ROCHESTER

FORMERLY ROCHESTER TVue WEEKLY

Now Including Radio and Entertainment Personalities THE DANCING AUTHOR - Page 18 * MARCH 8-14, 1952 Get acquainted with • • • ,, MR. JAYCEE 4 :15 P. M. SUNDAYS

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The Station That Listeners Builtl fashions at luncheon Can the answer to the Shadow Stopper Saturday, contest be sent "Special Delivery" or must it be sent with a 3-cent stamp in March 8th the regular mail.I enjoy "the contest An intoxicating very much. collection of gowns Mrs. Myrtle M. Bonsignore. for the cocktail hour. Reservations now •.• ED'S NOTE:There are no restrictions BAker 6533. on the method you use to send in your luncheon from entry. When a question arises in re- regular menu starting gard to entries, we base our decision at 90c upon the time stamped on the envelope artistry in food and atmosphere by the post office. , ** I am a subscriber to RTVL and enjoy it very much. However, I have one town & country complaint. Some of my copies do not reach me until Monday or Tuesday eleven gibbs st. and naturally since the programs are from Sat. to Fri. this leaves me without a TV program for several days. Can this be remedied? "AMERICAN BARN DANCE" Mrs.Leola Carney, On TV every Wed. at 8:45 p.m. Sonyea, N.Y. ED'S NOTE: RTVL comes off the press on Wednesday afternoon of each week. They are addressed and mailed out to subscribers that evening or no later than Thursday morning. Any sub- scribers not receiving their RTVL on Friday or Saturday should take the CUMBERLAND NASH, Inc. matter up with their local post office or 209 Clinton Ave. N. HAm ilion 4408 route man.

• Inside details of the EXCLUSIVE horse room era I WAS A ROCHESTER BOOKIE THE Begin The Series Todoy SUN ROCHESTER TV LIFE ~ ROCHESTER TV LIFE Rochester's Official TV Program and News Magazine

Vol. 2 ~12 No.7 FRIDAY, MARCH 7, 1952 10.00--Cavalcade of Sports. Paddy Young Owned and Published by vs. Ernie Durando. ROBERT H. PEIFFER ASSOCIATES 10:45-Greatest Fights of the Century. Filmed boxing bout between Tony 35 Church St., Rochester 14, N.Y. lale and Rocky Graziano. Phone BAker 0513 SATURDAY, MARCH 8, 1952 Editor ~ Bob Peiffer 12:00--Sealtest Big Top, with many new circus acts. Asst. Editor H. Kip Pierson 8:00--AII Star Revue, starring Ed Wynn; with guest Jimmy Durante. THIS WEEK'S TV FEATURES 9:00--Your Show of Shows, starring Sid Caesar and Imogene Coca. letters to the Editor . 3 11:30--Genesee Film Playhouse. "Lydia," with Merle Oberon, Joseph Colten Press Time Flashes 4 and Alan Marshall. Vaudeville Friends ••• Burns, Allen and Benny...... 5 SUNDAY, MARCH 9, 1952 TV Fashion review...... 6 7:30--Jack Benny Program, with and as guests. Disc Kicks by Ed Meath...... 8 8:00-The Colgate Comedy Hour, star- TV Tips 9 ring Bob Hope in comedy and song. 10.00--Celebrity Time. Conrad Nagel with Down Beat by Carl Dengler . 10 guests Virginia O'Brien and Jackie Television Service Directory ... 11 Cooper. 11 :OO--Fireside Theater. "M'liss:' a West· Your TViewer by Doris lester 14 ern story. Subscription Page 15 11 :30--The Sammy Kay Show. ARing for the Playhouse... 16 MONDAY, MARCH 10, 1952 Coloring Contest 17 7:15-City Club of the Air. Cyrus Ching The Dancing Author-Val Mates.. 18 on Labor Relations. Classified Ads . 18 TUESDAY, MARCH 11, 1952 Shadow Stopper 19 7:15-Quick·Quiz. 9:30--Circle Theater. "The Man in 308:' This Radio TV World 20 a story of how love breaks through Miss Rochester ..... 21 the wall of om nesia. 11 :15-Slars Playhouse. "Apple of His Over the TV Fence 22 Eye:' with June Lockhart and Word Bond. WHAM-TV PROGRAMS WEDNESDAY, MARCH 12, 1952 - DAILY SCHEDULE- 9.00--Kraft TV Thealer. "The Thief:' by Your complete week's listing in one Henry Burnstein. place for your easy reference- 10:00-Blue Ribbon Bouts. Jimmy Carter Pages 12 and 13 meets Luther Rawlings in an over-the- weight match. MARCH 8 - 14, 1952 THURSDAY, MARCH 13, 1952 9:30-Ford Festival, starring James Mel- Rochester TV life published weekly at lon wilh .0 variety show and guests. Rochesler, New York. Subscription price 10:00-Marlin Kane, Privale Eye. Detec- $5.00 per year, in advance. tive drama starring Lloyd Nolan,

4 ROCHESTER TV LIFE GOOD FRIENDS GET TOGETHER-Jack Benny (right), with all the trusting innocence of long friendship, will have George Burns and Gracie Allen as his guests on the CBS-TV "Jock Benny Program" Sunday, March 9, 7:30-8:00 P.M. EST. And from the look in Gracie's eyes there's no telling what she's cooking up for the occasion. VI/llde,,/Ile F,/ellds ••• B,urns, Allen and Benny

Jack Benny and George Burns have sational. You've got the cleverest routine, been friends since their early days in the funniest gags Broadway has ever vaudeville. heard. I think you're a qenius-e-better Back in those days they shared bache- than Chaplin!" He signed it "George lor quarters and started pulling jokes on Burns." each other.They became benedicts at After George and Gracie had made about the same time (George in 1926 and their radio debut, Jack addressed a fan Jack in 1927), which only served to letter to his pal: "I listened to your pro- strengthen their friendship and make for gram last night and I think it was swell. a continued series of personalized, wacky I would appreciate it very much if you practical jokes, would send me a picture of Tom Mix's The night that George married Gracie horse." Allen in , Jack called up from Forthwith, George found a photo of a Vancouver at 4 A.M,"Hello, this is Jack jackass and inscribed it "To my very Benny," he announced. George said, dear friend, Jack Benny." Jack ac- "Bring up two orders of ham and eggs!" knowledged it with "Thank you for your and hung up. picture." . While George was playing the Palace On one occasion Jack wrote George a In New York, Jack sent him this wire six-page letter. George, it seems, was too from San Diego: "I think your act is sen- (Continued on Page 9)

ROCHESTERTV LIFE 5 FASHION v PREVIEW Wednesday's "Take It Easy" show with Mort Nusbaum has as a permanent Wednesday guest, -Pat Sumberg, a gal who has spent the last two years in New York City acting on network television shows and in stage productions. As a usual Wednesday feature Pat interviews interesting Rochester personalities and celebs that are in town. On this week's show she introduced to viewers a young Rochesterian who is making her mark in the fashion designing field-Libby Dragone. Miss Libby, as her dresses are labelled, not only creates the original design but makes the dresses as well. Miss Ann Trentwood, one of Rochester's top The complete process of designing and fashion models, modeled this "Miss libby" making dresses would, in a fashion cen- creation on Wednesday's show and will also ter like New York, call for several dif- be seen at Saturday's Town and Country luncheon.

ferent artisians with their varied talents but Libby has them all and the finished outfit speaks for itself of the fine work- manship and beauty of line.How fortun- ate that Rochester women now have an opportunity to have a Miss Libby orig- inal that is designed just for them with the personal touch that comes with an original .,. Also, in Miss Libby's crea- tion of a dress just for you, all the figure problems can be solved as well as all your fashion needs. At 1 :00 p.m., Saturday, March 8th, "FASHION '52", a newly formed and independent group, whose purpose is to present fashion shows to Rochester, will offer a first showing of a group of Miss Libby's year round cocktail dresses at a luncheon at the Town and Country Res- Pat's first meeting with Libby was at Libby's taurant. So, here's a chance to see Miss home, where she was busy at work on her Libby's dresses and meet the young de- latest creations. signer. You can make- reservations by

6 ROCHESTER TV LIFE calling BAker 6533, today. You'll have a very glamourous afternoon plus other features that "FASHION '52" have planned, The lovely model on this week's show is a very familiar one to Rochester televi- sion enthusiasts. She is Miss Ann Trent- man, one of Rochester's top fashion models who has appeared weekly on the Harry Levin "On The Avenue" show and is currently modeling for local fash- ion shows. Both the green taffetta dress (a Miss Libby creation) and Ann Trent- "Miss Libby" fashions have appeared on tele- man are an unbeatable combination for vision in Syracuse also and have met with glamour. Don't you 'agree? instant approval by all who have seen them.

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ROCHESTER TV LIFE 7 GUEST DISC JOCKEY ... ED MEATH - WHEe Lots of folks, I imagine, believe Uncle Eddie is a little on the square side. This stems from the fact that he never features in the wee hours of the morning over WHEC the fine musical artistry of men like Hot Lips Page, Wild Bill Davis, etc. It might, of course, stem from many . sellers for Western New York. along other reasons too. Early in the morning with Teresa Brewer's "IDon't Care." it seems that the major portion of the If you are a popular record fan, you listening audience (I hope) likes light, just can't overlook at the moment such bouncy numbers, with a moderate supply fine waxings as Les Paul and Mary of novelty and ballad records thrown in Ford's "Tiger Rag," Ralph Flanagan's. our early morning show, is not a request "Slow Poke," the Bell Sisters' "Ber- for good measure. The Musical Clock, muda," Hugo Winterhalter's "A Kiss to program. However, we do get a number Build a Dream On," Gordon Jenkins' of inquiries on tunes, which is indicative "Charmaine" and Frankie Lane's new of the present trend of listening wants. item,"Gandy Dancer's Ball." A ballad Most popular request at the moment recently recorded by Carmen Cavallaro seems to be for Kay Starr's "Wheel of which doesn't seem to be doing much but Fortune," which is. one of her best of a ranks high in my own personal favor is long string of fine records. The Four "It's All in the Game."This song, by Aces double-side hit, "Tell Me Why" the way, was written by General Charles and "Garden in the Rain," still is spin- Dawes, the former Vice President of the ning around with great success. Helen U. S. General Dawes composed it in the O'Connell has a fine Capitol record of 19205. For novelty records, Micky Katz's "Anytime," ·although it does not eclipse recording of "Herring Boats" is a stand- the popular masterpiece turned in by Pvt. out, along with Stan Freberg's latest Eddie Fisher of the U. S. Army. There brainstorm, "Tel-e-vee-shun." Uncle are two or thrJe good recordings of Eddie usually plays a kiddies' record for "Please, Mr. s)tl" The top three in my his nieces and nephews at 8:20 each book belong to Fred Waring, Perry morning. Como and Bill Kenny of the Ink Spots. The standout record by far is an oldie, I also like the other side of Waring's Ann Stephens' "Teddy Bear Picnic." Roy platter, "Tulips and Heather." Although Rogers has a new Easter type record Johnny Ray's sensational hit of "Cry" is which might do something, called "Eg- still riding high, I lean to Georgia Gibbs' bert, the Easter Egg," with Peter Cotton- excellent recording of the same, in the tail on the bottom side. morning.It's softer on the ears for that I am sure my fellow workers at the time of day. In fact, when I am in doubt, various stations will help me out with I play Lombardo. The Mills Brothers' the top jazz, classical and Western re- and Rosemary Clooney's "Be My Life's cordings, in the reviews to come. Kindest Companion" still ranks in the top ten regards.

8 ROCHESTER TV LIFE Vaudeville Friends ... (Continued from Poge 5). busy to answer, so he switched the THIS WEEI('S TV TIP names in the salutation and signature, and sent the letter back. Jack redoubled, By and .for a year and a half, that was the only letter that passed between them. RADIO TECHN ClANS GUILD The most expensive and widely- =OF RO(;HES• N..Y.,Inc:.= heralded exchange of jokes between the two funsters came this wise: On the opening night of Benny's en- gagement at the London Palladium in 1948, George put in a long distance call for him from his Beverly Hills, Calif., HORIZONTAL HOLD CONTROL home. When the connection was made, George said,"Hello, Jack. This is George (continued [rom last week) Burns," then abruptly hung up. A very simple and easy way to Jack got reprisal in full measure on the determine whether a Horizontal Con- opening night for George and Gracie, the following year, at the Palladium. He trol is set properly is to momentarily turn the Channel Selector to another flew all the way from Hollywood, and made his way to the apartment of Val Channel and then back and notice if Parnell, manager of the Palladium, where the picture appears instantly. If the a party was in progress in honor of diagonal lines appear it is usually an Burns and Allen. indication that the control is not prop- erly set and should be adjusted. (Continued on Page 11) In many instances Service Tech- nicians are told by television users that the picture disappears or lines appear on the screen repeatedly and the only way the picture can be made to appear again is by turning the set off and then back on. A condition of this kind can be very easily overcome by properly adjusting the Horizontal Hold Control.

The operation of this control in some cases can be rather difficult to understand but every television user should make an effort to learn how and when to use it. Your Service ilnuite Uj.to !:J0M 'Wedding Technician knows and appreciates the difficulty that this Control can cause .. we'ff take the Candidj. and will be happy to explain it to you. THE FINEST IN CANDIDS AND FORMAL WEDDING PHOTOGRAPHY Readers are urged to send in their questions which will be answered in LEN CAMPAGNO future issues. Address: TV TIPS, this STUDIO magazine. 133 Clintan Ave. S.• BAker 4431

ROCHESTER TV LIFE 9 was popular with radio listeners of the time. May we be the first to offer advance congratulations to WHAM, who will celebrate their 30th year of broadcasting on July II of this year. Early studios were located in the Eastman Annex on Scio Street and later were moved to the Sagamore Hotel, which has since been renamed the Sheraton. All are familiar with wHAM's new home,"Rochester DEAN of the DOWN BEAT Radio City," on Humboldt Street. Bill Fay, now vice president of Strom- Reminisce With CARL DENGLER berg Carlson's radio division, joined the staff in the middle 20s as a program Many Rochesterians, and not such old- director and entertainer. Many will re- : timers at that, will recall many of the call Bill as a very fine tenor in those , early shows on WHAM. Of these, per- days despite the fact that his executive : haps the ones easiest to remember will position today may hide his vocal talent. be the Arpeako Minstrels, Hank and Bill's career has paralleled that of many Herb and the Saturday Night Barn radio executives, in that he graduated , Dance which starred the late Jack Lee from the active entertainment phase of , and Gene Lang, who by the way is still the business to take over the reins of associated with WHAM, doing the Sib- managing it. Much of WHAM's success ley show mornings with Louise Wilson. can be credited to his efforts. Sax Smith is another local boy who ; starred on the Ivanhoe Proqram=-Ionq a * 'favorite with listeners. Reminiscing as we are brings to mind the bubble bari- DRESSED FOR THE PART tone of Lowell MacMillan and his tattle- LEN DOYLE, who puts everything he tale gray songs for the Fels Naptha pro- has into his role as "MR. DISTRICT gram, which also featured Sax Smith. ATTORNEY's" "Harrington," proved Lowell, incidentally, was also sports an- also that he comes from sturdy stock. nouncer at WHAM in the early days, Director ED BYRON called the cast doubling as a vocalist on various other for a rehearsal last week of a "Mr. programs. He is now one of the top D.A." radio chapter .one to be taped for execs at WHEe. broadcast during the hot part of the Another chap who has done real well summer. Doyle arrived at the ABC stu- in the radio field is Frank Kelly, who is , dio bedecked in light summer attire, open now station manager for Station WBEN sports shirt and all ~ on New York's in 'Buffalo. Clyde Morse, an announcer coldest day of the year! and pianist on WHAM during the early 30s, left for San Francisco and there met ...... ""'" a violent death' which to this day re- mains an unsolved mystery. Then there NOTICE was Dorothy Drakley, now Mrs. Dottie Rochester TV Life has an opening Mullen, and Inez QUinn, who were the for an experienced Advertising hot canaries of the early thtrtles=-Inez Salesman, full or part-time basis, is still with WHAM. Bill Driscoll will be recalled by many as a most talented Call BAker 0513, or write, stating comedian and impersonator. Norbert your qualifications. Splendid op- Klem's ark was featured on the Roches- portunity for the right man. ter Telephone Company's program and

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Vaudeville Friends ... the wire now." George, in the other room, exclaimed (Continued from Page 9) to the guests,"That [ack!" Jack then Before he arrived, he picked up Jane said, "Hello, George," and hung up. Wyman (then making a movie in Lon- "He hung up on me!" George said don) and asked her to be his stooge in rather plaintively. And he had hardly the finale to this running gag. Un- finished the sentence when Jack walked beknownst to George or Gracie, they hid in a room adjoining the party in progress. into the room. Jane played like a veddy British tele- George was so overwrought he cried. phone operator, and pretended to be Following a gruelling tour of the putting through a call to George from battlefronts of Korea to entertain the Hollywood. "Mr. Burns, Mr. Burns," she troops in 1951. Benny returned to Holly- said,"Hollywood calling, Mr. Burns. wood to resume his radio and television Riqhto, it's Mr. Benny. I'll put him on (Continued on Page 15) MOORE'S QUO,NSET INN ROCHESTER-FAIRPORT RD. •Chicken in the FEATURING NIGHTLY Basket $1.75 PA T CO UGH LI N • STEAKS with the • SEA FOODS 5 WI N G FOUR

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ROCHESTER TV LIFEII 5:00-Super Circus 5:30-Range Rider 6:00-Boston Blcickie 6:30-Faye Emerson's Town 7:00-Greatest Story ~ver Told CHANNEL 6 7:30-Jack Benny (CBS) 8:00-Bob Hope (NBC) 9:00-TV Playhouse (NBC) CHECK THE SCHEDULES 10:00-Celebrity Time DAILY-COMPACT, COMPLETE LIST 10:30-Electric Theatre 11:OO-Fireside Theatre. FOR THE ENTIRE WEEK 11:30-Sammy Kaye 12:OO-News Saturday, March 8th Monday, March 10th 9:30-Hopalong Cassidy 10:30-Smilin' Ed McConnell (CBS) 6:00-Spoce Cadet • 11:OO-Star Matinee 6:15-Local and National News 11:30-To be announced 6:30-Speaking of Sports 12:00-Big Top 6:45-Perry Como 1:OO-Kate Smith (NBC) 7:00-Kukla, Fran & Ollie (NBC). 2:00-Star5 Cavalcade 3:00-TV Teen Club (ABC) 7:15-City Club Corner 3:30-Super Circus 7:30-Those Two (NBC) 4:00-Roy Rogers 7:45-Camel News Caravan 4:30-Cloudia B:OO-Lux Video Theatre (CBS). 5:00-Better Homes Show B:30-You Can Be A Star 5:30-Nature of Things 5:45-Story Time· 9:00-nLights Out." Spine chilling thrillers. 6:00-Kit Carson 9:30-Sportsmen's Club 6:30-Wild Bill Hickok 9:45-Show Goer 7:00-Who Said That? (NBC) 10:00-Studio One 7:3O-Court of Opinion 11:00-News B:OO-Jack Corson 9:00-Your Shows of Shows l1:IS-Hollywood Opening Night (CBS) 10:30-Wrestling from Chicago 11:30-Film Playhouse. Tuesday, March 11th Sunday, March 9th 6:00-Film 6:1S-The News of the Day with Earl Wood. 11:30-Mr. Wizard 6:30-Speaking of Sports 11:30-Zoo .Parade (NBC) 6:45-"TV Varieties" I 12:00-Ranger Joe (ABC) 7:00-Kukla, Fran & Ollie (NBC). I 12:15-Film 7:1S-Quick·Quiz l~i30-Gruen Theatre 7:30-Dinah Shore (NBC) ~i0O-Frontiers of Faith 7:45-Camel News Caravan li3O-One Man's Family 8:00- J 2:00-The Name's The Same (ABC) 9:0O-Cinderella Weekend. 2:30-Trauble With Father 9:30-Circle Theatre (NBC) 3:00-Godfrey's Talent Scouts· lO:OO-Original AmQteurHour 3:30-1 Love Lucy 10:45-Bob Considine 4:00-Meet The Press 11:00-News 4:30-Juvenlle Jury. 11:15--Stars Playhouse (CBS)

12 ROCHESTERTVLIFE DAYTIME PROGRAMS MONDAY THROUGH FRIDAY

9:55-Lenlen Thoughl for the Day (Wed.) Art Gallery Program IO,OO-Breakfast Party (Thur) How Do You Do II? (Fri) Make It and Market 1O:15-(MTWT) Arthur Godfrey (Fri.) Breakfast Party 1:OO-To Be Announced 1:15--{Wed) Bride and Groom IO,30-Take It Easy wit.h Mort Nusbaum 11:OO-(MTTF) Bride and Groom 1:30-Gary 'Moore Show (Wed) Dollar Derby 2,15-(Mon) Film 11:15-(Mon) You and Your Child 2:30-First Hundred Years (T& T) Tower Clock Time 2,45-0pen House (Wed) Dollar Derby 3:00-The Big Pay-Off (Fri) Film 3:30-(MWF) Ralph Edwards Show 11,30-Strike II Rich (T& T) Show 12:00-Noonday News 4:00-Kate Smith Hour 12,15-Love Of life 5,00-Hawkins Falls 12:30-Seorch For Tomorow 12:45-(Mon) Voice of R. I.T. 5:15-Gabby Hayes (Tues) Homemakers Holiday 5,30-Howdy Doody

Wednesday, March 12th 9:00-Sports Digest 9:15-Focus on Photography 6,00-Space Cadet 9,30-James Melton Show 6:15-Top of the News with Earl Wood. 10:00-Martin Kane (NBC) 6:30-Speaking of Sports 10:30-Film 6:45-Perry Como 11:OO-News (Doyle) 7:00-Kukla, Fran & Ollie (NBC). 7:15-Quick-Quiz Friday, March 14th 7:30-Those Two 7:45-Caml!l News Caravan (NBC) 6:00-Space Cadet 8:00-Crusade in The Pacific. 6:15-News 8:30-John Kiernan. A panorama of nature 6:30-Speaking of Sports 8:45-American Barn Dance 6:45-Perry Como 9:00-Kroft TV Theatre 7:00-K~kla, Fran '& Ollie (NBC). 10,00-Blue Ribbon Boxing (CBS) 7:15-Ask The Kids 10:45-Chronoscope 7,30-Those Two 11:00-News 7:45-Camel News Caravan (NBC) 11:15-Robt. Montgomery 8:00-"Mama" 8:30-We The People, with Dan Seymour. Thursday, March 13th 9:00-The Big Story (NBC). 9:30-The Unexpected 6:00-U of R Interview 10:00-Gillelle Fights (NBC) 6:15-Latest National and Local News 10:45-Greatest Fights (NBC). 6:30-Speaking of Sports 11:00-News 6:45-Week in Sports 11:15-Charlie Wild, Detective (CBS) 7:00-Kukla, fran & Ollie (NBC). 11:45-Racket Squad (CBS) 7:15-Quick-Quiz 7,30-Dinah Shore To get fuller enjoyment and lost-minute 7:45~amel News Caravan (NBC) 8:00-Grou(ho Marx informufion, always check * "Press Time Flashes" on Page 4 8,30-Alan Young Show * ROCHESTERTVLIFE 13 YOUR TVIEWER By DORIS LESTER

The TV world has been shaken by the casting or televising of committee hear- ban on radio and television coverage im- ings tends to encourage a 'spectacle' posed by Speaker of the House Sam rather than an honest search for facts is Rayburn. Your thoughts and comments a slander on the motives of the great on the matter are welcomed in this col- inajority of our elected representatives umn and will be printed if you will take and is based on the assumption that the the time to write to me. My thoughts American people cannot recognize in- are very well expressed by the following sincerity and irrelevancies when they statement by Frank Stanton, CBS presi- hear them and see them. dent: "We hope that speedy action will be "The American public will be de- taken to restore the opportuni ty to mil- prived of an opportunity for accurate lions of radio listeners and television and first-hand reporting of congressional viewers of hearing and seeing our gov- hearings if the present ban on radio and ernment in action." television coverage imposed by Speaker This is a perfect example of the kind Sam Rayburn is continued. of action you as a citizen can thwart if "There is no justiflable basis for bar- you will just take the time and effort ring radio and television from committee necessary to do so. A letter to your hearings which are otherwise open to the Representatives would do much to show public and where facilities for broad- them what your sentiments are, and if casting can be provided without inter- enough of the citizenry will make the fering with the conduct of the proceed- effort, their voices will be heard and ings. Any

1-4 ROCHESTER TV LIFE Vaudeville Friends ...

(Continued from Page 11) The activities. George had not seen Jack since his Year's Best return, but he was not at a loss for a gag Buy! when Benny casually sauntered back- stage at rehearsal for the Burns and Allen TV show. ROCHESTER "Why, hello, Jack," he said casually, "when are you leaving for Korea?" Jack did what he usually does when TV LIFE George pulls a "fasty." He doubled up with laughter, and hung 52 Weeks .. $5.00 onto George's knees before he straight- ened up. • Coming Attractions He thinks George is the funniest man on earth. The feeling is mutual. o Complete TV Coverage . Back in the '40s, Burns and Allen con- • Radio Personalities templated. a change in format before • Disc Jockey Review starting a new series of their radio show. • Exclusive Picture Features Benny voluntarily attended many of the preliminary meetings in the office of the • Accurate Program Listings advertising agency. He offered some' • Backstage Stories of the Stars good advice. It was taken, and the new Burns and Allen show got off to a flying start. SUBSCRIBE George and Jack are pals who know TODAY I how to talk-and listen. At A Saving of $2.80 on the GEnesee 8275 Single Copy Price TV Service - Maintenance Aerial Erection ZITT'S TELEVISION 824 W. MAIN ST. ROCHESTER, N.Y.

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ROCHESTER TV LIFE 15 A RING for the PLAYHOUSE Recently the Pulitzer Prize Playhouse wanted to dramatize the Ernest Heming- way story about boxing, "Fifty Grand." But they needed a 20-foot ring where Overall shot of the boxing ring which was the entire third act of the story was to used during the Pulitizer Prize Playhouse take place. The champion, who was to hour-lonq dramatization af the Ernest Hem- be played by Dane Clark, was to fight ingway story, "Fifty Grand." The ring was through fifteen rounds of gruelling action used throughout the play and the entire third. and they wanted the action to be as real- act action took place in the ring. Dane Clark, istic as possible. a former fighter himself, was the star~ of the The only one in the country capable show. Photo was snapped right before the of installing a ring that size and in the show went on the air in the CBS Playhouse time needed was Everlast Sporting Goods 58, a remodeled theatre. Co. Their young, energetic' president, Dan Golomb, went to the' theatre ... above you can see that it could have in this case CBS Playhouse 58, a trans- housed a fight staged for television or a planted movie theatre, surveyed the area world's championship bout. That the play and the next day had a complete 20-foot went off without a hitch, will be verified boxing ring in' place. From the picture by many Rochester viewers.

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Private and class instruction for beginners, advanced and professionals.

49 Elm Street BAker 5815

16 ROCHESTER TV LIFE Coloring Contest HEY KIDS! Here's a chance to win FREE CONTEST WINNERS Tickets to the (For the Week March 1-7) Mary C Cole, Age 4, 19 Clinton St.. Paramount Theater Here is a coloring contest for all boys Dansville, N. Y. and girls 10 years and under. Each week Joanne Kamela, Age 10, 45 Wakefield - for the next 5 weeks - three boys St., Rochester, N. Y. and girls can win guest tickets to the Judith Mary Adamski, Age· 10, 349 Paramount Theatre. Somershire Dr., Rochester, N. Y. And-here's more big news! At the Win~ers will' receive 2 guest tickets end of the 5 weeks the lucky winners to the Paramount Theatre for its current have a chance for a free merchandise attraction. prize from Field's Toy Department.

3. Print your name and address dearly. RULES: Send colored cartoons to Rochester .TV Life. 35 Church St .• Rochester 14. N. Y. 1. This contest is open to all boys All entries must be submitted before and girls 10 years old or younger_ March 13, 1952. 2. Three winners will each receive 2 4. Decision of the judges is final. Ail Guest Tickets to the Paramount Theatre entries become the property of Rochester for the current attraction. TV Life.

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t- '"W ~ U t-- ar: W ,t- t>- ~ :::t:w t- .,.; W .!! c W o ar: U II. CD .os '0 Z u V) V) w - § co:: ~ "0 o .cn -co THE DANCING AUTHOR VAL MATES

Already well-known to Rochesterians for his specialized dance instruction for youngsters. Val Mates carved another niche in his already successful dancing career· with the publication of his new book, "How to Tap Dance." With the paint hardly dry in his new enlarged studios located on Elm Street. Val took time out from his hectic schedule of teaching 'and the hundred and one prob- lems connected with the opening of his new location to complete the work nec- essary to bring out the new publication. Written in collaboration with his long- much too complicated for the amateur to time friend and one-time "Show Biz" understand. It was with the aim of over- manager. Joseph Mann. of New York coming this apparent lack that his book City."How to Tap Dance" brings to was written. In Val' s own words."How those who have long wanted to learn tap to Tap Dance" will eliminate confusion dancing but who lacked the time. money for the beginner. or perhaps were too shy to attend regu- Val' s past experience in touring the- lar classes. a chance to learn the basic aters and ·night clubs and his more re- fundamentals necessary. cent success in teaching youngsters who As an instructor. Val has read most have been winners on local TV and of the books published on dancing. How- theater programs give credit to his words ever. he shares a belief with many other and insure "How to Tap Dance" great dance instructors that these books are success.

READ SAVE TIME AND use SAVE MONEY

Advertisements in this section, 5 cenls per word, each insertion, mrmmum 20 words, payable in advance. Copy must be in our office Thursday of each week preceding date of issue. Address, Classified Advertising, c/o Rochester TV life, 35 Church Street, Rochester 14, N. Y.

PERSONALIZED lABELS-250 deluxe gummed PERSONAL DECAlS-36 for $1.50. Your labels, $1.50, in beautiful plastic case. Use choice of red, blue or yellow, size Y2 x2 for return address when mailing envelopes inches. Use on billfolds, cigarette lighters, and packages or for any identification. golf clubs, briefcases, car and other belong- Printed 2 colors with your nome and address. ings.Order yours today. DECALS, Box 2, LABELS, Box 1, cia Rochester TV life, 35 clo Rochester TV life, 35 Church Street, Church Street, Rochester 14, N. Y. Rochester 14, N. Y.

PHOTO-STAMPS-10 for $2.00. Personalize your stationery, invitations, onnouncements, PERSONALIZED CARDS-150 midget deluxe greeting cards, albums, etc., with your photo- cards, $2.00. Si:z:e 1% x2 3fa inches, wh ite graph in stamp form. Perforated and stock with black ink. Your initials stamped in gummed, ready to use. Send any si:z:e photo- gold on top of plastic case. Order yours graph or negative (returned unharmed) with today. PERSONALIZED CARDS, Box 4, c/o your remittance to PHOTO-STAMPS, Box 3, Rochester TV life, 35 Church Street, Rochester c/o Rochester TV life, 35 Church Street. 14, N.Y.

1B ROCHESTER TV LIFE FOLKS! Let ~lJJ}DJJ!U "DICKII MERTZ STOPPER

GUESS THE SHADOW

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Old But New The first to identify the "Shadow Stopper" as Win This Jackpot KUKLA-Kukla, Fran and Ollie $10.00 The SHADOW STOPPER can be either a person, place, or thing. . Each week, if no reader guesses its identity correctly, a new CLUE will be added. The Jackpot Prize will be increased by $10.00 each week until some lucky reader names the Shadow. ROSE MARY CANDELA, 1509 Clifford Ave.

OFFICIAL ENTRY COUPON ROCH ESTER TV II FE 35 Church Street Rochester 14, N. Y. MY GUESS FOR THE SHADOW STOPPER IS:

NAME...... ADDRESS . (Please Pri nt)

ROCHESTER TV LIFE 19 ~al1 ~THIS RADIO AND TV WORLm T~

Arthur Godfrey returns to the Talent to listeners through the years, was re- Scout show on Monday, March 10. The cently inducted Mayor of Encino, 'Calil. program has been in the capable hands Former mayor of the San Fernando of old-timer Joe E. Brown, who is a Valley was Phil Harris; and his prede- newcomer to TV. . .. Robert Mont- cessor was the late AI Iolson .... Dean gomery, who daily broadcasts "A Citizen Martin and Jerry Lewis will stage an 18- Views the News," is to be commended hour telethon over New York WNBT for his expose of corruption and crime starting Friday of this week to raise in New Jersey's Bergen County. Mont- funds for the construction of the New gomery has had an enviable war record York Cardiac Hospital-the first of its as a former PT boat commander and kind in the United States. They hope to is a man who has learned through per- raise $2,000,000. sonal contact and experience about the .• .• evils of tyranny and how to measure its * incipient roots wherever they sprout in ONETO TEMRaymond Massey. the soil of public apathy. As a case his- who usually averages about 10 portrayals tory and as a prime example of the crim- of Lincoln a year, 'is doing it only once inal and political slum area, Bergen this year. NBC's "Cavalcade of Amer- County should be of interest to every ica" has the exclusive. other county in America. What has happened in that county can happen. and may be happening, in our very own. . .. Phil Harris, one of the entertain- ment world's most versatile stars, has A W. W. O'BRIEn signed a long-term contract with NBC A~'ltiJUt9 A9CIt~Cf for both radio and television.The con- tract calls for a continuation of the IWa!111 PR ODU CT ION highly-successful Phil Harris-Alice Faye Show, which is heard over WHAM Sun- days at 8 P.M. Phil and his charming "YOU CAN BE A STAR" Mon., 8:30 P.M. wife, Alice Faye, began their radio pro- For Columbia Music & Appliance Store gram in the fall of 1946. Prior to this, "CINDERELLA WEEKEND" Tue. 9 P.M. Phil had been one of the nation's out- For Columbia Music & Appliance Store standing band leaders. The new pact with NBC will bring him into the ranks "BOB TURNER SHOW" Wed., 7:30 P. M. of television along with the network's For Heinrich Motors other top TV stars, and will also provide "ASK THE KIDS" Fri. 7:30 P.M. him with the opportunity to develop a For Rochester Savings Banlc TV format of his own in the future. . . . Another news commentator whose "TElENEWS DAilY" Mon. thru Fri. 11 P.M. words bear real interest for listeners is For Doyle Main Motors Paul Harvey, who is aired over WARC SATURDAY NIGHT WRESTliNG Sat. 10:30 every Sunday evening at 10. His words For Rochester Silvertown may many times be in the vane of a and Nothnagle Realtors cynic but they do make you stop and think-and that is good for all of us.... Burke. Bldg.• BA. 5695 , well-known announcer

20 ROCHESTER TV LIFE "MISS ROCHESTER" Picked at the monthly meeting of the Friendship Club from a bevy of 30 local beauties, EMilY SANSERVINO was chosen as "Miss Rochester." With brown eyes, brown hair and standing 5 feet, 3 % inches tall she wears her crown well, with intelligence and personality to match. ttOVER THE TV FENCE"

TViewers have had much interesting reading the past few weeks, what with Wayne Coy's recent resignation from the chairmanship of the FCC. Despite shipped down to the service base aboard his staff's apparent surprise at the a naval craft. ... Televiewers had the move, it is now figured in TV circles opportunity to see a real million-dollar that they had known about it a week attraction on a recent Blue Ribbon Mar- previous. They were caught off guard clano-Savold bout. That was the esti- by an observing FCC messenger who mated price of the uncut diamonds that innocently asked them if they were sur- spelled out the familiar Pabst commer- prised by "today's news." One of the cial questions,"Whar'll You Have?" staffers replied hastily, "No, we weren't Naturally a large police detail crowded surprised today, but we were when we the studio on guard. ... March 8 ushers first heard of it.".. Another bit of na- in a new and unusual "Junior Admakers tional TC news that has started a great Guild" contest for children 14 years and deal of speculation is Speaker Rayburn's under. The contest is being conducted ban of television and radio broadcasting by the Kellogg Company on their Wild of committee hearings. Television and Bill Hickok TV show. Youngsters are radio coverage of news events is reach- asked to draw a picture and write ing such proportions that Congress must some words to advertise Kellogg's Corn meet the issue immediately and set up Flakes-sending each entry along with definite rules regarding its use.The pub- a Kellogg's Corn Flakes box top. Sav- lic wants this type of news coverage and ings bonds are sent winners and all who there is no doubt that we eventually will submit entries will receive Junior Ad- have it. What better way is there for us makers' Guild membership pins. This is to see and hear our government in certainly one of the most original and action?... March 1st marked the day novel contests ever conducted by Kellogg that the TV Program Standards Code or any other company for that matter. became effective. Have you noticed any ... That familiar face you may have difference? . . . From nearby Syracuse a recognized on the Roy Rogers show is puzzled televiewer registered a unique C~rl "Alfalfa" Switzer, who early movie "reception" complaint with the engineer- fans will recall as the freckle-faced star ing department of WSYR-TV. The of the rib-tickling "Our Gang Comedies." dialer claims that every time she tunes ** in Channel 5 (WSYR) her garage doors open.... Bob Hope will forsake the PROTECTION - While John Ireland studio in favor of originating his March 9 rehearsing for "Theatre Guild on the "Colgate Comedy' Hour" show at San Air," his brother, comedian Tom Noonan, Diego's Camp Elliott. This will mark came over to heckle. At the first break, the second time that a Colgate show Ireland turned to Tom and said,"What's moved into a service camp for its origi- the idea of wearing my raincoat?" nation since 's El , Torre Marine Base show first of the year. Noonan replied,"You wouldn't want me NBC's camera crew and staff is being to get your suit wet, would you?"

22 ROCHESTER TV LIFE • ON THE

EFFICIENT 1370 FREQUENCY • 'WSAY • Programs Are Specifically Directed To The Age

Brackets and Type of Audience Which Statis-

tics Show Have the Greatest Buying Power. •

ROCHESTER TV LIFE 23 ROCHESTER II

GENESEE ~o ~

Programs on Radio and Television on WHAM and WHAM-TV * \'BOLD VENTUllE~/* Every Wed. Night at 10:30 * \\THE SPORTSMAN/S CLUB" Every Mon. Night at 9,:30 * \\THE UNEXPECTED" Every Fri. Night at 9:30 * \\THE GENESEE PLAYHOUSE" Every Sat. Night dt 11 :30