SMSA TRUST CORPORATE SOCIAL INVESTMENT PROJECTS 2010 - 2018

FNB Stadium, Gate B, Soccer City Avenue, Nasrec, SMSA Trust - Reg No: IT3355/2011 Content

The SMSA Trust – benefiting stadium communities 3 SMSA Trustees 5 SMSA Trust Projects since 2010: 7 Community Cleaning Project 7 Damage Assessment 9 Informal Traders (Mama’s) 10 Community Golf Driving Range 11 Ekhaya Health and Wellness Centre 12 Orlando Pirates Learning Centre and Rand Stadium 13 Training Centre Community Waste Recycling Project 14 Motorbike Training School 15 The Soweto Drift Academy 16 Community Football Training Pitch 18 SMSA Football Club 19 Mama Joy (Pty) Ltd 20 Ad Hoc Projects 21 Expanded Public Works Program (EPWP) 29 Skills Development 30

CONFIDENTIALITY NOTE Kindly note that copyright subsists in this report. This report has been prepared by Stadium Management (“SMSA”). Copyright subsists in the content of this report. As such this report or any part thereof may not be disseminated to or used by any third party without the express prior written permission of SMSA.

2 The SMSA Trust – benefiting communities surrounding our stadiums

The Trust started operating in 2010 between SMSA and The Stadium Management South Africa (SMSA) Trust the City of Johannesburg (CoJ) on the following aspects: is committed to assisting with the approved projects, in social economic development, skills development and consultation with our principals on local government level, with enterprise development. some of the social issues affecting communities surrounding our stadiums and the Trust continues to assist in initiating the SMSA’s contribution towards the Trust started from 2010; improvements of and development of these communities’ when as a gesture of goodwill, donations and contributions thorough educational and skills development programmes. were made if there were requests from communities or other organisations. The SMSA Trust uses the mass appeal of football and reputable brands in its joint in-house and outreach The SMSA Trust receives its funds from Stadium programmes with local government and central government, Management South Africa (Pty) Limited by way of a which aims to address the following aspects as outlines in the 10% distribution of the annual net profit after tax for the Trust deed: benefit of community development and skills transfer programmes, skills development programmes as well • Development of Football and Sport Coaching as a 5% distribution of the annual net profit after tax • Development of Health for the SMSA Employee Shareholder Trust. • Life and Skills Learning • Social Inclusion • Crime, Drugs and Prejudice Awareness Programmes • Sustainable Community Projects • Precinct Community Projects

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The projects and programmes the SMSA Trust has implemented • Life Skills and Learning and each of the above mentioned aspects can be summarized - Orlando Pirates Learning Centre as follows and a detailed description of each project and/or - Soweto Motorbike Training School programme will be outlined further on in this document: - Stadium Tours • Development of Football and Sport Coaching • Social Inclusion - Community Football Training pitch - Community Cleaning Project - Community Golf Driving Range - Community Waste Management Project - Stadium Tours - Informal Traders (Mama’s) - SMSA Football Club - Stadium Tours - Blanket Drive - Soweto Motorbike Training School - SMSA Football Club • Development of Health • Crime, Drugs and Prejudice Awareness Programmes - Ekhaya Health and Wellness Centre - Ekhaya Health and Wellness Centre - MH&P - MH&P

• Sustainable Community Projects - Community Cleaning Project - Community Waste Management Project - Orlando Pirates Learning Centre - Ekhaya Health and Wellness Centre - MH&P - Informal Traders (Mama’s)

• Precinct Community Projects - Community Cleaning Project - Community Waste Management Project - Ekhaya Health and Wellness Centre - MH&P - Orlando Pirates Learning Centre - Informal Traders (Mama’s) - SMSA Football Club - Blanket Drive

SMSA Trustees

The SMSA Trust consists of the following extremely important and valuable individuals, who always strives to make a big of an impact on the communities surrounding our stadiums as humanly possible:

Dr. Jacques Grobbelaar Marilize Small The co-founder and Chief Small has been with the Executive Officer of Stadium company since its inception and Management SA (Pty) Ltd. was also a valuable member Grobbelaar is regarded as a in the starting up of the SMSA leader and the sought out Trust. She is the Corporate figure in the field of stadium Director for all the Support management and not just on the continent but the world. Services of Stadium Management South Africa and He started the company from the ground up to a world brings a lot experience with all of her year within the class entity with international awards to match. business.

Gladwin Khangale Having joined the company from inception with experience in facilities management, Khangale is a Director with Stadium Management SA (Pty) Ltd. and a catalyst in driving the company’s social investment programme that has yielded millions in benefiting the surrounding Soweto communities while improving lives.

5 SMSA Trustees

Humphrey Tlhobelo Tlhobelo is the Event Director of Stadium Management SA (Pty) Ltd. with highly regarded operational and on the ground event experience. Tlhobelo is on the ground on every event that is hosted by Stadium Management SA (Pty) Ltd.

Vhonani Ndou Ndou is an up and coming young professional which has just been promoted to Financial Director of Stadium Management

SA (Pty) Ltd. Ndou is in charge of the financial department within Stadium Management SA (Pty) Ltd.

SMSA Trust Projects since 2010:

The SMSA Trust have invested in numerous projects since its inception. The below will provide you with a short summary and some statistics on each of these projects since 2010 to April 2018:

Mission Statement (Short Term Goal) Community Cleaning To alleviate unemployment in our surrounding community areas by utilizing community members to assist in the cleaning of our Project stadiums during all events taking place. This project was started in August 2013, after Stadium Management South Africa saw an opportunity to Vision Statement (Long Term Goal) significantly improve the lives of the people living in the communities surrounding the FNB, Orlando, To assist the community cleaners to establish their own Dobsonville and Rand Stadiums. cleaning business, which SMSA will then utilize as a service provider for stadium cleaning during all events taking place. SMSA created seven (7) permanent cleaning employment opportunities for seven community members, as well as in excess of 27 000 jobs for Objectives of the project other community members. The following is the objectives of the community cleaning This project has been a huge success and is still project: going strong. • Job Creation • Decrease in unemployment rate in the surrounding communities • Sustainable employment for community members • Youth Employment and Upliftment • Economic Development of the surrounding communities • Making a difference in the lives of the community members in the areas surrounding our stadiums

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Benefits to Community Members The following is the benefits for the community members:

• Every cleaner is viewed as a small community based business that we support

• Event based employment

• Sustainable employment

• Consistent income

• Participation in the country’s economy • Improvement in their social environments

Financial Investment and Jobs Created Since the start of this project SMSA and the SMSA Trust created a total of 495 126 jobs and invested in excess of R 19 565 317, 00

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Damage Assessment

The damage assessment project was started by Stadium Mission Statement (Short Term Goal) Management South Africa in April 2014. This was once To provide permanent employment and upskill community again the result of SMSA seeing an opportunity to members to conduct the damage assessment of the stadiums permanently improve the lives of the people living in the after events has taken place. communities surrounding the stadiums.

SMSA created two (2) permanent damage assessors Vision Statement (Long Term Goal) employment opportunities for two community members. To enable the community members to establish their own damage assessment business, which SMSA will utilize as a This project has been a huge success and the service provider for damage assessments after events has damage assessors has been promoted within the taken place. company and this project as subsequently run its course. Objectives of the project The following is the objectives of the damage assessment project: • Job Creation • Decrease in unemployment rate in the surrounding communities • Sustainable and permanent employment for two community members • Youth Employment and Upliftment • Making a permanent difference in the lives of two community members who lives in the areas surrounding our stadiums

Financial Investment Since the start of this project SMSA and the SMSA Trust has created 2 permanent employee positions and invested in excess of R 336 000, 00

9 Informal Traders (Mama’s)

This project has been running since the inception of Stadium Management South Africa in 2010, as there has always been informal traders trading at the stadiums. This project has been a huge success and is still going strong.

Mission Statement (Short Term Goal) Objectives of the project To assist the informal traders living and trading in the The following is the objectives of the Informal Traders project: surrounding communities to earn a living to support their • SMME Development families and grow their small business into a profitable • Job Creation income generating enterprise. • Decrease in unemployment rate in the surrounding communities Vision Statement (Long Term Goal) • Sustainable employment for community members To assist the informal traders living and trading in the • Economic Development of the surrounding communities surrounding communities to become formal traders and become a service provider to SMSA and the Benefits to Community Members community at large. The following is the benefits for the community members:

• Every Informal Trader is viewed as a small community based business that we support • Event based trading opportunities • Consistent income • Participation in the country’s economy

Financial Investment and Jobs Created Since the start of this project SMSA and the SMSA Trust created a total of 33 404 jobs and invested in excess of R 431 157, 00

10 Community Golf Driving Range

This community golf driving range was started by Stadium Objectives of the project Management South Africa in August 2014. This was as The following is the objectives of the Community Golf Driving a result of SMSA seeing an opportunity to improve the Range project: social skills of the surrounding communities through sports development i.e. golf driving range. • Job Creation This project is still in the beginning phase, but so • Decrease in unemployment rate in the surrounding far has been a success. There is however still huge communities potential and room for improvement. • Sustainable self-employment • Youth Employment and Upliftment • SMME Development Mission Statement (Short Term Goal) • SMME Support To provide the members of the surrounding • Participation in the country’s economy communities with access to a golf driving range, to improve their skills through sports development. Benefits to Community Members Vision Statement (Long Term Goal) The following is the benefits for the community members: To assist a small business to operate as a Golf • Golf Training School will be viewed as a small community Training School utilizing our community golf driving based business that we support range. This training school will be open to all • Consistent income for the community based business community members to enhance their golfing • Participation in the country’s economy skills to enable them to turn it into a career. • Sport Development • Social Inclusion

Financial Investment and Jobs Created Since the start of this project SMSA and the SMSA Trust invested in excess of R 100 000, 00

11 Ekhaya Health and Wellness Centre

This project was established in January 2014 in an attempt by Stadium Management South Africa to provide the community surrounding the Dobsonville stadium with accessible and affordable health and wellness care. This project has been a huge success and is still going strong.

Mission Statement (Short Term Goal) Benefits to Community Members To assist Ekhaya Health and Wellness Centre to provide The following is the benefits for the community members: the community surrounding the Dobsonville stadium with • Accessible Health Care accessible and affordable health and wellness care. • Affordable Health Care • Crime, Drug and Prejudice Awareness Programs Vision Statement (Long Term Goal) To assist Ekhaya Health and Wellness Centre Financial Investment to provide the community surrounding, not only Since the start of this project SMSA and the SMSA Trust Dobsonville stadium but all other stadiums, with invested in excess of R 2 127 386, 00 accessible and affordable health and wellness care. Patient Stats for the Health and Wellness Centre Objectives of the project This is a short summary of some of the statistics the Health The following is the objectives of the Ekhaya and Wellness Centre has produced over the last couple of Health and Wellness Centre project: years:

• SMME Development • 600+ patients attend to the centre on a monthly basis • Economic Development of the surrounding • The gym has increased their membership by 100% for the communities last three years • Affordable Health Care • They have expanded their services to also include rehabilitation services through MH&P • 15+ patients attend rehabilitation services at the centre in a daily basis • SMSA, SMSA Trust and the Centre has now partnered with Wits University, to conduct some research on their behalf.

12 Orlando Pirates Learning Centre and Rand Stadium Training Centre

This project was established in January 2014 in an Benefits to Community Members attempt by Stadium Management South Africa to The following is the benefits for the community members: provide the community surrounding the Orlando stadium with accessible and free educational facilities. • Accessible Education • Youth Upliftment This project has been a huge success and is still going strong. • Skills Development of the surrounding community youth

Financial Investment from SMSA Mission Statement (Short Term Goal) Since the start of this project SMSA and the SMSA Trust invested in To assist Orlando Pirates to uplift and develop the excess of R 2 880 000, 00 community in the area surrounding the Orlando Stadium through educational initiatives which has Training Stats for the Training Centre been created specifically for the learners in Orlando and its surroundings. This is a short summary of some of the statistics the training centre has produced over the last couple of years: Vision Statement (Long Term Goal) • 5000+ learners attended the learning centre To assist Orlando Pirates to uplift and develop • 250+ adults and teachers from school supported the learners the community in all of the areas surrounding our • 50 Regular volunteer who visit the centre each week to assist stadiums through educational initiatives which • 21 Primary and High Schools attend the learning centre has been created specifically for the learners in • 10 Full holiday programmes delivered for high school pupils that specific area and its surroundings. • 8 Full time teachers professional development programmes delivered • 25% average improvement in maths Objectives of the project • 15% average improvement in English The following is the objectives of this projects • The Training Centre has been such a huge success that it has now is as follows: opened another branch in Heidelberg, to assist even more learners • Skills Development of the surrounding in that community. communities • Access to Education • Youth Development 13 Community Waste Recycling Project

This project was started in October 2014, when Stadium • Youth Employment and Upliftment Management South Africa was approached by a school in • Economic Development of the surrounding communities the Orlando precinct to collect the waste after all games • Making a difference in the lives of the community members in the at Orlando Stadium to assist them in competing in the areas surrounding our stadiums ABI School Recycling Challenge. • SMME Development This project is has been a huge success and has been • SMME Support rolled out in all four of our stadiums.

Benefits to Community Members Mission Statement (Short Term Goal) The following is the benefits for the community members:

To assist the communities surrounding the stadiums by • Event based employment making them part of the recycling process at all of the • Sustainable employment events and thereafter donating the funds received the recycling to a special project in that community. • Consistent income • Participation in the country’s economy Vision Statement (Long Term Goal) • Improvement in their social environments • SMME Development To assist the communities surrounding the stadiums to establish their own recycling business which • SMME Support SMSA will utilize as a service provider at all of our events at all of our stadiums. Financial Investment Since the start of this project SMSA and the SMSA Trust invested in Objectives of the project excess of R 101 533,11 The following is the objectives of the SMSA and the SMSA Trust is committed to improving the recycling Community Waste Recycling project: habits of every attendee at the stadiums as well as the community • SMME Support surrounding these stadiums. Therefore we are currently looking into partnering with a local community business through the Black Economic • Job Creation Business Forum, which will ensure that all waste during every event • Decrease in unemployment rate in the is 100% recycled. This will create even more jobs members of the surrounding communities community as well as reduce the carbon footprint the stadiums have on • Sustainable employment for community their surrounding community. members

14 Soweto Motorbike Training School

This project was started in April 2014, when Stadium Management South Benefits to Community Members Africa was approached by a motorbike school in the Rand Stadium precinct to The following is the benefits for the community members: utilize the parking lot area for a motorbike training school for the surrounding community. • SMME Support • SMME Development This project is still going and has been huge success. • SMME Support • Skills Development Mission Statement (Short Term Goal) To assist the Soweto Motorbike Training School to become a profitable Financial Investment enterprise that is supported by SMSA and the community surrounding the Since the start of this project SMSA and the SMSA Trust invested in Rand Stadium area. excess of R 1 640 800, 00. The school also plays a significant part in giving back to the community and has recently donated blankets, Vision Statement (Long Term Goal) fridges, microwaves and food to our surrounding communities in honor of the late . To assist the Soweto Motorbike Training School to become a profitable enterprise that is operational in all of the areas surrounding the four stadiums and that is supported by SMSA and Training Stats for the Training School the community surrounding these stadiums. This is a short summary of some of the statistics the training school has produced over the last couple of years: Objectives of the project • 3000+ learners have been trained through the school The following is the objectives of the Soweto Motorbike Training • 1000+ riders trained in conjunction with the Road Accident Fund, School project: equipping these drivers with defensive riding skills. • Job Creation • Yamaha came on board as a headline sponsor when they realized the • Decrease in unemployment rate in the surrounding success the training school could become communities • The people attending the training school range from doctors, nurses, pilots • Sustainable employment for community members and station commissioners. • Economic Development of the surrounding • The training school members started their own Motorbike club, namely communities Soweto Pathfinders and now have in excess of 60 members. • Making a difference in the lives of the community • With the success of the school, they have also started giving back to the members in the areas surrounding our stadiums community through various charity projects. • SMME Development • The school donated 13 wheelchairs for the Sukasambe Disabled • SMME Support Children’s’ Home • They also raised R 100 000, 00 for school uniforms and stationery for Homolog Secondary School. The Soweto Drift Academy

It is with greatest excitement to officially announce our Previously an activity that attracted an almost exclusively new partnership with Stadium Management SA. Soweto black male audience, car spinning is increasing in Drift Academy (Pty) Ltd it is a 100% Black owned and popularity across all races, gender and ages. Car spinning managed Motorsport Business situated at the FNB across the country and SADC Region draws a huge Stadium Precinct and the venue is proudly sponsored mixed audience and largely from previously by Stadium Management South Africa (SMSA). disadvantaged communities/townships. Like football, Car spinning it is one of the few activity that brings communities Soweto Drift Academy consists and manages different from across all races, gender and age together though it is types of activities with Motorsport being its principal still struggling with sufficient support from corporate business. The company is divided into different industries and government to can expand and practice it departments that deals with a particular activity model, professionally and safely. which are all linked to its principal objective being Motorsport such as Road Safety, Training, Advance Driving, Tourist Attraction, Corporate Events etc…

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Financial Investment Soweto Drift Academy’ overall rollout programmes will include the following exciting extra mural activities: Since the start of this project SMSA and the SMSA Trust invested in excess of R 1 107 324,00 1. Car Spinning Events (Social & Competitions) 2. Training Programmes 3. Pop Up Car Wash The Academy has a dedicated office at the FNB 4. Car Markets (To promote the Automotive Stadium, which they use to run the day to day Entrepreneurs from Townships) operations of their business. 5. Go-Karts & Quad Biking Programmes 6. Tourists Attraction Programmes An area specifically dedicated an fenced has been 7. Gusheshe Hiring (Matric Dance, Weddings etc…) given to the Academy to use for all of their drifting 8. Team Building events to assist them in ensuring the safety of the 9. Corporate Advertising (Branding Opportunities) participants and the spectators. 10. Advance Driving & Road Safety Initiatives

Benefits to Community Members The following is the benefits for the community members: • Event based employment • Sustainable employment • Participation in the country’s economy • Improvement in their social environments • SMME Development • Promotion of motorsport in the community

Community Football Training Pitch

This project was started in 2012, in an attempt by Stadium Management South Africa to provide the communities’ surrounding the stadiums with the facility to improve their football skills, as well as to promote the football game as a Sport Development initiative. This project is still going and has been huge success.

Mission Statement (Short Term Goal) Benefits to Community Members To provide the surrounding communities with a world class The following is the benefits for the community members: training pitch to improve their football skills i.e. Sports • Access to a football pitch Development. • Safe Social Environment • Skills Development Vision Statement (Long Term Goal) • Sports Development To provide the surrounding communities with a world class • Football Development training pitch to improve their football skills and to host regular community football tournaments i.e. Sports Development. Financial Investment Objectives of the project Since the start of this project SMSA and the SMSA Trust The following is the objectives of the Community Football invested in excess of R 2 736 000, 00 Training Pitch project: • Promote the Football game Community Members utilising the Training Pitch • Skills Development The following is just some of the community members/ schools//organisations that utilises the community training • Making a difference in the lives of the community members in the areas surrounding our stadiums pitch on a regular basis: • • Sports Development Soweto Rugby Club • My Township School Foundation • River Park Football Club • Robert Crichton Touch Rugby Club • Ormonde View Stars Football Club

18 SMSA Football Club

The SMSA Football Club was established in 2017 by academics, professionals and intellectuals who are based in and Limpopo. The team was established with the aim of providing an alternative for children from life on the streets i.e. crime, drugs and alcohol. The club uses soccer not only as a tool to fight crime but also a mechanism to transfer life skills to young people. The club is a good cause to complement the work that the government is doing towards the livelihood pf the poorest of the poor communities of South Africa which were previously disadvantaged. The project seeks to instill a sense of belonging for the citizens of our beloved country and focusing largely on marginalized youth.

Mission Statement (Short Term Goal) Objectives of the project The SMSA Football Club was established in 2017 by academics, The following is the objectives of the SMSA Football Club: professionals and intellectuals who are based in Gauteng and Limpopo. • For the kids to have fun, make new friends and be part of The team was established with the aim of providing an alternative for a team sport to improve their mental and physical self- children from life on the streets i.e. crime, drugs and alcohol. The club esteem. uses soccer not only as a tool to fight crime but also a mechanism to transfer life skills to young people. The club is a good cause to • To eliminate idleness. complement the work that the government is doing towards the • To prevent crime and indulging in alcohol and drugs i.e. livelihood pf the poorest of the poor communities of South Africa anti-social behavior. which were previously disadvantaged. The project seeks to instill • Create awareness about crime and its consequences. a sense of belonging for the citizens of our beloved country and • Empower them with knowledge and positive life lessons. focusing largely on marginalized youth. • Play regular soccer leagues and cup games.

Vision Statement (Long Term Goal) SMSA Football Club Achievements The SMSA Football Club was established in 2017 by academics, The following has been achieved by the football club: professionals and intellectuals who are based in Gauteng and Limpopo. The team was established with the aim of providing an • Winner of their local league alternative for children from life on the streets i.e. crime, drugs • Promoted to the senior league and alcohol. The club uses soccer not only as a tool to fight crime but also a mechanism to Financial Investment transfer life skills to young people. The club is a good cause to complement the work that the government is Since the start of this project SMSA and the SMSA Trust doing towards the livelihood pf the poorest of the poor invested more than R 83 540, 26 communities of South Africa which were previously disadvantaged. The project seeks to instill a sense of belonging for the citizens of our beloved country and

19 Mama Joy (Pty) Ltd

Mama Joy (Pty) Ltd was registered in 2016. Before the establishment of her own business Mam Joy Chauke was a proud brand ambassador for SMSA and the SMSA Trust. Her newly established company will specialize in supplying. FMCG retails products, providing trading and projects, catering and hire out refrigerated chillers as well as VIP toilets. With its roots and culture coming from true African perspective they are well positioned to understand the customer’s need.

Mission of the project (short term goals) Products on Offer To render optimum customer service to their clients with The following products and /or services will be on offer by the newly guaranteed satisfaction on their first- rate line of products established company: handled with the finest workmanship and exceptional • Groceries performance delivered timely and efficiently to meet the customer’s and/or clients need at all times. • Toiletries • Fresh and frozen meat Vision of the project (short term goals) • Prepared cooked food • Stationary To translate regional strategies to local markets. They would like to constantly introduce new knowledge, • Non-alcohol and Alcohol beverage supply technologies and innovative research ideas to • Chillers (Fridges) enhance solutions to their clients. • VIP Toilets • Catering and Equipment Hire

Financial Investment Since the start of this project SMSA and the SMSA Trust invested in excess of R 45 727, 26

20 Ad Hoc Projects

These are ad hoc projects and donations that has been undertaken by the SMSA Trust to fit the objectives as stipulated in the trust deed. All of these projects has been implemented and has been a huge success.

South African National Blood Service (SANBS) engage children from morning to evening in both soccer and life skills. By means of positive messaging, role models, competition and team The mandate of the South African National Blood Service (SANBS) is building exercises, self-discovery is encouraged. to provide blood transfusion and related services for the South African public. As a partner to this important initiative, SMSA and the SMSA The SMSA Trust supports the soccer 4 children initiative by providing Trust supports SANBS in its public blood donation drives through the them with the stadium and facilities at FNB Stadium, Orlando Stadium, provision of stadium venues and marketing support. Rand Stadium and Dobsonville Stadium in order to develop and enhance the game of football amongst the underprivileged youth of South Africa. Servest Turf The stadiums are available for 10 days at no fee during the calendar Servest is a leader in the construction and maintenance if world- year based on prior agreement between parties. Together with soccer class turf playing surfaces for sport facilities. Their services includes 4 children, the SMSA Trust believes in investing in the youth of today artificial sports-turf construction and maintenance, contract building the leaders of tomorrow. mowing, decompaction, foreign grass treatment programmes, line

marking and fertilisation programmes.

They provide free maintenance to the SMSA Trust golf driving range (also part of the legacy programmes) at the FNB Stadium, which was built for the community to use as its own. They also provide free maintenance to the SMSA Community football Training pitch, which also forms part of the SMSA Trust legacy programme and was built for community use.

Soccer 4 Children

Soccer 4 Children is a non-profit organisation run by turn the tide 4 children, which seeks to use the power and attraction of soccer to empower children with soccer and life skills.

Children receive holistic and professional coaching experience. Their seven day soccer camps fully 21

Soweto Rugby Club Ticket Give-Aways Soweto Rugby Club, a community based club, was formed in 1992 by a Since 2010, the SMSA Trust has donated in excess of R 1 325 000,00 group of migrant workers and encourages, inspires and informs Soweto worth of tickets to worthy recipients including community radio stations, youth about the benefits of playing rugby. the community Development Department and the Teboho Trust, City Councillors, Johannesburg Development Agency, Mayoral Spousal Rugby in Soweto received a major boost when Stadium Management Committee, Soweto Kliptown Youth, Amazing Grace Orphanage, South Africa confirmed a hosting agreement with the club. The SMSA Seester Hervormde Church, 4 Change Foundation and Edu map Trust provides facilities to the club and ensures that players enjoy a College. professional playing experience. The SMSA Trust provides the children and community volunteers at Teboho Trust with the opportunity to attend soccer matches at Winnie Madikizela Mandela School the Orlando Stadium and the FNB Stadium by providing then with The SMSA Trust signed an agreement with the Winnie Madikizela complimentary tickets. Mandela School to develop its learners through providing skills transfer opportunities on specific event days. The school is a special school catering for severely mentally handicapped children with Stadium Tours different disabilities. Regular stadium tours are donated to schools, colleges and orphanages to offer them first hand views of the stadiums. This is part if the SMSA’s The school has a waste recycling programme and the SMSA Trust life skills and learning programme. provides them with the opportunity to plug into the SMSA Trust’s

existing recycling programme on a continuous basis.

Teboho Trust The SMSA Trust provides the children and community volunteers at Teboho Trust with the opportunity to attend soccer matches at the Orlando Stadium and the FNB Stadium by providing then with complimentary tickets. The Teboho Trust have programmes and activities to educate children and teenagers (ages 4 – 18) and facilitate the development of small enterprises for their caregivers, out of school youth and adults in the community. They also provide sports and recreational activities and educational and fun trips, which lead to personal empowerment and social development.

Choc Childhood Cancer Foundation World Hunger Day One hundred children cancer patients enjoyed a memorable day at the SMSA Trust was part of various World Hunger Day initiatives, donating FNB Stadium. The CHOC Childhood Cancer Foundation is a country-wide food parcels and packages. voluntary organisation that brings together the parents of children who suffer from all varieties of cancer or life-threatening blood disorders. Funds raised Food Parcels are used to directly benefit the children and their families, and also support those involved in the treatment of these serious illnesses. The goal of this The SMSA Trust donated 134 loaves of bread and 1375 snack dedicated group is to improve the welfare and quality of care for children packs to Enkolweni Primary School and Thembelihle Primary School at with cancer. Dobsonville.

Dream fields Foundation Dobsonville Senior Citizens Month Hundreds of thousands of soccer fans attended 2010 FIFA World SMSA Trust donated 100 food parcels to Dobsonville senior citizens Cup matches at FNB Stadium. But none of them would have had for their October month celebration which was organised by councillor J the experience that was shared by 480 children and their teachers, Lekgetho. thanks to Stadium Management South Africa. These children travelled to Gauteng from distant villages and towns as participants

in the Dream fields Project, a non-profit organisation which used

the excitement around the FIFA 2010 World Cup to raise funds to equip rural and township schools with soccer kits. Dream fields held more than 110 Dream Event tournaments around South Africa and in Mozambique, and the top boys and girl’s teams came to Pretoria for a three-day tournament called the Dream fields Cup. The undoubted highlight of the three days, for both the children and their 64 teachers, was a visit to FNB Stadium, where they were given a guided tour of the stands, the dressing rooms, the players’ tunnel and the pitch.

Emmanuel Orphanage Home This is a Vaal orphanage home for children from one year to six years of age. The SMSA Trust sponsored a group of 100 children from the orphanage and 12 adults for a free stadium tour of the FNB Stadium. Market Caterers sponsored lunch packs for the children.

Hospice TV Advert Memorial Service for Soweto School girls SMSA Trust sponsored a venue for Hospice to do the television A joint funeral service was held at the Dobsonville Stadium for the slain advertisement for cancer awareness with the soccer legend Lucas Radebe schoolgirls; Thandeka Moganetsi (15) and Chwayita Rathazayo (16) from as a victim who lost his wife to cancer. Dobsonville, Soweto. Stadium Management South Africa together with the SMSA Trust Malcolm X Athletics Club contributed R 30 000 worth of event services for the memorial service and offered the stadium usage at no cost. The City of Johannesburg SMSA Trust sponsored the Malcolm X Athletics Club with the registration and the Dobsonville Ward Council each made contributions towards the fee for 25 underprivileged children from an informal settlement to memorial service which was attended by mourners and fellow pupils. participate in a cross country marathon. Stadium Management SA offers their heartfelt condolences to the bereaved families and the Dobsonville community; violence like this not Orlando East 80th celebration Aerobic Marathon only affects those in the immediate community but also the entire nation. SMSA assisted with this celebration by providing free service including stadium usage, logistics and onsite medical and security personal. Donations The SMSA Trust made numerous ad hoc cash contributions to a variety of rightful causes for example rebuilding of an elderly’s house , funeral for Kiddies Olympics community members, house break ins etc. in excess of the mount of SMSA assisted with the hosting of the Kiddies Olympics’ event R 500 000, 00 assisting the organiser through donating equipment to the value of R 50 000, 00 is celebration by providing free service including stadium usage, logistics and onsite medical and security personal. The Kiddies Olympics plays a fundamental role in the development of pre-school children. The benefits of this programme include commitment, motivation, physical and cognitive development, nurturing of skills, promoting healthy lifestyles and activities that is fun and target driven. The Kiddies Olympics promotes socialization and healthy competitive spirts and will surely have an impact in the child obesity rates as well.

Super fans The tournament will consist of a 100 learners and 10 coaches participating a round robin football tournament. All children that will be Stadium Management South Africa recognised the potential of the super taking part are under 13 years of age from various unprivileged schools fans associated with the biggest football clubs in the Premier Soccer in the surrounding Soweto area. League. By absolving MTS: My Township School Foundation of the burden to SMSA took these super fans under their wings and assisted them with pay the event venue rental fees, Stadium Management SA and the a monthly salary to assist them in promoting the game of football to the SMSA Trust is optimistic that the Football Club will use the training pitch communities that they reside in. They will promote the club, SMSA and to develop the soccer skills of the youth and the football game as a the game of football in general to the public and drive the supports to the whole. various stadiums to fill up the eats for all game staking place across all four of the stadiums. The development of the game of football is an extremely important component of Stadium Management SA and the SMSA Trust’s strategic objectives. William – Kiosk House

Stadium Management South Africa recognised the need of a community member, named William, who had no housing and was living in the bush close to the FNB Stadium.

SMSA allocated a kiosk at one of our premises at no cost for William to use as home, to enable him to have a roof over his head. A number of other sponsor came on board and donated a number of various items such as a bed to ensure that he now will always have suitable and sustainable housing for the future. In addition SMSA has been provided William with the opportunity to render his services, thought waste recycling and cleaning on all events, therefore also earning a sustainable income for his household.

My Township School Foundation Stadium Management South Africa (PTY) Ltd and the SMSA Trust agreed to provide the football training pitch at the FNB Stadium to the MTS: My Township School Foundation as a sponsorship for their scheduled tournament. The Junior Football Tournament will therefore be taking place at the FNB Stadium.

River Park Football Club Ormonde View Stars Football Club The SMSA Trust sponsored certain items within your initial sponsorship Stadium Management South Africa (PTY) Ltd and the SMSA Trust has request has been approved. The SMSA Trust sponsored their refreshment agreed to waive the venue rental fee that is payable per event that takes for the season to a maximum total of R 1 000.00 for the season. place on the training pitch at FNB Stadium, to enable the Ormonde View Stars Football Club to use the training pitch for their soccer matches and In addition, the SMSA Trust would also offered them the use of our tournaments. Community Football Training pitch, free of charge, for all of their home games to be played in the league. This will save the football club from This waiver will come into effect from the 01st of July 2015 until the 30th having to pay for the use of a stadium for the season. of June 2016, a twelve month period. By absolving River Park Football Club of the burden to pay for the The total monthly venue rental due, with one soccer match taking place utilization of stadium and their refreshment for the season, Stadium per week, was R 60 000.00, which equates to R 720 000.00 for the Management SA and the SMSA Trust is optimistic that the Football twelve month period. Club will use the training pitch to develop the soccer skills of the youth By absolving Ormonde View Start Football Club of the burden to pay the and the football game as a whole. event venue rental fees, Stadium Management SA and the SMSA Trust is optimistic that the Football Club will use the training pitch to develop Robert Crichton Touch Rugby Club the soccer skills of the youth and the football game as a whole. Stadium Management South Africa (PTY) Ltd and the SMSA Trust The development of the game of football is an extremely important has agreed to waive the venue rental fee that is payable per event component of Stadium Management SA and the SMSA Trust’s strategic that takes place on the training pitch at FNB Stadium, to enable objectives.

your Touch Ruby Club to use the training pitch for their practice sessions. The total venue rental fee that will be waived by SMSA and the SMSA Trust equates to R 15 000.00. By absolving your Touch Rugby Club of the burden to pay the event venue rental fees, Stadium Management SA and the SMSA Trust is optimistic that the Rugby Club will use the training pitch to develop the rugby skills of the youth and the game of rugby as a whole. Sports development is an extremely important component of Stadium Management SA and the SMSA Trust’s strategic objectives.

Orlando House Renovation The cash donations will be used in full to fund the previously disadvantaged community members, who would not have ordinarily had The SMSA Trust was approached by Councillor Dlamini, to provide financial access and the means to participate in this type of event. assistance to complete some renovations to a house of the Khumalo family that lives in the Orlando precinct. By providing the cash contribution to the foundation, Stadium Management SA and the SMSA Trust is assisting the foundation to This request for financial assistance was approved by the trustees of the provide an opportunity to the children of the community to attend world SMSA Trust as this falls within the scope and objectives of the SMSA class event and actively participate in their community through the Trust and its CSI initiatives. development of Sport. Councillor Dlamini, appointed a locally based contractor, Mr. Tshitimbi from Shuks Trading situated at 1130 Cycad Street Noordgesig, Blanket Drive - Dobsonville Extension 1, Orlando, and 1804 that undertook to manage and repair the Khumalo home. Stadium Management SA (SMSA) Trust went on blanket drive initiative which was staged at Nokuthula Community Hall in Dobsonville Ext. The renovations would include repairs to the roof, plastering and 2 where the Trust issued 102 blankets to grandmothers from four the upgrade of the current bathroom. The cost of such repairs was respective community old age homes. calculated at R 24 681.00, inclusive of labour and all raw materials. The report back that our blanket drive was a resounding success and The SMSA Trust provided the financial support and paid the the SMSA Trust left plenty of smiles in Dobsonville. There was a positive calculated cost in full. The repairs have been completed and reaction from the people around Dobsonville, the elderly homes and signed off by the Councillor, Shuks Trading (Contractor) and the invited media towards our blanket drive and on Wednesday (13 August Khumalo family. 2015) spoke to the Nokuthula Community Hall manager, Grace Mguli, We wish the Khumalo family well in the future, and feel proud who thanked us further. that we could have been of financial assistance in their time of need. The development of the game of football is an extremely important component of Stadium Management SA and the SMSA Trust’s strategic objectives.

Kekana Foundation for Community Upliftment

The Mahlomola Kekana Foundation for Community Upliftment would like to express our utmost appreciation towards Stadium Management SA and the SMSA Trust for the sponsorship of R 100 000.00 towards the hosting of the Barney Molokoane Ward Games scheduled to take place from the 28th of November to the 12th of December 2015.

MH&P Pick and Pay Captain’s and Achiever’s Clubs Stadium Management South Africa (PTY) Ltd has agreed to waive the The its home at the iconic FNB Stadium in the Soccer City Precinct, the rental fee that is payable on a monthly basis for the occupation of the pick and Pay Captain’s and Achiever’s club offers all South Africans the space currently being utilized by MH&P at Dobsonville Stadium. This chance to have their name enshrined in the wall for all to see. Receptions waiver will come into effect from the 01st of February 2016 until the 31st of this prestigious achievement are recognised by way of a plaque of January 2017, a twelve month period. The total monthly rental due containing their name, achievement, year and school, varsity and province. was R 1 613, 60, which equates to R 19 363,20 for the twelve months The Plaque is placed on the walls of the FNB stadium indefinitely. period. The Soccer City complex is also home to two historical art collections By absolving MH&P of the burden to pay the monthly rental fees, namely; the “Footballer’ Bronze sculptures and the Jabulani Bafana Football Stadium Management SA is optimistic that MH&P will continue with Collection. The sculpture at the stadium are one if the eleven of the their exceptionally good work they have been doing for the community collection that the 2010 FIFA World Cup has licensed. The Bafana Jabulani surrounding the Dobsonville Stadium. Stadium Management SA Collection, which was previously at the Mary Fitzgerald Square documents supports MH&P in their objective to provide affordable health care 20 iconic soccer moment in our country’s history. and wellness activities to the community surrounding the Dobsonville Stadium. Doctor Seluma – Glasses for a Disabled Employee SMSA and the SMSA Trust assisted one of our employees to obtain much Orphans Christmas Party needed glasses. Stadium Management South Africa (PTY) Ltd agreed to host a As a child he got injured in a car accident, which badly affected the sight variety of Christmas parties for the orphanages in an around the in his left eye. Since the accident and as he grew older the sight in his communities if our four stadiums. This initiative is to ensure that left significantly deteriorated, to a point that he has 0 to 25% sight from every little child received a small gifts for Christmas. the etc. Due to his circumstances he has never been able to obtain the required assistance from a doctor to obtain glasses to assist him in seeing Nelson Mandela Day better. Stadium Management South Africa (PTY) Ltd participates in SMSA and the SMSA Trust assisted Doctor and he is now the proud celebrating the late Nelson Mandela on the yearly Nelson owner of a brand new set of glasses, which helps him to his work at SMSA Mandela Day celebration by donating our 67 minutes to the even better than he is already doing it, since he got promoted from our communities surrounding our stadiums. painter into our financial department.

SMSA and the SMSA Trust provides food and other non-perishables to disables schools as well as seedlings toe enable them to grow their own fruits and vegetable gardens to sustain their food produce in the future. Other initiative for this day, was to redo a playpark for children in the Soweto are, by fixing the playground through painting repair work etc.

Expanded Public Works Program (EPWP)

The Expanded Public Work Program (EPWP) is one of the many programmes offered by the Gauteng Government. The EPWP aims to provide poverty and income relief through temporary work for the unemployed to carry out socially useful activities at the EPWP.

In the programme, public bodies from all spheres of government The Expanded Public Works Programme focuses on four (in terns if their normal mandates and budgets) and the non- sectors: state sector (which are supported by government incentives) 1) Infrastructure sector purposefully raise the creation of the work opportunities for unemployed and poor people in South Africa through the delivery 2) Non-State sector of public and community services. Training and enterprise 3) Environmental and culture sector development are implemented in sector specific programmes to 4) Social sector enhance service delivery and beneficiary wellbeing. The EPWP aims to do the following: Jobs Created through EPWP by SMSA • To bring the unemployed into a temporary working Since the start of this project SMSA and the SMSA Trust environment. through the EPWP created in excess of 182 400 jobs and • To provide a platform for the unemployed to obtain skills invested in excess of R 91 816 300, 00 with the assistance of and gain work experience. their various partners; namely:

• To offer the unemployed with an opportunity to receive • Security Service Providers a stipend (allowance). • Cleaning • To enhance their chances of future employment and/ • SAPS or trigger their “entrepreneurial spirit”. • JMPD • Disaster Management • EMS • MMC • Hospitality • Formal Trading • Informal Trading • Mobile Vending

29 Skills Development Projects

Stadium Management is the process to invest in a training project to address the skills shortcomings experienced in our specific industry as well as the game of football as well.

Objectives of the Skills Development Projects by assisting them to establish their own small enterprise that delivers a service to Stadium Management and its related The objectives of the Skills Development can be summarised as follows: service providers and other Government entities. • The training will compose company specific learnerships to address the shortage of skilled workers/providers in our industry. Learnership and Services • Once these learnerships are in place, approach all our government entities and service providers to conduct their training through The company has partnered with SMSA Unlockd to the academy, therefore generating additional income for the training implement their learnership program. There are academy. currently 10 learnerships, broken down as: • To assist Stadium Management in achieving their BBBEE • 8 African, and 2 Coloured objectives, as set out in their BBBEE Plan i.e. Skills Development, • 6 Females Enterprise and Supplier Development. • 2 Disabled • Assist the members in our surrounding communities to obtain some type of education and a formal qualification. • Once they obtained the qualification, assist in crating job opportunities for them in our stadiums and other related government entities and service providers.

Vision Statement (Short Term Goal) To address the skills shortage currently experienced in our specific event related industry, through composing company and/or industry related learnerships.

Mission Statement (Long Term Goal) Once the learnerships has been composed and implemented, to assist the newly qualified community members with employment opportunities at our events,

30

Financial Investment Since the start of this project SMSA and the SMSA Trust has invested in excess of R 1 8 000 00, 00 in a variety of skills development interventions for our employees and external community members such as: • UNISA Funding • First Aid • Fire Fighting • Forklift • Health and Safety Representatives • Events Safety Manager • Sales and Marketing • Practical Bookkeeping • Emergency Evacuation • Effective Minutes Taking • Event Management and Marketing Professionals • Telephone Etiquette and Frontline Reception Skills • Mastering Excel • Writing Better Business Documents • Bachelor of Commerce Degrees

Stadium Management South Africa FNB Stadium, Gate B, Soccer City Ave, Nasrec, Johannesburg PO Box 281, Crown Mines, 2025 TEL +27 11 247 5300 | FAX +27 11 247 5310 EMAIL [email protected] www.stadiummanagement.co.za

Stadium Management Consulting SA Office +27 (0)11 247 5300 | UK Office +44 (0)7803 921134 US Office +1 239 290 4068 EMAIL [email protected] www.stadiummanagementconsulting.com