2009
BUILDING FUTURES ONE SUCCESS STORY AT A TIME
KAPLAN,INC.
DUCATIONISALIFELONGJOURNEY.WEBEGINLEARNING ASCHILDREN, BUTCONTINUEFORTHERESTOFOURLIVES. WE ALWAYS SEEK NEW AREAS THAT INSPIRE US, NEWSKILLS TO MASTER AND NEW PATHS TO PURSUE.
EWhile each step in the educational process is a journey toward a specific goal – completing a degree, acing a high-stakes test, earning a new credential – the sum of our learning experiences helps pave the way for new opportunities and defines who we are to our families, our co-workers and ourselves.
Kaplan is a company that helps students navigate that journey, whether they are kids in school or working professionals juggling careers and families. We are a learning partner for each of our students, helping them gain the confidence and skills they need to achieve their educational and career dreams.
We can all remember a time when the light bulb went off, when we had an “ah-ha” moment – when we learned something that made us feel empowered, smart, capable and ready to take on the world. They are the moments that enable us to achieve, and at Kaplan, we live for those moments. We foster them in our students each day and they are what drive the dedication and commitment of our more than 31,000 employees around the world.
Talent is something that no one can afford to waste. It is the basis of individual success and our progress as a society. Our innovative programs, courses and study materials are all designed to attract motivated individuals and ensure they realize the full potential of their talents.
Inside, you’ll hear from some of these students as well as Kaplan employees who help our customers realize their dreams each day. Great student outcomes are not only our business, but our passion.
Andrew S. Rosen Chairman and Chief Executive Officer
2 KAPLAN,INC.
C HANGING L IVES T HROUGH E DUCATION
KAPLAN SERVES MORE THAN ONEMILLION STUDENTS EACH YEAR
WE HAVE OVER 31,000 EMPLOYEES IN APPROXIMATELY 600 LOCATIONS
W E’ RE A BOUT L IFELONG L EARNING CWE PROVIDE HIGH-QUALITY EDUCATIONAL SERVICES, ASSISTINGSTUDENTSTHROUGHOUTTHEIRSCHOOLINGANDCAREERS KIDSAND SCHOOLS TEST PREPAND ADMISSIONS HIGHER EDUCATION PROFESSIONAL
After-School Tutoring Programs College Prep Programs Pathway Programs Accounting K12 Services for Schools Graduate Prep Programs Diplomas and Certificates Insurance Online High School Programs English Language Programs Undergraduate Programs Securities Medical Licensing Programs Graduate Programs Real Estate Multi-State Bar Exam Review Financial Analysis & Planning Information Technology Compliance Solutions
3 KAPLAN,INC.
KAPLAN ,INC.
OUR REVENUE GREW 15% IN 2008 TO MORE THAN $2.3 BILLION
2,332
2,031
KAPLAN HIGHER EDUCATION
1,684 KAPLAN TEST PREP & ADMISSIONS
1,412
1,135
838
621
494
354 KAPLAN PROFESSIONAL
257 KAPLAN KIDS AND SCHOOLS 2001 2002 2003 2004 2005 2006 2007 2008 1999 2000
KAPLAN R EVENUE G ROWTH KAPLAN 2008 R EVENUE B REAKDOWN 1999-2008 (in millions of dollars)
4 KAPLAN,INC.
APLAN HAS COME A LONG WAY SINCE ITS FOUNDING AS A TEST PREPARATION
BUSINESSIN 1938, BUTOURMISSIONHASREMAINEDCONSTANT: TO HELP PEOPLE ACHIEVE THEIR EDUCATIONAL AND CAREER GOALS.TODAY,KAPLAN IS ONE OF THE WORLD’S LARGEST DIVERSIFIED EDUCATION COMPANIES WITHOPERATIONSINMORETHAN 30 COUNTRIES.
KWith more than $2.3 billion in revenue in 2008, we are a leading global provider of educational services, offering postsecondary education, test preparation, professional training and K12 services for children and schools. Our international operations include higher education, professional training, test prep and language instruction in Europe, the Middle East, Asia, Australia and Africa. Kaplan is a subsidiary of The Washington Post Company and its fastest-growing division, comprising more than half of its revenue.
We serve students of all ages, from second-graders learning to read to professionals seeking postgraduate training. Our largest business, higher education, brings educational opportunities ranging from certificates to master’s degrees to students around the world. We operate more than 70 campuses in the U.S. and higher ed schools in the U.K., Ireland, Asia and Australia. We are also leaders in online education through Kaplan University.
Kaplan is one of the largest providers of academic English language training in the world. We offer an array of academic preparation programs for international students seeking entry to western universities, primarily in Australia, the U.K. and the U.S. Kaplan continues to lead the test preparation industry. Through Kaplan Publishing, we produced more than 180 new titles in 2008 reflecting Kaplan’s full portfolio of offerings as well as select trade titles.
Students seeking licensing and advanced designations in their fields can turn to our professional training business, where last year we provided approximately 425,000 courses, many to the world’s leading financial institutions. We also offer a range of services for children and schools, including academic intervention programs, teaching materials, assessment tools and after-school tutoring.
While we have dramatically expanded the breadth of our business, we have stayed true to our roots. Throughout our 71-year history, we have remained student-focused, results-driven and committed to helping individuals reach their goals. Kaplan is a company that broadens access to educational and professional opportunities in new communities, including many that have been underserved. We help people gain new skills, higher credentials and better jobs.
Each day, we change lives through education.
5 KAPLANHIGHEREDUCATION
“ APLAN UNIVERSITYISREWRITINGTHERULESOFEDUCATIONTOHELP STUDENTS ACHIEVE THEIR DREAMS AND ADVANCE PROFESSIONALLY.WE’RE HERE TO GUIDE STUDENTS THROUGH THE ENTIRE LEARNING PROCESS.WE
PROVIDE A SUPPORT NETWORK THAT MAKES IT POSSIBLE FOR THEM TO HAVE
ASUPERIORLEARNINGEXPERIENCEANDGETAGREATEDUCATIONWHILE
MANAGING THEIR DAY-TO-DAY LIVES.” DAVE CLINEFELTER,PH.D.; KAPLAN UNIVERSITY PROVOST
KKaplan Higher Education’s schools and programs span the globe. Our U.S. operations include more than 70 campuses in 20 states, as well as Kaplan University’s online offerings. Our schools’ programs prepare students for employment in fields such as healthcare, business, legal and paralegal services, information technology, criminal justice and design. Each U.S. institution is accredited by one of several national or regional accrediting bodies approved by the U.S. Department of Education.
Throughout the years, Kaplan has leveraged its strength in career-focused education and distance learning to introduce higher education programs in the U.K., Ireland, Asia and Australia. Our offerings range from pre-university foundation programs to undergraduate and graduate degree studies.
Our international institutions include Dublin Business School, Ireland’s largest private undergraduate college, as well as Kaplan International Colleges, Kaplan Law School and Holborn College. Kaplan International Colleges partners with some of the U.K.’s leading universities to provide international students seeking admission to these institutions with academic preparation and English language training. Kaplan Law School operates in London in collaboration with Nottingham Trent University’s Nottingham Law School. Holborn College, also in London, offers various pre-university, undergraduate and postgraduate and professional programs, primarily focusing on law and business, in which students receive degrees from affiliated universities in the U.K. Additionally, Kaplan Open Learning in the U.K. offers online degree programs in disciplines such as business and management, internet marketing and criminal justice.
In Asia, APMI Kaplan offers a broad range of undergraduate and postgraduate management programs in Singapore and Hong Kong through affiliations with Australian, British and U.S. institutions. Kaplan also offers mainland Chinese students pre-university foundation programs as well as degree offerings from other Western universities which they can study either domestically or abroad.
Kaplan also recently expanded its presence in Vietnam and in other areas of Southeast Asia, preparing students for international studies abroad.
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GIVING PROFESSIONALS AN EDGE
With operations in North America, Europe, Asia, Australia and Africa, Kaplan Professional is one of the premier providers of licensing and continuing education to businesses and individuals in the accounting, insurance, compliance solutions, securities, real estate, financial planning and information technology industries. Through classroom instruction and hundreds of online courses, Kaplan Professional serves customers who must comply with regulatory requirements and who want to earn advanced professional designations to help them progress in their careers.
We provide many of the world’s leading financial and accounting institutions with educational products that prepare students to earn qualifications including the CFA®, CFP®, CIMA, CAIA, GACCA, ACA and CPA. In addition, our technology-based compliance solutions help companies manage learning initiatives and track corporate compliance activities – all critical to doing business in an increasingly complex regulatory environment. We also develop and provide software for companies to create their own online training.
11 KAPLANPROFESSIONAL
“ IFELONG LEARNING IS THE KEY TO SUCCESS IN TODAY’S RAPIDLY CHANGING BUSINESS WORLD.KAPLAN HELPS PROFESSIONALS DEMONSTRATE PROFICIENCY
IN THEIR FIELDS BY SUCCESSFULLY PREPARING THEM FOR REQUISITE DESIGNATIONS
AND CERTIFICATIONS.WE MAKE THE LEARNING PROCESS APPROACHABLE AND
ENGAGING THROUGH THE USE OF INNOVATIVE EDUCATIONAL TOOLS THAT
FITMULTIPLELEARNINGSTYLES.” DR.ANDREW C.TEMTE, CFA; CEO, KAPLAN PROFESSIONAL EDUCATION
LToday, Kaplan is a leading provider of financial services, real estate, accounting and tax training in Australia. We are the largest accountancy education provider in the U.K., serving three out of the country’s Big Four accounting firms. Through 27 training centers in the U.K. as well as operations in Hong Kong, mainland China and Singapore, Kaplan provided accounting and financial services education to approximately 48,000 students in 2008.
Kaplan is also a leader in legal training. Through a variety of programs, Kaplan offers continuing education and professional development for practicing lawyers in the U.K.
In the U.S., Kaplan Professional offers licensing and continuing education for securities, insurance, accounting and real estate professionals around the country and via online learning. We are also a leading publisher of real estate, architecture, engineering and contracting edu- cational materials, and we offer a broad portfolio of IT exam prep products.
12 KAPLANTESTPREPANDADMISSIONS
HELPING STUDENTS ACHIEVE
When Stanley H. Kaplan first started tutoring students for standardized tests in 1938, he gave birth to a new industry that equipped people with the resources to realize their dreams of higher education. His commitment to preparing students for high-stakes tests helped tens, then hundreds, then thousands of individuals master the skills needed to gain access to competitive universities.
Seventy-one years and millions of students later, Kaplan Test Prep and Admissions continues to provide an edge for high-achieving students seeking competitive academic and professional opportunities. Today, middle schoolers, college- bound teens, graduate school prospects, aspiring doctors and lawyers and English language learners rely on Kaplan to help them succeed on high-stakes exams. HWe offer preparation for more than 90 standardized tests for college and graduate school admissions, English language proficiency and professional licensing.
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“ APLANTEST PREPAND ADMISSIONSISCOMMITTEDTOSUCCESS - FOROUR STUDENTS, OUR EMPLOYEES AND OUR BUSINESS.FROM OUR ADVISORS AND INSTRUCTORS TO OUR SENIOR MANAGEMENT, WE IDENTIFY AND DEVELOP THE
BEST TALENT TO FOSTER A CULTURE THAT IS DEDICATED TO HELPING STUDENTS
ACHIEVE THEIR GOALS.THESTUDENTEXPERIENCEISATTHEHEART OF
EVERYTHING WE DO.” LORIN THOMAS-TAVEL,CHIEF ADMINISTRATIVE OFFICER,KAPLAN TEST PREP AND ADMISSIONS
KAs the world leader in test preparation, our depth of knowledge, experience and resources in helping students succeed is unparalleled. Our comprehensive menu of online offerings, extensive library of books, classroom-based courses, array of private and small group tutoring programs and admissions consulting services have all proven successful in helping students achieve their goals.
We maintain our leadership position by using a collaborative approach focused on guaranteed results for our students. Kaplan Test Prep and Admissions understands that every student is unique, and provides options designed to meet individual learning needs. With proven diagnostic and prescriptive tools created to help students achieve their best results, each student receives his or her own study plan, and teachers fine-tune lessons to ensure progress along the way.
As our students have excelled and succeeded, so has Kaplan Test Prep and Admissions. We provided courses to more than 411,000 students and professionals in 2008, including over 81,000 in online programs. Students can attend courses online or at any of our 160 centers and thousands of satellite locations throughout the U.S. and abroad.
Today, our test preparation services can be found in 26 countries, and we are one of the largest providers of academic English language instruction in the world, with 49 dedicated English language schools worldwide, including 13 co-located at Kaplan test prep centers. We also operate Kidum, the leading test prep provider in Israel.
In addition, Kaplan is a leader in professional licensing programs for aspiring doctors and lawyers. We provide preparation for the U.S. Medical Licensing Exams, which medical doctors must pass to practice medicine in the U.S., as well as bar review for aspiring attorneys, covering preparation for the multistate portion of the bar exam and the state-specific portion of the bar exam in select states.
16 KAPLANKIDSANDSCHOOLS
BUILDING SKILLS FOR ACADEMIC SUCCESS
Kaplan offers a broad scope of programs and assessment tools aimed at helping students and teachers in the formative K through 12 years. From after-school tutoring and virtual high school instruction to online curriculum development and work with schools and districts, Kaplan’s programs for elementary, middle and high school students share a common goal: to help kids achieve academic success.
Our after-school tutoring programs are designed to deliver academic progress by promoting a love of learning. Every program begins with an assessment that results in a customized learning plan. Then, a revolutionary system called Smart Track integrates personal tutoring with an engaging online curriculum to help kids excel in reading, writing, math and more. Our after-school tutoring programs keep kids focused on progress with a motivational Bgoal-setting and rewards system designed to promote self-confidence.
Kaplan’s after-school academic tutoring programs help kids of all learning levels catch up, keep up and get ahead.
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KAPLAN VIRTUAL EDUCATION
Kaplan Virtual Education, an innovator in K–12 online education, offers diverse learners flexible, individualized and high-quality curricula and
Kaplan Virtual Education (KVE) provides online education through the operation of both private and public schools. The range of KVE programs is as diverse as its students. From accelerated learners seeking advanced placement and college prep courses, to adults, home-schooled students and at-risk teenagers who require an alternative to traditional high school, KVE has a Vprogram to fit their needs.
Kaplan Virtual Education schools provide certified teachers and extensive support and guidance. KVE is committed to providing a comprehensive curriculum that addresses students’ unique learning and communication styles. Courses are embedded with audio, video and other interactive elements to cater to different skill levels, facilitate learning and keep students engaged. KVE is accredited by The Commission on International and Trans-Regional Accreditation (CITA).
21 INTEGRITY KNOWLEDGE SUPPORT OPPORTUNITY RESULTS
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