Identity Guidelines Introduction A+F Identity Guidelines

Identity Guidelines Introduction A+F Identity Guidelines This document is a guide to Art + Feminsim’s graphic identity. It covers the different versions of the logo, the color palette, typography, and collateral like social media posts and business cards. The rules are meant to adapt to the many situations and contexts that we need to produce things for, so there’s a fair amount of flexibility and room for creativity, while keeping a consistent look and feel throughout the materials. We recommend taking a glance at these guidelines every time you need to create something new for Art + Feminsim—it’s easier to forget what you shouldn’t do than what you should! Logo A+F Identity Guidelines Logo Sizing A+F Identity Guidelines The Art + Feminism logo must perform at all sizes across both print and digital medium. Use the guidelines below for proper implementation of the logo at smaller sizes—scaled any smaller, the logo may not print or display well. MINIMUM SIZE MINIMUM SIZE Print: 1.72 inches width Print: 0.566 inches width Digital: 129px width Digital: 38px width Logo Colors A+F Identity Guidelines There are two A+F logo versions, navy and white, which should be used whenever your design and production method allows, as it is among the most distinctive elements of our graphic identity. In other contexts, use full black or white. Logo Applications A+F Identity Guidelines The logo should only be placed on brand-approved solid color backgrounds, and should be set in one of the two main colors when possible. Legibility is paramount—trust your eye when pairing colors. Use sparingly on photos. Readibility Guidelines A+F Identity Guidelines All our materials are open to be remixed; but we strongly encourage using universal design principles Avoid Applying Transparency/Non Avoid Rotating Logo standard colors Avoid Distorting Logo Avoid Adding Drop Shadow or Other Effects Avoid Applying Outline Avoid Changing Sizes or Orientation Avoid Mixing or Changing Colors Avoid Recreating Logo in Different Typefaces Art Feminism Art Feminism Secondary Logos A+F Identity Guidelines Typography A+F Identity Guidelines Our typographic system consists of two type families. They have been carefully selected to work together, but have their own unique characteristics and primary functional roles. Karrik IBM Plex Sans Karrik is an open source sans serif typeface available through IBM Plex Sans is a neutral Grotesque sans serif that is open source Velvetyne. As the primary identity typeface, it’s used for and available through Google Fonts. It’s used for body copy. Aaheaders and calls to action. Aa Color + Pattern A+F Identity Guidelines Color and pattern are a powerful means of identification. Consistent use of our primary colors and patterns will help build visibility and recognition for the Art + Feminism brand. As always, keep legibility and accessibility in mind—in many cases, using fewer colors has a stronger effect than using many. Also think about contrast when combining the different colors—some pairings work better in print, others work better digitally. Night Blue Yellow #020129 #FFF0A1 Blue #1168D4 Mint Green Medium Blue Light Blue #88DABC #8EC0FF #E6F1FF Color Pairings A+F Identity Guidelines These are the suggested color pairings from the possible combinations. Text should only appear in Night Blue, Yellow, White, and Blue, but may appear on a Light Blue background. For text on the web under 18px, WCAG rules require a minimum level of contrast—those combinations are marked with circles. BACKGROUND TEXT * * Blue on Night Blue and Blue on Green do not meet the requirement for small text, but meet the guidelines for: - Regular text over 18pt * - Bold text over 14pt Shapes A+F Identity Guidelines Art + Feminism uses several shapes - bubble backgrounds on text, and circles as both decorative and functional elements. Bubbles around text should always mirror the shape of the text block, and retain a generous and even margin around the characters. learn more about us! Add your own event Online December 10, 2020 Quick guides.

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