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Business Guide TOURISM AGRIFOOD RENEWABLE TRANSPORT ENERGY AND LOGISTICS CULTURAL AND CREATIVE INDUSTRIES BUSINESS GROWTH OPPORTUNITIES IN THE MEDITERRANEAN GUIDE RENEWABLERENEWABLERENEWABLERENEWABLERENEWABLE CULTURALCULTURALCULTURALCULTURALCULTURAL TRANSPORTTRANSPORTTRANSPORTTRANSPORTTRANSPORT AGRIFOODAGRIFOODAGRIFOODAGRIFOODAGRIFOOD ANDANDAND ANDCREATIVE ANDCREATIVE CREATIVE CREATIVE CREATIVE ENERGYENERGYENERGYENERGYENERGY TOURISMTOURISMTOURISMTOURISMTOURISM ANDANDAND ANDLOGISTICS ANDLOGISTICS LOGISTICS LOGISTICS LOGISTICS INDUSTRIESINDUSTRIESINDUSTRIESINDUSTRIESINDUSTRIES GROWTH GROWTH GROWTH GROWTH GROWTH OPPORTUNITIES IN OPPORTUNITIES IN OPPORTUNITIES IN OPPORTUNITIES IN OPPORTUNITIES IN THE MEDITERRANEAN THE MEDITERRANEAN THE MEDITERRANEAN THE MEDITERRANEAN THE MEDITERRANEAN ALGERIA ALGERIA ALGERIA ALGERIA ALGERIA BUILDING AN INDUSTRY PREPARING FOR THE POST-OIL PROMOTING HERITAGE, EVERYTHING IS TO BE DONE! A MARKET OF 40 MILLION THAT MEETS THE NEEDS PERIOD KNOW-HOW… AND YOUTH! INHABITANTS TO BE OF THE COUNTRY! DEVELOPED! EGYPT EGYPT EGYPT REBUILD TRUST AND MOVE EGYPT SOLAR AND WIND ARE BETTING ON THE ARAB UPMARKET EGYPT PHARAONIC PROJECTS BOOMING WORLD’S CULTURAL THE GATEWAY TO AFRICA ON THE AGENDA CHAMPION AND THE MIDDLE EAST IN ISRAEL SEARCH FOR INVESTORS ISRAEL ACCELERATE THE EMERGENCE ISRAEL TAKE-OFF INITIATED! ISRAEL OF A CHEAPER HOLIDAY COLLABORATING WITH THE THE START-UP NATION AT THE OFFER ISRAEL WORLD CENTRE OF AGRITECH JORDAN FOREFRONT OF CREATIVITY LARGE PROJECTS… AND START-UPS! GREEN ELECTRICITY EXPORTS JORDAN JORDAN IN SIGHT JORDAN THE KINGDOM OF ALL JORDAN DIVERSE PERSPECTIVES VIDEO GAMES AT THE TOP TOURISMS FOR EXPORTERS SEVERAL INFRASTRUCTURE LEBANON OF THE INDUSTRIES OF THE FUTURE PROJECTS IN THE PIPELINE IMMINENT TAKE-OFF! LEBANON LEBANON HIGH POTENTIAL NICHES PROMISING SEGMENTS FOR INVESTORS LEBANON MOROCCO LEBANON IN THE DOMESTIC MARKET A MYRIAD OF PROMISING PRIORITY TO LAND AND EXPORTS LEADING REGIONAL GREEN TRANSPORT AND MARKETS! MOROCCO ELECTRICITY PRODUCER BY INTERMODALITY 2020 EXPAND THE OFFER OF MOROCCO MOROCCO AFRICA’S 1ST DESTINATION A BOOMING SECTOR! MOROCCO PALESTINE MARKETS ON THE RISE! A BOOMING SECTOR MAKE WAY FOR PRIVATE PALESTINE PALESTINE INVESTMENT! PALESTINE A VITAL SECTOR IN RAPID PALESTINE A PROFITABLE MARKET UNTAPPED WEALTH, TRANSFORMATION DESPITE DIFFICULT TUNISIA A SOCIOECONOMIC A DEVELOPMENT DEPENDENT CONDITIONS ON THE PEACE PROCESS THE COUNTRY LAUNCHES INTEGRATION VECTOR TUNISIA ITS ENERGY TRANSITION ON THE ROAD TO RECOVERY! TUNISIA TUNISIA TUNISIA THE WORLD LEADER OF OLIVE STRUCTURING PROJECTS OIL, DATES… AND TOMORROW, A COUNTRY WITH A CURRENTLY BEING IDENTIFIED THOUSAND TALENTS OF ORGANIC! AND KNOW-HOW AGRIFOOD RENEWABLE TRANSPORT AND ENERGY LOGISTICS CULTURAL AND CREATIVE INDUSTRIES BUSINESS GROWTH OPPORTUNITIES IN THE MEDITERRANEAN GUIDE List of abbreviations AFD: French Development Agency ITC: International Trade Centre COMESA: Common Market for Eastern and Southern Africa GAFTA: Greater Arab Free Trade Area FDI: Foreign Direct Investment JV: Joint Venture BUSINESS m: million bn: billion GROWTH R&D: Research and Development OPPORTUNITIES IN ICT: Information and Communication Technologies THE MEDITERRANEAN GUIDE Cartography The designations employed and the presentation of material on these maps do not imply the expression of any opinion whatsoever on the part of ANIMA Investment Network concerning the legal status of any country, territory, city or area or of its authorities or concerning the delimitation of its frontiers or boundaries. The delimitation of frontiers is in compliance with Map No. 3584 Rev. 2 UNITED NATIONS January 2004 - Department of WWW.EUROMEDINVEST.EU Peacekeeping Operations Cartographic Section; Map No. 4204 [email protected] Rev. 3 UNITED NATIONS April 2012 - Department of Field Support Cartographic Section; Map No. 3795 Rev. 3 UNITED NATIONS March 2012 - Department of Field Support Cartographic Section. #EUROMEDInvest Photo credits AGRIFOOD EUROMED Invest LACTIMED (page 2); INRA - DIST, Flickr, CC BY 2.0 (page 3 - left); LACTIMED (page 3 - right). EUROMED Invest Authors This guide was prepared by Zoé Luçon, Publication Director (writing), and Inmaculada Ruiz, Communication Officer (editing), at ANIMA Investment Network, with the support of Marsatwork (graphic design). Charles Viellard Rostand and Cécile Alimi This publication has been produced in the framework of the EUROMED also participated in research and drafting. The translation into Invest Business Intelligence with the financial assistance of the European English was made by Karim El Arnaouty. Union. The contents of this publication are the sole responsibility of © Copyright EUROMED Invest 2017 - No part of this publication ANIMA Investment Network and can in no way be taken to reflect the may be reproduced without express authorisation. All rights reserved for all countries. N°ISBN: 2-915719-61-6 view of the European Union. The EUROMED Invest is a 4-year project (2013-2017) co-financed at 80% by the European Commission for a global amount of 5 million euros. It is coordinated by ANIMA Investment Network in the framework of the MedAlliance consortium. AGRIFOOD 02 BUSINESS GUIDE BUSINESS GUIDE 03 AGRIFOOD NICHES AND PRIORITY SECTORS GROWTH Modernise and increase the production of strategic sectors The main opportunities first encompass high-yielding crops that offer good export potential, fruits and vegetables ahead. Several MED OPPORTUNITIES countries thus are among the world’s leading exporters of dates as well as beans, tomatoes and oranges: a list rapidly expanding! The second IN THE MEDITERRANEAN strategic direction includes sectors still little developed in relation to internal demand: dairy products, processed products and aquaculture especially. Lastly, there is strong value creation potential linked to packaging and quality improvement. This guide is intended for agrifood businesses wishing to know southern Mediterranean countries better. Overview of business opportunities, examples of projects implemented by foreign operators, main business events in Algeria, Egypt, Israel, Jordan, Contribute to the implementation of sustainable agriculture Lebanon, Morocco, Palestine and Tunisia... all the information needed to speed up your prospecting! Several public and private stakeholders are already committed to the transformation of Mediterranean agriculture to address the challenges INVEST IN THE AGRIFOOD SECTOR IN THE MEDITERRANEAN: WHY? of sustainability and adaptation to climate change. European Agrifood is one of the most strategic sectors for foreign operators have made significant progress on this path, such as Morocco and businesses are well positioned to contribute to the adoption of practices interested in the East and South Mediterranean markets. In most Tunisia, but the situation remains largely problematic for others, such and technologies which preserve water resources and soil quality: MED countries, agriculture represents above 10% of GDP and as Algeria, Egypt or the Mashreq. diversification and selection of varieties adapted to local conditions, 10 to 25% of trade. Concerning challenges, Mediterranean countries are The South of the Mediterranean has major assets to strengthen integrated systems (agriculture and breeding or aquaculture notably), first and foremost facing increasing food needs, a consequence of their Exploit niches with strong growth potential its agrifood sector and attract foreign operators: a wide range of drip technologies… Organic agriculture is booming, and also enables demographic growth and the latest changes in consumption patterns. agro-climatic conditions, making diversified productions possible, Typical and quality agricultural and processed products shape a curbing chemical inputs, the environmental and health cost of which They are also directly impacted by the effects of climate change, which competitive labour, opportunities to export to Europe, Arab countries significant opportunity to strengthen the competitiveness of agrifood we now know, and furthermore enables to meet the consumers’ lowers agricultural yields by increasing the water needs of plants – and Africa, strong political will to develop the sector and help it move industries in the region. Especially the case of ingredients and growing expectation of quality and traceability. whilst water stress is worsening. Lastly, regarding food safety, most MED upmarket (notably with the creation of agropoles) and additionally processes that make up the Mediterranean diet (horticulture, vegetable countries heavily depend on their food imports and thus international excellent culinary reputation, from Morocco to Lebanon, with iconic oils, processed vegetables, dairy products, aromatic and medicinal market fluctuations, especially for cereals, sugar, oil plants and meat. local products of the Mediterranean diet, for which there is growing plants, etc.), ready-made dishes but also organic and halal. Indeed, Social unrest before the “Arab springs” has highlighted the emergency international and internal demand. organic products are receiving growing attention from international of reducing food vulnerability and of a more integrated development of consumers, who are increasingly interested in “Mediterranean basket” rural areas. The objective of food self-dependence appears as the most products. The halal niche is also booming, boosted by growing demand relevant in the Mediterranean context: strengthen production, export from European and Asian markets. products which are among the country’s resources,
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