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Max Orange Line Opens Sept COME SEE. RIDE FREE. MAX ORANGE LINE OPENS SEPT. 12 MAX ORANGE LINE OPENS SEPT. 12 catchtheorange.com catchtheorange.com Figure 1a: Light Rail Station Posters Figure 1b: Light Rail Station Posters Figure 2: Light Pole Banners 1 Figure 3a: Bus King Graphic Figure 3b: Bus King on TriMet Bus 2 CELEBRATE COME SEE, MAX ORANGE LINE RIDE FREE! Join in the celebration welcoming TriMet’s new MAX Orange Line! We’re hosting MAX a series of fun events leading up to the Grand Opening on Saturday, September 12. 20TH ANNUAL PROVIDENCE BRIDGE PEDAL ORANGE LINE Aug. 9, 6:30–11:30 a.m. Tilikum Crossing Your first chance to bike or walk across Portland's newest GRAND OPENING bridge, Tilikum Crossing, Bridge of the People, before it opens on September 12. Register at bridgepedal.com. presents Presented by Providence Health & Services SEPT. 12 ORANGE LINE GRAND OPENING PEOPLE'S PREVIEW CELEBRATION OF TILIKUM CROSSING Sept. 12, 11 a.m.–6 p.m. Free Aug. 9, 1:30–4:30 p.m. Free All along the Orange Line Tilikum Crossing Join us for a day of adventure and fun with After Bridge Pedal, TriMet and the City activities and entertainment at many of the of Portland are hosting a free public newly opened MAX Orange Line stations. preview of the bridge for bicyclists Plus, all rides on MAX, TriMet buses, Portland and pedestrians. Give it a spin! Streetcar and the Aerial Tram will be free! Presented by Providence TILIKUM VILLAGE Health & Services Sept. 12, 11 a.m.–6 p.m. Free Zidell Yards, 3030 SW Moody Ave. FIREWORKS SPECTACULAR The Confederated Tribes of the Grand Ronde + ORANGE PICNIC will host an interactive Native American Aug. 22, 5–10 p.m. Free village at the foot of Tilikum Crossing in Zidell Yards, 3030 SW Moody Ave. South Waterfront. Get ready for a one-of-a-kind fireworks show Saturday, September 12 from Tilikum Crossing. Pack an orange-themed picnic and join the fun at the public viewing area 11 a.m.–6 p.m. FREE! featuring a BridgePort beer garden, food carts and stunning views of the show. Bring a lawn or beach chair. Sponsored by Kiewit It’s time to celebrate the opening of the new TIMBERS NIGHT Sept. 9, 7:30 p.m. MAX Orange Line—connecting PSU with Southeast Providence Park, 1844 SW Morrison St. Join the Timbers Army in welcoming the new Portland, Milwaukie and Oak Grove in North MAX Orange Line to town! Sponsored by Portland Timbers Clackamas County! FIRST LIGHT Sept. 10, 6–10 p.m. Free Join us for a day of adventure and fun, with Zidell Yards, 3030 SW Moody Ave. Join us as we “flip the switch” to turn on Tilikum Crossing’s activities and entertainment at many of the newly beautiful aesthetic lights. We’ll have a beer garden and food carts on site, and you’ll have the best seat in the house. Bring a lawn or beach chair. opened Orange Line stations. Plus, free rides all day Sponsored by PGE, with music provided by All Classical 89.9 on TriMet, Portland Streetcar and the Aerial Tram! catchtheorange.com catchtheorange.com Figure 4: Catch The Orange Event Print Advertisement Figure 5: Opening Day Announcement Print Advertisement 3 It’s time to celebrate the opening LINCOLN/SW 3RD of the new MAX Orange Line and Tilikum • Live music, food carts and vendor booths Crossing, Bridge of the People—connecting • Catch the Orange prize wheel, souvenir photo PSU with Southeast Portland, Milwaukie SOUTH WATERFRONT/SW MOODY and Oak Grove in North Clackamas County! • Tilikum Village: drumming, dancing and more, hosted by The Confederated Tribes of Grand Ronde Join us for a day of adventure and fun, • Free healthy treats, kids’ activities and food/beverages MAX ORANGE LINE with activities and entertainment at many OMSI/SE WATER of the newly opened Orange Line stations. Free rides GRAND • Live Portland Opera performances + activities inside all day on TriMet, • See inside the new All Classical 89.9 FM studio Portland Streetcar • Fun giveaways and free wi-fi OPENING • BridgePort beer garden featuring Orange Line IPA and Portland • Vintage steam engines at Oregon Rail Heritage Center Aerial Tram! CLINTON/SE 12TH COME SEE, • Live music, food carts and vendor booths SEPT. 12 RIDE FREE! • Salt & Straw booth featuring special-edition Olive Oil & Burnt Orange Marmalade ice cream 11 A.M.-6 P.M. SE BYBEE • Complimentary bucket of golf balls and clubs at Eastmoreland Golf Course SE TACOMA/JOHNSON CREEK • Vendor booths • Claudia the Chinook salmon (climb inside a 29-foot salmon!) MILWAUKIE/MAIN • Beer garden and food carts • Block party and live music showcase featuring Norman Sylvester, The Waxwings, Alan Jones Sextet and Bobby Torres Ensemble • Dunk tank + kids’ train rides, obstacle course and climbing wall • Milwaukie Farmers Market SE PARK • Live music, food carts and vendor booths • Catch the Orange prize wheel, souvenir photo • Trolley Trail Art Walk Sponsored by Get the complete event schedule at catchtheorange.com/opening Figure 6: Opening Day Event Print Advertisement 4 Figures 7–10: Bus King Graphics Featuring Regional Sports Teams 5 6 Figure 11: catchtheorange.com Screen Shot Figure 12–13: catchtheorange.com Screen Shots 7 catchtheorange.com Figures 14–16: Catch The Orange-related Facebook Posts 8 Figure 17: Orange Marks the Spot Game App Mobile Advertisement 9 Figure 18: Orange Line Opening Day, Sept. 12, 2015 Figure 19: Orange Line Opening Day, Sept. 12, 2015 Figure 20: Orange Line Opening Day, Sept. 12, 2015 Figure 21: Orange Line Opening Day, Sept. 12, 2015 10.
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