Contents: Wine Tourism - March 2017 Wine Tourism - March 2017 - Overview [Report Section] Wine Tourism - March 2017 - The Global Wine Industry [Report Section] Wine Tourism - March 2017 - Wine Tourism [Report Section] Wine Tourism - March 2017 - Profile of the Wine Tourist [Report Section] Wine Tourism - March 2017 - What Next? [Report Section] This report is supplied in accordance with Mintel's terms and conditions. © Mintel Group Ltd. 1 Wine Tourism - March 2017 “Wine tourism, the practice of tourism that includes visiting vineyards, wineries, wine festivals and events, and tasting and consuming wine while experiencing the attributes of a wine-growing region, has been enjoying considerable growth over the past few years. It has become increasingly important to the wine industry as a means of diversification beyond wine production and empowers rural communities to develop their own regional tourism product and establish a range of partnerships with other local tourism providers to mutual benefit.” Jessica Kelly, Senior Tourism Analyst Report answers the following key questions: ● What is the history and definition of wine tourism around the world? ● What is the state of the global wine industry and how does wine tourism contribute to the industry? ● What are the main wine-tourism concepts? ● Who is the wine tourist? ● What does the future hold for wine tourism? If you want more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at
[email protected]. This report is supplied in accordance with Mintel's terms and conditions. Supplied to Mintel US. © Mintel Group Ltd. 2 Wine Tourism - March 2017 Overview WHAT IS WINE? Wine is a natural, agricultural substance defined as a ‘product obtained exclusively from the total or partial alcoholic fermentation of fresh grapes’.