SMSA TRUST CORPORATE SOCIAL INVESTMENT PROJECTS 2010 - 2018 FNB Stadium, Gate B, Soccer City Avenue, Nasrec, Johannesburg SMSA Trust - Reg No: IT3355/2011 Content The SMSA Trust – benefiting stadium communities 3 SMSA Trustees 5 SMSA Trust Projects since 2010: 7 Community Cleaning Project 7 Damage Assessment 9 Informal Traders (Mama’s) 10 Community Golf Driving Range 11 Ekhaya Health and Wellness Centre 12 Orlando Pirates Learning Centre and Rand Stadium 13 Training Centre Community Waste Recycling Project 14 Soweto Motorbike Training School 15 The Soweto Drift Academy 16 Community Football Training Pitch 18 SMSA Football Club 19 Mama Joy (Pty) Ltd 20 Ad Hoc Projects 21 Expanded Public Works Program (EPWP) 29 Skills Development 30 CONFIDENTIALITY NOTE Kindly note that copyright subsists in this report. This report has been prepared by Stadium Management South Africa (“SMSA”). Copyright subsists in the content of this report. As such this report or any part thereof may not be disseminated to or used by any third party without the express prior written permission of SMSA. 2 The SMSA Trust – benefiting communities surrounding our stadiums The Trust started operating in 2010 between SMSA and The Stadium Management South Africa (SMSA) Trust the City of Johannesburg (CoJ) on the following aspects: is committed to assisting with the approved projects, in social economic development, skills development and consultation with our principals on local government level, with enterprise development. some of the social issues affecting communities surrounding our stadiums and the Trust continues to assist in initiating the SMSA’s contribution towards the Trust started from 2010; improvements of and development of these communities’ when as a gesture of goodwill, donations and contributions thorough educational and skills development programmes. were made if there were requests from communities or other organisations. The SMSA Trust uses the mass appeal of football and reputable brands in its joint in-house and outreach The SMSA Trust receives its funds from Stadium programmes with local government and central government, Management South Africa (Pty) Limited by way of a which aims to address the following aspects as outlines in the 10% distribution of the annual net profit after tax for the Trust deed: benefit of community development and skills transfer programmes, skills development programmes as well • Development of Football and Sport Coaching as a 5% distribution of the annual net profit after tax • Development of Health for the SMSA Employee Shareholder Trust. • Life and Skills Learning • Social Inclusion • Crime, Drugs and Prejudice Awareness Programmes • Sustainable Community Projects • Precinct Community Projects 3 The projects and programmes the SMSA Trust has implemented • Life Skills and Learning and each of the above mentioned aspects can be summarized - Orlando Pirates Learning Centre as follows and a detailed description of each project and/or - Soweto Motorbike Training School programme will be outlined further on in this document: - Stadium Tours • Development of Football and Sport Coaching • Social Inclusion - Community Football Training pitch - Community Cleaning Project - Community Golf Driving Range - Community Waste Management Project - Stadium Tours - Informal Traders (Mama’s) - SMSA Football Club - Stadium Tours - Blanket Drive - Soweto Motorbike Training School - SMSA Football Club • Development of Health • Crime, Drugs and Prejudice Awareness Programmes - Ekhaya Health and Wellness Centre - Ekhaya Health and Wellness Centre - MH&P - MH&P • Sustainable Community Projects - Community Cleaning Project - Community Waste Management Project - Orlando Pirates Learning Centre - Ekhaya Health and Wellness Centre - MH&P - Informal Traders (Mama’s) • Precinct Community Projects - Community Cleaning Project - Community Waste Management Project - Ekhaya Health and Wellness Centre - MH&P - Orlando Pirates Learning Centre - Informal Traders (Mama’s) - SMSA Football Club - Blanket Drive SMSA Trustees The SMSA Trust consists of the following extremely important and valuable individuals, who always strives to make a big of an impact on the communities surrounding our stadiums as humanly possible: Dr. Jacques Grobbelaar Marilize Small The co-founder and Chief Small has been with the Executive Officer of Stadium company since its inception and Management SA (Pty) Ltd. was also a valuable member Grobbelaar is regarded as a in the starting up of the SMSA leader and the sought out Trust. She is the Corporate figure in the field of stadium Director for all the Support management and not just on the continent but the world. Services of Stadium Management South Africa and He started the company from the ground up to a world brings a lot experience with all of her year within the class entity with international awards to match. business. Gladwin Khangale Having joined the company from inception with experience in facilities management, Khangale is a Director with Stadium Management SA (Pty) Ltd. and a catalyst in driving the company’s social investment programme that has yielded millions in benefiting the surrounding Soweto communities while improving lives. 5 SMSA Trustees Humphrey Tlhobelo Tlhobelo is the Event Director of Stadium Management SA (Pty) Ltd. with highly regarded operational and on the ground event experience. Tlhobelo is on the ground on every event that is hosted by Stadium Management SA (Pty) Ltd. Vhonani Ndou Ndou is an up and coming young professional which has just been promoted to Financial Director of Stadium Management SA (Pty) Ltd. Ndou is in charge of the financial department within Stadium Management SA (Pty) Ltd. SMSA Trust Projects since 2010: The SMSA Trust have invested in numerous projects since its inception. The below will provide you with a short summary and some statistics on each of these projects since 2010 to April 2018: Mission Statement (Short Term Goal) Community Cleaning To alleviate unemployment in our surrounding community areas by utilizing community members to assist in the cleaning of our Project stadiums during all events taking place. This project was started in August 2013, after Stadium Management South Africa saw an opportunity to Vision Statement (Long Term Goal) significantly improve the lives of the people living in the communities surrounding the FNB, Orlando, To assist the community cleaners to establish their own Dobsonville and Rand Stadiums. cleaning business, which SMSA will then utilize as a service provider for stadium cleaning during all events taking place. SMSA created seven (7) permanent cleaning employment opportunities for seven community members, as well as in excess of 27 000 jobs for Objectives of the project other community members. The following is the objectives of the community cleaning This project has been a huge success and is still project: going strong. • Job Creation • Decrease in unemployment rate in the surrounding communities • Sustainable employment for community members • Youth Employment and Upliftment • Economic Development of the surrounding communities • Making a difference in the lives of the community members in the areas surrounding our stadiums 7 Benefits to Community Members The following is the benefits for the community members: • Every cleaner is viewed as a small community based business that we support • Event based employment • Sustainable employment • Consistent income • Participation in the country’s economy • Improvement in their social environments Financial Investment and Jobs Created Since the start of this project SMSA and the SMSA Trust created a total of 495 126 jobs and invested in excess of R 19 565 317, 00 8 Damage Assessment The damage assessment project was started by Stadium Mission Statement (Short Term Goal) Management South Africa in April 2014. This was once To provide permanent employment and upskill community again the result of SMSA seeing an opportunity to members to conduct the damage assessment of the stadiums permanently improve the lives of the people living in the after events has taken place. communities surrounding the stadiums. SMSA created two (2) permanent damage assessors Vision Statement (Long Term Goal) employment opportunities for two community members. To enable the community members to establish their own damage assessment business, which SMSA will utilize as a This project has been a huge success and the service provider for damage assessments after events has damage assessors has been promoted within the taken place. company and this project as subsequently run its course. Objectives of the project The following is the objectives of the damage assessment project: • Job Creation • Decrease in unemployment rate in the surrounding communities • Sustainable and permanent employment for two community members • Youth Employment and Upliftment • Making a permanent difference in the lives of two community members who lives in the areas surrounding our stadiums Financial Investment Since the start of this project SMSA and the SMSA Trust has created 2 permanent employee positions and invested in excess of R 336 000, 00 9 Informal Traders (Mama’s) This project has been running since the inception of Stadium Management South Africa in 2010, as there has always been informal traders trading at the stadiums. This project has been a huge success and is still going strong. Mission Statement (Short Term Goal) Objectives of the project To assist the informal traders living and trading in the The following is
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