FUTURE SHOP VACATION AND ELECTRONICS RESEARCH ` Public Release Date: June 25th, 2004 Ipsos-Reid is Canada’s market intelligence leader and the country’s leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and online panels. Ipsos-Reid’s Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada – including the Ipsos Trend Report, the leading source of public opinion in the country – all of which provide clients with actionable and relevant information. Ipsos-Reid is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsos.ca For copies of other news releases, please visit: http://www.ipsos-na.com/news/ © Ipsos-Reid Corporation Vancouver O Calgary O Edmonton O Winnipeg O Toronto O Ottawa O Montreal FUTURE SHOP VACATION AND ELECTRONICS RESEARCH Vancouver, BC— An Ipsos-Reid survey conducted on behalf of Future Shop shows that half (51%) of Canadians have taken a cell phone with them on vacation. Roughly one- in-three (34%) Canadians have taken a digital camera on vacation. Far fewer Canadians have vacationed with a laptop (12%) or a PDA (7%, Personal Digital Assistant). Of those Canadians who have taken a digital camera with them on vacation, 85% use it primarily for personal purposes. Likewise, 69% of those who have taken a cell phone with them on vacation use it primarily for personal purposes. In contrast, laptop computers tend to be used for a mix of work purposes (41%), personal purposes (31%) or both equally (28%). In terms of future vacations, one-in-four (25%) Canadians plan on buying a digital camera before their next vacation. Fewer Canadians are planning to purchase a cell phone (14%), laptop computer (5%) or PDA (3%) before their next vacation. These are the findings of an Ipsos-Reid poll conducted from March 23rd to March 25th, 2004, with a randomly selected sample of 1056 Canadian adults. This poll was fielded on Ipsos-Reid’s national omnibus vehicle, the Ipsos-Reid Express. With a sample this size, the results are considered accurate to within ± 3.0 percentage points, 19 times out of 20. Smaller subsets of this sample will have larger margins of error. These data were weighted to ensure the sample’s regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census. - 30 - For more information on this news release, please contact: Catherine Dawson Vice President Ipsos-Reid Corporation 604-257-3200 [email protected] Please visit our website at www.ipsos.ca. News releases are available at http://www.ipsos- na.com/news/. © Ipsos-Reid Corporation Vancouver O Calgary O Edmonton O Winnipeg O Toronto O Ottawa O Montreal .