Branding Guidelines

Local understanding, national exposure. We connect a national network of commercial real estate professionals through technology, built and customized for each local market.

network local-focus research connecting markets

customized good value from the ground up

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Who We Serve

Real Estate Brokerages Commercial Real Site Selectors Appraisers Economic Associations Estate Agents Developers

Typeface

Clear & Concise. Source Pro We’re in the business of sharing data and making it easy to access Headline Font - #000000 (Black) and digest, and these fonts help us accomplish this. Pro, a traditional but easily readable font adds class and clarity in our headlines as it’s paired with a more modern for Pro - Bold body text. Sub Headline Font - #c03b2b (Tall Poppy)

Headlines should always be 2.25x the font size of the body text. For example, if the body text height is 14px, the headline should be Source Sans Pro 2.25x that height: 31.5px. Body Font - #232323 (Mine Sha )

Our Logo

Connected. With all units facing inward to a central point, this emblem represents a central source of communication, focus, and purpose.

Sharing. Each unit opening outward paints a visual picture of data connectivity; while information comes from a single source, it is designed to share and spread through all units involved.

Together. The “v” shapes evenly spaced between each other represents all units working together.

We present our logo in these designs.

Horizontal - Light Vertical - Light Only

Horizontal - Dark

Research

Displaying our logo

Spacing Color Format

Do Do Do

At least 11% of logo width on each side Place on white background Use vertical format

At least 30% of logo Make logo completely height on top and bottom legible on background colors Use one of our horizontal logos

Donʼt Donʼt Donʼt

X Add more space X Place on colored backgrounds X Alter the formatting

THIS IS A SUBHEADER

X Add text within the safe space X Place on patterns X Alter the formatting

Company 2 Catylist

X Place too close to other logos, X Place on photographic X Retype company name with content, or copy backgrounds or change colors text next to emblem

Brand Colors

#c03b2b #2c333b #e8ebee Tall Poppy Outer Space Athens Gray Primary Secondary Accent