BRAND MANAGEMENT & MARKETING EXECUTIVE with 20
BRAND MANAGEMENT & MARKETING EXECUTIVE with 20 years of experience in brand development, project management, product marketing and business development. Proven ability to quickly assess market needs, define solutions and execute strategies that increase growth and enhance profitability. // Business Operations & Management // Experiential Marketing Strategy & Activation // Business Development & Sales // Project Management & Event Execution // Brand Definition & Awareness // Graphic Design Skills for Print & Web SELECTED CAREER ACHIEVEMENTS // Senior Vice President of creative and advertising agency, Black Book Ink. Direct management of business operations, account services, business development, budgets, cash flow, and a team of 20+ creatives. // Represented multiplatinum-selling, four-time GRAMMY® award-winning singer and actress Erykah Badu, as Director of Marketing and Business Development from 2004 to 2010. In 2010, became General Manager of Badu World, Inc. Supervised marketing and project management for critically acclaimed Universal/Motown release NEW AMERYKAH PART I & II; both debuted in the top 4 of the Billboard 200 Album Charts. Project managed international touring and daily business operations. Served as point person for all marketing activities, endorsements, sponsorships, merchandise and publicity. // Managed the 2008 “Vortex” World Tour (53 shows in 19 countries), the 2010 “Out My Mind, Just In Time” World Tour (45 shows in 10 countries), the 2011 “Enter the FreaQ Tour” (35 shows in 12 countries), and the 2012 “Love FreaQ
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