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Mercedes-Benz at the 2011 Detroit Auto Show

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Mercedes-Benz at the 2011 Detroit Auto Show Mercedes-Benz at the U.S. Press Information 2011 Detroit Auto Show January 10, 2011 Contents Page 125 years of innovation 3 "The love of inventing never dies" - from the Benz Patent- Motorwagen to the reinvention of the automobile SLS AMG E-CELL 18 The high-voltage gullwing Mercedes-Benz interior sculpture Aesthetics No. 2 26 The automobile interior becomes a work of art Mercedes-Benz F-CELL World Drive 28 Around the world in 125 days - Mercedes-Benz takes off on the first circumnavigation of the world with fuel cell-powered electric vehicles S350 BlueTEC 4MATIC: highly efficient, clean, powerful 30 Diesel-powered S-Class returns to the U.S. The 2012 CLS 31 The new design icon from Mercedes-Benz 2012 CLS63 AMG 34 Benchmark in design, performance and efficiency The Restyled Mercedes-Benz CL-Class 41 The epitome of luxury coupes AMG S-Class Sedans Feature More Power & Fuel Efficiency 47 Mercedes-Benz S63 AMG Powered by New Biturbo V8 New E-Class Cabriolet Arrives in High Style 50 Four Seasons, Four Seats for the New E-Class Convertible Mercedes-Benz Launches Fifth-Generation E-Class Wagon 51 More Style, Safety and Seating for Seven Daimler Communications, 70546 Stuttgart/Germany Mercedes-Benz – A Daimler Brand Page 2 2011 R-Class 52 Versatile, comfortable and fully-equipped The New Mercedes-Benz Supercar – SLS AMG 54 M-Class Offers Hybrid, Diesel & High Performance 55 Lineup Features Diverse Solutions for Today’s Customer Mercedes-Benz Restyles GL550 for 2011 56 GL Line Completes Fresh Exterior Look GLK-Class Serves to Right-Size the SUV 57 Right-Sized GLK Sport Utility Combines Agility with Utility G-Class Enters Fourth Decade 58 G-Class – The Industry’s Most Rugged and Iconic SUV 2011 SL Lineup Adds SL550 Night Edition 59 Mercedes-Benz SLK Stirs the Senses 60 SLK Coupe/Roadster Offered in Two Distinct Models The descriptions and data contained in this press kit apply to the U.S. model range of Mercedes-Benz. Country-specific variations are possible. U.S. Contacts: Robert Moran: tel. (201) 573-2245, [email protected] Dan Barile: tel. (201) 573-4785, [email protected] Nicole Weiss: tel. (201) 573-2799, [email protected] Further information from Mercedes-Benz is available online at www.media.mbusa.com International Contacts: Christoph Horn: tel. +49 (0)711 17-75841, [email protected] Markus Mainka: tel. +49 (0)711 17-41928, [email protected] Further information about Mercedes-Benz is available online: www.media.daimler.com Daimler Communications, 70546 Stuttgart/Germany Mercedes-Benz – A Daimler Brand 125 years of innovation Page 3 "The love of invention never dies" - from the Benz Patent-Motorwagen to the reinvention of the automobile It was on January 29, 1886 that Carl Benz filed an application in Berlin for a patent on his three-wheeled motor car. That day has since come to be considered the official birthday of the automobile, which celebrates its 125th anniversary in 2011. In parallel with Benz, Gottlieb Daimler was developing the first four-wheeled motor car. Thus, working independently of each other, the founding fathers of today's Daimler AG and its globally successful Mercedes-Benz core brand laid the foundation stone for all present-day passenger cars, commercial vehicles and buses. Since then, the company that invented the automobile has gone on to shape its development more diversely and enduringly than any other motor vehicle manufacturer - in all relevant areas, from drive technology through comfort and safety to design. Innovation has always been the key to success for a car manufacturer and is set to become even more important in future. Without the courage to go in search of new ideas, there would be no automobile; and without innovation, there would be no progress. Mercedes-Benz, the inventor of the automobile, has always pressed ahead vigorously with its development. For instance, the company has repeatedly underpinned its claim to technological leadership with over 80,000 patent applications since 1886, the year in which Carl Benz and Gottlieb Daimler respectively unveiled their "Patent-Motorwagen" and "Motorkutsche". As the world's first car, the Benz Patent-Motorwagen is a shining example of the pioneering spirit. In its day, the exquisitely engineered three-wheeler made it clear at first sight that a new age of mobility had dawned. Daimler's motorized carriage was the first automobile with four wheels. These two vehicles represent the start of a unique success story – a story that Daimler Communications, 70546 Stuttgart/Germany Mercedes-Benz – A Daimler Brand Mercedes-Benz has continuously enhanced with new chapters. Time and again Page 4 groundbreaking inventions from the Stuttgart-based car manufacturer have seen the "horseless carriage", which was initially said by critics to have "no future", evolve not only into an icon of personal freedom, but also into a major economic powerhouse. Alongside the first bus and the first heavy truck, the company's most important innovations also include the first modern passenger car, the Mercedes 35 HP, which was presented in February 1900. Mercedes 35 hp - the origin of all modern passenger cars At the turn of the century, the Mercedes 35 hp - the origin of all modern passenger cars - defined a fundamentally new vehicle architecture that has prevailed to this day. It marked the transition from the long-legged "motor carriage" to the automobile as we know it today. The key technical characteristics were its long wheelbase, wide track, low center of gravity and angled steering column. These improvements created the basis for comfortable and safe driving, and were realized for the first time in a Mercedes. Further distinctive characteristics included the elongated form and honeycomb radiator integrated organically into the front, which finally solved the ubiquitous problem of engine cooling and ultimately became a distinguishing feature of the brand. With its aluminum crankcase, the powerful four-cylinder engine served as a model for today's still current lightweight design and was mounted low in the frame. Its exhaust valves were controlled by a camshaft, which significantly improved running characteristics, stability at idle and acceleration. The construction principle of "engine at the front and driven rear wheels" was to establish itself as the enduring standard drive layout. The first Mercedes – the first modern automobile The "35 hp" was the first vehicle to sport the Mercedes brand name and went down in history as the first modern-day motor car. Many other manufacturers were to copy this innovative concept, which proved to be superior in every respect. Mercedes-Benz thus staked an early claim to leadership in technology and design. Daimler Communications, 70546 Stuttgart/Germany Mercedes-Benz – A Daimler Brand Spirit of innovation as a driving force behind car development Page 5 Thanks to its design creativity, Mercedes-Benz has been a key driver of automotive progress, repeatedly reinventing individual mobility and opening up new applications. Its power of innovation has turned Mercedes-Benz into an automotive manufacturer with a unique and diverse product offering. Today, the brand with the star encompasses a range of vehicles that stretches from compact passenger cars such as the A-Class to luxury sedans like the S-Class; vans like the Sprinter; buses like the Citaro and heavy-duty trucks such as the Actros. The smart brand adds to the product portfolio with a vehicle that is, for many, the perfect city car. Today's smart fortwo dates back to a Mercedes-Benz study, presented in the early 1980s – the NAFA "short-distance vehicle". The two-seater concept was the starting point of a twin-track development program that gave rise in the 1990s to the company's first compact cars - the A-Class and the smart city coupe, the predecessor of today's smart fortwo. Time and again, Mercedes-Benz has been at the forefront of new personal mobility concepts that have also opened up entirely new market segments. The SLK, unveiled in 1996, was the first compact premium roadster. This was followed one year later by the M-Class, the first premium SUV, which saw Mercedes engineers call on their extensive expertise in all-wheel drive garnered from the legendary G-Class and Unimog. The most recent example is the CLS, which in 2004 established the four-door coupe segment. Furthermore, the sheer breadth of technical innovations that first came to market in Mercedes models is clear proof that the inventor of the automobile has played a leading role in driving forward all key aspects of its development – from drive technology through safety and comfort to design. Mercedes-Benz engine technology - a driving force in all areas Mercedes-Benz has been a pioneer in engine technology for 125 years. The high- speed gasoline engine was, in the truest sense of the word, the "driving force" behind the invention of the automobile. The Daimler 8 hp "Phaeton", unveiled in 1898, was the first road-going vehicle to feature a four-cylinder engine. In 1923, Benz launched the first diesel truck. Another groundbreaking Mercedes Daimler Communications, 70546 Stuttgart/Germany Mercedes-Benz – A Daimler Brand innovation was a diesel engine suitable for use in passenger cars, introduced in Page 6 1936 - in the world's first series production diesel passenger car, the Mercedes- Benz 260 D. In the years since, Mercedes-Benz has set a succession of further milestones in the development of the compression-ignition engine. A host of technical innovations, such as the turbocharged common rail diesel (CDI), have resulted in greater power and torque along with better fuel economy and reduced emissions. Today, Mercedes-Benz is present in all segments of the market with a range of models powered by smooth-running, torquey and highly efficient CDI engines which – in relation to their output - consume up to ten times less fuel than the diesel pioneer of 1936.
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