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Winning Entries Booklet Table of Contents 2015 OVATION AWARDS WINNING ENTRIES BOOKLET TABLE OF CONTENTS 4 Message from the IABC/Toronto President 6 Message from the OVATION Awards 2015 Organizers 7 2015 OVATION Awards Sponsors 8 2015 IABC/Toronto Awards of Distinction 8 2015 IABC/Toronto People’s Choice Award 10 2015 IABC/Toronto OVATION Award Winners 10 Communication Management 15 Communication Skills 16 Communication Creative 17 About OVATION Awards 18 IABC/Toronto Student of the Year Award 18 Bobbie Resnick Philanthropy Award 19 2015 OVATION Award Judges 30 About Us 30 IABC/Toronto Executive Board 2014-2015 31 2014-2015 Awards Committee 2 MESSAGE FROM THE PRESIDENT MESSAGE FROM THE PRESIDENT I STARTED THE YEAR AS PRESIDENT HOPING MEMBERS WOULD “GIVE AND TAKE” AS MUCH AS THEY COULD FROM THE ORGANIZATION BY TAKING ADVANTAGE OF ALL WE OFFER, AND GETTING INVOLVED IN ANY CAPACITY THEY’D LIKE. The OVATION Awards Ceremony on May 27, 2015 offered many examples of members giving a lot to IABC/Toronto by getting involved, contributing to professional excellence and taking away recognition and success stories. The OVATION Awards program would not be possible without the support of our members, volunteers and sponsors. All of our hardworking IABC/Toronto members volunteer their time to promote the event, judge nearly 200 entries and organize the OVATION Street Party. I’d like to thank our volunteers for their commitment to the association and for elevating the communications profession. Finally, I want to congratulate all of the award recipients. Your enthusiasm, creativity and hard work have been exemplary. Thank you for supporting IABC/Toronto. Stephanie Engel, ABC President, IABC/Toronto 4 MESSAGE FROM THE ORGANIZERS MESSAGE FROM THE ORGANIZERS TORONTO COMMUNICATION PROFESSIONALS SURE KNOW HOW TO PAINT THE TOWN BLUE WITH THEIR CREATIVITY, RESOURCEFULNESS, AND INNOVATION. WHAT A GREAT YEAR FOR IABC/TORONTO OVATION AWARD ENTRIES, MAKING THE JOB OF SELECTING THIS YEARS RECIPIENTS A CHALLENGE. The awards provide a great opportunity for communicators to present their best work, to be recognized, and to foster a greater appreciation of the role communication professionals play in helping organizations, in all sectors, achieve their business objectives. Finally, the awards program would not be possible without the contribution of countless volunteer hours by our many judges, coordinators and award volunteers. We thank them for their ongoing commitment to making the 2015 OVATION Awards a success. Suzanna Cohen, ABC IABC/Toronto Executive VP Maliha Aqeel, PMP IABC/Toronto VP, Awards 6 Thank you to our valued sponsors! This evening would not have been possible without the generous support of the 2015 IABC/Toronto OVATION Awards sponsors: PLATINUM Designer of Record GOLD Official Print Sponsor SILVER BRONZE FIFTH STORY elevate your content SPECIAL THANK YOU Warren McPherson Exchange Solutions 7 AWARDS OF DISTINCTION The following awards celebrate exceptional OVATION Awards. The IABC/Toronto OVATION Awards of Distinction are based on the number of winning entries per organization and a points system. Each Award of Excellence earns three points and each Award of Merit earns one point. Companies in each category with the highest point total win. In the event of a tie, the winner is decided by the median score of the Excellence Awards. The results have been secretly tabulated and are as follows. BOUTIQUE AGENCY OF THE YEAR CORPORATE COMMUNICATIONS DEPARTMENT OF ruckus digital THE YEAR Sun Life Financial SMALL AGENCY OF THE YEAR DDB Public Relations NOT-FOR-PROFIT COMMUNICATIONS DEPARTMENT OF THE YEAR MID-SIZED AGENCY OF THE YEAR Ontario Shores Centre for Mental Strategic Objectives Health Sciences LARGE AGENCY OF THE YEAR Environics Communications PEOPLE’S CHOICE AWARDS THE PEOPLE’S CHOICE AWARD IS VOTED ON BY IABC/TORONTO MEMBERS AND NON-MEMBERS WITHIN THE GTA. ALL OVATION AWARD OF EXCELLENCE WINNERS THAT MEET ENTRY CRITERIA ARE ELIGIBLE. This year, winners were asked to provide short videos about why their campaign should win. Videos were posted on Youtube and the communications community voted for or ‘liked’ the campaigns they believe were the most successful. The video with the most ‘likes’ was selected as the winner by the Awards Committee. THE 2015 IABC/TORONTO PEOPLE’S CHOICE AWARD WINNER IS: It’s your move! The Rogers Communications Wealth Accumulation Plans transition – video podcasts Sun Life Financial 8 2015 OVATION AWARDS WINNING ENTRIES COMMUNICATION Merit Merit MANAGEMENT TITLE OF ENTRY: Connecting With Our TITLE OF ENTRY: Novartis World Asthma Stakeholders: Toronto Central CCAC’s Day Helping Canadians Breathe Easier This division includes projects, Government Relations ENTRANTS: Daniel Tisch, Rob McEwan, programs and campaigns defined by a ENTRANTS: Julia Oosterman, Nick Williams Communication plan. Entries in these Samantha Kemp-Jackson ENTRANT COMPANY: Argyle categories: ENTRANT COMPANY: Toronto Central Communications • might include a combination of CCAC communication materials Merit TITLE OF ENTRY: Beaches International OR MEDIA RELATIONS WITH Jazz Festival: 26th Annual Jazz Festival • might focus on a single BUDGET UP TO $50K ENTRANTS: Martine Lévy, Keka DasGupta, communication initiative within a Excellence PM Rendon, Ruth-Ann Dafoe ENTRANT COMPANY: DDB Public Relations larger campaign TITLE OF ENTRY: SOCAN - Jingle all the In the work plan, entrants must Way to the Cash Register: Impact Merit demonstrate how their project of Holiday Music on the Shopping TITLE OF ENTRY: Veuve Clicquot launches applied a full range of planning and Experience Yelloweek across Canada management skills, and address ENTRANTS: Andrew Berthoff, Amal Yassir, ENTRANTS: Martine Lévy, Keka DasGupta, how the entry relates to and affects Shira Goldberg, Melody Gaukel, Suzanne Mandarino the organization’s overall business Lorna Freeman, Michelle Titus, ENTRANT COMPANY: DDB Public Relations strategies. McKenna Wild, Carolyne Lord, Veronique Beauchamp, Laurence Merit COMMUNITY RELATIONS TITLE OF ENTRY: Durocher 2014 Fall/Winter Merit Boutiques on eBay ENTRANT COMPANY: Environics TITLE OF ENTRY: Playing together — ENTRANTS: Communications Melissa Graham, the launch of Canada’s first study Melissa Legaspi, Alison Mullen, Rosie on new citizens’ connection to Excellence Shipton, Andree Gage, Catherine Canadian sports TITLE OF ENTRY: Beware of Pouliot, ENTRANTS: Jess Duerden; ICC Insights: Surveillance by Design Melodie Hamel-Trepanier Heather Steel; Lisa Davison Design: ENTRANTS: Tanya Gallus, Rob McMahon, ENTRANT COMPANY: Edelman Lisa Davison Jason Papadimos, Lata Sookoo, Merit ENTRANT COMPANY: Institute for Mark Vecchiarelli TITLE OF ENTRY: Hi Opie!: Positioning Canadian Citizenship ENTRANT COMPANY: Information and TVO for Back-to-School Success Privacy Commissioner of Ontario GOVERNMENT RELATIONS ENTRANTS: Jeff Rohrer, Yeena Peng, Excellence Excellence Nicole Morrison, Stephan Petar TITLE OF ENTRY: Wealthsimple – Canada’s TITLE OF ENTRY: Ontario IPF Patient ENTRANT COMPANY: TVO and first online investment service Watch List Advocacy Campaign marblemedia ENTRANTS: Tara Wood, James ENTRANTS: Joanne Koskie, Alanna Fox, DeCosimo Merit Lauren Harrison, Alyssa Acorn, Paul TITLE OF ENTRY: Microsoft XP- ENTRANT COMPANY: Kaiser Lachance Lawton End of Support Communications ENTRANT COMPANY: Cohn & Wolfe CLICK ICON TO VIEW ENTRY 10 ENTRANTS: Lisa Pasquin, Julia Perreira, ENTRANTS: Strategic Objectives: ENTRANTS: Brian Rosevear, Ryley Murray, Kate Burkholder, Robert Sauer Judy Lewis, Adriana Lurz, Rebecca Maggie Waymark, Jill De Larzac, Zac ENTRANT COMPANY: Veritas Crittenden, Usher, Alison Palmieri, Kayla Kaminski, Communications & Microsoft Canada Patti Diamond, Vanessa Powell; Scott Tavner Second Cup: Vanda Provato ENTRANT COMPANY: Edelman MEDIA RELATIONS WITH ENTRANT COMPANY: Strategic Objectives Excellence BUDGET GREATER THAN Merit TITLE OF ENTRY: Symantec Canada $50K UP TO $100K TITLE OF ENTRY: Back-to-School with Honey Stick Project Excellence Walmart Canada ENTRANTS: Elisabeth Brisset des Nos, TITLE OF ENTRY: Indigo Holiday 2014 ENTRANTS: Jennifer Stein, Lauren Chin- Devon Burke, Jacquelyn K. Humphrey, ENTRANTS: Janet Eger, Katie Gregory, You; Walmart Canada: Felicia Fefer, Evan Davis, Candi Jeronimo, Toru Nadia Beale, Anne Locke, Carolyn Sandra Sanderson Levinson, Catherine Pouliot, Scott Greathead, ENTRANT COMPANY: APEX Public Relations Tavener Amanda Moss, France-Michele ENTRANT COMPANY: Edelman Thomas, Christine Clouthier, Audrey Merit Ann Laurin TITLE OF ENTRY: Walmart Canada Excellence ENTRANT COMPANY: MSLGROUP Christmas Comes Together For Less TITLE OF ENTRY: Flu Immunization ENTRANTS: APEX Public Relations Inc.: Campaign Excellence Jennifer Stein, Hilary Lawton, Susie ENTRANTS: Environics Communications: TITLE OF ENTRY: A coffee can make a true Nick, David Mircheff, Sydney Dare, Robbyn difference on Tim Hortons Camp Day Lauren Chin-You; Morin Relations Walsh, Alexander Smith; Shoppers ENTRANTS: Michelle Robichaud, Publiques: Drug Mart: Sheamus Murphy, Lana Alexandra Cygal, Mike Abbass, Caroline Couillard; Walmart Canada: Gogas Diane Bellissimo, Sheri Papps Felicia Fefer, Sandra Sanderson ENTRANT COMPANY: Environics ENTRANT COMPANY: Paradigm Public ENTRANT COMPANY: APEX Public Relations Communications & Shoppers Drug Relations Merit Mart Excellence TITLE OF ENTRY: The Launch of Merit TITLE OF ENTRY: EpiPen Canada Summer Entrepreneur Barbie TITLE OF ENTRY: Thought Leadership of TAG 2014 ENTRANTS: Strategic Objectives: Deb in Canadian Real Estate: The Royal ENTRANTS: Pfizer Canada Inc.: Manon
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