Kevin “Coop” Cooper P.O. Box 8619, South , 96158 O: (775) 586-4451 C: (530) 307-9264 Business: [email protected] Personal: [email protected]

✓ Proven record of organizational development. ✓ Business team management & leadership. ✓ Experience in managing multiple profit centers and operational departments. ✓ Create and implement budgets, plans, systems, and training programs with accountability. ✓ Highly organized with strong interpersonal skills and reputation of doing what it takes to get the job done.

LIFE EXPERIENCE

Current: Sr. Communications Manager for Heavenly and Kirkwood Mountain Resorts As the Senior Communications manager I am responsible for protecting the brand and proactively promoting both and Kirkwood Mountain Resort including all of the Company’s ancillary businesses intended to drive top-line revenue and profitability for the resort, including lift tickets and season pass sales and product development, ski school pricing and products, F&B, upsell activities, etc. Primary responsibilities include Strategic media relations, Community relations, Crisis management, external messaging (talking points and event logistics for the Chief Operating Officers) and assistance with internal HR related communication efforts.

Aug 13 - Jan 16: Communications Manager - Kirkwood Mountain Resort The Communication Manager is the key leadership/management position overseeing Kirkwood’s communications operation, responsible for all communications efforts within the resort including strategic public relations, media relations, events, social media and snow reporting. This position functions as a key member of the Heavenly/Kirkwood marketing management team, specifically focused on Kirkwood communications and is also a member of the Kirkwood senior management team.

Aug 12 - Aug 13: Brand Manager - Kirkwood Mountain Resort  Resort Senior Leadership / Transition team for Kirkwood marketing / communications division.  Leader of Brand integration efforts, Website, Social & Digital platforms during transition of ownership to Vail Resorts Inc.  Leader of Public Relations, Communications efforts during transition of ownership to Vail Resorts Inc.  Leader of CRM & Data platform integration efforts / team.

Sept 10 - Aug 12: Director of Interactive Marketing & Social Media - Kirkwood Mountain Resort  Responsible for strategic partnerships and events for Kirkwood Mountain Resort.  Accountable for developing, broadening our reach and “building the tribe” through social media channels.  Spearhead all events from concept to implementation.  Soliciting, developing, fulfilling on and achieving revenue objectives for all strategic partnerships.  Enhance the guest experience, drive visitation and incremental revenue and support Kirkwood Mountain Resort brand promise.

Sept 04 - Sept 10: Director of Retail & Rental Operations - Kirkwood Mountain Resort  Resort wide operation of eight (8) business units.  Direct Report to CFO/COO.  Forecast, budget, strategic planning and marketing for all business units.  Direct Retail & Rental divisional Buy / Capital expenditures budget for 10 locations.  Boat Coxswain / Instructor; Lake Tahoe Water Ski School, USCG Licensed Captain, SLT, CA

Nov 98-Aug. 04: Cutting Edge Sports, South Lake Tahoe, CA  Owner / Proprietor  Boat Coxswain / Instructor; Lake Tahoe Water Ski School, USCG Licensed Captain, SLT, CA

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Kevin “Coop” Cooper P.O. Box 8619, South Lake Tahoe, California 96158 O: (775) 586-4451 C: (530) 307-9264 Business: [email protected] Personal: [email protected]

LIFE EXPERIENCE (con’t)

EDUCATION  2017: Vail Resorts Camp II leadership course graduate  2016: Vail Resorts Camp I leadership course graduate  2015: Vail Resorts Leadership Essentials graduate . Emotional Agility for developing leaders . Disruptive Change management . Leadership in the workplace, Taking Risk . How to Handle Disagreement in the workplace  1982-89 United States Coast Guard . U.S. Coast Guard Aviation Survivalman . U.S. Coast Guard Rescue Swimmer / Paramedic . U.S. Coast Guard Flight Mechanic  Campolindo High School , Moraga, CA - General Education

LEADERSHIP ATTRIBUTES  Ethical  Mindful, Present  Engaged, Emotionally Intelligent  Comfortable being Uncomfortable  Embracing Change, Taking Risk  Organized, Motivated  Adaptable, Compliant

COMPUTER SPECIFIC  Microsoft Office professional  Mac Specific: Keynote, Pages, Numbers  Retail P.O.S Systems: Retail Pro, Sirius, Epicore, RPOS  Livestream, Prezi, Skype, GoTo Meeting  Adobe Creative Suite Premier, Photoshop, & Illustrator

SOCIAL NETWORK & MEDIA PLATFORMS  Kirkwood Mountain Resort & Tahoe lead media & PR spokesperson  Personal Facebook - 4,7k  Personal Twitter - 20k  Personal LinkedIn – 4,2k  Facebook – Heavenly & Kirkwood - 200k  Instagram – Heavenly & Kirkwood – 60k  TGR, Freeskier, Powder, New Schoolers, Transworld Forums  LiveStream, Google, YouTube, TrueView, Instagram, Vine, Pinterest, SnapChat  Trade Desk, LiveRamp, Sapient, Emico, SEO, SEM, Exact Target, Salesforce  Adobe Social, Omniture, Percolate, Web & Social tracking tools

VOLUNTEER EXPERIENCE  President - Board of Directors Kirkwood Ski Education Foundation, Kirkwood, CA  Vail Resorts - Epic Promise Board Member and Grants Committee , South Lake Tahoe, CA  Outside Television / Lake Tahoe TV Spokesman, On-Air Talent, South Lake Tahoe, CA  Rock Medicine - Haight Ashbury Free Medical Clinics, Inc., San Francisco, CA  Kirkwood Volunteer Fire Department – Engineer. Kirkwood, CA

PASSIONS  Life  / /Backcountry Adventure  Surfing/SUP/ Waterskiing /Wake Surfing  Tennis/Running  Biking/Hiking  Camping /Backpacking  Travel

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