IN-HOUSE PUBLICATION OF THE LARGEST DIAMOND MINING COMPANY SEPTEMBER 2018 CARATS ON THE What is the difference between customers’ profiles in China and the USA? 500ALROSA social responsibility projects Head of ALROSA SERGEY MATTER OF IVANOV: TECHNIQUE “We change New player in response to new in the diamond challenges” detection market TRIUMPH OF COLOUR Fancy colour rough and polished diamonds win the market Editorial note STEPAN PISAKHOV, A XX CENTURY WRITER AND ARTIST FROM THE ARKHANGELSK REGION, which is world-famous for coloured diamonds minable there, in his fairytale “Frozen songs” (Morozheny pesni) tells how semiprecious stones came out of songs. The local people pronounced words in the freezing cold; the words remained frozen till thawing weather, and when it got warmer they thawed and sang again. “We have fences shored with strong words, and old men and women lean on warmly said words.” And delightful laces shining like diamonds were resulted from songs of maidens and women. Houses were SMART HELPER FOR PICKING decorated with these diamond laces; and venturers brought the frozen diamond songs to other countries. NATURAL DIAMONDS JEWELRY This issue of the magazine is dedicated to the way in which PORTABLE DIAMOND DETECTOR the gems of unique hues appear by quaint plan of nature, INTELLIGENT AND USERFRIENDLY about special aspects and possibilities of fancy colour diamonds market, and ALROSA colour gems mining and faceting. We also tell about selling of the most valuable diamond of the Company, about new development in diamond origin detection, about the • polished natural diamonds; most outstanding social responsibility projects of ALROSA. • enhanced/treated polished natural diamonds; For additional information • non-diamond imitations/simulants about the device please call (moissanite, cubic zirconia, etc.); +7 (495) 740-99-17 • polished synthetic/lab-created diamonds [email protected] grown using HPHT or CVD methods www.alrosa-inspector.com 12 Contents 60 Project 86 That’s a thing! – How’s your mood? LIFESTYLE Eternal glory – Cheer! The Cannes Film Festival Red Carpet is a symbol of Cheer Festival gets traditional and presents 74 Charity success and fashion runway, the best photograph unforgettable emotions to people of Yakutia background and a perfect reason to appear in front of Football therapy cameras in all glory How the mentees of Children’s Charitable Funds and IN FOCUS one more particular fan came to see matches of FIFA 92 Trends World Cup 2018™ Hit the style 60 66 Earth, fire, water 76 Event Diamond jewelry is not suitable only for special events Adventurism, desire to succeed and commitment but also it is appropriate for casual use. Through the to own dreams unite them to follow their dreams. Fan diamonds example of celebrities’ images we demonstrate how to make a fashion sport-chic style look 42 Opening Innokenty, Dmitry and Ekaterina get started a new During FIFA World Cup 2018™ ALROSA announced Reaching the land of spices column in our magazine about young employees of a fan competition: the aim was to invent a football name ALROSA for a large diamond mined in Yakutia and jewellery ALROSA opened representative office in India, the leader state of the polished diamond production. The new office 78 Stories of the Company is situated in Mumbai Facets of football diamonds 66 How famous players show their spirits and generosity 46 Research where stadium spotlights don’t shine Carats on the map 10 84 Accessories ALROSA in cooperation with GfK Company profiled an average customer in the USA and China jewelry Manly feature 04 In detail market COMPANY Diamonds glitter still excites, fascinates and attracts World champion the great. And famous football players are not the exception ALROSA group is the leader of the world diamond TERRITORY mining 30 Interview 50 Reputation 06 News Sergey Ivanov: “We change in response to new challenges” Social status SPECIAL ALROSA group, № 1 in the world diamond mining is PROJECT an absolute leader of the sector in social investment volume 36 Technologies 10 Life in a new colour 56 Story 12 Personality tints Test work Magic sandbox, How ALROSA Diamond Inspector, a diamond 14 Resolving a diamond into Owl-nanny, pearl water atoms detection device works 76 and other rehabilitation 18 A tricky client wonders 24 Complicated customer 40 Important In March 2018, Rehabilitation Center for children with a sensory impairment, mental and musculoskeletal 26 Coloured investment A matter of 60 minutes disorders, was opened in Yakutsk. Our correspondent visited the Center to find out more about small 28 7 sensations Appointments patients and people who help them 86 Editorial Office address: 9, bld.10, Signed For free distribution ALROSA in-house publication Nyzhnyaya Syromyatcheskaya str., 105120, to print: Moscow 03.09.2018 Phone: (495) 640-08-38; (495) 640-08-39 On-line version is Promotional booklet Work on the issue: Magazine designed with the Date available on the Eugenia Kozenko, Pavel Prytkov, Yana Yushina participation of PH “MediaLine” Printed in accordance with the materials provided in of release: website Editorial Office address: 1, bld. 24, Head editor: Polina V.Tiutina www.medialine-pressa.ru the Mediacolor printing office 11.09.2018 www.alrosa.ru Ozerkovskaya Emb., 115184, Moscow Printing Office address: bld.28, Volnaya str., Phone: +7 (903) 265-36-00 Фото на обложке: Nikita Barey Director General: Maxim Shlegel Moscow Project manager: Yana Tashkeeva 2 ALROSA September 2018 ALROSA September 2018 3 INСПОРТ DETAIL WORLD CHAMPION ALROSA GROUP – ALROSA GROUP’S WORLD LEADER IN DIAMOND MINING SHARE IN THE E GLOBAL DIAMOND LUT REC 7% 1,172 SODiamond output OR billion carats PRODUCTION B D 7% A 13% 33% VOLUME OF DEPOSITS’ RESERVES 2 OWNED BY THE ALROSA GROUP AS OF JANUARY 1, 2018, ACCORDING TO THE 39.6 STATE RESERVES COMMITTEE 2017 2016 million carats* SHARE IN THE TOTAL AIKHAL MINING ALROSA GROUP’S NYURBA MINING AND PROCESSING DIVISION PRODUCTION AND PROCESSING DIVISION Nyurbinsky and Botuobinsky pipes, two Yubileinaya, Komsomolskaya and Aikhal pipes (IN CARATS) same-name placer deposits Diamond output 19% Diamond output 6.4% 13.0 million carats 13.5% 7.7 million 6.8 million carats carats 12.2 million carats 18% 10% 51.9 carat crystal was mined at the A diamond from the Yubileinaya kimberlite pipe Aikhal Mining and Udachny Mining and Almazy Anabara Nyurbinsky kimberlite pipe early in this where the most of ALROSA’s large diamonds year. The age of the Nyurbinsky pipe – an catch are mined. 129.9 carat transparent crystal with Processing Division Processing Division Severalmaz catch ancient diamondiferous volcano – exceeds a yellowish tinge, mined in September 2017. 360 million years, the diamond itself was 2017 Mirny Mining and Nyurba Mining and formed much earlier. * The largest diamondhistory. modern company’s the output in Processing Division Processing Division MIRNY MINING UDACHNY MINING AND PROCESSING DIVISION AND PROCESSING DIVISION SEVERALMAZ ALMAZY ANABARA Mir and International kimberlite pipes, three placer Udachnaya and Zarnitsa pipes, Zapolyarny open-pit mine Arkhangelskaya and Karpinskogo-1 pipes deposits, one technogenic deposit of the Verkhne-Munskoe kimberlite field, one placer deposit Diamond output Diamond output Diamond output Diamond output 7.4% 7.2 million 7.8 million 20.6% 3.8 million 3.2 million 19.1% 2.6 million 2.2 million 1.0% 5.2 million 5.1 million carats carats carats carats carats carats carats carats A unique 27.85 carat pink diamond Not the largest, yet a uniquely orange- was mined in the summer of 2017 at the 54.32 carat diamond was mined at coloured diamond of 1.76 carats was mined Ebelyakh placer deposit north of the Arctic 76.53 carat transparent yellow Zarnitsa pipe in March 2018. 29 tons in December 2017. The specialists of the Circle. It is the biggest pink diamond that diamond, mined in March 2017 at of ore had to be processed in order to Diamond Sorting Center admit that they has ever been recovered in the history catch the International underground mine catch recover these 11 grams of precious catch have never seen a diamond of such a deep catch of ALROSA Group. More information at the depth of more than 1 km. mineral. orange colour and call it “a mandarin on the coloured diamonds recovered by diamond” among themselves. ALROSA can be found in a special project on page 10. 4 ALROSAАЛРОСА Septemberлето 2018 2018 ALROSAАЛРОСА September лето 2018 55 NEWS S&P HAS INCREASED THE CREDIT RATING OF ALROSA TO “ВВВ-” International Rating Agency S&P Global Ratings has increased the long-term credit rating of the Company to “BBВ-”, the rating forecast – “stable”. ALROSA TO PAY DIVIDENDS The Agency focuses on positive trends in the polished and rough diamond TWICE A YEAR market, stable high return on business In August, the Supervisory ratio of ALROSA, leading position in the Board of the Company global sector, significant improvement approved the new Dividend of financial stability, and gradual Policy. enhancement of the operational activity. “We are pleased that the Agency highly development, financial stability and appreciated our work that allow us to distribution of dividends. To maintain The Supervisory Board demonstrate a stable return on business comfortable leverage level we plan to recommended the stockholders ratio. Low leverage level and strict control keep the Net debt/EBITDA ratio within to approve dividend payment for the first over costs let the Company provide a the range of 0.5x-1.0x,” told Alexey 6 months at a rate of 5.93 rubles per share. Zarya open-pit positive cash flow for the key business Philippovsky, ALROSA Deputy CEO. A total of 43.67 billion rubles may be spent to pay dividends. According to the approved parameters, reached the new dividend policy will imply the change of the practice of payment Sergey Ivanov was named one frequency up to twice a year (for the first 100 meters 6 months and for 12 months of the year net of dividends for the first 6 months paid previously).