FUTURE SHOP VACATION AND ELECTRONICS RESEARCH

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Public Release Date: June 25th, 2004

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FUTURE SHOP VACATION AND ELECTRONICS RESEARCH

Vancouver, BC— An Ipsos-Reid survey conducted on behalf of Future Shop shows that half (51%) of Canadians have taken a cell phone with them on vacation. Roughly one- in-three (34%) Canadians have taken a digital camera on vacation. Far fewer Canadians have vacationed with a laptop (12%) or a PDA (7%, Personal Digital Assistant). Of those Canadians who have taken a digital camera with them on vacation, 85% use it primarily for personal purposes. Likewise, 69% of those who have taken a cell phone with them on vacation use it primarily for personal purposes. In contrast, laptop computers tend to be used for a mix of work purposes (41%), personal purposes (31%) or both equally (28%). In terms of future vacations, one-in-four (25%) Canadians plan on buying a digital camera before their next vacation. Fewer Canadians are planning to purchase a cell phone (14%), laptop computer (5%) or PDA (3%) before their next vacation. These are the findings of an Ipsos-Reid poll conducted from March 23rd to March 25th, 2004, with a randomly selected sample of 1056 Canadian adults. This poll was fielded on Ipsos-Reid’s national omnibus vehicle, the Ipsos-Reid Express. With a sample this size, the results are considered accurate to within ± 3.0 percentage points, 19 times out of 20. Smaller subsets of this sample will have larger margins of error. These data were weighted to ensure the sample’s regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census.

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