circuitcellar.com

2016 MEDIA KIT

Circuit Cellar’s mission is to collect, select, and distribute need- to-know information on the topics of electrical engineering, embedded systems, programming, and computer applications.

Circuit Cellar uses an assortment of print and electronic content-delivery platforms to reach a diverse international readership of professionals, academics, and electronics specialists who work with embedded, MCU-related technologies on a regular basis. Circuit Cellar’s aim is to help each reader become a well-rounded, multidisciplinary practitioner who can confidently bring innovative, cutting-edge engineering ideas to bear on any number of relevant tasks, problems, and technologies. Whether it’s -based design tips or embedded programming advice, engineers rely on Circuit Cellar for solutions to all their electronics challenges. ADVERTISING Strategic Media Marketing, Inc. 2 Main Street, Gloucester, MA 01930 P: 978.281.7708 | Email: [email protected] EDITORIAL Circuit Cellar, Inc. 111 Founders Plaza, Suite 904, E. Hartford, CT 06108 P: 860.289.0800 | Email: [email protected]

Scan to See an Issue @editor_cc @circuitcellar circuitcellar circuitcellar.com

circuitcellar.com

@editor_cc @circuitcellar circuitcellar circuitcellar.com

ADVERTISING CALENDAR

Issue Theme Space Close *Bonus Distribution Material Close Mailing Date 306 January Embedded Applications 11/10/15 *CES 2016; Embedded World 2016 11/13/15 12/23/15 307 February Wireless Communications 12/11/15 12/18/15 1/19/16 308 March Robotics 1/15/16 *Trinity College Robot Contest 2016 1/22/16 2/19/16 309 April Embedded Programming 2/12/16 2/19/16 3/18/16 310 May Measurement & Sensors 3/11/16 3/18/16 4/16/16 311 June Communications 4/9/16 *2016 Design Automation 4/18/16 Conference; 2016 Sensors Expo 5/16/16 Disribution & Reach 312 July Internet & Connectivity 5/13/16 • Magazine Circ.: ~12,500/mth *ESC Silicon Valley 2016 5/20/16 • E-Newsletter Opt-ins: ~25,000/week 6/17/16 • CircuitCellar.com: ~100,000 pv/mth 313 August Embedded Development 6/13/16 *2016 Flash Memory Summit; 6/20/16 Visit circuitcellar.com/mediakit for the Hot Chips 7/18/16 most current distribution schedule. 314 September Data Acquisition 7/11/16 *2016 PCB West; RoboBusiness 7/18/16 Contact Strategic Media Marketing 8/19/16 to be added to Circuit Cellar’s advertising list and receive updates 315 October Signal Processing 8/12/16 on promotions, upcoming issues, and *SoC Conference 8/19/16 content. 9/19/16 316 November Analog Techniques 9/12/16 *ARM TechCon; RE.WORK Connect 9/19/16 Summit 10/17/16 317 December Programmable Logic 10/10/16 10/17/16 11/14/16

*Bonus distributions and dates are subject to change. Confirm with your Circuit Cellar representative.

Scan to See an Issue

@editor_cc @circuitcellar circuitcellar circuitcellar.com

MAGAZINE ADVERTISING circuitcellar.com

BW Rates

2-PG Full 1/2 1/3 1/4 2/9 1/9 Spread Page Page Page Page Page Page 1× $6480 $3250 $2030 $1350 $1140 $860 $450

3× $6150 $3090 $1930 $1280 $1080 $820 $430

6× $5830 $2930 $1830 $1220 $1030 $770 $410

Color Rates Four-Color: Add $400 to BW rates; $175 for 1/9 page

*Premium Positions are available and subject to publisher’s approval. Add 10% to Net Rate. Left/Right- hand page requests are considered Premium Positions.

Print Artwork Guidelines Cover Rates (4-Color Inclusive) 2-PG Spread • Live: 15.25″ x 10″ (live copy area with 1″ Cover 2 Cover 3 Cover 4 gutter) • Bleed: 16.50″ x 11.125 1× $4600 $4200 $5100 • Trim: 16.25” x 10.875”

3× $4320 $3990 $4850 Full PG & Covers • Live: 7″ x 10″ 6× $4100 $3880 $4600 • Bleed: 8.375″ x 11.125″ • Trim: 8.125 x 10.875″ 12× $3680 $3360 $4080 1/2 Horizontal: 7″ x 4.75″ 1/2 Vertical: 3.375″ x 10″ *Premium Positions are available and subject to 1/3 Vertical: 2.25″ x 10″ publisher’s approval. Add 10% to Net Rate. Left/Right- 1/3 Square: 4.625″ x 4.75″ hand page requests are considered Premium Positions. 1/4 PG: 3.375″ x 4.75″ 1/9 PG: 2″ x 3″ 2/9 Vertical: 2″ x 6.25″ Advertorials (Content-Style Layout) 2/9 Horizontal: 4.25″ x 3″

2-Page Section $7000 All artwork should be submitted in a vector- based format, printer-ready PDF. Ads posted 4-Page Section $14000 in the digital edition may still exude subtle, unavoidable differences in apparent resolution from that of press-optimized files. *All advertorial content must be approved by editorial prior to placement. Contact Circuit Cellar for specs and PDF Checklist: submissions guidelines. $60 per hour for any editorial • 4-color ads should be in CMYK format work that must be done beyond: reviewing fi les, • BW ads should be in grayscale creating layout, and performing a spell check. • Fonts should be embedded • High-res graphics (300 DPI or higher)

Send artwork & billing inquiries to adcopy@ circuitcellar.com.

@editor_cc @circuitcellar circuitcellar circuitcellar.com

ONLINE ADVERTISING

CircuitCellar.com

Size (Pixels) Rate (monthly)

Leaderboard 300 × 50 $950

Large Rectangle 300 × 250 $750

Half Banner 300 × 100 $450

Lower Banner 728 × 90 $500

Button 125 × 125 $250

Circuit Cellar Weekly E-Newsletter Online Specifications Size (Pixels) Rate (1× Mail) • GIF, TIF, PNG, or Flash Main Header 650 × 124 $700 • 40kb Max file size • RGB Color Full Banner 650 × 83 $535 • Specifiy URL for linking your ad Spotlight 170 × 232 $450

Partner Mailings • Contact Circuit Cellar’s opt-in subscribers with an exclusive mailing for your company • 5,000 Opt-in minimum

Flat Set-Up Fee $300

CPM $400

Vendor Directory

Rate Materials Premium $500/year Company, URL, 50-word description, logo (JPG/GIF) Standard Free Company, URL

@editor_cc @circuitcellar circuitcellar circuitcellar.com

CONTENT MARKETING & NATIVE ADVERTISING circuitcellar.com

Ready to get the most out of your marketing budget and amplify your sales? Circuit Cellar will help you deliver engaging, shareable content that will strengthen your brand and drive traffic to your sites and/ or generate new leads for your sales team. Work with Circuit Cellar to start compelling conversations and reach new customers with your message via CircuitCellar.com and/or Circuit Cellar’s e-newsletter.

CircuitCellar.com Native Content Units Price: $2500 Want an alternative to banner ads? Deliver your engaging, custom content about your company, brand, and products. • Publish your company’s custom content, such as product promotions, videos, tutorials, white papers, or engineering tips from your team. • Your content appears in 2 places on the CircuitCellar.com homepage—in the Featured Posts section (for several days) and in the Sponsored section (for the duration of contract). • From the homepage, your content links to a CircuitCellar.com landing page from which readers can then click to your page(s). CC Newsletter Native Content Unit Price: $2500 Stand out in the Circuit Cellar e-newsletter with your company’s own content unit within the e-newsletter. • Publish your company’s custom content, such as product promotions, videos, tutorials, white papers, or engineering tips from your team. • When your content appears in the e-newsletter, it is marked “Sponsored”. Sponsored CC Archive Download Price: $2000 Boost your brand identity by sponsoring a download of Circuit Cellar’s sought-after content. Your brand benefits as Circuit Cellar drives traffic and attention to its downloadable content. • Your company’s name appears along with a download of high-quality Circuit Cellar archive article. Choose an article from any back issue of Circuit Cellar (1988-present). • Delivered either via CircuitCellar.com or CC Newsletter Sponsored Downloads (Your Content) Price: Setup + pay-per-download. Contact for rates. Sponsor a content download on Circuit Cellar’s homepage or in the Circuit Cellar Newsletter. Via a sponsored download, you can offer readers your company’s content—such as a white paper, datasheet, product guide, product poster, or e-book—on CircuitCellar.com or in the Circuit Cellar Newsletter.

@editor_cc @circuitcellar circuitcellar circuitcellar.com

INTEGRATED CAMPAIGNS: SPONSORSHIPS, CHALLENGES, & PRODUCT PROMOTIONS

Partner with Circuit Cellar to create and deliver custom, Circuit Cellar-Managed Challenges (1998-2014) multichannel campaigns to engage electrical engineers, • WIZnet Connect the Magic 2014 Design academics, and entrepreneurial electronics designers in Challenge new ways. With a integrated campaign, Circuit Cellar can • NXP LPC800 Simplicity Challenge 2013 deliver your message via a variety of its content-delivery • Renesas RL78 Green Energy Challenge channels (print, digita, social, newsletter, and web) at 2012 the same time. • RS Components DesignSpark chipKIT Challenge 2011 Why choose an integrated campaign? Circuit Cellar knows • NXP mbed Design Challenge 2011 what’s important to you: driving traffic to your website, • Design Stellaris generating actionable leads, and amplifying your brand’s 2010 voice. You require quantifiable results when you spend • WIZnet 2010 iMCU Design Challenge your marketing dollars, and you want engineers talking • WIZnet iEthernet Design Contest 2007 about your products and services. • Microchip 16-Bit Embedded Control Contest 2007 • Digital Magazine Sponsorship: Sponsor the digital • Atmel AVR Design Contest 2006 edition of Circuit Cellar magazine to promote your • Luminary Micro Design Stellaris Contest products and services via the email announcing the 2006 issue to subscribers, as well as through ads (static ad • Renesas M16C Design Contest 2005 and/or a pop-up ad) embedded in the actual digital • Philips ARM Design Contest 2005 issue. • Atmel AVR Design Contest 2004 • eZ80 Flash Nets Cash Design • Project Design Challenge: Engineers, DIYers, and Contest 2004 academics will build projects around your products and • Cypress PSoC High Integration compete for prizes and recognition. Directly engage Challenge 2004 such engineers by sponsoring an electrical engineering • Freescale Wireless Design Challenge challenge, which combines a sample program and 2004 a variety of advertising options (print, digital, web, • Renesas H8 Design Contest 2003 newsletter, and native content). It’s a great way to • Motorola Flash Innovation Design 2003 promote your brand, show off your products, create • Motorola E-Field Sensor Contest 2003 content around your products, and generate new leads. • Zilog Flash for Cash ZEncore! Design Challenge 2003 • Online Electrical Engineering Challenge: By sponsoring • Microchip Mad Dash for Flash Cash a code and/or schematic challenge, you are asking Contest 2002 engineers around the globe to find engineering errors • Cypress PSoC Design Challenge 2002 for a chance to win prizes and recognition. With each • Atmel AVR Design Logic 2001 challenge, you can promote your products and services • Texas Instruments Ultra-Low Power via a variety of channels, as well as gain access to opt- Flash MCU Contest 2001 in contacts. • Zilog Driven to Design Contest 2001 • Phillips Design 2K Contest 2000 • Sample Program: Put your product(s) in the hands of • Microchip PIC2000 Contest 2000 qualified engineers. You’ll reach new customers, receive • Motorola Design99 Contest 1999 opt-in contact data, and have engineers actively working • Microchip Design98 Contest 1998 with your products. Integrate the sample program with print and digital ads, as well as custom content that establishes your team members as thought leaders. • Product of the Week Promotions: Each week, our e-newsletter goes out to 24,000+ subscribers. Circuit Cellar wants to feature discounted products that its readers will love. Your products can be featured in the newsletter—promoted front and center—and combined with articles, videos, and/or surveys.

@editor_cc @circuitcellar circuitcellar circuitcellar.com

TERMS CONTACTS circuitcellar.com

• Prepay available upon request. Confirm with SMM upon booking. 4% discount for ADVERTISING INQUIRIES 6 – 11 month contract. 8% discount for Strategic Media Marketing, Inc. 12 months or more. Contract must be 2 Main Street paid in full to qualify. Gloucester, MA 01930 • New Advertisers: First ad prepaid, then P: 978.281.7708 Net 30 on approved credit. Email: [email protected] • US Advertiser Credit Terms: Net 30 • Outside US Terms: Ads must be prepaid prior to space closing date. AD ART & BILLING • All payment must be made in US dollars [email protected] and drawn on a US bank. Artwork Dropbox: bit.ly/adcopy14 • Funds may be wired. Contact Circuit Cellar’s Advertising Department. • Special Billing Charges: Digital ads are EDITORIAL required. Corrections/changes to existing Circuit Cellar, Inc. ads and manipulation of digital files will 111 Founders Plaza incur additional production charges and Suite 904 will be reflected on the invoice for that E. Hartford, CT 06108 issue month. P: 860.289.0800 • Production Charges: These apply for the Email: [email protected] conversion of files from RGB into either CMYK for color ads or to grayscale for 2-Color and BW ads. (Note: Photos and graphics found on websites are usually in RGB mode and are often of poor quality for printing.) Send art & billing inquiries to: [email protected]. Advertising Artwork Dropbox (for large files): bit.ly/ adcopy14

Scan to See an Issue @editor_cc @circuitcellar circuitcellar