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BRAND MANAGEMENT & MARKETING EXECUTIVE with 20 BRAND MANAGEMENT & MARKETING EXECUTIVE with 20 years of experience in brand development, project management, product marketing and business development. Proven ability to quickly assess market needs, define solutions and execute strategies that increase growth and enhance profitability. // Business Operations & Management // Experiential Marketing Strategy & Activation // Business Development & Sales // Project Management & Event Execution // Brand Definition & Awareness // Graphic Design Skills for Print & Web SELECTED CAREER ACHIEVEMENTS // Senior Vice President of creative and advertising agency, Black Book Ink. Direct management of business operations, account services, business development, budgets, cash flow, and a team of 20+ creatives. // Represented multiplatinum-selling, four-time GRAMMY® award-winning singer and actress Erykah Badu, as Director of Marketing and Business Development from 2004 to 2010. In 2010, became General Manager of Badu World, Inc. Supervised marketing and project management for critically acclaimed Universal/Motown release NEW AMERYKAH PART I & II; both debuted in the top 4 of the Billboard 200 Album Charts. Project managed international touring and daily business operations. Served as point person for all marketing activities, endorsements, sponsorships, merchandise and publicity. // Managed the 2008 “Vortex” World Tour (53 shows in 19 countries), the 2010 “Out My Mind, Just In Time” World Tour (45 shows in 10 countries), the 2011 “Enter the FreaQ Tour” (35 shows in 12 countries), and the 2012 “Love FreaQ Tour” (35 shows in 14 countries). Actions: Overall on-sight tour management and accounting duties. Advanced and managed event production and touring logistics. Coordinated all marketing and publicity efforts. Managed production and sales for tour merchandising. After party booking & sponsorship sales. // Supervised production and assisted the Director for the Erykah Badu music video, Honey, which won Best Direction during the BET, MTV & VH1 Video Awards and was nominated for a GRAMMY® Award, as well as the critically acclaimed videos for songs “Jump Up in the Air and Stay There feat. Lil Wayne” and “Window Seat” which made international headline news. // Managed publicity, promotions and merchandising for the 2005 & 2006 Sugar Water Festival; a 20-city US/Canadian music tour that featured Queen Latifah, Jill Scott, Erykah Badu and Floetry; the tour set sales records for urban events in Pollstar Magazine. // Managed North American Consumer Tours for the Nokia N-Gage in 2004 including marketing research, vendor bids, co-sponsorship, tour management, event production, logistics, creative design, street teams, custom consumer kiosk designs, media buy/research and public relations. Two tours with 29 total cities over a 12-month period. // Managed and/or Produced hundreds of brand activations, special events and concerts in the US and Japan with headliners such as Prince, Dave Chappelle, Queen Latifah, Jamie Foxx, Paul Oakenfold, Common, N.E.R.D., Snoop Dogg, DJ Jazzy Jeff, DJ Mark Farina, The Roots, DJ Questlove, Grandmaster Flash, George Clinton, ‘Little’ Louie Vega, Mos Def, Q-Tip, Jill Scott, Biz Markie, Thievery Corporation, American Hi-Fi; branded events & tours for companies such as Heineken USA, Hennessy-Moet, Dell, Yahoo!, Nissan, Frito-Lay, Budweiser, The Recording Academy, Puma, NYLO Hotels, Chipotle and Nokia USA. // more 1429 CADDO STREET, UNIT K, DALLAS, TX 75204 | +1.214.632.1984 | [email protected] | PLPRESENTS.COM SENIOR VICE PRESIDENT 2014 to Present BLACK BOOK INK, LLC., New York, NY / Dallas, TX (Creative, Advertising, Multimedia Development, Brand Activation Agency) resource duties, account service and the creative team. Management of 20 employees in the Dallas and New York offices. Initiating and facilitating multiple campaigns simultaneously to completion with efficiency and attention to detail. Maintaining strong relationships with clients and internal team, as well as vendors and agency partners. Clients Serviced: Ghurka Trading & Design, Erdos at Home, Alamo Draft House DFW, Reed Aviation, Starbase Jet, Bachendorf’s, Tootsies, Pockets Menswear, West Village Shopping District, The Plaza at Preston Center, Lombardi Family Concepts: Taverna, Penne Pomodoro, Toulouse, Bistro 31, Lounge 31, Romagna Mia and KAI Asian Bistro, I.O. Metro, In-Detail, and Phoenix Foods: Homemade Gourmet & Modern Pantry packaged goods to name a few. GENERAL MANAGER, DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT 2004 to 2014 ERYKAH BADU / BADUWORLD, INC. / CONTROL FREAQ RECORDS, INC., New York, NY / Dallas, TX (Multiplatinum-selling, four-time GRAMMY® award-winning singer and actress Erykah Badu) General management of day-to-day business operations, including the project budget development, contract and agreement execution, business dealings and delegation of staff duties. Developed and implemented comprehensive marketing and publicity strategies to cultivate artist career development. Creation of new business opportunities through appearance, endorsement, sponsorship, licensing and advertising deals that generated millions of dollars in revenue with brands such as Hennessy, Red Bull, H&M Clothing, Kiehl's, Diesel, Dell, AMD, etc. Project managed studio recordings and all photo, video and film shoots. Executed tour and production management for all live performances and tours worldwide; managing a traveling party of 22 to 36 in 34 countries, including 40 states in the US. PRINCIPAL 2007 to Present PAUL LEVATINO PRESENTS, Dallas, TX (Brand Management, Marketing, Concert & Event Promotions Agency) Project management of creative campaigns from concept, development, release and distribution. Lead client marketing strategy, re-branding and repositioning. Brand activations and event promotion and production. Clients include Universal Motown Records, NYLO Hotels, Alloy Media + Marketing, Heineken USA, Hennessy, The Cannabinoids, Strange Fruit Project, Ebby Halliday, House of Blues (Live Nation), Ghost Bar (9Group), Speakeasy-Austin. VICE PRESIDENT, GENERAL PARTNER 2003 – 2007 SMITTY INK MEDIA GROUP, LLC., Dallas, Texas (Marketing, Publicity and Multimedia Development Agency) Transformed a start-up boutique agency that launched with $100 in the bank into a million dollar multimedia firm. Project managed advertising, direct mail campaigns, collateral production (print, interactive, video), merchandising and special product release events for the Agency helping to earn the honor of Dallas Business Journal’s Top 10 PR/Marketing Firms in DFW from 2003 – 2008. Contracted for the Sr. Marketing Board of EMBU (Entertainment Marketing Business Unit) for Nokia Inc: Entertainment Marketing and Product Launch. Worked on the N. American launch for the Nokia N-Gage mobile phone. Implemented million-dollar SEO programs and managed national sweepstakes contests for Nokia. Clients included: Nokia USA, BELO, Dave Chappelle (Comedian), Tribal DDB (Pizza Hut/Doritos), Luminous Sound Studios and The Loomis Agency. MARKETING DIRECTOR, OUTSIDE SALES & PROMOTIONS 2000 – 2003 CRYSTAL CLEAR SOUND, INC., Dallas, Texas (Crystal Clear Disc & Tape, Crystal Clear Music Distribution, Crystal Clear Recording, Bandwear.com) Marketing Director, Outside Sales & Promotions. Directed marketing efforts for all companies. Served as Board Member & Production Manager for the North Texas New Music Festival, overseeing 130 bands in 3 days, from 1999 – 2002. Clients Included Clear Channel Radio, N’Dambi, The Pleasure Club, Blue October, Bowling for Soup, Lil Jon, Moroch Advertising (Mc Donald’s), The Russ Martin Show, Chipotle, TVT Records and Caven Enterprises. // more 1429 CADDO STREET, UNIT K, DALLAS, TX 75204 | +1.214.632.1984 | [email protected] | PLPRESENTS.COM EDUCATION & PROFESSIONAL AFFILIATIONS Bachelors of Business Administration, Professional Field in Marketing University of North Texas Graduated August 11, 2001 Associate of Arts and Sciences Richland College Graduated August 07, 1997 The Texas Chapter of the Recording Academy (GRAMMYS®) Elected Board of Governors: 2006 – 2008, 2009 – 2011 Beautiful Love Incorporated Non-Profit Development, 501c3 Active Board Member: 2004 - 2014 Friends of Holy Trinity Catholic School, 501c3 Member & Volunteer: 2004 - 2014 Additional Skills: Proficient in QuickBooks and ADP Payroll Management. Efficient with Zoho CRM and Project Management Software. Expert level creative director with graphic design & illustration abilities. Special emphasis of skills in Adobe Photoshop, Illustrator, Acrobat Writer, Word, Excel, PowerPoint, Keynote, all Google Applications, Online Project Managers, FTP Clients, Word Press Applications, Email & SMS List Management Applications (Bronto & Mail Chimp), Social Networking Sites. ~ QUALIFIED REFERENCES UPON REQUEST ~ 1429 CADDO STREET, UNIT K, DALLAS, TX 75204 | +1.214.632.1984 | [email protected] | PLPRESENTS.COM.
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