Kevin “Coop” Cooper P.O. Box 8619, South Lake Tahoe, California 96158 O: (775) 586-4451 C: (530) 307-9264 Business: [email protected] Personal: [email protected] ✓ Proven record of organizational development. ✓ Business team management & leadership. ✓ Experience in managing multiple profit centers and operational departments. ✓ Create and implement budgets, plans, systems, and training programs with accountability. ✓ Highly organized with strong interpersonal skills and reputation of doing what it takes to get the job done. LIFE EXPERIENCE Current: Sr. Communications Manager for Heavenly and Kirkwood Mountain Resorts As the Senior Communications manager I am responsible for protecting the brand and proactively promoting both Heavenly Mountain Resort and Kirkwood Mountain Resort including all of the Company’s ancillary businesses intended to drive top-line revenue and profitability for the resort, including lift tickets and season pass sales and product development, ski school pricing and products, F&B, upsell activities, etc. Primary responsibilities include Strategic media relations, Community relations, Crisis management, external messaging (talking points and event logistics for the Chief Operating Officers) and assistance with internal HR related communication efforts. Aug 13 - Jan 16: Communications Manager - Kirkwood Mountain Resort The Communication Manager is the key leadership/management position overseeing Kirkwood’s communications operation, responsible for all communications efforts within the resort including strategic public relations, media relations, events, social media and snow reporting. This position functions as a key member of the Heavenly/Kirkwood marketing management team, specifically focused on Kirkwood communications and is also a member of the Kirkwood senior management team. Aug 12 - Aug 13: Brand Manager - Kirkwood Mountain Resort Resort Senior Leadership / Transition team for Kirkwood marketing / communications division. Leader of Brand integration efforts, Website, Social & Digital platforms during transition of ownership to Vail Resorts Inc. Leader of Public Relations, Communications efforts during transition of ownership to Vail Resorts Inc. Leader of CRM & Data platform integration efforts / team. Sept 10 - Aug 12: Director of Interactive Marketing & Social Media - Kirkwood Mountain Resort Responsible for strategic partnerships and events for Kirkwood Mountain Resort. Accountable for developing, broadening our reach and “building the tribe” through social media channels. Spearhead all events from concept to implementation. Soliciting, developing, fulfilling on and achieving revenue objectives for all strategic partnerships. Enhance the guest experience, drive visitation and incremental revenue and support Kirkwood Mountain Resort brand promise. Sept 04 - Sept 10: Director of Retail & Rental Operations - Kirkwood Mountain Resort Resort wide operation of eight (8) business units. Direct Report to CFO/COO. Forecast, budget, strategic planning and marketing for all business units. Direct Retail & Rental divisional Buy / Capital expenditures budget for 10 locations. Boat Coxswain / Instructor; Lake Tahoe Water Ski School, USCG Licensed Captain, SLT, CA Nov 98-Aug. 04: Cutting Edge Sports, South Lake Tahoe, CA Owner / Proprietor Boat Coxswain / Instructor; Lake Tahoe Water Ski School, USCG Licensed Captain, SLT, CA 1 | P a g e Kevin “Coop” Cooper P.O. Box 8619, South Lake Tahoe, California 96158 O: (775) 586-4451 C: (530) 307-9264 Business: [email protected] Personal: [email protected] LIFE EXPERIENCE (con’t) EDUCATION 2017: Vail Resorts Camp II leadership course graduate 2016: Vail Resorts Camp I leadership course graduate 2015: Vail Resorts Leadership Essentials graduate . Emotional Agility for developing leaders . Disruptive Change management . Leadership in the workplace, Taking Risk . How to Handle Disagreement in the workplace 1982-89 United States Coast Guard . U.S. Coast Guard Aviation Survivalman . U.S. Coast Guard Rescue Swimmer / Paramedic . U.S. Coast Guard Flight Mechanic Campolindo High School , Moraga, CA - General Education LEADERSHIP ATTRIBUTES Ethical Mindful, Present Engaged, Emotionally Intelligent Comfortable being Uncomfortable Embracing Change, Taking Risk Organized, Motivated Adaptable, Compliant COMPUTER SPECIFIC Microsoft Office professional Mac Specific: Keynote, Pages, Numbers Retail P.O.S Systems: Retail Pro, Sirius, Epicore, RPOS Livestream, Prezi, Skype, GoTo Meeting Adobe Creative Suite Premier, Photoshop, & Illustrator SOCIAL NETWORK & MEDIA PLATFORMS Kirkwood Mountain Resort & Tahoe lead media & PR spokesperson Personal Facebook - 4,7k Personal Twitter - 20k Personal LinkedIn – 4,2k Facebook – Heavenly & Kirkwood - 200k Instagram – Heavenly & Kirkwood – 60k TGR, Freeskier, Powder, New Schoolers, Transworld Forums LiveStream, Google, YouTube, TrueView, Instagram, Vine, Pinterest, SnapChat Trade Desk, LiveRamp, Sapient, Emico, SEO, SEM, Exact Target, Salesforce Adobe Social, Omniture, Percolate, Web & Social tracking tools VOLUNTEER EXPERIENCE President - Board of Directors Kirkwood Ski Education Foundation, Kirkwood, CA Vail Resorts - Epic Promise Board Member and Grants Committee , South Lake Tahoe, CA Outside Television / Lake Tahoe TV Spokesman, On-Air Talent, South Lake Tahoe, CA Rock Medicine - Haight Ashbury Free Medical Clinics, Inc., San Francisco, CA Kirkwood Volunteer Fire Department – Engineer. Kirkwood, CA PASSIONS Life Skiing/Snowboarding /Backcountry Adventure Surfing/SUP/ Waterskiing /Wake Surfing Tennis/Running Biking/Hiking Camping /Backpacking Travel 2 | P a g e .