of European Metropolitan Regions within the Enlarged Union Amsterdam 2008 AMIDSt, University of Amsterdam ACRE ACRE is an acronym of the international research project ‘Accommodating Creative Knowledge – Competitiveness of European Metropolitan Regions within the Enlarged Union’. The project is funded under the Priority 7 ‘Citizens and Governance in a Knowledge-based Society’ within the Sixth Framework Programme of the European Union (contract no 028270). Coordination: Prof. Sako Musterd University of Amsterdam Amsterdam institute for Metropolitan and International Development Studies (AMIDSt) Department of Geography, Planning and International Development Studies Nieuwe Prinsengracht 130 NL-1018 VZ Amsterdam The Netherlands Participants: Amsterdam (Amsterdam institute for Metropolitan and International Development Studies, University of Amsterdam, the Netherlands) Marco Bontje ~ Olga Gritsai ~ Heike Pethe ~ Wim Ostendorf ~ Puikang Chan Barcelona (Centre de Recerca en Economia del Benestar – Centre for Research in Welfare Economics, University of Barcelona, Spain) Montserrat Pareja Eastaway ~ Joaquin Turmo Garuz ~ Montserrat Simó Solsona ~ Lidia Garcia Ferrando ~ Marc Pradel i Miquel Birmingham (Centre for Urban and Regional Studies, University of Birmingham, UK) Alan Murie ~ Caroline Chapain ~ John Gibney ~ Austin Barber ~ Jane Lutz ~ Julie Brown Budapest (Institute of Geography, Hungarian Academy of Sciences, Hungary) Zoltán Kovács ~ Zoltán Dövényi ~ Tamas Egedy ~ Attila Csaba Kondor ~ Balázs Szabó Helsinki (Department of Geography, University of Helsinki, Finland) Mari Vaattovaara ~ Kaisa Kepsu Leipzig (Leibniz Institute of Regional Geography, Germany) Joachim Burdack ~ Günter Herfert ~ Bastian Lange ~ Katja Manz ~ Robert Nadler Munich (Department of Geography, Ludwig-Maximilian University, Germany) Günter Heinritz ~ Sabine Hafner ~ Manfred Miosga ~ Anne von Streit Poznan (Institute of Socio-Economic Geography and Spatial Management, Adam Mickiewicz University, Poland) Tadeusz Stryjakiewicz ~ Jerzy J. Parysek ~ Tomasz Kaczmarek ~ Michal Meczynski Riga (Stockholm School of Economics in Riga, Latvia) Anders Paalzow ~ Diana Pauna ~ Vjacheslav Dombrovsky ~ Roberts Kilis ~ Arnis Sauka Sofia (Centre for Social Practices, New Bulgarian University, Bulgaria) Evgenii Dainov ~ Vassil Garnizov ~ Maria Pancheva ~ Ivan Nachev ~ Lilia Kolova Toulouse (Interdisciplinary Centre for Urban and Sociological Studies, University of Toulouse-II Le Mirail, Toulouse, France) Denis Eckert ~ Christiane Thouzellier ~ Elisabeth Peyroux ~ Michel Grossetti ~ Mariette Sibertin-Blanc ~ Frédéric Leriche ~ Florence Laumière ~ Jean-Marc Zuliani ~ Corinne Siino ~ Martine Azam ~ Hélène Martin-Brelot Milan (Department of Sociology and Social research, University degli Studi di Milan Bicocca, Italy) Enzo Mingione ~ Francesca Zajczyk ~ Elena dell’Agnese ~ Silvia Mugnano ~ Marianna d’Ovidio ~ Carla Sedini Dublin (School of Geography, Planning and Environmental Policy, University College Dublin, Ireland) Declan Redmond ~ Brendan Williams ~ Niamh Moore ~ Veronica Crossa ~ Enda Murphy ~ Philip Lawton Table of contents Executive summary.......................................................................................................................... 1 1 Introduction........................................................................................................................... 3 1.1 Structure of the report ............................................................................................................. 3 1.2 Introduction to the region........................................................................................................ 4 2 Sectors in the metropolitan region ...................................................................................... 7 2.1 The consulting sector in Germany and the Munich region..................................................... 7 2.1.1 History of the sector and services provided .......................................................................... 7 2.1.2 Development of the consultancy sector in Germany............................................................. 8 2.1.3 The consultancy sector in the Munich region...................................................................... 10 2.1.4 Political support measures................................................................................................... 11 2.2 Audiovisual media in Germany and in the Munich Region.................................................. 12 2.2.1 The media sector in Germany ............................................................................................. 12 2.2.2 The audiovisual media in Munich ....................................................................................... 13 2.2.3 The capacities in the film economy..................................................................................... 14 2.2.4 Location pattern of the media sector in the Munich region................................................. 15 2.2.5 Educational and training institutions for the film and media economy............................... 16 2.2.6 Political support measures................................................................................................... 16 2.3 The internet sector in Germany and in Munich Region........................................................ 18 2.3.1 Companies and workers ...................................................................................................... 19 2.3.2 An urban phenomenon: location patterns in the industry.................................................... 21 2.3.3 Political support measures................................................................................................... 22 2.4 Computer games ................................................................................................................... 23 2.4.1 Introduction to the industry ................................................................................................. 23 2.4.2 Description of the industry in the Munich region ............................................................... 25 3 Research design and methodology .................................................................................... 27 3.1 Justification for a qualitative research approach................................................................... 27 3.2 Expert interviews and guided interviews.............................................................................. 28 3.2.1 Expert interviews................................................................................................................. 28 3.2.2 Guided interviews................................................................................................................ 28 3.2.3 Content of the guideline ...................................................................................................... 29 3.2.4 Structure of the sample and selection of interview partners................................................ 30 3.2.5 Selection of cases according to the grid of variables: sector, size of the company, location................................................................................................................................ 32 3.2.6 Interview situation and analysis of the interviews .............................................................. 33 3.2.7 Coding scheme .................................................................................................................... 33 3.2.8 Problems.............................................................................................................................. 34 4 Management consulting in the Munich region................................................................. 35 4.1 Description of the companies studied ................................................................................... 35 4.2 Work organisation / project work ......................................................................................... 36 4.3 Staff / project partners........................................................................................................... 36 4.4 Client structure.....................................................................................................................