Mercedes-Benz Cars at a Glance. Edition 2013. Daimler Daimler at a Glance Management Team Team Management and Figures Key
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Mercedes-Benz Cars at a Glance. Edition 2013. Daimler Daimler at a Glance Management team team Management and figures key Contents. 2013 is… ... the year of the S-Class. No other Mercedes has contributed more to establishing our brand’s reputation than the S-Class. You can talk about a “claim to leadership” Brand variety Daimler at a Glance 2 as much as you want — this car makes it a reality. We will put the new sedan model on the road in 2013, and follow it up with four additional Management team of Mercedes-Benz Cars 4 variants. Key figures of Mercedes-Benz Cars 5 … the year of the E-Class. We have thoroughly updated the E-Class, equipping it with efficient new The brands of Mercedes-Benz Cars 6 engines and 11 new assistance systems. We have also given it a new Mobility future the of design idiom. From the sedan and estate to the coupé and cabriolet, Sustainable, safe and fascinating mobility of the future 15 we expect all versions of the vehicle to give our sales a major boost. » Road map to sustainable mobility 17 » Intelligent Drive of Mercedes-Benz 21 … the year of the CLA. » Connected Car 24 The new CLA will establish a completely new vehicle segment. We have given the automobile a sporty design to win over new customer Production locations of Mercedes-Benz Cars 25 groups for the Mercedes-Benz brand. The CLA is based on the Con- Production locations cept Style Coupé, which met with an overwhelming response. The Product range of Mercedes-Benz Cars most frequent remark we heard was “please mass produce this car.” » Mercedes-Benz 40 And that’s exactly what we’re doing. » smart 65 … an important year for Mercedes-Benz. Media contacts of Mercedes-Benz Cars 69 In 2013, our model offensive is continuing to propel us at top speed toward 2020. By then, we also want to be the Number One automaker Product range Mercedes-Benz Daimler Brand Portfolio 76 when it comes to sales in the premium segment. Were making good progress, and demand is steadily increasing. Our plants are also ope- rating at near full capacity. For these reasons, we are continuing to invest in our global production network. As a result, we will be able to manufacture our vehicles closer to our markets and customers — particularly in the high-growth regions. Product range smart But why not take a look at what’s going on for yourself? Pleasant reading! Sincerely, Dieter Zetsche Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars As of March 31, 2013 | Errors excepted and subject to change | 1 Media contactsMedia Daimler at a Glance. Amounts in millions of EUR 2012 2011 Daimler Daimler at a Glance EBIT 8,615 8,755 Value Added 4,185 3,726 Net profit 6,495 6,029 Earnings per share (in EUR) 5.71 5.32 Investment in property, plant and equipment 4,827 4,158 Research and development expenditure 5,644 5,634 Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group Amounts in millions of EUR is one of the biggest producers of premium cars and the world’s biggest 2012 2011 manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insur- Revenue 114,297 106,540 ance and innovative mobility services. Western Europe 39,377 39,387 thereof Germany 19,722 19,753 The company’s founders, Gottlieb Daimler and Carl Benz, made history NAFTA 31,914 26,026 with the invention of the automobile in the year 1886. As a pioneer thereof United States 27,233 22,222 of automotive engineering, Daimler continues to shape the future of Asia 25,126 22,643 mobility today: The Group’s focus is on innovative and green techno- thereof China 10,782 11,093 logies as well as on safe and superior automobiles that appeal and Other markets 17,880 18,484 fascinate. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making By divisions emission-free driving possible in the long term. So in addition to vehicles Mercedes-Benz Cars 61,660 57,410 with hybrid drive, Daimler now has the broadest range of locally emission- Daimler Trucks 31,389 28,751 free electric vehicles powered by batteries and fuel cells. This is just Mercedes-Benz Vans 9,070 9,179 one example of how Daimler willingly accepts the challenge of meeting Daimler Buses 3,929 4,418 its responsibility towards society and the environment. Daimler Financial Services 13,550 12,080 Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand Employees (Dec. 31) portfolio includes, in addition to the world’s most valuable premium 2012 2011 automotive brand, Mercedes-Benz, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company Total 275,087 271,370 is listed on the stock exchanges of Frankfurt and Stuttgart, Germany Germany 166,363 167,684 (stock exchange symbol DAI). In 2012, the Group sold 2.2 million vehicles United States 21,720 20,702 and employed a workforce of around 275,000 people; revenue totaled Rest of World 87,004 82,984 €114.3 billion and EBIT amounted to € 8.6 billion. By divisions Mercedes-Benz Cars 98,020 99,091 Daimler Trucks 80,519 77,295 Mercedes-Benz Vans 14,916 14,889 Daimler Buses 16,901 17,495 Sales Organization 50,683 49,699 Daimler Financial Services 7,779 7,065 2 | | 3 Management team of Key figures of Mercedes-Benz Cars. Mercedes-Benz Cars. Amounts in millions of EUR 2012 2011 Frank Lindenberg EBIT 4,389 5,192 Executive Vice President Revenue 61,660 57,410 Management team team Management and figures key Finance & Controlling Investment in property, plant and equipment 3,495 2,724 Mercedes-Benz Cars, Vans & Corporate Research and development expenditure 3,863 3,733 Employees (Dec. 31) Andreas Renschler 2012 2011 Member of the Board of Management of Daimler AG, Manufacturing and Total 98,020 99,091 Procurement Mercedes-Benz Cars & Germany 84,346 86,670 Mercedes-Benz Vans United States 3,258 3,083 Rest of World 10,416 9,338 Sales (units) 1 2012 2011 Dr. Joachim Schmidt Executive Vice President Mercedes-Benz 1,345,800 1,279,100 Sales and Marketing A-Class, B-Class 231,100 192,300 Mercedes-Benz Cars C-Class, CLK-Class, SLK-Class 425,000 411,800 E-Class, CLS-Class 313,600 340,100 S-Class, CL-Class, SL-Class, SLR, SLS, Maybach 80,700 80,700 M-Class, R-Class, G-Class, GL-Class, GLK-Class 295,400 254,300 smart 105,700 99,700 1 Prof. Dr. Thomas Weber Mercedes-Benz Cars 1,451,600 1,381,400 Member of the Board of Management Western Europe 631,400 625,200 of Daimler AG, Group Research & thereof Germany 289,900 290,700 Mercedes-Benz Cars Development NAFTA 342,100 288,400 thereof United States 299,700 250,400 Asia/Pacific 358,300 353,300 thereof China 208,500 223,100 Japan 44,600 32,500 1 Including Mitsubishi vehicles manufactured and/or sold in South Africa Dr. Dieter Zetsche Chairman of the Board of Management of Daimler AG/Head of Mercedes-Benz Cars 4 | | 5 The brands. Mercedes-Benz Cars. Following record sales in the prior year, Mercedes-Benz Cars also achieved a record annual result in 2012. More than 1.4 million custo- mers opted for a Mercedes-Benz or a smart vehicle last year. Through its two car brands, Daimler boasts the most new vehicle registra- tions of any premium manufacturer in Germany for the past 20 years. We also posted record sales in two other core markets: China and the U.S. Throughout the world, demand was particularly high for Brand variety the new models. While the B-Class, the GLK, the M-Class, and the G-Class achieved record sales, the SL also saw sales rise sharply. The S-Class Sedan, the C-Class Coupé, the SLK, the CLS, and the M-Class are the world’s best-selling vehicles in their comparative segments. The new A-Class also performed well in its segment, receiving more than 90,000 orders within a short time of going on sale. Another product highlight of 2012 was the CLS Shooting Brake, with which Merce- des-Benz opened up a new segment and impressively demonstrated its design expertise and leadership role when it comes to innovation. The brand expects this positive development to continue in 2013. Dr. Dieter Zetsche expressed his optimism as follows: “In 2013, with our product offensive in the premium and luxury segments, we will continue our Mercedes-Benz 2020 growth strategy — and give our endeavors an additional boost.” Customers can look forward to a whole series of fascinating product highlights in 2013. The new E-Class, for example, was unveiled at the beginning of the year, when it was presented at the International Auto Show in Detroit. Following total sales of more than 13 million units, the E-Class’ sedan, estate, cabriolet and coupé models were completely revamped and now feature highly efficient engines, new assistance systems, and a new design idiom. The new E-Class family not only boasts numerous tech- nical innovations but is also much more efficient, environmentally friendly, and dynamic than its predecessor.