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Etisalat-Group-Annual-Report-English-2018.Pdf ANNUAL REPORT 2018 ETISALAT GROUP TABLE OF CONTENTS 01. Key Highlights of 2018 04 14. E-Vision 43 02. Business Snapshot 06 15. Saudi Arabia 44 03. Chairman’s Statement 08 16. Egypt 46 04. Board of Directors 10 17. Morocco 48 05. Etisalat’s Journey 14 18. Pakistan 52 06. Group CEO’s Statement 16 19. Afghanistan 56 07. Management Team 18 20. Etisalat Services Holding 57 08. Vision and Strategy 22 21. Human Capital 59 09. Key Events During 2018 26 22. Corporate Social Responsibility 62 10. Operational Highlights 28 23. Corporate Governance 66 11. Brand Highlights 32 24. Enterprise Risk Management 70 12. Etisalat Group’s Footprint 36 25. Financials 74 13. United Arab Emirates 38 26. Notice for General Assembly Meeting 167 2 3 ANNUAL REPORT 2018 ETISALAT GROUP KEY HIGHLIGHTS OF 2018 52.4 25.9 AED AED BILLION REVENUE BILLION EBITDA 8.6 80 AED FILS NET PROFIT DIVIDEND PER SHARE 8.4 141 AED MILLION BILLION CAPEX AGGREGATE SUBSCRIBERS ANNUAL REPORT 2018 ETISALAT GROUP BUSINESS SNAPSHOT In 2018, Etisalat Group’s vision of driving the digital future to em- Simultaneously, Etisalat has maintained its practice of high cash power societies helped deliver a digital experience and engendered generation, in order to continue to reward its shareholders and innovation across its customers and businesses. Etisalat’s perfor- grow its business. The Group has sustained a generous dividend mance in 2018 is a reflection of the Group’s resilience and ability to program with close to AED 21 billion returned to shareholders over mitigate the pressures arising from the challenges facing the indus- the past three years. try as it maximised the value of its core business while developing the Group’s digital portfolio. There was an increased diversification Since its inception, Etisalat has upheld a high level of capital effort through new growth opportunities, transforming Etisalat expenditure to support wider coverage, higher speeds and greater into an agile and more efficient digital company. capacity in its networks. Etisalat’s primary focus has been on building capabilities and expertise to become a digital telco. The Etisalat deployed numerous innovative technologies and services Company is working alongside esteemed customers as a trusted in 2018 to remain at the leading edge of customer experience. partner to support them in their digital journey. In order to further Among several agreements to implement and deploy Artificial accelerate the digital growth, the Group is assessing organic as Intelligence and Cloud Managed solutions with various blue-chip well as inorganic expansion opportunities. In addition, the Group organisations, Etisalat and Microsoft formed a strategic partner- recently invested in licenses and spectrum in Saudi Arabia, Mali ship to deliver the trusted Microsoft Cloud from their first data and Togo. In Pakistan, the network transformation programme centre located in the Middle East. Etisalat takes pride in becom- progressed targeting 100 local exchanges while reaching 98% of ing the first telecom operator to successfully launch the first 5G 4G network coverage in Morocco, supporting the push into mobile Ultra-Mobile broadband experience in the region. Through its data services and encouraging future growth. partnership with Expo 2020 Dubai, the Expo became the first 5G major commercial customer in MEASA; a declaration of a new Etisalat Group’s investments in its own infrastructure and assets era of digital connectivity and an acknowledgment of 5G’s rich are ultimately investments in the regions in which it operates. anticipated potential. This, in turn, further strengthens Etisalat’s capacity to do business in these countries. In particular, Etisalat has helped the UAE to In the UAE, Etisalat launched ‘Hello Business Hub’, a one-stop sustain its position as the region’s business, trade and foreign platform for all start-ups and SMBs. Furthermore, E-Vision entered investment hub by providing reliable, high-quality services for over an exclusive five-year content deal with Starz Play. Etisalat was 40 years. It has accomplished this through extensive investment also named the most valuable brand in the Middle East, in addition in the development of world-class networks. As a result, the UAE to being awarded the most valuable portfolio brand in the MENA leads the region and the world in technology innovation and region for the third year in a row. deployment as well as high-speed broadband penetration. Portfolio rationalisation was largely completed as Etisalat merged In the years to come, the Etisalat Group will hold onto this leader- its entity in Sri Lanka with CK Hutchison and exited Thuraya. ship position via sustained growth and innovation within the UAE’s Today the Group’s international portfolio consists of 14 markets multi-billion-dollar telecom market and all others across its foot- and is ranked in first and second place in terms of value share in print, with particular emphasis on the digital and ICT segments. By twelve of these markets. continuing to create the world’s best networks, Etisalat Group will continue delivering long-term value for all stakeholders. 7 ANNUAL REPORT 2018 ETISALAT GROUP CHAIRMAN’S STATEMENT “We look at the future with confidence and optimism.” Our journey in 2018, marks another successful year for Etisalat As Etisalat continues its journey, it allows new opportunities in realizing its vision towards driving the digital future to with every generation of technology that it adopts. Etisalat empower societies. As a group, we focused on strengthening our envisions 5G as a stepping-stone to unlimited potential, a tech- core business, expanding and enriching our digital portfolio, and nology that will enable new use cases, widen possibilities, and diversifying into new growth opportunities. We have increased enhance value creation. Hence, we were the first to launch the the effort on transforming Etisalat into an agile and more first commercial 5G network in UAE and the region achieving efficient company. another technological milestone for the company. The fifth gen- eration of the network will fuel digital transformation, IoT, smart With the emergence of the digital era, there have been dynamic cities and the fourth industrial evolution. changes and rapid developments in the global telecom sector. Etisalat maintained its leadership position as it continued to Etisalat was ranked as the most valuable brand portfolio in transition to a digital organization both internally and exter- MENA for the third consecutive year, a testimonial of its power nally. Our operating companies worked in line with the overall and a translation of its sincere efforts to provide customers with strategy and managed to enhance synergy at group level, great service, compelling offers, and value for money. Etisalat progressed with our digital vision and elevated competitiveness Group was the first Middle East company to break the $10 in their respective markets. billion barrier in terms of wider portfolio value. Etisalat Group continued to achieve strong financial performance Our geographic footprint today continues to present substantial and maintained its high credit rating reflecting its efforts to pro- opportunities and at the same time, some challenges. Etisalat vide value to shareholders, which was the drive behind proposing has always seen beyond the obstacles and acted diligently to protect the long-term interests of its shareholders by optimizing a final dividend of AED 0.40 per share, bringing the total dividends and maintaining a healthy business portfolio and continue to for the year to AED 0.80, in line with our policy in previous years. seek good opportunities to grow as a company. This represents a dividend yield of 4.7% and dividends payout ratio of around 81%. In addition, the company enhanced its corporate Today, we look at the future with confidence and optimism as governance by recommending lifting of restrictions on voting we are determined to progress on solid grounds and continue rights of foreign shareholders. innovation while focusing on driving the digital transformation to take advantage of future opportunities that will enable us to Etisalat’s infrastructure is built to enable digital transformation, add greater value to our customers and shareholders. to nurture innovation, and to provide superb customer experi- ence, it is a competitive edge that will remain a strategic priority I would like to thank the leadership of UAE, President HH Sheikh at group level. Our mobile and fixed networks in majority of Khalifa bin Zayed Al Nahyan, HH Sheikh Mohammed bin Rashid operating markets are amongst the best within their local Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, markets or surpassed their geographical boundaries and led at HH Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu global scale. For example in the UAE, Etisalat has the widest LTE Dhabi and Deputy Supreme Commander of the UAE Armed Forc- coverage globally and among the global leaders when it comes es for their continued support to Etisalat Group and the telecom to fiber network penetration. sector. In addition, I would like to express my sincere gratitude to our customers for their steady confidence and our sharehold- We are honored to be the trusted partner of governments in many ers for their continued support and special thanks to Etisalat national and strategic projects, and we are proud that our net- management team for their commitment and dedicated work work investments and initiatives are supporting the countrywide that will drive us to move forward and continue our success. telecom infrastructure indices in markets that we operate in. For UAE, we have partnered with concerned governmental entities to fulfill our leadership ICT vision through dedicated initiatives that enhance penetration and coverage of key services. Ultimately, the integration of efforts has ranked UAE as number 2 in Telecom Eissa Mohamed Ghanem Al Suwaidi Infrastructure Index (TII) in 2018 as opposed to 25 in 2016.
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