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The Spirit of the Rose UNIQUE RUSSIAN PINK DIAMOND to BE AUCTIONED EDITORIAL NOTE

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The Spirit of the Rose UNIQUE RUSSIAN PINK DIAMOND to BE AUCTIONED EDITORIAL NOTE Autumn 2019 Autumn IN-HOUSE PUBLICATION OF THE LARGEST DIAMOND MINING COMPANY AUTUMN 2019 ALROSA ALROSA ALROSA MAINTAINS LEADERSHIP IN SOCIAL INVESTMENTS NEW RESEARCH Head of ALROSA sales division OF PRICEWATERHOUSECOOPERS Evgeny Agureev " We correct the terms of each trade session based on market conditions" TRUE COLORS SPECIAL COLLECTION OF FANCY COLORED DIAMONDS BY ALROSA IN HONG KONG The Spirit of The Rose UNIQUE RUSSIAN PINK DIAMOND TO BE AUCTIONED EDITORIAL NOTE Pink is perhaps the most “positively charged” color. Depending on the hue, saturation and context, it can cause various and sometimes polar associations, but emotionally it is always attractive and vivid. In the world of natural stones, the position of pink is invariably high due to its extreme rarity. That is why the appearance of large diamonds of this color at an auction traditionally causes a big stir. In Russia, ALROSA has cut and is going to auction a unique 14.83-carat purple-pink diamond. There was nothing like it in Russia or elsewhere in the world: the Gemological Institute of America (GIA) says that it is the largest flawless or internally flawless diamond in its color ever certified by the GIA. Its color is defined as Fancy Vivid Purple- Pink. Another feature of the diamond that makes it exceptional is the absence of inclusions. You can read here where and how this “perfect pink” was mined and cut. Every crisis in the diamond industry has its own specific nature, and this one is not an exception to the rule. Member of the Executive Committee, Head of ALROSA’s sales division Evgeny Agureev tells us about the clients’ support in the times of crisis, talks about the crisis factors and upside potential. PThe industry cannot live by crisis alone. Seeing the Dubai’s potential, ALROSA is planning to set up a project to offer exclusive diamonds there. Besides, together with the Russian Ministry of Finance the United Selling Organization of ALROSA is getting ready for the history-making move of the USO and creation of the Diamond Center in Moscow. Read about it in the interview with Evgeny Agureev. ALROSA has gone to virtual reality: the head of ALROSA’s cutting and polishing division Pavel Vinikhin explains what makes the new online diamond store convenient for traders, jewelers and those who dream of unique jewelry. How appropriate are experiments with jewelry design when it comes to traditional shapes and gemstones? We visited the jewelry production facilities of the Russian designer Liza Borzaya and learned how the enamel swallows she invented “flew” from the back of her hand to foreign customers across the ocean. How to build a jewelry business in Russia and what the designer puts into the concept of “art for life”. ALROSA Content 68 TERRITORY 16 54 New generation Coaching staff Three young ALROSA employees talk about how they use public speaking in order to improve safety on industrial sites 62 Contribution Living diamonds of Yakutia How ALROSA helps to preserve natural 8 ecosystems in the territory of Russian Northern Diamond Valley 66 Contribution COMPANY 34 Fancy colored Champion’s way 54 Children’s hockey and ballroom dance 04 Figures True colors stars sponsored by Severalmaz Mayskaya pipe: prospects of Russian colored diamonds at Hong Kong Jewellery & Gem Fair 74 deposit’s development IN DETAILS 06 Interview 36 Fancy colored 42 Partners ALROSA will choose the way Green lot Engagement rings custom LIFESTYLE Severalmaz discovered in China on rise of Mir mine reconstruction by 10 an increased amount of green The leading Chinese jewelry 68 Collection 2023–2024 gem-quality rough diamonds at retailer Chow Tai Fook celebrates Coco Chanel Russian stories Extracts from the interview of Sergey Karpinskogo-2 pipe 16 Fancy colored its 90th anniversary and tells Ears of wheat, kokoshnik diadems and Ivanov, ALROSA CEO to Vedomosti ALROSA Magazine about changes in double-headed eagles in Le Paris russe de newspaper The spirit of the rose 38 In Focus customers’ preferences and about Chanel collection ALROSA plans to put the largest purple-pink novelties in online and offline service 08 News diamond on an auction Diamond shopping online ALROSA launched a new online platform 74 Story 10 Interview for the sale of polished diamonds 46 Interview 24 Social report Close to heart Evgeny Agureev, director of Rules of jewellers What are the secrets of a brooch popularity ALROSA maintains leadership in 40 In Focus Russian jeweler Liza Borzaya: “Сlas- the United Selling Organization through the centuries? social investments Find diamond customers in sical forms can and must be made ALROSA PriceWaterhouseCoopers Advisory, play with in a new way, such as not 80 Trends talks about the company’s supportive LLC prepared the diamond producers’ banks being so far from generally recog- measures for its clients during the crisis, sustainability benchmark report. According ALROSA is offering diamonds to private nized standards and not to frighten In better color about the historical relocation of the USO to it, ALROSA is the leader of social banking customers: both as potential the customers – the evolution should Colored gem and diamond jewelry on the red and about ALROSA’s plans in Dubai investments jewelry and as investments be staged”. 62 carpet at the most dramatic events in 2019 ALROSA in-house Promotional booklet Magazine team: Publishing House address: 10, Nizhyaya Signed to For free Evgeniya Kozenko, Pavel Prytkov, Syromyatnicheskaya st., bld. 9, Moscow 105120 print: distribution publication Editorial Office address: Yana Yushina Tel.: (495) 640-08-38; (495) 640-08-39 06.09.2019 24, Ozerkovskaya naberezhnaya, Head Editor: Magazine designed with the participation of PH building 1, Moscow Polina Tyutina “MediaLine” www.mlgr.ru Printed in accordance with the materials On-line version is 115184 Director General: Maksim Shlegel provided in the Mediacolor Printing Office Publication available The picture on the cover: Project Manager: Karina Melkumyan, Printing Office address: date: on the website Tel.: +7 (903) 265-36-00 Victoria Mezenova Yana Tashkeyeva 28, Volnaya st., Moscow 16.09.2019 www.alrosa.ru 2 Autumn 2019 3 ALROSA FIGURES million years – age of Mayskaya Kimberlite pipe Mayskaya pipe is 138 million years younger than its neighboring counterparts — Nyurbinskaya and MAYSKAYA OPEN PIT WILL BE SITUATED HERE Botuobinskaya pipes IT IS OVER 3 KM FROM THE NEAREST MAYSKAYA ‘BOTUOBINSKY’ DIAMOND QUARRY. ‘NYURBINSKY’ (IN THE PHOTO ON THE RIGHT) QUARRY IS NOT FAR FROM QUARRY ‘BOTUOBINSKY’ QUARRY PIPE The mining at the Mayskaya is PERIOD OF DEPOSIT DEVELOPMENT to be carried out by ALROSA's Nyurba Mining and Processing 400 100 to 300 Division METERS THOUSAND TONS 2006 2020 2025 2034 Currently, Nyurba Mining and target depth expected annual output year year year projected year Processing Division provides of open-pit mine of diamondiferous ore of Mayskaya Pipe of pipe exploration of recovery of exploration mining and processing of ore discovery start start end and sands from Nyurbinskaya 15 and Botuobinskaya pipes, and The accompanying from the same-name alluvial METERS recovery of deposits height of the future diamondiferous sands GEOGRAPHY The Mayskoye deposit is in the Location of Nakyn Kimberlite open pit banks from an adjacent placer Nakyn Kimberlite Field that Field: underdeveloped Nyurba 7.7 million carats of rough is expected to take also includes Nyurbinskoye Ulus in mid-channel basin diamonds were mined by place in the first two and Botuobinskoye deposits of the Markha River in its Nyurba Mining and Processing years. explored by ALROSA. inter-stream area of left- Division in 2018 12 & 5 bank tributaries – Nakyn and MILLION CUBIC YEARS The sands will be Khannya, at the source of the transported for Dyakhtar-Yurege spring. METERS processing to factory the amount of overburden rock to be removed No.15 of the Nyurba Mining and Processing 3.2 KM and the duration in years to expose the Mayskaya Pipe distance Division, ore processing diamondiferous ore is to be handled by from Botuobinskaya Pipe factory No.16 of the Nyurba Mining and Processing Division. CLIMATE PEOPLE Nyurba Mining Workers are busy The workers' Workers are Sharply The snow cover to 21% and Processing on a rotational camp is designed airlifted to the continental 7 8 - ° С establishes early + ° С percentage of months – 61 34 Division employs basis, two weeks to accommodate deposits by minimum in October and maximum Nyurba Mining and duration of around 1,500 on/two 600 inhabitants AN-38 planes temperature, melts in the temperature Processing Division people weeks off and Mi-8, Mi-171 wintertime in ALROSA Group's severest cold second half of in July, the helicopters conditions occur May warmest month overall production ( 4 Autumn 2019 in carats) in 2018 in January of the year 5 Carlos Folgoso Photo: ALROSA INTERVIEW diamond appraisers from a few dozens of unlimited production capabilities – one long-term customers, a queue for viewing can increase them depending on the ALROSA diamonds resulting in logistics and time demand, producing billions of carats costs. However, now we have equipment and overstocking the market – synthetic WILL CHOOSE which can scan a diamond all around it diamonds lose their value the next day. giving a customer all diamond data in a In our opinion, the root problem is the THE WAY OF convenient format via their electronic method or sales mechanics itself. A customer OUR ADVANTAGE account for them to calculate options for in a jewelry store is offered "another option", IS THAT WE further cutting. allowing him or her to fit into their budget We do not need digitalization for its own and get a stone which is no different from KNOW DIAMOND sake. We implement only those projects a natural diamond at a first glance.
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