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5 Star 4 Times Rated Higher Than Industry Standards for All 29 Questions EXPERT ADVICE * Brand profiles * UK-based start-ups Making Industry news * FREE COPY * Business plans Franchise Money£3.25 DEC 16 * www.startupbusinessuk.net TRENDS What’s attracting the under THE BUSINESS START-UP MAGAZINE 30s into franchising? THE BUSINESS START-UP MAGAZINE THE BUSINESS START-UP TAKING ON THE FAST TRACK BIG GUNS Your Start-Up 20 ways to market your business online DECEMBER 201 5 Star 4 Times Rated higher than industry standards for all 29 questions PAGE WINNERS PAGE THE BIGGER PAGE TAKING ON 46 OR LOSERS? 74 PICTURE 16 THE BIG GUNS How low interest rates The total costs you’ll incur The housewife who took the 6 impact on small businesses when buying a franchise hot drinks market by storm MM Master DEC 16 002-116_Layout 1 04/11/2016 10:36 Page 2 MM Master DEC 16 002-116_Layout 1 04/11/2016 14:32 Page 3 Making Welcome... Money A trend has emerged that proves you don’t need extensive business experience to become a successful franchisee. British Franchise Association research has revealed [ CONTENTS ] that in the last two years one in five new franchisees has been under 30. BUSINESS The bfa’s ‘In Business By 30’ campaign has gone a long 51 THE PROSPECT FRANCHISEE way to attracting this new wave of young entrepreneurs. OPPORTUNITIES CERTIFICATE Another factor is the opportunity to be in control of A new initiative is aiming to 12 FUNDING THEIR FUTURES transform the route to self- your own destiny, using an established brand’s tried and Nicola Evans and Victoria Bays employment in franchising tested concept, while benefiting from full training and joined Forever to support them as ongoing support. they pursued their childhood dreams 74 THE TRUE COST OF BUYING It’s why franchising is often described as being in A FRANCHISE business for yourself, but not by yourself. 16 LOVE AT FIRST SIP The total investment required to But with around 1,000 franchises in operation in Amanda Hamilton’s hands-on become a franchisee the UK, where do you begin? A good start could be our approach has enabled her to build a brand in the hot drinks sector 78 FRANCHISEES UNDER 30 profiles of 10 proven franchises in the children’s sector in 12 What’s attracting young people to this issue. 18 HEAVEN SCENT move into business with a franchise? If you like the idea of changing people’s lives for the Sophie Labbé explains how she better and turning a profit at the same time, you may find crafted Oriflame’s latest fragrance FRANCHISE the perfect vehicle for your aspirations to be your own boss. 19 AN ALTERNATIVE INCOME OPPORTUNITIES FROM HOME Trendsignal offers a primary or 54 MAINTAINING AN Jeff James secondary income stream UPWARD TREND Editor X-Press Legal Services is developing a successful network and building ADVICE support for franchisees Making AND INSIGHT Money 56 FROM THE START, I FLOURISHED www.startupbusinessuk.net DESIGN 10 PAYING THE PRICE Dublcheck’s David Rowley gives us twitter: @businessden ART DIRECTOR The winners and losers of the recent on the inside track on his franchise Lee Whiteford fall in the value of the pound [email protected] 58 TABLE TOPPER DESIGNERS EDITORIAL 14 BUSINESS STRUCTURES Imran Qureshi is heading to the top EDITOR Steve Streeting, Lee Francis, Jeff James Hayley Underwood, Ben Kemp & It pays to know about them before of Kare Plus’ earning’s league Sarah Hilder you set up shop ASSISTANT EDITORS Catherine Eade, Louise Ramsay DESIGN, TYPESETTING 62 THE FRANCHISE & REPROGRAPHIC 20 FESTIVE CHEER THAT TICKED MY LIST ADVERTISING MS Typesetting & Design, Use the personal touch to give your Mitali Chopra explains why she ADVERTISEMENT DIRECTOR 21-23 Phoenix Court, Mark Forsyth Hawkins Road, business the perfect Christmas chose to become an ActionCOACH present GROUP ADVERTISEMENT Colchester, Essex CO2 8JY. franchise owner MANAGER PRINTED IN ENGLAND Richard Davies Tel: 01323 471291 40 NATION OF ENTREPRENEURS 66 CHILD’S PLAY E-mail: [email protected] NEWSTRADE SALES Marketforce. Tel: 0203 1483300 New research predicts that post- 10 proven franchises in the ASSISTANT ADVERTISEMENT Brexit more people will be starting children’s sector NEXT ISSUE ON SALE MANAGER new businesses than ever before Neil Phillips Tel: 01323 471291 December 15th E-mail: [email protected] © Aceville Publications Ltd 72 POLISHED PERFORMERS No part of this publication may be 42 GETTING STARTED ON SOCIAL Time For You’s Paul Barratt and CIRCULATION MANAGER copied, broadcast, interpreted, or MEDIA Mick Orrin stored, in any form, for any purpose, Dan McGarrigle are shining Tel: 01206 505912 without the written permission of 20 ways to market your business examples of how to run a successful the publisher. SUBSCRIPTIONS online franchise Tel: 01795 414667 Every effort is made to ensure the veracity and integrity of the companies, PUBLISHER persons, products and services 44 IF AT FIRST YOU DON’T 94 SKIN IN THE GAME Matthew Tudor mentioned in this publication, and SUCCEED Half of Ableworld’s 32 stores are details given are believed accurate at GROUP EDITOR the time of going to press. However, What can failure teach business company owned, while half have Ted Rowe no responsibility or liability whatsoever owners? Dave Howell finds out been opened under the franchise can be accepted for any consequence CREDIT CONTROL or repercussion of responding to any umbrella Sue Carr Tel: 01206 505903 information or advice given or inferred. 46 INTEREST RATES AT AN ALL-TIME LOW 96 ATTRACTIVE PROSPECT The advantages and disadvantages SureCare has seen significant Published by Aceville Publications Ltd The Boatshed, Sovereign Harbour, Eastbourne, SUPPLIER FORUM to start-ups and small businesses success this year East Sussex, BN23 6JH. Printed in England © Aceville Publications Ltd 4 MAKING MONEY MEET OUR EXPERTS Making BRIAN DUCKETT is chairman of The Franchising Centre, part of the world’s largest network of specialist franchise consultants. JOHN PRATT is senior partner at specialist franchise firm Hamilton Pratt and has advised franchisors for over 25 years. VICKY WILKES is a senior associate at law firm Squire Patton Boggs (UK) LLP, specialising in both domestic and international franchising. SHELLEY NADLER is a legal director in Bird & Bird’s international franchising 12 team and has many years’ experience of advising on all 58 aspects of franchising. MIKE CLEARY assists clients to improve sales performance through effective marketing initiatives. CHRIS DAY is the creative director of The Reel Thing Ltd, a supplier member of the Direct Selling Association. CAROL STEWART-GILL is founder and owner of Dublcheck, a leading franchise 78 commercial cleaning company 94 that was established in 1993. 74 MAKING MONEY 5 Helen Venables: MD of House News of Colour ALL THE LATEST FROM THE WORLD OF SMALL BUSINESS... HOUSE OF COLOUR LAUNCHES SECOND FRANCHISE PHASE The personal stylist and colour analysis specialist is aiming to open a further 100 UK franchises by the end of 2018. Franchises cost £8,225 (plus VAT) and a monthly service fee of £45 (plus VAT). Part of the package includes a designated exclusive region with a population of at least 90,000 people. Helen Venables, managing director of House of Colour, says: “We’re looking for motivated, personable business people who would like to support and inspire their clients to greater success in their lives. “If you’re business-minded with a passion to help people live their lives to the full, this franchise opportunity means you could help build the confidence of your clients and recoup your investment within months.” House of Colour’s business model has several lucrative income streams - from colour analysis and styling to make-up classes and over 250 make-up products. Stylists can start in their home, take a small shop or work in a beauty salon, health club or large department store. The company currently has 96 franchisees operating in the UK. MAGICMAN GLOBAL LICENSING JOINS BFA Magicman sister company with regard to marketing through Magicman Global Licensing has mainline platforms. been accepted by the British “Membership also gives Franchise Association as an the prospective franchisee a associate member, securing its measure of confidence that the reputation within the UK as an management and structure of ethical and responsible franchisor, our franchise has been rigorously while reinforcing the support examined by an independent services of the bfa to Magicman body.” franchisees. Magicman Global Licensing Mark Henderson, CEO of was incorporated in January the Magicman Group, says: 2014 to extend the Magicman “Achieving membership of the on-site hard surface repair British Franchise Association and restoration service to has been a major goal of our local operators as a franchise franchise operation from the start. opportunity. “Being a member of the bfa has There are now six Magicman major advantages to Magicman franchisees in the UK. DIARY DATES BUSINESS STARTUP THE BRITISH & INTERNATIONAL THE NATIONAL FRANCHISE EXHIBITION Olympia London FRANCHISE EXHIBITION NEC, Birmingham November 17-18 Olympia London January 20-21 February 17-18 GOING GLOBAL LIVE THE FRANCHISE SHOW THE NORTHERN BUSINESS EXHIBITION Olympia London ExCeL, London EventCity, Manchester November 17-18 February 17-18 April 6-7 6 MAKING MONEY MOVIE TIE-IN FOR MAIL BOXES ETC A collaboration between the post and parcel delivery franchise and one of Hollywood’s leading film studios has raised the bar for non-food franchise marketing. When James Simmons, marketing manager for Mail Boxes Etc UK & Ireland, received a call from Warner Bros’ UK agency earlier this year, he spotted an opportunity to take an innovative approach to franchise marketing support via its network of 160 stores. Warner Bros was looking for an established national retail network to help promote its animation adventure Storks, which opened in cinemas on October 14.
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