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Sami Can Besceli Sami Can Besceli 24 Adelaide Rd, Leyton [email protected] E10 5NN, London, UK www.intg-strategies.com Phone: +44 7516 797009 Portfolio: https://bit.ly/2Uvt6vE Objective A position in the marketing, strategic planning and/or research department utilizing my experience and education. Work INTG.Strategies London, United Kingdom Experience Founder/Director 2019 - Present • Providing strategic consultancy services based on integrated advertising (conventional, digital, shopper), CX and app growth (mobile) to various stakeholders e.g. creative agencies, consultancy firms, start-ups, universities and so on in the UK and across the world. Self-Employed Istanbul, Turkey Freelance Strategist 2013 - 2017 • Provided strategic communication services across multi-, cross- and omni-channels for local or global creative, digital and media agencies based in Istanbul/Turkey as well as in different markets such as Dublin/Ireland, Warsaw/Poland, Dubai/United Arab Emirates. (Ask for references.) FCB Artgroup / FCB Red Istanbul, Turkey Senior Strategic Planner January 2016 - December 2016 • Responsible for the whole strategic planning process of both creative and shopper agency’s clients along with new business ventures. Brands: Nivea, Nivea Men, Faber-Castell, Adel, Adeland, Dyo, Feast, Mesa, Eyüp Sabri Tuncer, Demirören Holding, Milliyet, Total, Lenovo, Arçelik, Migros Cheil Worldwide Istanbul, Turkey Strategic Planner February 2015 - December 2015 • Worked on the strategic planning process of the main account Samsung and existing clients along with new business ventures. • Led Cheil WW Turkey’s strategic planning services and its positive development for the creative, retail and event teams. • Involved in global pitches and various projects (e.g. regional trend reports, competitive analyses) of Cheil WW network. Brands: Samsung, Hankook Tire, Boyner Drive Dentsu Istanbul, Turkey Strategic Planner March 2014 - December 2014 • Worked on the strategic planning process of the existing clients and prepared the new biz presentations resulted in winning. • Involved in the projects of regional clients/networks (Middle-East & Asia-Pacific). • Managed D.I.A. (Drive Dentsu Intelligence Alert) for Turkey that being reported to Drive Dentsu Network. • Attended the planning workshop held in Drive Dentsu Dubai (Headquarters) along with regional planners. Brands: Bank Asya, Asya Emeklilik, Musée Platinum, Aziz Nesin Vakfı, Dyo Publicis Yorum Istanbul, Turkey Planner March 2012 - March 2013 • Worked for the whole strategic planning process of the clients under my responsibility. Brands: Akbank, Akbank Sanat, AkYatırım, AKLease, Nescafé (Classic, 3 in 1, Gold, Falcı, Xpress), Dacia, Abdi Ibrahim, Zurich Sigorta, Sakıp Sabancı Müzesi, Nestlé Pure Life, Dedeman Hotels & Resorts, EnerjiSA UltraRPM Istanbul, Turkey Strategic Planner October 2011 - March 2012 • Engaged in the whole strategic planning process of both existing clients and in new business pitches resulted in winning. Brands: Eczacıbaşı (Selpak, OKEY, Selin, Detan, Defans, VitrA - ArtemA), ING Bank, Damla, Doğadan, Balparmak, Sinpaş, Beck's DraftFCB Istanbul, Turkey Strategic Planning December 2010 - October 2011 • Prepared the competitive analyses of the existing clients and worked on the new business pitches resulted in winning. • Wrote concept boards and creative briefs. • Gathered monthly relevant and insightful observations on specific categories from Turkey for DraftFCB’s International Matter(s) Team as a contributor. Brands: Nivea, SC Johnson (Glade, Raid, OFF!), Kraft (Patos, Cipso, Çerezos), Nestlé, Burn, Lezita, Darty, Nintendo Internships Alice BBDO Istanbul, Turkey Strategic Planning Trainee December 2008 - July 2009 • Engaged heavily in the strategic process of existing clients and in new business pitches resulted in winning. • Conducted focus group studies to be used in creating the new campaigns and strategies of brands. • Prepared one of the entry cases for the Effie Awards 2009. Saatchi & Saatchi Istanbul, Turkey Strategic Planning September 2007 - October 2007 • Created and applied surveys for brands as strategic researches and studies to be used in the new campaigns. • Gathered informative and strategic researches about the brands and their competitors in the market. McCann Erickson Istanbul, Turkey Strategic Planning August 2007 - September 2007 • Involved in the preparation of strategic presentations of the brands to be shared with the clients. • Participated in the establishment of communication strategies of the brands with a 360-degree approach. • Attained in the focus group studies to be used in creating the new campaigns and strategies of brands. Leo Burnett Istanbul, Turkey Strategic Planning September 2006 • Helped in the establishment of communication strategies of the brands. • Conducted strategic researches about competitors in the market. • Examined the new trends of the sector to inform the agency by joining to the marketing expositions. Education BRUNEL UNIVERSITY LONDON London, United Kingdom MA, Design Strategy and Innovation (Grade: Merit) 2017 - 2018 Relevant Coursework: Branding Strategy Studies, Strategic Design Management, Design Innovation Futures, Design Research, Innovation Strategy and Management, Design and Innovation Research I-II Dissertation Topic: “Humanizing AI with Design Thinking and Its Importance for Brands” (Grade A) BILGI UNIVERSITY Istanbul, Turkey BA, Business Administration 2003 - 2008 Relevant Coursework: Business Communication, Marketing Communication, Consumer Behavior, Integrated Marketing Communications, Strategic Management I-II, Principles of Advertising, Copywriting, Creative Thinking in Advertising, Retail Marketing VIRGINIA TECH UNIVERSITY Blacksburg, VA, United States BA, Management 2002 - 2003 Relevant Coursework: Business Information Systems, Principles of Economics, Physical Geology, Calculus with Trigonometry I, European Civilization, Physical Geology Laboratory, Calculus with Trigonometry II UNIVERSITY of TEXAS at AUSTIN Austin, TX, United States Summer School, English Certificate Program July 2002 LE LYCEE FRANÇAIS SAINT-JOSEPH Istanbul, Turkey Concentration in Math and Turkish 1994 - 2002 Certification DESIGN COUNCIL London, United Kingdom Design Academy February 2018 This module delivered by design industry experts helped students to develop a range of skills including complex problem-solving and creative and critical thinking by letting work in multidisciplinary teams to collaboratively develop ideas and applying design tools, techniques and principles to real-world scenarios and societal challenges. TURKISH FOUNDATION OF ADVERTISING Istanbul, Turkey Advertising Summer School July 2006 This orientation program gave the opportunity for young people to meet with advertising gurus and to do workshops with sector professionals. Program also offered the chance to attain knowledge about advertising skills, gave the opportunity to answer questions like where, in which division and in which approach should I take place. Skills and Fluent in English and French. Proficient in MS Office software programs. Interests Enjoy running, doing meditation and exercises regularly, playing football and drawing cartoons .
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