ANALYSING THE LOYALTY LEVELS DISPLAYED BY FOOTBALL FANS: A CASE STUDY ON CAPE TOWN CITY FOOTBALL CLUB MUHAMMED ZIYAAD DESAI A dissertation submitted in fulfilment of the requirements for the degree of UniversityMaster of Business of Science Cape (Marketing) Town In the School of Management Studies FACULTY OF COMMERCE University of Cape Town Supervisor: Dr Joel Chigada Date: 14th August 2017 The copyright of this thesis vests in the author. No quotation from it or information derived from it is to be published without full acknowledgement of the source. The thesis is to be used for private study or non- commercial research purposes only. Published by the University of Cape Town (UCT) in terms of the non-exclusive license granted to UCT by the author. University of Cape Town Language Quality Assurance Practitioners Mrs KA Goldstone Dr PJS Goldstone 14 Erasmus Drive Summerstrand Port Elizabeth 6001 South Africa Tel/ Fax: +27 41 583 2882 Cell: +27 73 006 6559 Email:
[email protected] [email protected] 12th August 2017 TO WHOM IT MAY CONCERN We hereby certify that we have language-edited the dissertation of Mr Muhammed Ziyaad Desai entitled: ANALYSING THE LOYALTY LEVELS DISPLAYED BY FOOTBALL FANS: A CASE STUDY ON CAPE TOWN CITY FOOTBALL CLUB. We are satisfied that, provided the changes we have made are effected to the text, the language is of an acceptable standard, and is fit for publication. Kate Goldstone Dr Patrick Goldstone BA (Rhodes) BSc (Stell.) SATI No: 1000168 DEd (UPE) UPE Language Practitioner (1975-2004) NMMU Language Practitioner (2005) Language Quality Assurance – Certification Statement Page | I ACKNOWLEDGEMENTS In the name of Allah, the most Gracious, most merciful Kindly allow me to thank the following people from the bottom of my heart: • To my family, without whom I would not have been able to complete this dissertation.