25 Years of Capital City Marketing Horsepower-Driven Success Coffeebreak with Carsten Jung International
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EDITION Nº 03/2019 BUSINESS NEWS TO TAKE AWAY 25 YEARS OF CAPITAL CITY MARKETING HORSEPOWER-DRIVEN SUCCESS COFFEEBREAK WITH CARSTEN JUNG INTERNATIONAL COSMOPOLITAN RELIABLE ALL DAY CREATIVE AND PROVEN SCHOOLS GRADES ALL EXAMS 1–13 “Dare to be wise.” Immanuel Kant For 60 years we have provided a happy school environment for the children and adoles- cents entrusted to our care. We strive to connect with tolerance and respect, while dedicated teachers and state-of-the-art school facilities shape the daily classroom ex- perience. Our educational work is designed to nurture critically-thinking, responsible and compassionate members of society who bravely face the challenges of the future. Kant-Grundschule Kant-Oberschule personal atmosphere ∙ English from Secondary school up to Abitur grade 1 to 6 ∙ guided homework hours Economics in English or German Grunewaldstraße 44 · 12165 Berlin Campus Steglitz · Körnerstraße 11 phone 82 00 70 900 12169 Berlin · phone 79 000 360 Berlin International School Internationale Schule Berlin Primary and Secondary school (E/G) Primary and Secondary school (G/E) offering BBR, MSA, IGCSE and IB-D offering a Bilingual Abitur (university examinsations entrance) Campus Dahlem · Lentzeallee 8/14 Campus Steglitz · Körnerstraße 11 14195 Berlin · phone 82 00 77 780 12169 Berlin · phone 79 000 35 Sie finden uns auch im Internet unterwww.private-kant-schulen.de V D P L B-B .V. B T PKS_Eckfeld_Berlintogo2019_200x283mm_RZ.indd 2 28.02.19 11:52 EDITORIAL DEAR READER, This year we’re celebrating the 25th anniversary of Partner für Berlin and thus a quarter cen- tury of capital city marketing. These 25 years were shaped by the success stories of one out- standing product above all, namely Berlin. Our city is like no other in Germany – always on the move, versatile, open and tolerant, reliably surprising, colorful and full of energy. It’s every marketing professional’s dream product, that is, a huge success story built on countless small successes. Our task at Partner für Berlin for the past twenty-five years has been to publicize these success stories and let them speak for Berlin across Germany and abroad. At times we highlighted the city‘s hidden treasures, other times we underscored its more obvious facets in ways that attracted great attention, and sometimes we asked Berliners themselves to take the stage and tell their own stories. Our objective throughout the years has always been to boost enthusiasm for Berlin as a leading business location among entrepreneurs, investors and talent, who then ideally go on to write even more new success stories. Partner für Berlin is indeed an expert storyteller when it comes to our city’s success. But our activities also leave their mark on the history and progress of Berlin. Together with the over 280 members companies in our Berlin Partner network and working hand-in-hand with the Berlin Senate, we continue to shape the image of the capital both nationally and internationally. At this point, we would like to express our sincere gratitude to our Berlin Partner members, the Berlin Senate and all of our colleagues for their contributions and cooperation as part of this unique public-private partnership. We look forward to many more years of telling the success stories of Berlin together with you! Partner für Berlin has been marketing and shaping Berlin’s success story for the past 25 years, and this issue of Berlin to go takes the time to tell the success story of Partner für Berlin itself. We wish you a pleasant read! Sincerely, Sincerely, Carsten Jung Dr. Stefan Franzke Supervisory Board Chairman, Partner für Berlin CEO Partner für Berlin 3 CONTENTS Start frei für SERVICES die Energie von Boosts to the 21 Berlin economy Berlin Partner announces half-yearly figures morgen. Making sure ideas 26 become success stories 22 The Enterprise Europe Net- Hoppegarten Racecourse work fosters small and medi- um-sized companies NEWS TO GO COFFEE BREAK STARTUP Eye on Berlin 6 Lukas Breitenbach talks 16 I’m a bicycle – 30 News from the capital to Carsten Jung, supervisory come aboard! board chairman of Partner The Loadster might look COVER für Berlin Holding like a small car, but it’s actually a bicycle Happy Birthday, 8 Partner für Berlin! PERSPECTIVES 25 years of capital city Berlin originals 22 RECOMMEN marketing Hoppegarten Racecourse DATIONS celebrates more than Berlin restaurant scene 32 A journey through time 10 150 years of racing history Short chats with the 2019 A quarter century of in Berlin “Berliner Kiezmeisters” promoting Berlin Beautiful new world 28 Berlin characters 18 Zalando’s new headquarters Network partners and their at Berlin’s East Side Gallery Co.KG & Hoppegarten Rennbahn GmbH future themes embodies a cutting-edge approach to work © Photos: LEGAL NOTICE Editor in Chief: Layout & Graphics: Daniel Isbrecht Lukas Breitenbach (V.i.S.d.P.) Contributing staff to this edition: [email protected] Ines Hein Tel.: +49 30 - 46 30 25 99 Translation: Barbara Serfozo Published by: Ads: RAZ Verlag RAZ Verlag, Falko Hoffmann Die Mobilität ändert sich. Und TOTAL ist dabei: mit TOTAL EXCELLIUM, der Weiterentwicklung konventioneller Kraftstoffe, Am Borsigturm 13, 13507 Berlin [email protected] Tel.: +49 30 - 437 77 82 - 0 Tel.: +49 30 - 437 77 82 - 20 und mit Erdgas als umweltschonende Alternative. Auch in Sachen Elektromobilität geht TOTAL mit Ladesäulen und Is a Berlin Partner publication Fax: +49 30 - 437 77 82 - 22 Production: Wasserstofftankstellen voran. Das macht TOTAL schon heute zum innovativen Partner für die Mobilität von morgen. Publisher: Managing Director: LASERLINE GmbH Berlin Partners Holding Tomislav Bucec Scheringstrasse 1 · 13355 Berlin-Mitte total.de Capital City Marketing Ltd. Editors: www.laser-line.de Fasanenstrasse 85 Christin Berges / Ltg. Copies printed: 10623 Berlin Gabriele Schulte-Kemper / Ltg. 2,000 Exemplare CEO: Heike Herckelrath Any media data used in this publica- Dr. Stefan Franzke Inka Thaysen tion are taken from November 2018. 4 TOL-AH-006-18 | Kunde: TOTAL Deutschland GmbH / Anzeige | Motiv: Image – Fliegerbrille | Format: 200 x 283 mm | Beschnitt: 3 mm Farbprofil: ISO Coated v2 300% | Logohöhe: 23,5 mm (1/12 H) | Randabstand: 14,15 mm (1/20 H) Titel: Jubiläumsausgabe „Berlin to go“ 03/19 im September | ET: 06.09.2019 | Bearbeitet: marcoreuke | Stand: 13.08.2019 Start frei für die Energie von morgen. Rennbahn Hoppegarten GmbH & Co.KG & Hoppegarten Rennbahn GmbH Photos: © Photos: Die Mobilität ändert sich. Und TOTAL ist dabei: mit TOTAL EXCELLIUM, der Weiterentwicklung konventioneller Kraftstoffe, und mit Erdgas als umweltschonende Alternative. Auch in Sachen Elektromobilität geht TOTAL mit Ladesäulen und Wasserstofftankstellen voran. Das macht TOTAL schon heute zum innovativen Partner für die Mobilität von morgen. total.de TOL-AH-006-18 | Kunde: TOTAL Deutschland GmbH / Anzeige | Motiv: Image – Fliegerbrille | Format: 200 x 283 mm | Beschnitt: 3 mm Farbprofil: ISO Coated v2 300% | Logohöhe: 23,5 mm (1/12 H) | Randabstand: 14,15 mm (1/20 H) Titel: Jubiläumsausgabe „Berlin to go“ 03/19 im September | ET: 06.09.2019 | Bearbeitet: marcoreuke | Stand: 13.08.2019 NEWS TO GO 2018+ Record finan- Basic is one cing for Ber- income year old lin startups for all It’s been one year since the In the first half of 2019, The Berlin Senate has Berlin Senate adopted the German startups were passed a state guideline for “2018+“ tourism concept, able to attract more fresh a pilot project called “Soli- and now Ramona Pop, Sena- capital than ever before in darisches Grundeinkommen” tor for Economics, Energy a six-month period. In total (Basic Income or SGE), and Public Enterprises, and they received €2.8 billion, which was jointly developed visitBerlin Managing Director which is 13 percent more by the Berlin State Chan- Burkhard Kieker are pleased than in the same period last cellery, the Berlin Senate to present several positive year. At 332, the number Department for Integration, outcomes. The goal of the of financing rounds even Labor and Social Affairs and concept is to make tourism rose by 19 percent over the the Senate Department for in Berlin more city-friendly first half of 2018. According Finance. The goal is to fill and sustainable. Among to the startup barometer 250 SGE positions this year, the first measures imple- published by Ernst & Young, and in the course of 2020 to mented are three new bike the lion’s share of overall fill all 100 positions. „inclu- routes in the southwest investment capital flowed sion through work is the of the city, a more inten- to Berlin, where startups SGE motto,“ notes Berlin’s sive clean-up process for received a total of €2.1 Governing Mayor Michael the city’s parks and the billion in the first half of Müller. The SGE is aimed re-launch of the “Going 2019 as part of 131 financing at long-term unemployed Local Berlin” app with more rounds, thus marking an individuals immediately than 700 excursion tips in increase of 28 percent. By after their transition to all districts. According to far the largest deal was the ALG II unemployment IBB CEO Jürgen Allerkamp, €428 million cash injection insurance, with a maximum tourism is one of the capi- given to the travel startup period of unemployment tal’s most important econo- GetYourGuide. In second and of up to three years. These mic sectors: “Gross added third place were the online individuals receive a cont- value from tourism is esti- bank N26 (€266 million) and ract of employment at an mated to have been around the ad-tech startup Adjust SGE employer, which the €5.7 billion in 2018, and (€201 million). Of the ten federal state of Berlin then tourism now provides jobs largest investment rounds supports over the course of for roughly 250,000 people.” this year, nine went to five years.