LET the WORD GO FORTH: Thoughts on Speechwriting from JFK’S Collaborator
LET THE WORD GO FORTH: Thoughts on speechwriting from JFK’s collaborator By Brian M. Sobel The spoken and written political eloquence of John Fitzgerald Kennedy, the thirty-fifth president of the United States, is perhaps without peer in the 20th Century. The skilled orator, a senator and then the youngest president in history, was imbued with natural rhetorical gifts, including an extraordinary ability to communicate his thoughts via the spoken word, to audiences large and small. In no small measure however, Kennedy was greatly assisted in his speechwriting by Theodore Sorensen, an assistant to then-Senator Kennedy and later Special Counsel to President, now a senior partner of a New York law firm. To those who study such things, while Kennedy necessarily and correctly receives credit for his memorable speeches, it is also true that he was immeasurably aided by Ted Sorensen, whose facile mind and writing skills certainly helped shape the words spoken so eloquently by JFK. The Creative Process A look at the creative process of speechwriting during the Kennedy era, primarily a collaboration of ability, skill and friendship between the President and Sorensen, is instructive for anyone who is asked to speak, or writes speeches for others. Sorensen, first and foremost, believes that the key to a successful speech is based “on the merit of the substance that is presented to the listener.” In other words, the speech must have something to say. As Sorensen explains, “If you are talking about a speech delivered by a president, a governor, a corporate executive to a company gathering, or whatever, then the speech must have substance.
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