DOCSLIB.ORG

Plan De Marketing Internacional Para Cosméticos Naturales

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Plan De Marketing Internacional Para Cosméticos Naturales PLAN DE MARKETING INTERNACIONAL PARA COSMÉTICOS NATURALES CASO PYME DE SANTIAGO DE CALI PARA UN MERCADO OBJETIVO VALENTINA MORALES LAURA ISABELLA ZUÑIGA TUTOR: FABIÁN ANDRÉS MEJÍA MAGÍSTER EN LOGÍSTICA INTEGRAL UNIVERSIDAD ICESI FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS PROGRAMA DE MERCADEO INTERNACIONAL Y PUBLICIDAD PROGRAMA DE ADMINISTRACIÓN DE EMPRESAS SANTIAGO DE CALI 2017 CONTENIDO 1. Resumen ....................................................................................................................................7 2. Abstract .....................................................................................................................................8 3. Introducción ...............................................................................................................................9 4. Antecedentes ............................................................................................................................10 5. Planteamiento del problema .....................................................................................................14 6. Formulación del problema ......................................................................................................17 6.1. Sistematización del problema .........................................................................................17 7. Objetivos ..................................................................................................................................18 7.1. Objetivos Generales .........................................................................................................18 7.2. Objetivos Específicos ......................................................................................................18 8. Justificación ............................................................................................................................19 9. Marco de referencia ................................................................................................................21 9.1. Marco Teórico .................................................................................................................21 9.1.1. La Globalización ....................................................................................................21 9.1.2. Negocios Internacionales ......................................................................................23 9.1.3. La Internacionalización ..........................................................................................24 9.1.4. Consideraciones para entrar a un Mercado Internacional .....................................26 9.1.5. Orientación Etnocéntrica ......................................................................................28 9.1.6. Orientación Policéntrica ........................................................................................28 9.1.7. Orientación Regiocéntrica ....................................................................................28 9.1.8. Orientación Geocéntrica .......................................................................................28 9.1.9. Formas de entrada a Mercados Internacionales ....................................................29 9.1.10. Exportación ...........................................................................................................30 9.1.11. Licencias ...............................................................................................................30 9.1.12. Manufactura Por Contrato .....................................................................................31 9.1.13. Acuerdos Piggy Back ............................................................................................31 9.1.14. Franquicias ............................................................................................................31 9.1.15. Alianzas Estratégicas .............................................................................................32 9.1.16. Inversión Extranjera Directa .................................................................................32 9.1.17. Empresa Conjunta .................................................................................................32 9.1.18. Sucursalismo .........................................................................................................33 9.1.19. Joint Venture .........................................................................................................33 9.1.20. Adquisiciones ........................................................................................................33 9.1.21. Obstáculos de Entrada a un País ...........................................................................34 2 9.1.22. Barreras Arancelarias ............................................................................................35 9.1.23. Barreras No Arancelarias ......................................................................................36 9.1.24. Teorías y Modelos de Internacionalización ...........................................................36 9.1.25. La internacionalización desde una perspectiva económica: Teoría de la Organización Industrial ............................................................................................36 9.1.26. Teoría de la Internalización ..................................................................................37 9.1.27. Teoría Ecléctica de Dunning .................................................................................38 9.1.28. Teoría de la Ventaja Competitiva de las Naciones ...............................................39 9.1.29. La internacionalización desde una perspectiva de proceso: Modelo UPPSALA .40 9.1.30. Modelo del Ciclo de Vida del Producto de Vernon ..............................................41 9.1.31. Modelo de Jordi Canals ........................................................................................42 9.1.32. Modelo Way Station .............................................................................................43 9.1.33. La internacionalización desde una perspectiva de redes: Teoría de Redes de Johanson y Mattson ..................................................................................................44 9.1.34. Marketing Internacional ........................................................................................45 9.1.35. Estrategia Internacional del Marketing Mix .........................................................46 9.1.36. Producto ................................................................................................................47 9.1.37. Precio ....................................................................................................................47 9.1.38. Comunicación .......................................................................................................48 9.1.39. Distribución ...........................................................................................................48 9.2. Marco Contextual ............................................................................................................49 9.3. Marco Conceptual ............................................................................................................53 9.4. Marco Legal .....................................................................................................................54 10. Metodología de la Investigación 10.1. Tipo de Estudio .....................................................................................................57 11. Análisis de la Empresa ............................................................................................................57 11.1. Descripción de la empresa ....................................................................................57 11.2. Portafolio de productos .........................................................................................59 12. Definición del producto a estudiar ..........................................................................................59 12.1. Disponibilidad de de materias primas nacionales o internacionales en la elaboración del producto ..................................................................................................59 13. Información del Producto 13.1. Realizar la ficha técnica del producto ....................................................................61 13.2. Épocas de disponibilidad del producto (estacionalidad) .......................................62 13.3. Clientes nacionales ................................................................................................64 13.4. Normas técnicas o ambientales para el producto ..................................................65 13.5. Subpartida arancelaria ...........................................................................................67 13.5.1. Descripciones mínimas ........................................................................................67 3 13.5.2. Vistos buenos y permisos .....................................................................................68 13.6. Oferta exportable ..................................................................................................70 14. Investigación del mercado y selección del mercado objetivo 14.1. Importaciones del Producto ...................................................................................72 14.2. Arancel General y Preferencial .............................................................................73
Load more

Recommended publications
  • Annual Report 2018 Contents 1St 86,000 Cosmetics Group Employees Prospects Worldwide(1) 02 Prospects by Jean-Paul Agon, Chairman & CEO
    Annual Report 2018 Contents 1st 86,000 cosmetics group employees Prospects worldwide(1) 02 Prospects by Jean-Paul Agon, Chairman & CEO Strategy 36 150 brands countries 06 Governance · The Board of Directors · The Executive Committee 10 Quality 12 Ethics 26.9 505 14 Responsibility · “Sharing Beauty With All” billion euros patents registered · Citizen Day of sales(2) in 2018 · The L’Oréal Corporate Foundation 18 Human Relations Performance Commitments for 2 4.92 1 Cosmetics Market 24 L’Oréal in figures billion euros in 2020 28 Worldwide advances operating profit “Sharing Beauty With All” 31 Strategic themes Brands 33 Brands overview (1) Source: WWD, Beauty Top 100,May 2018. (2) At 31 December 2018. 34 Consumer Products 38 L’Oréal Luxe 42 Professional Products More exclusive content 46 Active Cosmetics on the digital version Expertise lorealannualreport2018.com 52 Research & Innovation 54 Operations Discover and filter 56 Digital the Annual Report content 58 Administration and Finance Discover the strategic themes of the Annual Report. Use them to filter content and personalise your navigation to find content that matches your interests. The digital version also features more exclusive content, articles, infographics and many videos. Our mission Beauty for All Offering all women and men worldwide the best of cosmetics in terms of quality, efficacy and safety to satisfy all their beauty needs and desires, in their infinite diversity. Our strategy Universalisation L’Oréal has chosen a unique strategy: Universalisation. It means globalisation that captures, understands and respects differences. Differences in desires, needs and traditions. To offer tailor-made beauty, and meet the aspirations of consumers in every part of the world.
    [Show full text]
  • Orange County Convention Center October 9-12, 2014 OVERVIEW
    Orange County Convention Center October 9-12, 2014 OVERVIEW The Southern Women’s Show was widely embraced by the Orlando market and received outstanding media exposure. “I had such a great time at the Southern Women’s Show this year. It was such a happy, . Total Ad Campaign: $320,725 positive environment and we did twice the amount of sales as the . PR Impressions: 887,344,116 year before. We will be back next . Attendance: 24,000+ women year for sure.” Chris Lowe, PowerHoopz Fitness DEMOGRAPHICS The 24th annual show attracted thousands of loyal fans throughout the weekend. Mothers, daughters, girlfriends and co- workers from 25-65 years of age, packed the aisles enjoying all the show had to offer. FEATURES AND PROMOTIONS Exciting and educational activities on the stages, special features, celebrity guests and interactive promotions were designed to captivate and attract the target audience. “Orlando Fashion Productions was excited to be part of the Southern Women’s Show. The show brought our company and other participating exhibitors heightened exposure and additional business.” Tina Rodriquez, Orlando Fashion Productions ADVERTISING EXPOSURE “The Southern Women’s Show in Orlando was a huge success for the Daytona Beach Area CVB Exhibit! Traffic was brisk all four days and we distributed over 800 Visitor Guides. We also offered a chance to win a two-night stay at an oceanfront hotel and received over 600 contest entries! Looking forward to next year.” Roxanne Olson, Daytona Beach A six week comprehensive marketing and advertising campaign promoted the show through television, radio and print as well as social media and grassroots efforts.
    [Show full text]
  • Chapter 7: MLM's Abysmal Numbers
    7-1 The Case (for and) against Multi-level Marketing By Jon M. Taylor, MBA, Ph.D., Consumer Awareness Institute Chapter 7: MLM’s ABYSMAL NUMBERS Chapter summary a large enough downline to meet expenses, and therefore do not profit. Is MLM a profitable business These conclusions were confirmed in the opportunity? And if so, for whom? Just do the average earnings reports of all 30 MLMs for math – the numbers don't lie. In this and which we were able to obtain data published preceding chapters, you will find the most by the companies themselves. Such statistics rigorous and thorough analysis of MLM are invaluable for analysts to debunk the profitability ever done by an independent many misrepresentations that are told to research firm. Questions about the viability thousands of prospects every day. and profitability of MLM as a business model Failure and loss rates for MLMs are not and its many company manifestations are comparable with legitimate small answered in this and prior chapters – based businesses, which have been found to be on 15 years’ research, worldwide feedback, profitable for 39% over the lifetime of the and analysis of the compensation plans of business; whereas less than 1% of MLM over 350 of the leading MLMs, as well as participants profit. MLM makes even average earnings data, where available. The gambling look like a safe bet in comparison. answers are not pretty. MLM stocks are questionable Our studies, along with those done by investments at best. And like gambling, other independent analysts (not connected to losses from MLM participation should not be the MLM industry), clearly prove that MLM as a allowed as a tax deduction – beyond the business model – with its endless chain of amount of actual income.
    [Show full text]
  • WWD Beauty Inc Top 100 Shows, China Has Been An
    a special edition of THE 2018 BEAUT Y TOP 100 Back on track how alex keith is driving growth at p&g Beauty 2.0 Mass MoveMent The Dynamo Propelling CVS’s Transformation all the Feels Skin Care’s Softer Side higher power The Perfumer Who Dresses the Pope BINC Cover_V2.indd 1 4/17/19 4:57 PM ©2019 L’Oréal USA, Inc. Beauty Inc Full-Page and Spread Template.indt 2 4/3/19 10:25 AM ©2019 L’Oréal USA, Inc. Beauty Inc Full-Page and Spread Template.indt 3 4/3/19 10:26 AM TABLE OF CONTENTS 22 Alex Keith shares her strategy for reigniting P&G’s beauty business. IN THIS ISSUE 18 The new feel- 08 Mass EffEct good facial From social-first brands to radical products. transparency, Maly Bernstein of CVS is leading the charge for change. 12 solar EclipsE Mineral-based sunscreens are all the rage for health-minded Millennials. 58 14 billion-Dollar Filippo Sorcinelli buzz practicing one Are sky-high valuations scaring away of his crafts. potential investors? 16 civil sErvicE Insights from a top seller at Bloomies. fEaTUrES Francia Rita 22 stanD anD DElivEr by 18 GEttinG EMotional Under the leadership of Alex Keith, P&G is Skin care’s new feel-good moment. back on track for driving singificant gains in its beauty business. Sorcinelli 20 thE sMEll tEst Lezzi; Our panel puts Dior’s Joy to the test. 29 thE WWD bEauty inc ON THE COvEr: Simone top 100 Alex Keith was by 58 rEnaissancE Man Who’s on top—and who’s not— photographed Meet Filippo Sorcinelli, music-maker, in WWD Beauty Inc’s 2018 ranking of by Simone Lezzi Keith photograph taker, perfumer—and the world’s 100 largest beauty companies exclusively for designer to the Pope and his entourage.
    [Show full text]
  • Trade Marks Journal No: 1814 , 11/09/2017 Class 5
    Trade Marks Journal No: 1814 , 11/09/2017 Class 5 509792 04/05/1989 CADILA CHEMICALS PVT. LTD GHODASAR, MANINAGAR, AHMEDABAD-380008. MANUFECTURER & MERCHENTS Address for service in India/Agents address: Proposed to be Used MUMBAI MEDICINAL AND PHARMACEUTICAL PREPARATIONS. 375 Trade Marks Journal No: 1814 , 11/09/2017 Class 5 S U P R E M E Advertised before Acceptance under section 20(1) Proviso 801328 06/05/1998 UPL LTD. UNIPHOS HOUSE, MADHU PARK, 11TH ROAD, KHAR(WEST), MUMBAI-400 052. MANUFACTURERS, TRADING & MERCHANTS A LIMITED COMPANY REGISTERED UNDER INDIAN COMPANYS ACT 1956. Address for service in India/Attorney address: VISHESH AND ASSOCIATES 301/302, A-WING, 3RD FLOOR, SHAHEEN CHAMBERS, DAWOOD BAUG, OPP. PEARL HERITAGE, ANDHERI (WEST), MUMBAI - 400 058. Proposed to be Used MUMBAI FUNGICIDES. 376 Trade Marks Journal No: 1814 , 11/09/2017 Class 5 Advertised before Acceptance under section 20(1) Proviso 804055 29/05/1998 PALS HERBAL PRODUCTS INDIA LTD. trading as ;PALS HERBAL PRODUCTS INDIA LTD. 21-7-506/2, NEW NO.1088, SHAKKARKOTA, HYDERABAD - 500 002, (A.P.). MANUFACTURERS AND MERCHANTS CONSTITUTED UNDER THE COMPANIES ACT,1956 Used Since :01/01/1998 CHENNAI HERBAL FACIAL NUTRIENT 377 Trade Marks Journal No: 1814 , 11/09/2017 Class 5 C-COLD Advertised In Journal 1339-1 is Treated as Cancelled and Readvertised under section 20(1)(2) 931947 14/06/2000 D.D. SHARMA. NZA-748, LANE NO 6, RAJ NAGAR -I, PALAM COLONY, NEW DELHI -110045. MANUFACTURER, TRADER AND EXPORTER. Address for service in India/Agents address: ASHOKA TRADE MARKS CO. 4, CENTRAL LANE, BENGALI MARKET, NEW DELHI- 110 001.
    [Show full text]
  • Companies Who Don't Test on Animals
    Frequently Asked Questions What types of companies are on the "Don't Test" list? The list only includes companies that make cosmetics, personal-care products, or household-cleaning products. PETA's Caring Consumer Project was founded to help consumers choose products that don't contribute to animal suffering. No law requires that these types of products be tested on animals. The list does not include companies that only manufacture products that are required by law to be tested on animals (e.g., pharmaceuticals, certain chemicals, etc.). While PETA opposes all tests on animals, consumer dollars are very powerful when regulations don't require animal tests. Nonetheless, it is important to let companies that are required to test on animals know that it is their responsibility to convince the regulatory agencies that there are better ways. All companies that are included on PETA's cruelty-free list have signed PETA's statement of assurance or provided a statement verifying that neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations, or finished products. How does a company get on the list and license PETA's cruelty-free bunny logo? Company representatives interested in having their company's name added to our cruelty-free list(s) must complete a short questionnaire and sign a statement of assurance verifying that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future. Upon receipt of these completed documents, PETA will add qualifying companies to our pocket-sized Cruelty-Free Shopping Guide and our online searchable database of cruelty-free companies.
    [Show full text]
  • Ulta-Beauty-Case-Study.Pdf
    W&M-M-196 ULTA BEAUTY1 Introduction Ulta announced record-breaking financial performance in the third quarter of FY2016. Revenues increased by 24.2 percent to $1.131 billion, while comparable sales and transactions grew by 16.7 and 11.1 percent, respectively. The retailer had consistently grown revenues by greater than 20 percent since FY2010. During this time, Ulta had also increased net income from 3.2 percent in FY2009 to 8.2 percent in FY2015, through careful management of SG&A expenses, which had dropped from 24.7 percent in FY2009 to 22 percent in FY2015. Further financial information is found in Exhibit 1. As a result, shares of Ulta grew 38 percent in 2016, exceeding the S&P 500 by approximately four times during the same period1. In 2015, Ulta became the largest beauty specialist retailer in the U.S. Ulta was uniquely positioned in the marketplace by offering both mass brands (e.g., CoverGirl, Maybelline) and prestige brands (e.g., Lancome, Clinique).2 According to Fabian Garcia, CEO of Revlon, Ulta “has completely debunked the old notion that you were either prestige or mass. The fact that Ulta challenged the old paradigm is a good enough proof that the world is moving.”3 Brian Yarbrough, an analyst at Edward Jones & Company, agreed by stating that, “they are changing the way people shop as they have allowed people to buy both mass and prestige, as well as get salon, brow and other services which historically would have been done at multiple locations. No other retailer offers all three in the same spot.”4 The retailer attracted “beauty enthusiasts”, who were heavy purchasers of beauty products.5 The company estimated that there were 72 million “beauty enthusiasts”.
    [Show full text]
  • Beauty Useful Links
    BEAUTY - USEFUL LINKS Beauty - Useful Links 3LAB Skincare 4Legs 60&Sensational Absolute Cosmetics Accessorize Beauty adafdf Adonia Organics Advanced Nutrition Programme Age Perfecting Treatments Ahava Alex Karidis Alex Yellowlees Algovital Laboratoire Alkali Almirall Alva Amanda’s Action Club AmaZene Amazon Acai SlimATox Amazon UK Amazon.co.uk Amway Angel Fish Angela Langford Anita Grant Ltd Annabelle’s Wigs BEAUTY - USEFUL LINKS Apicare Apostle Apple Press Aqua Sheko Ark Age Aware Skincare ARTDECO Atout France - France Tourism Development Agency Aveeno Ayush Wellness Spa B Organic Skincare BABTAC Babyliss Balancemaster Balaton Spa Balm Balm Bare Alchemy Barefoot Botanicals Barry M BBC Beautcamp Beautiful Break Detox BeautifulBreak Beauty Expert Beauty Recruitment Plus Beauty Recruitment Publishing Beauty Republica Ltd Beauty Tec Ltd Beauty VIP Beauty Without Cruelty Beauty-Boxes BEAUTY - USEFUL LINKS Beauty4Media BeautyBay.com Beautyinthebag.com BECCA Bedruthan Beginning by Maclaren Belgravia Aesthetics Bellingham Soap Company Betty Beyond Organic Skincare BIC Big Shotz Bionsen Bioslimming Black Chicken Remedies Blackfingers Blistex Blossom&Jasmine Bo Belle Body Energy Bodychef Bodyform BodyPro50 Bonbon Bonpoint Book My Course Boots Bordello-London Botanicals Ltd Brand Alley UK (BrandAlley) BEAUTY - USEFUL LINKS Braun Bray Leino PR Brenda Anvari Beauty British Association Of Cosmetic Doctors British Association of Dermatologists (BAD) British Bottled Water Producers British Nutrition Foundation Browhaus Bubble & Balm Bumble and bumble
    [Show full text]
  • CBN 23FEB.Pdf
    Copyright © 2015 HPCi Media. This publication may not be distributed without prior permission. Business Retail Innovation Brands L’Oréal registers growth The Shilla Duty Free Innoderm chooses Illamasqua in every division and region celebrates 19 new stores Yonwoo to package debuts page 2 at Changi Airport new serum brow gel page 6 page 9 page 10 cosmeticsbusiness.com twitter.com/cb_beautynews 23 February 2015 NEWS Issue 6 Lancôme celebrates 80th anniversary This year marks the 80th anniversary of L’Oréal-owned cosmetics giant Lancôme – and the brand intends to celebrate in true style with a number of promotional tie-ins. To kick off the year, on 20 February Lancôme debuted an online video – a first for the brand – marking the day before the house was founded. C’eci n’est pas une rose was directed by Thomas Tyman and is inspired by surrealism. Following this, next month Lancôme is due to unveil a coffee-table book written by French author Stéphane Guibourgé. Of course, the brand has a number of product tie-ins TAIWAN CRACKS DOWN ON ILLEGAL planned as well; it is due to unveil a limited edition set of COSMETICS AFTER INVESTIGATION products, while for the first time, The country’s Food and Drug Administration put hundreds of cosmetic products Lancôme will sell its first limited under scrutiny, leading to the discovery of a number of regulatory violations edition exclusive to its website, three original colours of he Food and Drug Administration (FDA) official Wang Te-yuan was reported by the Taipei L’Absolu Rouge, inspired in Taiwan is taking steps to improve the Times to have said: “These products were tested by heritage shades.
    [Show full text]
  • How to Explain Direct Selling in 15 Minutes!
    How to explain Direct Selling in 15 minutes! Source:YES, YOU CAN! Author: Ted Nuyten www.businessforhome.org foundation Worldwide Independent Facts and Figures Question: Do you have an open mind? •Direct Selling is unknown area for 99% of all people. •Lack of information is the main reason why people unnecessary fail in business. •About 20,000 people worldwide are earning more than $5,000+ a month. •About 3 million people earn $50 - $5,000 a month through Direct Selling…. Celebrity endorsements Warren Buffet, owns Pampered Chef. Sir Richard Branson, former owner Vie At Home. Bill Clinton, former USA President, endorse Direct Selling. Celebrity endorsements Paul Zane Pilzer, world-renowned economist. Tony Blair, former UK Prime Min. endorse Direct Selling. Robert Kiyosaki, motivational trainer. The average Top Earner in Direct Selling is earning $21,655 per month Over 250 distributors are making $1 million a year Rank Country Est. Month Est. Year 1 USA $950,000 $11,400,000 2 Taiwan $850,000 $10,200,000 3 USA $592,000 $7,104,000 4 USA $475,000 $5,700,000 5 Malaysia $450,000 $5,400,000 6 USA $425,000 $5,100,000 7 USA $400,000 $4,800,000 8 Taiwan $400,000 $4,800,000 9 Germany $375,000 $4,500,000 10 USA $350,000 $4,200,000 Top Earners $1 Million+ per year Don’t sell but Share your experience! According to the World Federation of Direct Selling Associations (WFDSA), consumers benefit from Direct Selling because of the convenience and service it provides. Sharing the experience is a great benefit for Direct Sellers.
    [Show full text]
  • P81795 Coty Inc 10K 2016 V1
    2 0 161 6A A NNN N U A L R E P O R T NEWNEW Margot Robbie calvinklein.com/fragrances macy’s and macys.com UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 Form 10-K (Mark One) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED JUNE 30, 2016 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO COMMISSION FILE NUMBER 001-35964 COTY INC. (Exact name of registrant as specified in its charter) Delaware 13-3823358 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification Number) 350 Fifth Avenue, New York, NY 10118 (Address of principal executive offices) (Zip Code) (212) 389-7300 Registrant’s telephone number, including area code SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT: Title of each class Name of each exchange on which registered Class A Common Stock, $0.01 par value New York Stock Exchange SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
    [Show full text]
  • The Best Ethical Cosmetic Brands
    Frequently Asked Questions What types of companies are on the "Don't Test" list? The list includes companies that make cosmetics, personal-care products, household-cleaning products, and other common household products. In the U.S., no law requires that these types of products be tested on animals, and companies can choose not to sell their products in countries such as China, where tests on animals are required for cosmetics and other products. Companies on this list should be supported for their commitment to manufacturing products without harming any animals. Companies that aren't on this list should be boycotted until they implement a policy that prohibits animal testing. The list does not include companies that manufacture only products that are required by law to be tested on animals (e.g., pharmaceuticals and garden chemicals). Although PETA is opposed to all animal testing, our quarrel in those instances is less with the individual companies and more with the regulatory agencies that require animal testing. Nonetheless, it is important to let companies know that it is their responsibility to convince the regulatory agencies that there are better ways to determine product safety. All companies that are included on PETA's cruelty-free list have signed PETA's statement of assurance or submitted a statement verifying that neither they nor their ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. How does a company get on the list? Company representatives interested in having their company's name added to our cruelty-free list(s) must complete a short questionnaire and sign a statement of assurance verifying that they do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products and that they pledge not to do so in the future.
    [Show full text]