FONT GUIDE Workbook to help you find the right one for your brand.

www.ottocreative.com.au Choosing the right for your brand YOUR BRAND VALUES:

How different font styles can be used to make up your brand:

Logo : Is usually a bit more special and packed with your brands personality. This font should be used sparingly and kept for special occasions.

Headings font: Logo Font This font will reflect the same brand values as your logo font - eg in this example both are feminine and elegant. Headings Unlike your logo typeface, this font should be easier to read and look good a number of different sizes and thicknesses. Body copy Body font: The main rule here is that this font MUST be easy to read, both digitally and for print. If there is already alot going on in your logo and heading font, keep this style simple.

Typefaces, common associations & popular font styles

San : Clean, Modern, Neutral Try these: , , , Montserrat, Raleway

Serif: Classic, Traditional, reliable Try these: Playfair Display, Lora, Pro, Prata, Basic

Slab Serif: Youthful, modern, approachable Try these: Roboto Slab, Merriweather, Slabo 27px, Bitter, Arvo

Script: Feminine, Romantic, Elegant Try these: Dancing Script, Pacifico, Satisfy, Courgette, Great Vibes

Monotype:Simple, Technical, Futuristic Try these: , Nanum Gothic Coding, Mono, Cutive Mono

Handwritten: Authentic, casual, creative Try these: Indie Flower, Shadows into light, Amatic SC, Caveat, Kalam

Display: Playful, fun, personality galore Try these: Lobster, Abril Fatface, Luckiest Guy, Bangers, Monoton

NOTE: Be careful when using handwritten and display fonts, as they can be hard to read.

www.ottocreative.com.au Which style/s reflect your brand values :

Search the web and find three fonts that fall under this category :

1 2 3 Test different combinations and weights, write down your chosen fonts here: Logo -

Heading - Body -

Places to find font inspiration: - Fonts - Pinterest - Behance

www.ottocreative.com.au